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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah KARYA: Jurnal Pengabdian Kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Mengabdi Nusantara Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kajian dan Penelitian Umum Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Nusantara Mengabdi kepada Negeri
Yanda Bara Kusuma
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Social Media Specialist & Strategi Pemasaran PT. Telkom Landmark Tower Surabaya Kartika Kristanti; Yanda Bara Kusuma
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/z3x5n328

Abstract

This research aims to determine the target market of PT. Telkom Indonesia Tbk in increasing sales of roaming data packages. The research method used in this research is qualitative research, namely literature study and field research. Where the data collection system in this research comes from journals which are analyzed in the form of explanations in the form of information originating from within and outside agencies related to the sale of PT roaming data packages. Telkom Indonesia Tbk Surabaya City. The research results show that in increasing sales of roaming data packages PT. Telkom Indonesia Tbk Surabaya City uses marketing strategies in the form of Direct Selling and Direct Selling Digital, the target markets are individual customers, corporate customers, tourist customers, global business customers and event conference customers.
Strategi Bauran Pemasaran Bisnis Digital “Ngiklan Aja” dalam Meningkatkan Volume Penjualan Shofia Syifa Ul Khasna; Yanda Bara Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2561

Abstract

This research aims to determine the marketing strategies used by Ng Advertising Aja to increase its sales volume. The research method used is a qualitative descriptive method, using data collection techniques through interviews, observation and documentation. In-depth interviews were conducted to obtain information regarding the 7P marketing mix strategy, namely Product, Price, Place, Promotion, People, Process and Physical Evidence. which is used to find strengths, weaknesses, opportunities and threats using the SWOT analysis method. The results of this research are categorized into IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). The resulting score from internal factors was 3.02; with a strength of 2.58 and a weakness of 0.44. Meanwhile, the score obtained from external factors was 3.48; with an opportunity of 2.66 and a threat of 0.82. Thus, it is known that Ng Advertising Aja is in quadrant I position, which supports the creation of an aggressive strategy by using its internal strengths to make the most of existing opportunities.
Pembuatan Lilin Aromaterapi dari Limbah Minyak Jelantah sebagai Upaya Pemberdayaan Ibu-Ibu PKK di Desa Kejagan Widya Nur Rachmawati; Estevania Angel Gloria; Lu'lu'ul Mukarromah; Vanesa Rosavia Berlina; Gusti Nathan Pangestu; Anisa Mamba’ul Fitri; Derri Ardi; Citra Pramita Hermayanti; Siti Ismidul Uyun; Arianto Nara Rizky Ramadhan; Yanda Bara Kusuma
Nusantara Mengabdi Kepada Negeri Vol. 1 No. 3 (2024): August: Nusantara Mengabdi Kepada Negeri
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/numeken.v1i3.484

Abstract

This Real Work Lecture (KKN) activity was carried out to empower Family Welfare Empowerment (PKK) mothers in Kejagan Village through training in making aromatherapy candles made from used cooking oil. The aim of this activity is to increase the knowledge and skills of PKK women in utilizing used cooking oil into economically valuable products, as well as providing an alternative home business that can increase family income. The method used was a demonstration, where the KKN team demonstrated the process of making aromatherapy candles from used cooking oil directly to the participants. The material provided includes an introduction to used cooking oil, making candles, adding coloring, and using essential oils as fragrances. After the training, participants are given the opportunity to practice making aromatherapy candles independently. Evaluation of activities shows that there has been an increase in the knowledge and skills of PKK women in utilizing used cooking oil into products of marketable value. Apart from that, participants were also enthusiastic about developing an aromatherapy candle business as a home business opportunity. This KKN activity can be a model for community empowerment based on local potential that can be applied in other villages.
Co-Authors Anggara Putra Bimantara Anisa Mamba’ul Fitri Ardi Zulva Budianto Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Citra Pramita Hermayanti Derri Ardi Estevania Angel Gloria Fanza Shofaun Nafsi Ferry Fahrial Rakhmad Gusti Nathan Pangestu Kartika Kristanti Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Rizky Thyto Ramadhan Salsabil Prasty Ayunda Santi Eka Rahmawati Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Siti Ismidul Uyun Titan Baihaqi Akbar Nugroho Vanesa Rosavia Berlina Widya Nur Rachmawati Yanti Grace Hutasoit Zevina Rochmadi