Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Innovative: Journal Of Social Science Research
Aat Ruchiat Nugraha
Universitas Padjadjaran,
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementasi Pembelajaran Berbasis Media Youtube Channel Untuk Meningkatkan Hasil Belajar Mahasiswa Pada Mata Kuliah Metode Penelitian Pendidikan Darimis Darimis; S. Sumihatul Ummah MS; Agus Salam; Aat Ruchiat Nugraha; Nunung Suryana Jamin
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.4090

Abstract

Penelitian ini dijalankan dengan tujuan untuk menggambarkan bagaimana upaya dalam meningkatkan hasil belajar mahasiswa di mata kuliah metode penelitian pendidikan yang menggunakan platform YouTube Channel sebagai basis pembelajaran. Kajian ini menerapkan metode penelitian tindakan kelas dalam dua tahap siklus. Hasil penelitian tersebut memperlihatkan jika pemanfaatan YouTube Channel dalam pembelajaran mata kuliah metode penelitian pendidikan berhasil meningkatkan prestasi belajar mahasiswa. Hal ini terbukti dari perbandingan persentase kelulusan mahasiswa di tahap Prasiklus, Siklus I, serta Siklus II. Pada tahap Prasiklus, hanya 40% (16 mahasiswa) yang mencapai kelulusan, sedangkan pada Siklus I, persentasenya meningkat menjadi 60% (21 mahasiswa). Pada Siklus II, persentase kelulusan mahasiswa meningkat signifikan hingga mencapai 89% (40 mahasiswa).
The Influence of Brand Image and Viral Marketing on Students Purchasing Decisions Mediated by Price Luh Komang Candra Dewi; Silvia Ekasari; Gusti Noorlitaria Achmad; Aat Ruchiat Nugraha; Mokhamad Arwani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5449

Abstract

This study looks into and assesses how viral marketing and brand image affect price-mediated purchasing decisions. There are all 2023 Semarang University Faculty of Economics students. By using the Slovin formula on the data, 59 research samples were generated. SPSS is used as part of the data analysis procedure. The results of the study are shown in the SPSS output, and they show that viral marketing significantly affects expenses. Price is significantly impacted by brand image. Viral marketing has a big impact on what consumers decide to buy. Brand perception has a big impact on consumer purchase decisions. Price has a major role in determining what purchases are made. Pricing is a key mediating factor in the relationship between viral marketing and purchase decisions. Furthermore, pricing has a major mediating role in the link between brand perception and purchase behavior.
Co-Authors Agus Salam Darimis Darimis Gusti Noorlitaria Achmad Luh Komang Candra Dewi Mokhamad Arwani Nunung Suryana Jamin S. Sumihatul Ummah MS Silvia Ekasari