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All Journal Nurani: Jurnal Kajian Syariah dan Masyarakat I-Finance Journal SYIRKAH Martabe : Jurnal Pengabdian Kepada Masyarakat Studia Manageria: Jurnal Manajemen Pendidikan Islam MALIA: Journal of Islamic Banking and Finance ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Indonesian Journal of Islamic Economics and Business Al-Hijr: Journal of Adulearn World Journal of Trends Economics and Accounting Research Jurnal Ilmiah Dan Karya Mahasiswa I-PHILANTHROPY: A Research Journal on Management of Zakat and Waqf
Mail Hilian Batin
Universitas Islam Negeri Raden Fatah Palembang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Indonesian Journal of Islamic Economics and Business

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Model Analisis Faktor yang Mempengaruhi Keputusan Pembelian Sepeda Motor Second di Palembang Mail Hilian Batin; Ahmad Syahrizal
Indonesian Journal of Islamic Economics and Business Vol. 6 No. 1 (2021): Indonesia Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v6i1.768

Abstract

This study aims to analyze whether the price and promotion factors have an influence on the decision to purchase a second motorcycle at the Rian Motor Palembang showroom. The type of research is quantitative research with the determination of accidental sampling as many as 100 respondents. The research found that: (a) price has a positive and significant influence on the decision to purchase a second motorcycle at the Rian Motor Showroom with a significance result of 0.000 and (b) promotion also has a positive and significant effect with a significance value of 0.000. Taken together, it can be proven that price and promotion can influence the decision to buy a second-hand motorcycle at the Rian Motor Palembang showroom
Co-Authors Abu Bakar Sidik Afif Alfiyanto Ahmad Syahrizal Asep Rohman Dika Setiagraha Dini Rahmayanti Fitri Hidayati Heri Kurniawan ICEU SRI GUSTIANA Ilham Prawidi Sakti Ivan Riyadi Maria Ulfa Marindah Marindah Muhammad Habibi Nana Yuliana Novika Sari Raihan Taneta Putra Zulfikri