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PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MERK ASUS (studi kasus mahasiswa program studi manajemen) sarah segetmena; Lili Sarce Joi Sapari; Hendry J Kastanya
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1103

PENGARUH KOMUNIKASI TERHADAP KEPUASAN KERJA KARYAWAN LPP RRI SORONG Dessy Angela Magdalena Lontoh; Andrei Maryen; Lili Sarce Joi Sapari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1113

This study aims to determine the effect of communication on employee job satisfaction LPP RRI Sorong. Population and the sample in this study were all employees in the LPP RRI Sorong forty people. The analytical technique used is simple linear regression analysis and hypothesis testing using SPSS. The results of linear regression analysis then obtained the equation Y= 11,035 + 0,444x,where a =11,035 is a constant value and the result of t-test analysis shows that partially the communication variable has a positive and significant effect on employee job satisfaction with a significan value of 0,00<0,05,score tcount 4.449> from tcount 1,686 which means H1 is accepted and H0 is rejected.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. SINARMAS MULTIFINANCE CABANG SORONG Emilia Dian Iriany; Andrey Maryen; Agnes Banea
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1120

This research aims to determine the quality of service to customer satisfaction of PT.Sinarmas Multifinance which can be measured by :1. Tangibles , 2. Reliability, 3.Responsiveness 4.Asurance, 5.Emphaty. This research uses a quantitative research approach with an observation approach and the distribution of questionnaires ,with a sampel of 50 customers of PT.Sinarmas Multifinance Sorong City barnch. Using data analysis techniques : 1.simple linear regression analysis, 2. T test, 3.test the coefficient of determination (R2). The result of linear regression analysisi obtained the aquation Y = 5.675 + 0.695 X. where a =5.675 is a constant value,assuming that if the service increases by 1,there is an increase in customer satisfaction value of 0.695. The results of the analysis r^2 = 0.506 or 50.6%, which means that customer satisfaction is 50.6% influenced by the quality of service to customer of PT.Sinarmas Multifinance Sorong City branch ,while the remaining 49.4% is determinend by other variables not examinend in this study.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. SINARMAS MULTIFINANCE CABANG SORONG Emilia Dian Iriany; Andrey Maryen; Agnes Banea
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1120

This research aims to determine the quality of service to customer satisfaction of PT.Sinarmas Multifinance which can be measured by :1. Tangibles , 2. Reliability, 3.Responsiveness 4.Asurance, 5.Emphaty. This research uses a quantitative research approach with an observation approach and the distribution of questionnaires ,with a sampel of 50 customers of PT.Sinarmas Multifinance Sorong City barnch. Using data analysis techniques : 1.simple linear regression analysis, 2. T test, 3.test the coefficient of determination (R2). The result of linear regression analysisi obtained the aquation Y = 5.675 + 0.695 X. where a =5.675 is a constant value,assuming that if the service increases by 1,there is an increase in customer satisfaction value of 0.695. The results of the analysis r^2 = 0.506 or 50.6%, which means that customer satisfaction is 50.6% influenced by the quality of service to customer of PT.Sinarmas Multifinance Sorong City branch ,while the remaining 49.4% is determinend by other variables not examinend in this study.

PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI KANTOR BADAN KEPEGAWAIAN PENDIDIKAN DAN PELATIHAN DAERAH KABUPATEN SORONG Amelia Krar; Andrey Maryen; Ade Andriani Renouw
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1140

The state civil apparatus is the driving force for activities within an agency, in carrying out activities employees need work instructions from the agency so that their implementation is in accordance with the plan and must be supported by agency work regulation so as to create work discipline. In this case there is also something that must be considered by the agency, namely regarding the performance of employees. Employee performance must be considered because it is one of the keys to success. This study aims to determine the magnitude of the effect of work discipline on the performance of employees at the office of the education and training personnel agency sorong regency. The population of this study was the entire staff of the education and training agency office in sorong regency totaling 60 people, and a sample of 52 people was taken. Data collection was carried out using questionnaires and interviews and observation. While the method used in this study was quantitative. The results of this study indicate that work discipline has a positive and significant effect on employee performance at the regional education and training personnel agency office in sorong regency.

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN OMSET PENJUALAN PADA KEDAI TENTANG KITA MINUMAN COKELAT KEKINIAN KOTA SORONG Mitri Tanti Selong; Ade Andriani Renouw; Andrey Maryen
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1167

The purpose of this study was to analyze the marketing strategy in increasing sales turnover at the About Us Chocolate Drink Shop, Sorong City. The type of research conducted in this study was a qualitative descriptive analysis. This type of research is qualitative research with a SWOT analysis approach About Us Contemporary Chocolate Drinks in Sorong City consisting of strengths, namely price can be determined by yourself, strategic location, and availability of large parking lots. While the weaknesses are the unavailability of snacks, the lack of menu variants offered, and the promotions that have been carried out have not been fully maximized. Then opportunity (opportunity), namely the loyalty of loyal customers who visit (a good relationship), different variants of chocolate drinks. While the threat is that there are many new competitors and similar to the About Us Contemporary Chocolate Drinks shop, Sorong city. as a means to carry out promotions, and provide facilities in the form of Wifi and non-smoking areas so that consumers feel more comfortable while in the shop.

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN OMSET PENJUALAN PADA KEDAI TENTANG KITA MINUMAN COKELAT KEKINIAN KOTA SORONG Mitri Tanti Selong; Ade Andriani Renouw; Andrey Maryen
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1167

The purpose of this study was to analyze the marketing strategy in increasing sales turnover at the About Us Chocolate Drink Shop, Sorong City. The type of research conducted in this study was a qualitative descriptive analysis. This type of research is qualitative research with a SWOT analysis approach About Us Contemporary Chocolate Drinks in Sorong City consisting of strengths, namely price can be determined by yourself, strategic location, and availability of large parking lots. While the weaknesses are the unavailability of snacks, the lack of menu variants offered, and the promotions that have been carried out have not been fully maximized. Then opportunity (opportunity), namely the loyalty of loyal customers who visit (a good relationship), different variants of chocolate drinks. While the threat is that there are many new competitors and similar to the About Us Contemporary Chocolate Drinks shop, Sorong city. as a means to carry out promotions, and provide facilities in the form of Wifi and non-smoking areas so that consumers feel more comfortable while in the shop.

PENGARUH KUALITAS SUMBER DAYA MANUSIA TERHADAP PRODUKTIFITAS KERJA PEGAWAI KELURAHAN RUFEI DI KOTA SORONG Fransin Benjamin; Lili Sarce Joi Sapari; Ade Andriani Renouw
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1249

This study aims to determine whether there is an influence or not the effect of the quality of human resources on the work productivity of employees in the Rufei Village, using a simple linear regression analysis technique, with a total sample of 85. And the results of the research are that the data used in this research are valid and reliable. This can be seen from the results of the validation test where all Sig. (Significant) value less than 0.05 and Cronbach's Alpha value greater than 0.06 so that the data used can also be said to be reliable. Then for Simple Linear Regression Analysis the equation is obtained: Y = 9.561 + 0.268 X, this equation means that the variable quality of human resources has a positive influence, this means that if the independent variable variable (X) the quality of human resources has increased by 1%, then variable dependent variable (Y) work productivity increased by 0.268. Then a T (Partial) test was carried out to find out whether the effect given by Simple Linear Regression Analysis was significant. Based on the results of the analysis, the value of Sig. (Significant) 0.000 <0.05 and t count 2.641 > 1.667 then the hypothesis H0 is rejected and Ha is accepted, which means that there is an influence between the independent variable (X) the quality of human resources on the dependent variable (Y) work productivity

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI ALFAMART KOTA SORONG Sari Faraswati Jewahan; Andrey Maryen; james Kastanya
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1250

The purpose of this study was to analyze the effect of service quality on customer satisfaction at Alfamart Sorong City. This type of research is quantitative. This research was conducted at Alfamart Sorong City in July 2022. The population in the study amounted to 125 customers. The research sample was 55 respondents. There are 2 sources of data used, namely primary data and secondary data. The data collection technique used is a questionnaire. The data analysis technique used is simple linear regression analysis test, t-test, and coefficient of determination test. The results showed that the calculation of the simple regression coefficient showed that the value of the constant coefficient was 4.666, the coefficient of the independent variable (X) was 0.511. So that the regression equation Y=4.666+0.511X is obtained, the value of the t-count hypothesis is greater than the t-table value, namely 4.215 > 2.460 with a significance level of 0.000 <0.05, and the coefficient of determination test shows the adjusted R square value of 0.240 or 24.0 %. This means that the quality of service affects customer satisfaction at Alfamart in Sorong City 24.0%.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MASYARAKAT DI RUMAH SAKIT SELE BE SOLU KOTA SORONG Janet Lian Kaikatui; Andrey Maryen; Lili Sarce Joi Sapari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1289

The purpose of this study was to determine the effect of service quality on community satisfaction at Sele Be Solu Hospital, Sorong City. This type of research is quantitative. This research was conducted at Sele Be Solu Hospital, Sorong City, from 18 May to 20 May 2022. The research sample consisted of 60 respondents. There are 2 sources of data used, namely primary data and secondary data. The data collection technique used is a questionnaire. The data analysis technique used is simple linear regression analysis test, t-test, and coefficient of determination test. The results show that the calculation of the simple regression coefficient above shows the value of the constant coefficient of 6.080, the coefficient of the independent variable (X) is 0.628. So that the regression equation Y=6.080+0.628X is obtained, the t-count value is greater than the t-table value, namely 6.706 > 4.293 with a significance level of 0.000 <0.05, and the adjusted R square value is 0.427 or 42.7%. This means that service quality has an effect on community satisfaction in Sele Be Solu Hospital, Sorong City 42.7%.

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