International Journal of Economics, Management, Business, and Social Science
Vol. 3 No. 3 (2023): September 2023

Marketing Management Analysis of MSME Coto Makassar Restaurant Daeng Memang

Kusumaningrum, Anisa Putri (Unknown)
Swantari, Anita (Unknown)
Ernowo, Atha Fadhil (Unknown)
Wahyuningsih, Tri (Unknown)
Andini, Davi Ayu (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This study delves into the marketing strategies of Coto Makassar Daeng Memang, a South Sulawesi restaurant, within Indonesia's evolving culinary landscape. Utilizing Marketing Mix and SWOT analysis, the research unveils the restaurant's evolution, identifying strengths, weaknesses, opportunities, and threats. Coto Makassar's success story, initiated in 1992, unfolds through a diverse menu. The Marketing Mix analysis underscores its affordable products, strategic location, and word-of-mouth promotion. The study concludes by highlighting the critical role of effective marketing for UMKM and the practical insights derived from Coto Makassar Daeng Memang's experience in navigating the competitive Indonesian culinary market.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...