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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis Nusantara Science and Technology Proceedings International Journal of Multidisciplinary Research and Literature (IJOMRAL) Formosa Journal of Applied Sciences (FJAS) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Mandasari, Virginia
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The Use of Endorsement in Online Media Marketing Strategy Mandasari, Virginia; Rosyanti, Daisy Marthina
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4155

Abstract

Recently, many people have been using Instagram. Instagram is social media that allows users to share photos. Instagram can be used as a marketing communication through sharing photos of products that will sell. Instagram allows consumers to view photos of products and can directly comment below the photo of the desired product. This research aimed to determine how Instagram was chosen as a medium of marketing communication. This research used a qualitative approach to obtain in-depth results and seven strategies to rigorous the methods. This research chose Instagram because Instagram become one of the social media that growing rapidly. After the coding process, there founded four keywords: the reason Instagram was chosen, Instagram benefits, the use of endorsement, and disadvantage endorsement. This research found that endorsement on Instagram has three components that are subject to attribute endorsement: trustworthiness, respect, and similarity.
Socialization of Product Packaging Efforts to Increase Competitiveness for MSMEs in Tambak Bulak Sidoarjo Mandasari, Virginia; Dewanti, Mentari Clara; Nisa, Fauzatul Laily; Utami, Anisa Fitria
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4156

Abstract

Food is a basic human need that comes from natural resources and most of it is also produced by home industries which have been processed into various types of food. The high demand for food has become a very important concern for the government to ensure that food is safe for consumption by all consumers. One form of guarantee issued by the government is a PIRT (home industrial food) permit. PIRT is a food production permit produced by home industry scale businesses. This permit is an official letter issued by BPOM (Food and Drug Monitoring Agency). The problem experienced by the "Ramajaya" Sweet Sticky Tape Producer is that he does not yet have a PIRT permit for the business he is running so he is still having difficulty marketing his products to various mini markets and supermarkets in Sidorjo Regency because he does not yet have production guarantees in the form of PIRT and the packaging used as well. still simple and not by government standards. This community service aims to help the business of the "Ramajaya" Sweet Glutinous Tape Producer to obtain a legal permit for products suitable for distribution in the form of a PIRT permit from the government through assistance in obtaining a PIRT permit at the Sidoarjo Regency Health Service office and also providing outreach regarding the importance of PIRT and providing options for change the packaging used.
Strengthening the Competency of Pakal District Kindergarten Teachers Through the Creation and Implementation of Illustration-Based Educational Game Tools (APE) in Introducing the Spirit of National Defense Handayani, Wiwik; Dewanti, Mentari Clara; Romadhona, Mahimma; Mandasari, Virginia
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4164

Abstract

A creative and innovative learning process is an effort to produce creative students, through student activities when studying and the creativity that students can carry out after learning. The key to success in creative and innovative learning lies in the role of the teacher, where teachers are able to create effective learning and facilitate students in developing logical thinking skills. Based on the results of observations carried out in kindergartens in Pakal District, Surabaya City, it shows that the learning process carried out by teachers still lacks creative and innovative teaching and learning activities for students. So far, teachers are only limited to giving lectures and there is a lack of teaching aids in delivering the material, making students less interested in learning. One of the teaching aids that can be used in the learning process is to use illustration-based educational games (APE). The role of teachers at the kindergarten education level can be to select and develop creative and innovative learning resources through educational game tools which can be designed and made as game tools to improve student development. This activity is expected to produce teachers who are able to create illustration-based educational game tools (APE). It is hoped that illustration-based educational teaching aids (APE) will create a creative and innovative learning process for students in partners, as well as provide a social impact on the surrounding community in creating effective learning for children.
Effectiveness of Implementing Green Financing as an Alternative Sustainable Financing Mandasari, Virginia; Mawardi, Alfiandi Imam; Hariyana, Nanik
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4165

Abstract

Many businesses in the past prioritized high profits over the detrimental effects on the economy, environment, and society. The performance of businesses that do not emphasize adverse effects on the economy, environment, and society is unpopular with the general public. Finally, businesses are beginning to consider sustainability-related challenges. The goal of sustainability is to satisfy current needs without jeopardizing the ability of future generations to satisfy their own. Economic, environmental, and social factors make up the three pillars that make up the notion of sustainability. Through sustainability reports, businesses can inform the public about their sustainability performance. The Global Reporting Initiatives (GRI) are the standards used to produce sustainability reports. According to the Financial Services Authority's (OJK) roadmap for sustainable finance, banking also helps to promote sustainability. The activities are carried out by putting green financial products into practice. Green financing products are those that take environmental considerations into account. The Green Finance concept is based on a balance of three points of view (Triple Bottom Line), namely Profit, People, and Planet, which emphasizes not only optimizing economic factors but also paying attention to sustainability and preserving environmental factors. The public also demands that companies follow the Green Finance concept to achieve environmental improvements which must go hand in hand with economic development.
The Relationship between Manufacturing Company Values and Corporate Social Responsibility Mandasari, Virginia; Kirana, Nanda Wahyu Indah
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4174

Abstract

Corporate social responsibility (CSR) has recently drawn more interest from academic economists and managers working in the real world. The implementation of corporate social responsibility allows you to report economic, social, and environmental activities to stakeholders, which can raise the value of your organization. This can build trust and foster positive relationships with stakeholders, easing their concerns about the future. Investors and customers in the market tend to place more focus on and attention to corporate social responsibility (CSR) conduct in organizations, and many of these companies pay attention to consumer welfare, environmental concerns, and environmentally friendly production (Fukuda & Ouchida, 2020). In addition to increasing sales and consumer loyalty, better quality and productivity, increased ability to retain employees, and increased access to capital markets, corporate social responsibility can enhance brand image and reputation. These effects can all increase company value.
The Role of Shopee Live Discounts: Case Study of Online Seller of Kemaiu Shampoo in Driving Transactions Dwiyanti, Novita Putri; Mandasari, Virginia
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7580

Abstract

This research analyzes the role of discounts on the Shopee Live platform with a case study of online shampoo seller Kemaiu. Shopee Live, as an innovative feature of Shopee, allows direct interaction between sellers and potential consumers through live video broadcasts. Discounts are the main focus as a strategy to increase transactions. Using qualitative descriptive methods, this research involved interviews with Kemaiu owners and observations during live streaming on Shopee. The research results show that discounts, such as regular price cuts and vouchers, have a significant role in encouraging potential consumers' buying interest. Shopee Live has proven effective in increasing interactions and transactions. Even though competition is considered low, the existence of the TikTok Shop platform is considered a factor that can influence sales.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE BAGI GEN Z DI SURABAYA Wardana, Adji Setya; Pudjoprastyono, Hery; Mandasari, Virginia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12347

Abstract

The purpose of this research is to examine and analyze the influence of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya. The population for this study consists of individuals who have purchased Nike shoes, with a sample size of 130 respondents. Data analysis was conducted using the Partial Least Squares (PLS) method. The results of the data analysis and previous discussions regarding the impact of Celebrity Endorser and Brand Image on the purchase decision of Nike shoes among Gen Z in Surabaya are as follows: Celebrity Endorser has a positive contribution to the purchase decision, meaning that the better the Celebrity Endorser, the better the purchase decision, and vice versa. Brand Image also contributes to the purchase decision, meaning that the better the brand image, the better the purchase decision, and vice versa.
Co-Authors Amalia, Holisatul Amanda, Astri Anggraeni, Eka Sulistya Anisa Fitria Utami Argawandani, Fiorentina Amanda Deti, Regina Dwiyanti, Novita Putri Fadhlilhaq, Tsaqif Fernanda, Meylaffena Kirana, Nanda Wahyu Indah Maghfiroh, Mutiara Lailatul Majid, Alfi Aulia Mawardi, Alfiandi Imam Maylaffazyza, Jessica Mentari Clara Dewanti, Mentari Clara Nanik Hariyana Naufal, Ilham Nisa, Fauzatul Laily Nurjanti Takarini Nurkholish Majid Pudjoprastyono, Hery Purba, Ruth Agita Roidha, Masrifatul Romadhona, Mahimma Rosyanti, Daisy Marthina Safitri, Dian Ayu Wardana, Adji Setya Widyah Perdana Putra, Aga Wiwik Handayani Yafi Maulana, Bintang