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Brumadyadisty, Garry
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Journal : Journal of International Multidisciplinary Research

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How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy? Lisdiantini, Netty; Mulyadi, Edi; Mashudi; Fauziah, Luluk Fauziah; Brumadyadisty, Garry
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr718

Abstract

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Adapting And Resilient: How Indonesian Consumers Navigate E-Commerce Restrictions In The Post-Pandemic Retail Industry Purnomo, Hery; M. Arfani; Shadiq, Teuku Fajar; Brumadyadisty, Garry; Asnawi, Anita
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr739

Abstract

This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Co-Authors asnawi, anita Djoko Baruno, Agustiawan Edi Mulyadi Farida Farida Fauziah, Luluk Fauziah Hery Purnomo Irwansyah, Nabil Putra M. Arfani MASHUDI Meithiana Indrasari, Meithiana Netty Lisdiantini Noor Cahyadi, Ryan Arif Putra, Johni Eka Ratna Puspita Sari, Ratna Puspita Rhamadona, Sandika Shadiq, Teuku Fajar Shany, Wildan Krisnarwanto Waranu SRI UTAMI ADY Sufa, Siska Sufa, Siska Armawati Susie Perbawasari YENNY YENNY