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All Journal Jurnal Pendidikan dan Konseling Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Journal Publicuho Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen Kreatif dan Inovasi Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JAKBS Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Student Research Journal JEBD
Fitri Kumalasari
Universitas Sembilanbelas November Kolaka
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

 1 
Pengaruh Ritualistic Dan Consequential Terhadap Perilaku Konsumen Pada Modest Fashion : Studi Pada Mahasiswi Universitas Sembilanbelas November Kolaka Tina Tina; Fitri Kumalasari; Ismanto Ismanto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): November : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1889

Abstract

The purpose of this Study was to determine: (1)Ritualistic influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka).(2)Consequential influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka). This research is a quantitative study with an explanatory research model using a questionnaire as the instrument. The population in this study were all female students at the University of nineteen November Kolaka with a total sample of 110 respondents using purposive sampling.Testing research instrumentusing validity and reability tests with SPSS 25.0. The data analisis technique used in this research is Structural Equating Modeling (SEM) bades on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. The results of this study indicate that the ritualistic variable has a positive and significant effect on consumer behavioras indicated by a P-Value of 0.000 and the Consequential variable also has a positive and significant effect on consumer behavior as indicated by a P-Value of 0.000
Co-Authors Agus Zul Bay Almansyah Rundu Wonua Andry Stepahnie Andry Stepahnie Titing Arafat Arini Indah Sridayani Asta Hidayanti Aulia Nurjannah Citra Citra Fedri Fedri Fetni Fetni Gaprilla Gaprilla H. Suwarto Hardi Alamsyah Hendrik Hendrik Hendrik Indah Cahyani Ismanto Ismanto Jimsan Jimsan Jumriani Jumriani Mardiana Mardiana Muh. Herdiansyah Muhamad Stiadi Musdalifa Musdalifa Nadillah Nurahma Niar Astaginy Puji Prio Utomo Riska Sukirman Rosdiana Tajuddin Sri Wahyuni St. Nuryasmin Neysyah Suwarto Suwarto Tina Tina Wd. Nur Akhyan Adyana Yul Fitri Yuyun Anggraini Zatia Zatia Zumarna Yani