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Fenny Saptiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERAN INTEGRATED MARKETING COMMUNICATIONS TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN INDUSTRI KREATIF SUB SEKTOR KULINER DI BANDAR LAMPUNG) Riana Pratiwi Bunayya; Arif Sugiono; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujan untuk mengetahui pengaruh advertising, sales promotion, dan public relations terhadap keputusan pembelian konsumen Yussy Akmal. Jenis penelitian eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Yussy Akmal. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebesar 384 responden. Data tersebut diperoleh dari kuesioner menggunakan skala likert. Analisis data penelitian ini menggunakan analisis regresi linear berganda dengan alat bantu SPSS 26.0. Berdasarkan hasil penelitian menjelaskan bahwa advertising, sales promotion, dan public relations secara simultan berpengaruh signifikan terhadap keputusan pembelian. Sedangkan hasil pengujian secara parsial masing-masing variabel menunjukkan bahwa advertising berpengaruh signifikan terhadap keputusan pembelian, sales promotion berpengaruh signifikan terhadap keputusan pembelian, dan public relations berpengaruh signifikan terhadap keputusan pembelian.
PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP PERILAKU KEWARGAAN ORGANISASI (PKO) Hizrani Hizrani; Dadang Karya Bakti; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determinate how much the effect of job satisfaction, organizational commitment and leadership style on organizational citizenship behavior. This study uses quantitative approach and takes sample by using purposive sampling technique. The sample consist of 72 employees of PT Siger Jaya Sentosa. The method of analysis use partial or statistical t and simultan or f test. The type of data used in this research was primary and secondary data. The result of this research show that job satisfaction has a positive effect on organizational citizenship behavior, organizational commitment has a positive effect on organizational citizenship behavior and leadershi style has a negative effect on organizational citizeship behavior also simultaneously job satisfaction, organizational commitment and leadership style have an effect of 34,3% on organizational citizenship behavior.
ANALISA PENGHIDUPAN BERKELANJUTAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (studi kasus pada masyarakat Sima dan Wami di Nabire Papua) Yosinta Iyai; Unang Mulkhan; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Corporate Social Responsibility (CSR) is a company's pledge to take part in sustainable economic development in order to raise community standards of living and create a win-win situation for the business, the local community, and society at large. CSR is known as a dharma in Indonesia. The most crucial factor for businesses operating in the natural resource sector is stated in Article 74 of the Limited Liability Company Law number 40 of 2007. PT Nabire Baru only dredged the natural wealth of two villages in the Yaur district of Nabire Regency, which led to peeling, highways and bumps, caused by large vehicles and large equipment that damaged access to the two asphalt villages left alone, while those were repaired but took a long time. In reality, oil palm companies are still thought to be lacking in providing programs that support CSR. just enough Therefore, the purpose of this study is to ascertain the application and implementation of corporate social responsibility in accordance with Article 74 of the Limited Liability Company Law No. 40 of 2007 in one of the oil palm companies, PT Nabire Baru.
ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG) Bani Nurul Adha; Hartono Hartono; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine and analyze the feasibility of the Bandar Lampung Convection Dezainla business through its market and marketing aspects. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results of the research show that from the market aspect, it has good market potential and market share, marked by sales growth in 2021-2022, increasing by 74.9%. In the marketing aspect the products produced are of good quality, prices that can compete with other competitors, the distribution channels used have utilized sales through resellers, and implemented promotions using a multi-channel marketing strategy by utilizing various available social media platforms such as Instagram, Youtube , Website, Facebook, Tiktok, and WhatsApp. Thus, from the market and marketing aspects that have been studied by researchers, the Dezainla convection is already good so that the Dezainla convection can be declared feasible to run from the market and marketing aspects.
PENGEMBANGAN POTENSI WISATA MELALUI DAYA TARIKWISATA Devi Indri Ningsih; Deddy Aprilani; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengembangan potensi wisata “Kampoeng Vietnam Lampung” melalui daya tarik wisata. Adapun metode penelitian yang digunakan pada penelitian ini yaitu metode penelitian kualitatif dengan deskriptif kualitatif. Teknik penelitian ini menggunakan teknik pengumpulan data diantaranya observasi, wawancara, dan dokumentasi. Penelitian ini memiliki hasil bahwa adanya gambaran potensi wisata alam dan minat khusus yang menjadi daya tarik di dalam objek wisata. Pengembangan daya tarik wisata 4A yaitu Atraksi (attractions), ditunjukan dengan adanya jenis atraksi live musik (karokean), band Koplo, dan Band Lawas dengan pengembangan penambahan atraksi yang beragam yang disediakan pihak pengelola wisata agar membuat peningkatan kunjungan wisata. Akses (aksesibilities) dengan hasil menunjukan pengembangan akses informasi mengenai sosial media, kondisi jalan, dan papan jalan yang diperbaiki. Fasilitas (amenities) dengan hasil menunjukkan pengembangan sudah cukup baik dan lengkap (mushola, restaurant, gazebo atau saung, tempat bermain anak, spot foto, dan toilet). Pelayanan Tambahan (Ancillary Service) dengan hasil menunjukkan terdapat berupa (apotek, rumah sakit, penginapan, pom bensin, puskesmas, dan mesin ATM) dengan pengembangan yang sudah lengkap dan dekat dari objek wisata Kampoeng Vietnam.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA Riskina Agustin Elba; Nur Efendi; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan terhadap produktivitas kerja padapegawai Bank Bukopin KCU Lampung, mengetahui pengaruh lingkungan kerja terhadap produktivitaskerja pada pegawai Bank Bukopin KCU Lampung, dan untuk mengetahui pengaruh kepemimpinan danlingkungan kerja terhadap produktivitas kerja pada pegawai Bank Bukopin KCU Lampung. Danpenelitian ini, penulis menggunakan pendekatan kuantitatif. Penelitian ini dilakukan di Bank BukopinKCU Lampung. Adapun waktu penelitian ini dilaksanakan pada bulan Januari 2023 sampai denganApril 2023. Target populasi dalam penelitian ini adalah seluruh karyawan Bank Bukopin KCULampung yang berjumlah 47 orang. Sampel dalam penelitian ini adalah 47 orang karyawan BankBukopin KCU Lampung. Sumber data yang digunakan yaitu data primer dan data sekunder. Datadikumpulkan melalui kuesioner. Data pada penelitian ini dianalisis dengan menggunakan analisisregresi linear berganda. Berdasarkan hasil penelitian maka dapat disimpulkan bahwa kepemimpinandan lingkungan kerja berpengaruh positif dan signifikan terhadap produktivitas kerja sebesar 54,0%sedangkan sisanya dipengaruhi oleh faktor lain yang tidak dikaji dalam penelitian ini seperti motivasi,disiplin, kompetensi dan lain-lain.
PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA) Retno Yulita; Suprihatin Ali; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tourism destinations managed by each Tourism Department in Indonesia really need to be promoted by utilizing digital media in order to attract more consumers and increase the number of visits. Promotion plays an important role in tourism marketing which will have an impact on the national economy. The purpose of this study was to determine the role of digital media in tourism promotion by the Indonesian government. This research is a type of qualitative research with a case study approach. Based on the source, the type of data used in this study is secondary data, namely the official websites of 34 Provincial Tourism Department in Indonesia. Data collection techniques were carried out in two ways, namely non-participant observation and documentation. The results of this study indicate that the sequence of digital media most used by the Provincial Tourism Department in tourism promotion is website, Youtube, Facebook, Instagram, Twitter, and Tiktok. Then there are several forms of promotion through digital media carried out by the Provincial Tourism Departments in Indonesia, namely optimizing website content and social media; compiling e-book and calendar of events; promotions through talk shows, podcasts, web series or films; as well as offering tour packages. It is hoped that the Provincial Tourism Department can strengthen synergy with the community and business actors in tourism development, especially in tourism promotion by utilizing digital media so that it can reach more potential visitors.
IDENTIFIKASI PROFIL KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG (STUDI PADA RUMAH KOPI ROBUSTA COFFEE BUNGA DAN IN AIR CAFE DI LABUHAN RATU) Josua Aloisius Gonjales Nainggolan; A . Efendi Efendi; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research describes the profile of customer jobs, profile customer pains, and profile customer gains in a coffee shop in Bandar Lampung with a focus on taking two places, namely Robusta Coffee Flower Coffee House and In Air Cafe. This type of research is descriptive with a qualitative approach. Data collection was done by documentation, observation, and in-depth interviews with consumers, owners, and employees at Robusta Coffee Bunga Coffee House and In Air Cafe. Sampling was carried out by snowball sampling technique and the validity of the data was proved by triangulation of the source. The results of research and data analysis showed that customer profile jobs in both coffee shop is gathering with friends and doing tasks. In the customer profile pains found complaints from consumers such as a less varied food menu and interior that is less spoiling consumers. While in profile customer gains, consumers expect innovation in food and beverage menus, interior and exterior improvements, and expansion of parking lots. Until the end of the analysis found that the customer profile is more dominant jobs, because consumers come to the coffee shop is more driven for the purpose of gathering with friends. Keywords: profile customer jobs, profile customer pains, profile customer gains.
Co-Authors A . Efendi Efendi Arif Sugiono Bani Nurul Adha Dadang Karya Bakti Deddy Aprilani Devi Indri Ningsih Hartono Hartono Hizrani Hizrani Josua Aloisius Gonjales Nainggolan NUR EFENDI Retno Yulita Riana Pratiwi Bunayya Riskina Agustin Elba Suprihatin Ali Unang Mulkhan Yosinta Iyai