Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science
Wibowo, Noor Sultan Irgi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of A Marketing Management MSME Food Products Kusumaningrum, Anisa Putri; Swantari, Anita; Ryadi, Ragil; Wibowo, Noor Sultan Irgi; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.317

Abstract

This study explores Sabana Fried Chicken, an Indonesian MSME specialising in halal fried chicken. Examining its inception in 2008, vision, mission, and SWOT analysis, the research highlights key factors contributing to its success: unique taste, high-quality ingredients, and effective customer service. Despite strengths, challenges include location limitations and supply dependence. Opportunities for expansion, menu diversification, and delivery services are identified, while threats stem from strong competitors, changing consumer preferences, regulations, and economic conditions. The marketing mix analysis reveals an affordable pricing strategy, strategic outlet locations, limited yet effective promotional activities, and a product focus on halal, delicious, and nutritious offerings. This case study offers insights for MSMEs navigating the dynamic landscape of the fast-food industry.
Co-Authors Andini, Davi Ayu Anita Swantari, Anita Kusumaningrum, Anisa Putri Ryadi, Ragil