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All Journal ETIKONOMI Cakrawala Pendidikan Jurnal Manajemen Bisnis MIX : Jurnal Ilmiah Manajemen BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Target : Jurnal Manajemen Bisnis Journal of Management and Islamic Finance Prosiding Seminar Nasional Program Pengabdian Masyarakat BISMA (Bisnis dan Manajemen)
Qamari, Ika Nurul
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Journal : ETIKONOMI

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Customer Perceived Value in Ethnic Japanese Restaurants: Which Factors are Considered? Desi Urdianti; Ika Nurul Qamari; Wan Hasmat Wan Hasan
ETIKONOMI Vol 22, No 2 (2023)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v22i2.30641

Abstract

Ethnic restaurants are currently a fascinating topic, as they promote specific ethnic cultures and provide customers with a chance to try something new and different. Ethnic restaurants often offer flavours that are truly representative of a certain culture. This research investigates the factors that influence customer perceived value in Japanese ethnic restaurants. Data were collected through an online survey completed by customers who had visited a Japanese ethnic restaurant, Marugame Udon, in Indonesia. The Structural Equation Model (SEM) was applied to test the hypotheses. The findings of this study demonstrate that food quality, employee service quality, and price fairness positively affect customers’ perceived value. In contrast, the dining atmospheric quality and restaurant authenticity do not affect customers' perceived value. Studies on customer perceived value in ethnic Japanese restaurants are still incredibly rare in the literature., especially in Indonesia and Malaysia. Thus, this study aims to fill that gap, providing valuable insights for future research and restaurant management.JEL Classification: M10, M11, M21How to Cite:Urdianti, D., Qamari, I.N., & Hasan, W. H. W. (2023). Customer Perceived Value in Ethnic Japanese Restaurant: Which Factors are Considered? Etikonomi, 22(2), 457 – 472. https://doi.org/10.15408/etk.v22i1.30641.
Co-Authors Adinda Hayyu Rizqi Al-Ansi, Abdullah M. Apriani, Rizki Apriani, Rizki Awang Dirgantara Putra Beni Agus Sulistyo Debby Anggriansyah Desi Urdianti Fajar Junaedi Fathonah Umihani Garad, Askar Heru Kurnianto Tjahjono Hidanafie Azria Chairunnisa L. Jatmiko Jati Leli Joko Suryono Leli Joko Suryono, Leli Joko Meylasari, Upik Selly Meylasari, Upik Selly Mohd Shamsuri Md Saad Musa, Hussein Gibreel Nuryakin, Nuryakin Reni Herawati Reni Herawati Rizq Adyatama Byantara Salma Ayudhona Trizula Sri Handari Wahyuningsih Sri Handayani Wan Hasmat Wan Hasan Widia Febriana