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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis Nusantara Science and Technology Proceedings International Journal of Multidisciplinary Research and Literature (IJOMRAL) Formosa Journal of Applied Sciences (FJAS) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Mandasari, Virginia
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Kolaborasi Mahasiswa KKN dan Posyandu Dalam Meningkatkan Kesadaran Gizi Masyarakat di Kabupaten Jember Roidha, Masrifatul; Majid, Alfi Aulia; Anggraeni, Eka Sulistya; Fadhlilhaq, Tsaqif; Amalia, Holisatul; Argawandani, Fiorentina Amanda; Fernanda, Meylaffena; Maylaffazyza, Jessica; Mandasari, Virginia
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober (In Progress)
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.173

Abstract

This study aims to examine the collaboration between KKN students and Posyandu in increasing public nutrition awareness in Jember Regency. Using qualitative descriptive methods, data were collected through participatory observation, in-depth interviews, and documentation studies. The results showed that collaboration was realized in the form of monthly Posyandu activities, nutrition education classes, and home visits. There was an increase in public nutrition awareness as indicated by increased attendance at Posyandu, positive changes in family eating patterns, and increased nutritional knowledge scores. The main challenges include limited time and resources, but can be overcome through careful program planning and collaboration with the local government. Long-term impacts are seen from the increased capacity of Posyandu cadres and the formation of sustainable networks. This study concludes that the collaboration between KKN  students and Posyandu is effective in increasing public nutrition awareness, emphasizing the importance of multi-party cooperation in public health programs.  
Faktor-Faktor yang Mempengaruhi Produktivitas Tenaga Kerja di Jawa Barat, Indonesia dengan Pendekatan Causal Loop Diagram Deti, Regina; Amanda, Astri; Mandasari, Virginia
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11484

Abstract

Produktivitas merupakan faktor yang berperan penting dalam pertumbuhan perekonomian suatu negara. Dalam mengejar perekonomian, Indonesia harus bersaing dengan negara-negara di ASEAN dalam pertumbuhan produktivitas. Faktor utama dalam meningkatkan produktivitas dapat dilihat dari sumber daya manusianya yang berkualitas. Penelitian ini berfokus pada perkembangan produktivitas dalam industri di Jawa Barat. Metode yang digunakan adalah dengan metode sistem dinamik dengan pendekatan Causal Loop Diagram (CLD). Metode ini untuk menggambarkan permasalahan yang terjadi. Identifikasi masalah di dalam penelitian ini merupakan gabungan dari hasil studi literatur, hasil kuesioner dan hasil wawancara yang diolah untuk menghasilkan cara berpikir sistem dan digambarkan secara sistematis di dalam CLD. Maka, tujuan dari penelitian adalah untuk mencari faktor-faktor yang mempengaruhi produktivitas secara langsung terhadap tenaga kerja dengan menggunakan penggabungan analisis literatur dan hasil di lapangan. Dari hasil studi literatur serta wawancara di lapangan, upah menjadi faktor utama dalam peningkatan produktivitas tenaga kerja.
THE INFLUENCE OF LIVE STREAMING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS FOR KEMAIU SHAMPOO PRODUCTS Purba, Ruth Agita; Mandasari, Virginia
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.192

Abstract

This study aims to find how much influence live streaming and customer reviews have on purchasing decisions for "Kemaiu" brand shampoo products. Where in this study Live streaming is considered an innovative and interactive marketing tool, while customer reviews provide views from direct experience with the product. The results of data analysis show that live streaming and customer reviews significantly influence purchasing decisions for Kemaiu shampoo products. Viewers of live streaming tend to have a positive perception of the product after seeing a live demonstration and interacting with the live streaming organizer. Customer reviews, particularly those reflecting satisfaction and product performance, provide strong confirmation of the quality and benefits of Kemaiu shampoo
THE INFLUENCE OF CREATOR CONTENT ON BRAND IMAGE ON TIKTOK SAMPO KEMAIU Safitri, Dian Ayu; Mandasari, Virginia
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.194

Abstract

This research aims to understand the impact of creator content on brand image on the TikTok social media platform, especially in the context of the product "Sampo Kemaiu". By using a qualitative approach and descriptive research design, this research applies postpositivist philosophy and interview techniques as data collection methodology. The research results show that content creators have a significant role in shaping brand image, especially when the content meets brand criteria and is able to increase interaction with TikTok users. Creativity, quality and communication skills of content creators are important factors in successful marketing collaborations. In addition, factors such as consumer perception of the product, assessment of quality and price, and evaluation of product location also influence the overall brand image. This study provides comprehensive insight into the complexity of factors influencing brand image on TikTok, providing important contributions to marketing practitioners and research in this area
THE INFLUENCE OF DIGITAL TIKTOK MARKETING CONTENT ON BRAND IMAGE IN KEMAIU PRODUCTS Maghfiroh, Mutiara Lailatul; Mandasari, Virginia
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.195

Abstract

This research aims to analyze the influence of TikTok content on the brand image of Kemaiu products. The research method involved a survey of TikTok users related to Kemaiu products. Findings show that TikTok content has a positive impact on Kemaiu's brand image, increasing consumer awareness and positive perceptions of the product. Factors such as creativity, authenticity, and interaction between content and audience play a key role in building a strong brand image. Managerial implications include the importance of content-based marketing strategies to harness TikTok's potential in strengthening brand identity and consumer appeal. This research sample had 34 respondents using a sampling method, namely by using sampling with certain considerations. The results of this research show that digital TikTok content has a positive and significant effect on the brand image of Kemaiu products
Strategic marketing approaches for enhancing company value through CSR integration Mandasari, Virginia; Widyah Perdana Putra, Aga
Jurnal Riset Pendidikan Ekonomi Vol. 9 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v9i1.9906

Abstract

This research explores the interplay between Corporate Social Responsibility (CSR), Corporate Value, and Marketing Strategy through the analysis of case studies of five leading companies: Nike, Starbucks, IKEA, TOMS, and Patagonia. Employing a qualitative approach, this study analyzes the business practices of these companies and their relevance to relevant theoretical concepts. The findings indicate that integrating CSR into marketing strategies can strengthen brand image, create long-term value, and build sustainable relationships with customers and other stakeholders. The implications of these findings are crucial for understanding how companies can leverage responsible business practices to achieve long-term success in an increasingly complex business environment.
Mengoptimalkan Pertumbuhan UMKM Melalui Pendampingan Dan Penyelenggaran Posko Pembuatan NIB Di Kelurahan Klampok Kota Blitar Yafi Maulana, Bintang; Mandasari, Virginia
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v1i2.2532

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic growth and community welfare. Observation is carried out through three methods, namely: (1) conducting interviews, (2) documenting, and (3) direct field visits. From the results of these observations, several common issues faced by MSMEs are identified, such as unclear MSME status, marketing challenges, and difficulties in establishing the business identity for these enterprises. MSMEs are resilient in any situation and provide employment opportunities, reduce unemployment, and significantly contribute to the economy. Enhancing product and service innovation, human resources development, technology, and market expansion are challenges that MSMEs must face in the global competition. Business legality, including the Business Identification Number (NIB), is crucial to ensure the security and safety of the business. NIB replaces previous permits and offers many benefits for long-term business management. Electronic licensing systems, such as the Online Single Submission (OSS), facilitate permit management and provide certainty for business operators. In the city of Blitar, MSMEs play a vital role in the local economy, particularly in the agricultural sector. Adequate infrastructure and supporting facilities further boost the development of MSMEs in Blitar. However, MSMEs in Klampok Subdistrict still face challenges in registering NIB, such as a lack of technological understanding and bureaucratic complexity. Through mapping, counseling, and NIB registration assistance centers, MSME operators in Klampok Subdistrict can overcome these issues. This mentoring activity enhances the knowledge of Klampok residents about the importance of entrepreneurship, business development, and the benefits of business legality. With the NIB, MSME operators can apply for funding assistance to develop their businesses.
What Motivates Tourists to Share Information on Social Media Mandasari, Virginia; Majid, Nurkholish
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.6678

Abstract

This research aims to examine the phenomenon of information sharing that occurs in groups in social media by uisng formal and informal communication that affect Transactive Memory System (TMS). This research also examines how TMS’s role on sharing information in groups as well as in self-relevant values. This research imply that formal and informal communications positively affect TMS, so it has a positive effect on self-relevant value. Therefore, transactive memory systems became a good mediator between formal and informal communication with self-relevant value. By sharing information in the group, their image will increase in front of people outside the group (self-image congruity). The group is created for the purpose to re-share the information with the other group who successfully invite potential tourists will increase self-relevant value in other groups.
Creative Elderly Productive Elderly Flower Arranging activities with the Elderly in Manukan, Tandes District, Surabaya City Hariyana, Nanik; Takarini, Nurjanti; Mandasari, Virginia
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4131

Abstract

Healthy and Independent Elderly Health. Viewed from the health aspect, the elderly group will experience a decline in their health status both naturally and as a result of disease. Therefore, as the number of elderly people increases, it is necessary from the start to prepare and plan various health programs aimed at the elderly. This activity aims to increase public knowledge in Manukan Kulon Village, Tandes District, Surabaya City about how to maintain the health of the elderly. Health education activities were carried out using the lecture method using PPT slides and leaflets, located in Manukan Kulon Village, Tandes District, Surabaya City. This activity, which was attended by 32 elderly people, ran smoothly and interactively. Health education activities ran smoothly and the community looked enthusiastic. The implementation of health education activities has gone smoothly according to the plans made, and the targets appear enthusiastic in participating in these activities.
Application of Experiential Marketing as Brand Insight Development Mandasari, Virginia; Hariyana, Nanik; Naufal, Ilham
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
Co-Authors Amalia, Holisatul Amanda, Astri Anggraeni, Eka Sulistya Anisa Fitria Utami Argawandani, Fiorentina Amanda Deti, Regina Dwiyanti, Novita Putri Fadhlilhaq, Tsaqif Fernanda, Meylaffena Kirana, Nanda Wahyu Indah Maghfiroh, Mutiara Lailatul Majid, Alfi Aulia Mawardi, Alfiandi Imam Maylaffazyza, Jessica Mentari Clara Dewanti, Mentari Clara Nanik Hariyana Naufal, Ilham Nisa, Fauzatul Laily Nurjanti Takarini Nurkholish Majid Pudjoprastyono, Hery Purba, Ruth Agita Roidha, Masrifatul Romadhona, Mahimma Rosyanti, Daisy Marthina Safitri, Dian Ayu Wardana, Adji Setya Widyah Perdana Putra, Aga Wiwik Handayani Yafi Maulana, Bintang