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All Journal MANASA, Jurnal Ilmiah Psikologi Makara Human Behavior Studies in Asia International Journal of Applied Business and International Management Journal of International Conference Proceedings
Angela Oktavia Suryani
Faculty Of Psychology Atma Jaya Catholic University Of Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : MANASA, Jurnal Ilmiah Psikologi

 1 
THE EFFECT OF FEAR APPEALS ADVERTISEMENT AND HEALTH SOCIAL MESSAGES ON THE INTENTION OF SMOKING CESSATION Darwin Linanda; Belinda Arielle; Caroline Tamara; Natasha Krisheila; Angela Oktavia Suryani
MANASA Vol 6 No 2 (2017): Desember, 2017
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

Indonesia is placed as the first rank for number of smokers in the world. Considering the danger of smoking, some actions have been taken into account. One of the ways to reduce the number of smoker is by promoting non-smoking advertisements. The aim of this study was to test whether advertisement with fear appeal in social message is more effective than in health message to reduce the intention to stop smoking. About 21 university students in Jakarta (N male =18; N female = 3, average age = 19.76) were recruited through convenience sampling. They were given two types of advertisements in within subject experimental design. Counter balancing method was used to control the effect of sequential presentation of the advertisements. The intention to stop smoking was measured by five items of a questionnaire immediately after the participants being exposed to each type of advertisements. The results showed that advertisement with health message was more effective to reduce the intention to stop smoking than the social message. Some factors are discussed for further study.
GAMBARAN KEMAMPUAN INTERPERSONAL PETUGAS ON BOARD PT. TRANSJAKARTA Laurensia Natalia; Angela Oktavia Suryani; Dhevy Setya Wibawa
MANASA Vol 5 No 2 (2016): Desember, 2016
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

The mobility of people in Jakarta is increasing every year. Meanwhile, the availability of public transportation has not been able to accommodate the needs of its population. So many people in Jakarta use of private vehicles which create traffic congestion every day. Therefore, since 2014, Jakarta's local government provide a transportation facility, Transjakarta bus. This transport system prioritizes the comfort, security, and safety of service users. To achieve these objectives, at every Transjakarta fleet placed the officers on board who are asked to facilitate and to fulfill the customer demands and needs. Seeing the importance of the role of the officer on board, it is necessary for them to be equipped with interpersonal skills. Therefore, this research aims to describethe levels of interpersonal skills of officers on board of PT. Transjakarta.This research is using quantitative approach with data collection techniques implied is the interpersonal skills measurement tool consists of five domains: the ability to start a relationship, assertive abilities, the ability to give emotional support, the ability to manage and control conflicts, and the ability to open up. The research conducted with 115 participants of officers on board PT. Transjakarta. The data analyses using statistic descriptives. The results indicate that the interpersonal skills of the officers on board PT. Transjakarta both overall and per domain is on the average level. The results show that it is important to take into account the interpersonal skills of the on board officers of PT Transjakarta, either by considering the factors on recruiting the new officers or by developing the skills of existing officers. The limitations of this study are the general criterias of participants and the long work tenure of the participants.
PENGARUH PRESENTASI IKLAN DENGAN METODE CENTRAL ROUTE DAN PERIPHERAL ROUTE TERHADAP INTENSI MEMBELI CELANA JEANS Elizabeth Lydia; Miracle Elizabeth; Amelia Gunawan; Thea Zaprilla; Arnold Lukito; Angela Oktavia Suryani
MANASA Vol 3 No 1 (2014): Juni, 2014
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

Kegiatan belanja telah mengalami pergeseran fungsi dari memenuhi kebutuhan hidup menjadi gaya hidup atau status sosial. Pergeseran ini menimbulkan banyak permintaan terhadap celana jeans sehingga memicu persaingan ketat dalam promosi yang dilakukan oleh produsen. Bentuk promosi yang efektif adalah iklan. Penelitian ini bertujuan untuk menguji apakah terdapat perbedaan intensi membeli produk celana jeans berdasarkan iklan yang dihadirkan dengan metode central route dan peripheral route bagi dewasa muda. Desain penelitian ini adalah one group sample repeated t-test. Sebanyak lima puluh dua mahasiswa fakultas psikologi Unika Atma Jaya Jakarta (FPUAJ) terlibat dalam eksperimen setelah direkrut dengan metode convenience sampling. Hasil penelitian menunjukkan adanya perbedaan intensi membeli produk celana jeans secara signifikan, saat dihadapkan pada iklan dengan metode peripheral route persuasion partisipan memiliki intensi membeli yang lebih tinggi dibandingkan saat dihadapkan pada iklan yang disajikan dengan metode central route. Hasil penelitian ini dapat dijadikan acuan bagi produsen dalam memilih metode iklan yang digunakan untuk promosi produk celana jeans.
DIMENSI-DIMENSI BUDAYA ORGANISASI DI INDONESIA Angela Oktavia Suryani
MANASA Vol 1 No 2 (2012): Desember, 2012
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

Organizational culture is a central of organizational daily practice and guidance to organizational success. The current research aimed o identify Indonesian organization culture, included involved 341 participants who came from organizations in four industrial cities in Indonesia, namely Bandung, Denpasar, Jkarta, and Yogyakarta. The data contaminated with response bias; subjective standardized-scores method was used to overcome this problem. The result showed similiarities with the result from GLOBE study that the Indonesian employees were practicing humane orientation, collectivism, less assertive, and less the Indonesian employees were pranticing humane orientation, collectivism, less assertive, and less appreciating gender egalitarianism. In the measurement of ideal culutre, there were similiarities and differences with result of GLOBE study. The similarities were that the Indonesian employees were expecting higher future orientation and lower power distance, whereas the differences were that they expecting lower assertiveness and collectivism.
Co-Authors Agnes Utari Hanum Ayuningtias Amelia Gunawan Arielle, Belinda Arnold Lukito Belinda Arielle Benecdita Prihatin Dwi Riyanti Bimo Wikantiyoso Caroline Tamara Christine Winstinindah Sandroto Darwin Linanda Dhevy Setya Wibawa Edwin Adrianta Surijah Elizabeth Lydia Elizabeth, Miracle Gunawan, Amelia Hana Rochani Gustasari Panggabean Krisheila, Natasha Laurensia Natalia Linanda, Darwin Listiyani Dewi Hartika Lukito, Arnold Lydia, Elizabeth Miracle Elizabeth Nani Nurrachman Natalia, Laurensia Natasha Krisheila Setiadi, Bernadette Silverius Y Suharso Tamara, Caroline Thea Zaprilla Wibawa, Dhevy Setya Zaprilla, Thea