Article Per Year (5 Year)
p-Index From 2019 - 2024
3.133
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah KARYA: Jurnal Pengabdian Kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Mengabdi Nusantara Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kajian dan Penelitian Umum Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Nusantara Mengabdi kepada Negeri
Yanda Bara Kusuma
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Strategi Pengembangan dan Pemasaran Produk Menggunakan Sentra Wisata Kuliner UMKM Minuman di Kelurahan Keputih Kecamatan Sukolilo Kota Surabaya Asnanda Fairuz Tsuraya; Yanda Bara Kusuma
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.183

Abstract

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village, Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.
Strategi Pengembangan Bisnis Pariwisata Dan Ekonomi Kreatif Berbasis Website Vacancy (Vacation Fancy) Mohammad Vavian Baharudinsyah; Yanda Bara Kusuma
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.148

Abstract

Tourism and the creative economy are sectors that are promising and have a great opportunity to support the economy, so they need to be a top priority. However, the reality is that the development of creative economy-based tourism potential has faced many problems, such as inadequate human resources and even insufficient promotion, so that many domestic and foreign tourists are not aware of the existence of unique and attractive destinations in East Java. Preliminary case studies have been carried out involving 25 communities to analyze the problems that occur in tourism and the creative economy in East Java Province. Based on the results of the study, the development of e-tourism-based promotions is crucial amidst the rise of technological developments. The Vacancy website is an e-tourism-based promotion that can accommodate the needs of tourism and the creative economy in East Java. In addition, promotion is also a major factor in supporting the introduction of creative economy-based tourism. This Vacancy website is able to provide accurate information related to tourism and the creative economy and facilitate accessibility to destinations with the support of various existing features such as recommendations, accommodation, regional culture, and other complete features.
Pendampingan Pelabelan Produk Pada UMKM Mbah Bendo Koi Kelurahan Bendo Kota Blitar Santi Eka Rahmawati; Yanda Bara Kusuma
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.182

Abstract

Indonesia is a developing country which also has various challenges from various aspects, one of which is the economic field. The emergence of rapid technological developments also makes business actors such as MSMEs also have to be able to keep up with the current developments. By utilizing technology, marketing activities can be carried out on an online basis using the internet. The presence of the internet for life provides various kinds of impacts and changes. The changes that occur can be easily felt around us. Activities that were originally manual or conventionally are now carried out on an online basis with sophisticated and advanced technology that provides convenience in carrying out daily activities. In this developing digital era, its use is not only as a hBapakran or communication media.
Pengabdian Kepada Masyarakat Melalui Program “Sekolah Bina Cerah” Pada SDN Sumurmati I Anggara Putra Bimantara; Yanda Bara Kusuma
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.288

Abstract

Based on the results of a survey conducted by KKN-T MBKM Group 62 students, there were only 10 MSME actors in Sumurmati Village. With the "Sekolah Bina Cerah" program, the aim is to try to instill and develop entrepreneurial spirit in students at SDN Sumurmati I by providing knowledge to students at SDN Sumurmati I in the form of providing material on entrepreneurship, training in managing finances by saving, and providing skills training in making crafts that have selling points. The implementation of the "Sekolah Bina Cerah" program which was carried out at Sumurmati 1 Elementary School was carried out on the 11th, 17th and 25th of May 2023 which targeted students in grades 4 and 6. From this activity an output was obtained where students could understand what entrepreneurship is, how to manage the money they earn to make it even more useful, and practice directly how to make a craft that has a sale value.
Penerapan Digital Marketing pada E-commerce dan Media Sosial dalam Upaya Peningkatan Penjualan Produk PT Behaestex Fanza Shofaun Nafsi; Yanda Bara Kusuma
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 3 (2023): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i3.369

Abstract

Technological developments are developing very rapidly, thus presenting various challenges, especially in the trade sector. Digital marketing as a marketing tool that has a huge impact. The rapid growth of e-commerce has become an opportunity that businesses should not miss to market their products. Limited market reach has often been an obstacle for some companies. Because social media is often thought of as the publication of personal activities, in fact it can be part of a marketing strategy. This study aims to find out the reasons for implementing digital marketing in increasing sales of PT Behaestex products. This study uses a descriptive method with a qualitative approach, and data sources are taken from interviews and direct observation. The results showed that PT Behaestex's digital marketing implementation, especially e-commerce and social media was a fairly effective promotional tool marked by a significant increase in sales volume.
Pembuatan Sign System Sebagai Penanda Batas Antardusun di Desa Sambirejo, Kabupaten Jombang Nabila Yasmin Widyana Damayanti; Yanda Bara Kusuma
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.262

Abstract

Installing a sign system as a boundary marker between hamlets is one of the development efforts undertaken to improve the existing infrastructure in Sambirejo Village. It aims to direct visitors and provide information about the areas they enter, where each hamlet has its own tours and even MSME. The method of implementing the community service activity program carried out in the KKN-T MBKM UPN "Veteran" East Java activities is to use a qualitative descriptive approach because it describes the phenomena that occur in depth, and describes the responses without testing the hypothesis. This activity starts from conducting a field survey by looking for a location where the sign system will be installed. Followed by the planning and design, manufacture, and installation of sign systems. The government is expected to continue its commitment to improve infrastructure development, as having reliable infrastructure is essential to support infrastructure development and business growth.
Pengaruh Kualitas Produk Dan Pengalaman Merek Terhadap Loyalitas Merek Pada Produk Skincare MS Glow (Studi Kasus Pada Followers Tiktok @Officialmsglow) Zevina Rochmadi; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.1979

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gabungan kualitas produk dan pengalaman merek serta menganalisis pengaruh kualitas produk dan pengalaman merek terhadap loyalitas merek pada produk skincare MS Glow. Populasi yang digunakan dalam penelitian ini adalah folloers tiktok @officialmsglow yang menggunakan produk skincare MS Glow. Sampel yang digunakan dalam penelitian ini sebanyak 114 responden dengan menggunakan teknik purposive sampling. Teknik pengumpulan data penelitian ini menggunakan kuesioner. Metode pengujian data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji f, dan analisis regresi linier berganda. Hasil penelitian dapat diketahui bahwa secara simultan dan parsial kualitas produk dan pengalaman merek berpengaruh positif dan signifikan terhadap loyalitas merek produk skincare MS Glow.
Analisis Teknikal Dan Analisis Fundamental Terhadap Kelayakan Pembelian Saham PT Bank Negara Indonesiaia Tbk (BBNI) Titan Baihaqi Akbar Nugroho; Yanda Bara Kusuma
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.245

Abstract

The decision on the feasibility of purchasing a share is an indicator or criterion that is considered before finally deciding to invest or invest in the issuer. Researchers conducted technical analysis and fundamental analysis of PT Bank Negara Indonesia, Tbk. (BBNI) shares to find out whether the issuer's shares are suitable as issuers for investing or just for trading. Technical analysis and fundamental analysis are performed to see opportunity whether the shares are worthy of stock investment or not. Technical analysis is carried out using the simple moving average (SMA) and RSI methods. In addition, fundamental analysis is also carried out with several indicators such as price book value (PBV), price earning ratio (PER), debt equity ratio (DER), net probability margin (NPM), and earnings per share (EPS). In this study, the approach taken is a qualitative descriptive approach where data is presented in the form of narratives or detailed elaboration from experts. PT Bank Negara Indonesia (BBNI) shares are the oldest bank stocks that have a large market capitalization. This stock can also be said to have a relatively stable level of price fluctuation with a high level of profit and price. In terms of technical analysis and fundamental analysis, PT Bank Negara Indonesia (BBNI) shares are stocks that deserve to be an investment choice.
Pengaruh Straits Times Index, Harga Emas Dunia, Dan Inflasi Terhadap Ihsg Di Bursa Efek Indonesia Periode 2018 – 2023 Mohammad Rizky Axell Putranto; Yanda Bara Kusuma
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9736

Abstract

The aims of this research is to determine and analyze the influence of the Straits Times Index (STI), world gold prices, and inflation on the Indonesia Composite Index on the Indonesia Stock Exchange during the period 2018 - 2023. The population in this research is time series data for 60 months from the ICI price movement on the Indonesia Stock Exchange during the period July 2018 – June 2023. The sampling technique used saturated samples so that the samples obtained were 60. The research method used was multiple linear regression analysis. The results of this research show that 1) the Straits Times Index (STI), World Gold Prices and Inflation simultaneously have a significant effect on the ICI on the IDX for the period 2018 – 2023, 2) the Straits Times Index (STI) partially has a positive effect and significantly to the ICI on the IDX for the period 2018 – 2023, 3) World gold prices partially have a positive and significant effect on the ICI on the IDX for the period 2018 – 2023, 4) Inflation partially has a positive and significant effect on the ICI on the IDX for the period 2018 – 2023 Keywords: Straits Times Index, World Gold Prices, Inflation, ICI
Pengaruh Live Streaming Selling, Discount, Dan Kualitas Produk Terhadap Impulsive Buying Pada Pengguna E-Commerce Shopee Di Kota Surabaya Ardi Zulva Budianto; Yanda Bara Kusuma
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10091

Abstract

Perkembangan teknologi yang terus meningkat dengan adanya internet berdampak pada perkembangan bisnis online. Dalam upaya peningkatan penjualan inovasi dalam strategi pemasaran secara digital ikut berkembang dengan adanya fitur Live Streaming pada platform jual beli online seperti shopee, shopee menjadi salah satu e-commerce paling popular di Indonesia, dan memberikan pengalaman berbelanja dengan berinteraksi secara langsung antara penjual dan pembeli secara online. Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming selling, discount, dan kualitas produk terhadap impulsive buying. Impulsive Buying merupakan perilaku konsumen yang melakukan keputusan pembelian secara spontan, tidak terencana. Live Streaming selling, discount, dan kualitas produk menjadi faktor yang dapat mempengaruhi keputusan pembelian secara impulsive buying konsumen dalam berbelanja online. Penelitian ini menggunakan metode pendekatan kuantitatif dengan menyebarkan kuesioner dengan total sampel yang diambil yaitu 150 responden pemilik akun Shopee di Kota Surabaya. Sampel diambil dengan tenik purposive sampling. Data dianalisis menggunakan analisi regresi linear berganda dan uji hipotesis. Berdasarkan olah data yang dilakukan menggunakan SPSS 25. Didapatkan hasil penelitian menunjukkan bahwa Live Streaming selling, discount, dan kualitas produk secara parsial dan simultan berpengaruh siginifikan terhadap Impulsive Buying.
Co-Authors Anggara Putra Bimantara Anisa Mamba’ul Fitri Ardi Zulva Budianto Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Citra Pramita Hermayanti Derri Ardi Estevania Angel Gloria Fanza Shofaun Nafsi Ferry Fahrial Rakhmad Gusti Nathan Pangestu Kartika Kristanti Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Rizky Thyto Ramadhan Salsabil Prasty Ayunda Santi Eka Rahmawati Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Siti Ismidul Uyun Titan Baihaqi Akbar Nugroho Vanesa Rosavia Berlina Widya Nur Rachmawati Yanti Grace Hutasoit Zevina Rochmadi