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All Journal SCAN Nusantara of Research : Jurnal Hasil-hasil penelitian Universitas Nusantara PGRI Kediri (e-journal) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal ABDINUS : Jurnal Pengabdian Nusantara CAHAYA AKTIVA Jurnal Pengabdian UNDIKMA Jurnal Abdimas Akademika International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Masyarakat As-salam INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Penelitian Pendidikan Indonesia
Subagyo, Subagyo
Fakultas Ekonomi Bisnis Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Efektor

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Media Promosi Produk UMKM dengan Menggunakan EPIC Model Gesty Ernestivita; Subagyo
Efektor Vol 7 No 1 (2020): Efektor Vol.7 No.2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.738 KB) | DOI: 10.29407/e.v7i1.14336

Abstract

MSMEs must be able to grow and develop in the era of global competition. The growth and development of MSME are shown by increasing sales volume and profitability. One of strategy to increase sales volume is promoting through social media, one of them is Instagram. This study aims to measure the effectiveness of using Instagram as a medium for promoting MSME products using the EPIC model. The study was conducted on 100 active Instagram owners who follow SMEs that promote their products through Instagram. Based on the EPIC Model, the most effective dimension is communication and it is included in a very effective scale range with a mean score of 4.14.
Co-Authors Alif Utama, Muh. Sandyoga Andrea Gideon Andrea Gideon Arizky Saputro Arthur Daniel Limantara D.Iwan Riswandi Daniel - Swanjaya Dewi Lestari DIAH AYU SEPTI FAUJI Dodi Kusuma Hadi Soejoko Dwi Budiadi E. Susy Suhendra Ellis Susmawati Ema Hakimah Eny Tiara Rahmawati GESTY ERNESTIVITA Gita Eliya Cahyani HERY PURNOMO Ika Nur Fitriani Iwan Harsono Jatmiko Wahyu Nugroho Luluk Nur Hidayah M. Anas Mas Wibowo Andoko Mas Wibowo Andoko Moch. Wahyu Widodo Mochamad Muchson Moh. Zuhri Fathoni Nindya Dana Charisma Nurin Eva Yanti Ragil Ayu Setyaningrum Rino Sardanto Rr. Forijati -, Rr. Forijati Rudi Hermanto Samari Samari Sigit Wisnu Setya Bhirawa Sri Aliami Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Sulastri Andayani Tri Winarsih Tri Yuliani Tri Yuwono Vida Windita Putri Wahyu Suhardono Wahyuni Trisnaning Wibowo Andoko