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Tirta Yoga
Universitas Tribhuana Tunggadewi
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) KOLANG KALING KERING DALAM MENINGKATKAN TARAF PEREKONOMIAN MASYARAKAT  TAPANULI SELATAN Harlen Silalahi; Efi Endang Dwi Setyorini; Bambang Hermanto; Tirta Yoga; Zaianal Efendi Hasibuan
Adpertens: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): Juni : Adpertens
Publisher : Yayasan Baitul Hikmah al-Zain

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Abstract

STRATEGI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) KOLANG KALING KERING DALAM MENINGKATKAN TARAF PEREKONOMIAN MASYARAKAT  TAPANULI SELATAN
Analisis Bibliometrik Manajemen Strategik dalam Konteks Digitalisasi Bisnis Loso Judijanto; Agus Yulistiyono; Tirta Yoga; Acep Fatchuroji
Jurnal Bisnis dan Manajemen West Science Vol 3 No 02 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i02.1157

Abstract

Studi ini menggunakan analisis bibliometrik dan visualisasi VOSviewer untuk mengeksplorasi kelompok tematik, tren penelitian, kolaborasi penulis, dan topik penelitian potensial di masa depan dalam bidang digitalisasi dan tanggung jawab sosial perusahaan. Temuan awal menunjukkan klaster tematik yang kuat yang berpusat di sekitar strategi digitalisasi dan dampaknya terhadap kinerja dan inovasi bisnis. Analisis temporal mengungkapkan pergeseran fokus penelitian dari strategi bisnis umum ke dampak spesifik dari peristiwa global seperti pandemi COVID-19, menyoroti daya tanggap bidang ini terhadap tantangan eksternal. Selain itu, analisis jaringan kolaborasi penulis mengungkap kelompok kolaborasi yang padat dan upaya penelitian yang terisolasi, yang menunjukkan area untuk meningkatkan sinergi penelitian. Terakhir, identifikasi topik penelitian yang kurang dieksplorasi dalam visualisasi menunjukkan jalan penelitian yang menjanjikan di masa depan, termasuk integrasi digitalisasi dalam pendidikan dan akuntansi, dan eksplorasi CSR dalam strategi pemasaran. Analisis komprehensif ini tidak hanya memetakan lanskap saat ini, tetapi juga memandu upaya ilmiah di masa depan dalam bidang-bidang penting ini.
The Effect of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the West Java Tourism Industry Frans Sudirjo; Tirta Yoga; Haqibul Mujib
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1023

Abstract

This study examines the impact of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the context of the West Java tourism industry. A quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze data collected from tourists visiting various destinations in West Java. The results indicate that Green Branding, Relational Marketing, and Product Innovation significantly influence tourists' perceptions of value. Specifically, Green Branding initiatives emphasizing environmental sustainability, relational strategies enhancing customer interactions, and innovative tourism products contribute positively to tourists' perceived value. These findings underscore the strategic importance of sustainability practices, customer relationship management, and continuous innovation in enhancing overall tourist satisfaction and loyalty in West Java. Practical implications for tourism stakeholders and directions for future research are discussed.
A Bibliometric Analysis of the Use of Technology in Employee Performance Evaluation: Trends and Implications Supiati Supiati; Ambo Paerah; Tirta Yoga; Sri Hariani Eko Wulandari
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.877

Abstract

This bibliometric analysis explores the integration and implications of technology in employee performance evaluations, emphasizing trends over the last few decades. As organizations globally adapt to rapid digital transformations, traditional performance appraisal systems are increasingly replaced with technologically advanced methods including AI, blockchain, and machine learning. This study systematically reviews literature from major scholarly databases to map the evolution of these technologies and their impact on human resource management practices. It identifies significant trends, such as the rise in digital solutions post-COVID-19 and the challenges associated with data privacy and algorithmic bias. The findings offer a comprehensive understanding of how technology reshapes employee performance evaluation, highlighting a transition from conventional methods to dynamic, real-time assessment processes. This research not only documents existing patterns but also pinpoints gaps in current studies, suggesting avenues for future exploration to enhance organizational effectiveness through technology.
Co-Authors Acep Fatchuroji Agustina Shinta Agustina Shinta Agustina Shinta Hartati Wahyuningtyas Ambo Paerah Bambang Hermanto Cahyo Sasmito Djoko Koestiono Djoko Koestiono Djoko Koestiono Dyanasari Dyanasari Efi Endang Dwi Setyorini Eri Yusnita Arvianti Frans Sudirjo Haqibul Mujib Harlen Silalahi Heru Santoso Hadi Subagyo Lina Indrawati Loso Judijanto Nyimas Yanqoritha Pahenra Pahenra Satya Darmayani Supiati Supiati Wulandari, Sri Hariani Eko Yulistiyono, Agus Zaianal Efendi Hasibuan