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All Journal Inter Komunika: Jurnal Komunikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Journal of Research in Social Science and Humanities Journal of Business Management and Economic Development Pancasila International Journal of Applied Social Science Jurnal Riset Multidisiplin dan Inovasi Teknologi Journal of International Multidisciplinary Research
Brumadyadisty, Garry
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Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero) Putra, Johni Eka; Sufa, Siska Armawati; Perbawasari, Susie; Brumadyadisty, Garry; Shany, Wildan Krisnarwanto Waranu
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.749

Abstract

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.
Analysis of the Application of #Sambo Hashtags to Computer-Mediated Communication on Instagram Irwansyah, Nabil Putra; Sufa, Siska Armawati; Sari, Ratna Puspita; Brumadyadisty, Garry; Yenny, Yenny
Pancasila International Journal of Applied Social Science Том 2 № 01 (2024): Pancasila International Journal of Applied Social Science
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/pancasila.v2i01.543

Abstract

This study delves into analyzing the utilization of the hashtag #SAMBO in computer-mediated communication on Instagram. In contemporary digital communication, hashtags are pivotal tools, shaping online discourse and facilitating content discovery. Focusing on the hashtag #SAMBO, this research investigates its prevalence, purpose, and impact within Instagram's Computer-Mediated Communication (CMC). Through a meticulous content analysis approach, this study explores the patterns, trends, and underlying themes associated with using #SAMBO across various Instagram posts. The research meticulously examines the contextual nuances in which #SAMBO is employed, shedding light on its diverse roles in shaping conversations, user engagement, and community building. Furthermore, this study explores the hashtag's relevance in specific social, cultural, or political contexts, unveiling its potential to influence public opinion and societal attitudes. By scrutinizing the content and user interactions associated with #SAMBO, this research provides valuable insights into the dynamics of contemporary digital communication. The findings of this study offer a comprehensive understanding of the hashtag's multifaceted functions within Instagram's CMC framework. This research contributes to the broader discourse on social media communication by unraveling the complexities of hashtag usage and bridging the gap between digital rhetoric and user behavior. Ultimately, this analysis enhances our comprehension of the evolving digital language, shedding light on how hashtags shape online narratives, foster community identity, and influence public discourse on social media platforms.
Communication Audit of Digital Entrepreneurship Academy of Human Resources Research Program and Development Agency of the BPSDMP Kominfo Surabaya in Pamekasan Region Rhamadona, Sandika; Sufa, Siska Armawati; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): January 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.422

Abstract

The Digital Talent Scholarship (DTS) program by the BPSDM (Center for Human Resources Development and Research) Kominfo aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.
Trash Talking pada Game Super-Sus dan Cara Penanggulangannya Noor Cahyadi, Ryan Arif; Sufa, Siska Armawati; Farida, Farida; Brumadyadisty, Garry
Inter Komunika Vol 8, No 2 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i2.2080

Abstract

Teknologi digital yang berkembang membuat masyarakat dapat melakukan berbagai macam kegiatan melalui dunia maya. Dari kegiatan sosial sampai bekerja, masyarakat dapat melakukannya secara digital karena adanya internet. Game online juga menjadi suatu hal yang banyak dimainkan oleh masyarakat seiring dengan berkembangnya teknologi internet. Mereka dapat bersenang-senang, bersosialisasi, dan mencari teman baru melaluinya. Namun dalam berinteraksi melalui game online, masyarakat tidak luput dari tindakan cyberbullying yakni trash-talking, yaitu penggunaan kata-kata kasar dalam berkomunikasi dengan pemain lainnya. Itu merupakan salah satu budaya yang kerap terjadi dalam dunia game online, di mana para pemain mengolok-olok satu sama lain dengan berbagai motif Super Sus merupakan salah satu game online yang memungkinkan pemainnya untuk berinteraksi satu sama lain dalam mencari pemain yang berperan sebagai penyusup. Sehingga penelitian itu bertujuan untuk mencari tahu penyebab trash-talking dalam game tersebut serta mencari tahu bagaimana menghindari dan menanggulanginya. Berdasarkan informan yang diwawancarai, motif melakukan trash-talking beragam, seperti terpengaruh oleh pemain lain, membela dirinya, serta hanya ingin bersenang-senang. Oleh karena itu, adanya peran baik dari lingkungan sosial serta pengembang game dalam menanggulanginya. Selain itu, pengendalian emosi perlu dilakukan ketika bermain game online, dikarenakan trash-talking sebenarnya sulit untuk dihindari karena telah menjadi budaya game online.
Analyzing the Digital Entrepreneurship Academy of Ministry of Communication and Information Surabaya in Pamekasan Rhamadona, Sandika; Sufa, Siska; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4491

Abstract

The Digital Talent Scholarship (DTS) program by the Ministry of Communication and Information Technology (Kominfo) aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.
How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy? Lisdiantini, Netty; Mulyadi, Edi; Mashudi; Fauziah, Luluk Fauziah; Brumadyadisty, Garry
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr718

Abstract

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Adapting And Resilient: How Indonesian Consumers Navigate E-Commerce Restrictions In The Post-Pandemic Retail Industry Purnomo, Hery; M. Arfani; Shadiq, Teuku Fajar; Brumadyadisty, Garry; Asnawi, Anita
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr739

Abstract

This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Factors Influencing Students' Higher Education: Marketing, Fees, Word of Mouth Djoko Baruno, Agustiawan; Ady, Sri Utami; Brumadyadisty, Garry
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.152

Abstract

This study investigates the influence of digital marketing, tuition fees, and word-of-mouth (WOM) promotion on students' decision to choose the Faculty of Economics and Business at Dr Soetomo University. This multi-faceted decision-making process is shaped by various factors, including the interaction between digital marketing efforts, tuition fees, and WOM promotions. This study aims to understand how these factors interact and influence student choice. Using a cross-sectional survey design, data was collected from 100 undergraduate students from the Faculty of Economics and Business at Dr Soetomo University. Data was collected using a structured questionnaire distributed online via Google Forms. The results showed that digital marketing alone did not significantly influence students' decision to choose Unitomo. However, tuition fees and WOM have a significant partial impact on student choice. In addition, when considered together, digital marketing, tuition fees, and WOM significantly influence the decision-making process. The most dominant factor influencing students' decision is tuition fees. The implications of these findings suggest that while digital marketing needs to be optimised, conventional methods and word of mouth remain important in influencing student decisions. Universities should consider integrating effective digital marketing strategies with strong word-of-mouth campaigns to enhance their recruitment efforts. This study contributes valuable insights for higher education marketers and policy makers who aim to attract and retain students effectively.
Co-Authors asnawi, anita Djoko Baruno, Agustiawan Edi Mulyadi Farida Farida Fauziah, Luluk Fauziah Hery Purnomo Irwansyah, Nabil Putra M. Arfani MASHUDI Meithiana Indrasari, Meithiana Netty Lisdiantini Noor Cahyadi, Ryan Arif Putra, Johni Eka Ratna Puspita Sari, Ratna Puspita Rhamadona, Sandika Shadiq, Teuku Fajar Shany, Wildan Krisnarwanto Waranu SRI UTAMI ADY Sufa, Siska Sufa, Siska Armawati Susie Perbawasari YENNY YENNY