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All Journal International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Ernowo, Atha Fadhil
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Marketing Management Analysis of MSME Coto Makassar Restaurant Daeng Memang Kusumaningrum, Anisa Putri; Swantari, Anita; Ernowo, Atha Fadhil; Wahyuningsih, Tri; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.318

Abstract

This study delves into the marketing strategies of Coto Makassar Daeng Memang, a South Sulawesi restaurant, within Indonesia's evolving culinary landscape. Utilizing Marketing Mix and SWOT analysis, the research unveils the restaurant's evolution, identifying strengths, weaknesses, opportunities, and threats. Coto Makassar's success story, initiated in 1992, unfolds through a diverse menu. The Marketing Mix analysis underscores its affordable products, strategic location, and word-of-mouth promotion. The study concludes by highlighting the critical role of effective marketing for UMKM and the practical insights derived from Coto Makassar Daeng Memang's experience in navigating the competitive Indonesian culinary market.
Digital Marketing and Traveloka App User Interest Pradini, Gagih; Ernowo, Atha Fadhil; Awaloedin, Dipa Teruna
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11085300

Abstract

The rapid development of information and communication technology has had a significant impact on various sectors, including the tourism industry. Digital marketing is becoming one of the important tools for the tourism industry to reach consumers and increase sales. This paper examines the use of digital marketing by Traveloka, a lifestyle superapp in Southeast Asia, in reaching consumers and improving services. SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats faced by Traveloka in the context of digital marketing. The analysis results show that Traveloka has several strengths, including broad reach, precise targeting, two-way interaction, and engaging content. However, weaknesses such as fierce competition, ad saturation, reliance on technology, and fraud risk were also identified. Emerging opportunities include internet user growth, new technological developments, personalization, and influencer marketing. Meanwhile, threats include algorithm changes, stricter privacy policies, consumer mistrust, and the emergence of new platforms. Based on these findings, Traveloka can develop effective digital marketing strategies with a focus on long-term relationships with customers and multi-channel integration. Suggestions for improvement include periodic market research, development of an integrated digital marketing strategy, creation of engaging content, and utilization of influencer marketing. With these steps, Traveloka is expected to continue to be the leading travel platform in Southeast Asia.
Co-Authors Andini, Davi Ayu Anita Swantari, Anita Awaloedin, Dipa Teruna Kusumaningrum, Anisa Putri Pradini, Gagih Tri Wahyuningsih