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All Journal Jurnal Pendidikan dan Konseling Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomi Journal of Trends Economics and Accounting Research CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ekonomi dan Binsis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Journal Publicuho Transformasi: Journal of Economics and Business Management Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen Kreatif dan Inovasi Manajemen Kreatif Jurnal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JAKBS Jurnal Mahasiswa Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Student Research Journal JEBD
Fitri Kumalasari
Universitas Sembilanbelas November Kolaka
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Transformasi: Journal of Economics and Business Management

 1 
Pengaruh Celebrity Endorsement Dan Promosi Terhadap Keputusan Pembelian Produk Melalui Social Media Tiktok Shop Aulia Nurjannah; Fitri Kumalasari; Ismanto Ismanto
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1115

Abstract

. This research aims to determine: (1) The influence of celebrity endorsements on purchasing decisions (Study on TikTok Shop users in Kolaka Regency), (2) The influence of promotions on purchasing decisions (Study on TikTok Shop users in Kolaka Regency). This research uses a quantitative method approach. Data collection in this research used observation, documentation and questionnaires. The population of this research is TikTok Shop users in Kolaka Regency. Meanwhile, the sample for this research consisted of 130 respondents with sample determination using purposive sampling technique. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with SmartPLS 4.0. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Menabung Nasabah pada Bank Muamalat Kab. Kolaka : Studi Kasus pada Bank Muamalat Kab. Kolaka Fitri Kumalasari; Suwarto Suwarto; Yul Fitri
Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i4.1122

Abstract

This study aims to determine: (1) The Effect of Promotion on Customer Saving Interest at Bank Muamalat Kab. Kolaka (2) The Effect of Service Quality on Customer Saving Interest at Bank Muamalat Kab. Kolaka This research uses an approach with Quantitative methods, Data collection in this study using Observation, Literature Study and Questionnaire Distribution. The population of this research is customers and prospective customers who are in Kolaka Regency. While the sample of this study amounted to 98 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0.Based on the results of the study, it is known that there is a positive and significant influence between the Promotion variable on Saving Interest, which is indicated by a t-statistic value of 6,100 with a P-Value of 0.000 and the Service Quality variable also has a positive and significant effect on Brand loyalty, which is indicated by a t-statistic value of 2,042 with a P-Value of 0.021.
Co-Authors Agus Zul Bay Almansyah Rundu Wonua Andry Stepahnie Andry Stepahnie Titing Arafat Arini Indah Sridayani Asta Hidayanti Aulia Nurjannah Citra Citra Fedri Fedri Fetni Fetni Gaprilla Gaprilla H. Suwarto Hardi Alamsyah Hendrik Hendrik Hendrik Indah Cahyani Ismanto Ismanto Jimsan Jimsan Jumriani Jumriani Mardiana Mardiana Muh. Herdiansyah Muhamad Stiadi Musdalifa Musdalifa Nadillah Nurahma Niar Astaginy Puji Prio Utomo Riska Sukirman Rosdiana Tajuddin Sri Wahyuni St. Nuryasmin Neysyah Suwarto Suwarto Tina Tina Wd. Nur Akhyan Adyana Yul Fitri Yuyun Anggraini Zatia Zatia Zumarna Yani