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THE EFFECT OF FEAR APPEALS ADVERTISEMENT AND HEALTH SOCIAL MESSAGES ON THE INTENTION OF SMOKING CESSATION Darwin Linanda; Belinda Arielle; Caroline Tamara; Natasha Krisheila; Angela Oktavia Suryani
MANASA Vol 6 No 2 (2017): Desember, 2017
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

Indonesia is placed as the first rank for number of smokers in the world. Considering the danger of smoking, some actions have been taken into account. One of the ways to reduce the number of smoker is by promoting non-smoking advertisements. The aim of this study was to test whether advertisement with fear appeal in social message is more effective than in health message to reduce the intention to stop smoking. About 21 university students in Jakarta (N male =18; N female = 3, average age = 19.76) were recruited through convenience sampling. They were given two types of advertisements in within subject experimental design. Counter balancing method was used to control the effect of sequential presentation of the advertisements. The intention to stop smoking was measured by five items of a questionnaire immediately after the participants being exposed to each type of advertisements. The results showed that advertisement with health message was more effective to reduce the intention to stop smoking than the social message. Some factors are discussed for further study.
GAMBARAN KEMAMPUAN INTERPERSONAL PETUGAS ON BOARD PT. TRANSJAKARTA Laurensia Natalia; Angela Oktavia Suryani; Dhevy Setya Wibawa
MANASA Vol 5 No 2 (2016): Desember, 2016
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

The mobility of people in Jakarta is increasing every year. Meanwhile, the availability of public transportation has not been able to accommodate the needs of its population. So many people in Jakarta use of private vehicles which create traffic congestion every day. Therefore, since 2014, Jakarta's local government provide a transportation facility, Transjakarta bus. This transport system prioritizes the comfort, security, and safety of service users. To achieve these objectives, at every Transjakarta fleet placed the officers on board who are asked to facilitate and to fulfill the customer demands and needs. Seeing the importance of the role of the officer on board, it is necessary for them to be equipped with interpersonal skills. Therefore, this research aims to describethe levels of interpersonal skills of officers on board of PT. Transjakarta.This research is using quantitative approach with data collection techniques implied is the interpersonal skills measurement tool consists of five domains: the ability to start a relationship, assertive abilities, the ability to give emotional support, the ability to manage and control conflicts, and the ability to open up. The research conducted with 115 participants of officers on board PT. Transjakarta. The data analyses using statistic descriptives. The results indicate that the interpersonal skills of the officers on board PT. Transjakarta both overall and per domain is on the average level. The results show that it is important to take into account the interpersonal skills of the on board officers of PT Transjakarta, either by considering the factors on recruiting the new officers or by developing the skills of existing officers. The limitations of this study are the general criterias of participants and the long work tenure of the participants.
PENGARUH PRESENTASI IKLAN DENGAN METODE CENTRAL ROUTE DAN PERIPHERAL ROUTE TERHADAP INTENSI MEMBELI CELANA JEANS Elizabeth Lydia; Miracle Elizabeth; Amelia Gunawan; Thea Zaprilla; Arnold Lukito; Angela Oktavia Suryani
MANASA Vol 3 No 1 (2014): Juni, 2014
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

Kegiatan belanja telah mengalami pergeseran fungsi dari memenuhi kebutuhan hidup menjadi gaya hidup atau status sosial. Pergeseran ini menimbulkan banyak permintaan terhadap celana jeans sehingga memicu persaingan ketat dalam promosi yang dilakukan oleh produsen. Bentuk promosi yang efektif adalah iklan. Penelitian ini bertujuan untuk menguji apakah terdapat perbedaan intensi membeli produk celana jeans berdasarkan iklan yang dihadirkan dengan metode central route dan peripheral route bagi dewasa muda. Desain penelitian ini adalah one group sample repeated t-test. Sebanyak lima puluh dua mahasiswa fakultas psikologi Unika Atma Jaya Jakarta (FPUAJ) terlibat dalam eksperimen setelah direkrut dengan metode convenience sampling. Hasil penelitian menunjukkan adanya perbedaan intensi membeli produk celana jeans secara signifikan, saat dihadapkan pada iklan dengan metode peripheral route persuasion partisipan memiliki intensi membeli yang lebih tinggi dibandingkan saat dihadapkan pada iklan yang disajikan dengan metode central route. Hasil penelitian ini dapat dijadikan acuan bagi produsen dalam memilih metode iklan yang digunakan untuk promosi produk celana jeans.
DIMENSI-DIMENSI BUDAYA ORGANISASI DI INDONESIA Angela Oktavia Suryani
MANASA Vol 1 No 2 (2012): Desember, 2012
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

Organizational culture is a central of organizational daily practice and guidance to organizational success. The current research aimed o identify Indonesian organization culture, included involved 341 participants who came from organizations in four industrial cities in Indonesia, namely Bandung, Denpasar, Jkarta, and Yogyakarta. The data contaminated with response bias; subjective standardized-scores method was used to overcome this problem. The result showed similiarities with the result from GLOBE study that the Indonesian employees were practicing humane orientation, collectivism, less assertive, and less the Indonesian employees were pranticing humane orientation, collectivism, less assertive, and less appreciating gender egalitarianism. In the measurement of ideal culutre, there were similiarities and differences with result of GLOBE study. The similarities were that the Indonesian employees were expecting higher future orientation and lower power distance, whereas the differences were that they expecting lower assertiveness and collectivism.
My Nationality or My Ethnicity? The Pride and Attitudes of Balinese Youth as Citizen of Indonesia Surijah, Edwin Adrianta; Ayuningtias, Agnes Utari Hanum; Hartika, Listiyani Dewi; Suryani, Angela Oktavia
Makara Human Behavior Studies in Asia Vol. 23, No. 1
Publisher : UI Scholars Hub

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Abstract

Prior research on national identity focused on immigrants and racial discrimination. The current study aims to analyze national identity in Indonesia, a country with various ethnicities, especially on Bali. We hypothesized that multicultural attitudes, ethnic identity, and multicultural communication predict national identity. Four hundred undergraduate students completed the questionnaires. Data was analyzed with regression analysis entry method. Our hypothesis was partially supported. The contextual concept and understanding were discussed in explaining the research findings along with its implications
National Identity as Predicted by Ethnic Identity and Social Distance with Multiculturalism as Mediator: A Study Involving Chinese Indonesian Students in Jakarta Suryani, Angela Oktavia; Setiadi, Bernadette; Nurrachman, Nani; Panggabean, Hana; Wibawa, Dhevy Setya
Makara Human Behavior Studies in Asia Vol. 23, No. 2
Publisher : UI Scholars Hub

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Abstract

As a large multiethnic country, Indonesia has limited studies regarding factors that may influence the national identity of Indonesians of Chinese descent. This study examined the relations between four variables—ethnic identity, multiculturalism, social distance, and Indonesian national identity—between Chinese (n = 159) and non-Chinese Indonesian university students (n = 158) in Jakarta. A multiple-group path analysis was conducted to analyze data from Chinese and non-Chinese samples. The results revealed that structural covariance invariance was the best fit, describing ethnic identity’s direct prediction of national identity and social distance’s indirect prediction of national identity, fully mediated by multiculturalism. The mean score comparisons showed that both groups exhibited higher national identity than ethnic identity. A context of living in a global urban-metropolitan city may influence identity formation.
A Construction of Entrepreneurial Personality Tests: Testing Archetype Personality Inventory in Entrepreneurship Bimo Wikantiyoso; Benedicta Prihatin Dwi Riyanti; Angela Oktavia Suryani
International Journal of Applied Business and International Management (IJABIM) Vol 6, No 1 (2021): IJABIM VOL. 6 NO. 1
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.607 KB) | DOI: 10.32535/ijabim.v6i1.1085

Abstract

VUCA is about a hyper-competitive and unpredictable environment. It stands for volatility, uncertainty, complexity, and ambiguity. Personal attributes are necessary to navigate the VUCA environment. Studies in entrepreneurship show that narratives help people to connect different experiences. Literature shows that a narrative journey can be described through archetypes and relate to entrepreneurial behavior. This study aims to construct and validate measurements of entrepreneurial personality by adapting Pearson & Marr's archetype inventory test within the entrepreneurial context. This study was conducted as an assessment of the measurement psychometric attributes consisting of 12 archetypes. Explanatory Factor Analysis (EFA) was carried out by Oblimin rotation resulting in 60 final items. This study involved 154 small and medium entrepreneurs in Jakarta and West Java.
The Level of Importance of Entrepreneurial Competencies according to Entrepreneurs and Scientists Benedicta Prihatin Dwi Riyanti; Angela Oktavia Suryani; Christine Winstinindah Sandroto; Silverius Y Suharso
International Journal of Applied Business and International Management (IJABIM) Vol 5, No 1 (2020): IJABIM VOL. 5 NO. 1
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.701 KB) | DOI: 10.32535/ijabim.v5i1.769

Abstract

This study aimed to describe the rank of importance among 13 entrepreneurship competencies and the difference of the rank between entrepreneurs and scientists. About 47 entrepreneurs and 22 scientists gave their evaluation by giving rank from 1 to 13. The Mann-Whitney U-test showed that most of the competencies were perceived important at the same rank by the two groups, except for the competence of "Information seeking" (U-test = 722, p < 0.01; Mrank entrepreneurs = 6.36, Mrank scientist = 9.33). The top three competencies that perceived highly important by both groups are initiative, seeking and utilizing opportunities, and perseverance.
Theoretical Study of The Life Story Narrative Personality Dynamics Based on Archetype in Indonesian Context Entrepreneurs Bimo Wikantiyoso; Benedicta Prihatin Dwi Riyanti; Angela Oktavia Suryani
Journal of International Conference Proceedings (JICP) Vol 2, No 2 (2019): Proceedings of the 4th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i2.602

Abstract

Understanding personality development of entrepreneurs is important in current entrepreneurial research. Previous studies have mentioned some perspectives towards a scientific understanding of entrepreneurship, through identification and in-depth examination of personality characteristics. These studies show that individual's function as a totality of personal characteristics (which involve biological, psychological, and cultural levels related to personal narratives) is needed. Some experts point out that success can be explained in the dynamics of the daily journey of the business persons than in trying to explain them into personality categories. The growth of entrepreneurial personality can be understood in accordance with the identity of the community and local culture. The wholeness of a person being an entrepreneur is a process of forming and revealing the development of an entrepreneurial personality. Personality growth will be revealed along the journey of life, following the same pattern in a narrative life story that is influenced by socio-cultural aspects. These patterns can be expressed in archetype. Entrepreneurs also share a set of cultural and social values, some of which are based on the values held by the community. However, research on entrepreneurial personality as a whole in the context of Indonesian culture, is still needed This study aims to look at entrepreneurship as the dynamic’s perspective of the personality narrative life stories and archetype of the cultural context in Indonesia. In addition, this study seeks non-economic factors, such as entrepreneurial personality and culture, affect the dynamics of the performance of a startup business. Through the study of archetype theory and narrative life story, it can be proposed a measuring tool that can explain the concept of entrepreneurial archetype personality in the Indonesian context. This archetype personality measurement tool uses a life story perspective that sees the dynamics of entrepreneurial journey as an archetype hero journey