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Journal : Ganaya: Jurnal Ilmu Sosial dan Humaniora

Strategi Promosi Pengurus POKJAR Mandiri Pemalang dalam Menjaring Calon Mahasiswa Baru Universitas Terbuka di Era Society 5.0 Sunarya, Amud; Riau, Dwi Putranto; Yuliani, Isnaeni; Salmon, Indra Pratama Putra; Sari, Jayanti Armida; Antoro, Aji Fajar Suryo; Diana, Bambang Agus
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 6 No 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v6i4.2679

Abstract

The AIDAS promotion model (Attention, Interest, Desire, Action, Satisfaction) is a strategy carried out by the Mandiri Pemalang Open University (UT) Study Group (POKJAR) to attract new students. The purpose of this study was to analyze the promotion strategy carried out by the POKJAR Mandiri Pemalang management in recruiting new students to increase the number of UT students and what obstacles were faced by the POKJAR Mandiri Pemalang management in carrying out their promotion strategy. The research was carried out using a qualitative descriptive approach, with data collection techniques through surveys, observations, interviews, and study documentation related to the research. The data analysis technique uses interactive analysis which starts with data collection, reduction, presentation, and conclusion. The results of the research analysis showed that the Managers of the POKJAR Mandiri Pemalang Promotion Strategy who used the AIDAS model in general could be implemented it well. Aspects of attention, creating digital platforms for Instagram, Facebook, and websites as promotional media. Aspects of interest, opening a stand at Car Free Day (CFD) activities and working with schools in Pemalang Regency to carry out promotions. Aspects of desire, utilizing alumni or students to carry out socialization and promotion. The action aspect, assisting students who have limited learning tools or others. Satisfaction aspect, feeling happy and grateful to prospective students who have successfully registered at UT. The obstacles faced are the vast area of ​​Pemalang Regency so that social prom activities in schools are less accessible, limited budgets for conducting social prom, the existence of hoax news from individuals who spread skewed information about UT, there is a feeling of being underappreciated or there is no shade as a representative from UT by the management of POKJAR and SALUT.  
Climate and Environmental Policy in Indonesia: Challenges and Opportunities Sunarya, Amud
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 1 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i1.3030

Abstract

Climate and environmental policy issues are increasingly pressing in the global context. This requires policies that mitigate and adapt to climate change, which is influenced by factors such as rising global temperatures, extreme rainfall and severe natural disasters. The purpose of writing this article is to review various theoretical foundations relevant to climate policy, including the impact of climate change on various sectors, the role of greenhouse gases in global warming, the concept of climate justice, and the importance of adaptation and mitigation strategies. Apart from that, this article also aims to discuss the importance of international regulations such as the Kyoto Protocol and the Paris Agreement, the role of environmental economics in policy making, and political dynamics that influence climate policy. This research uses a literature review method to evaluate previous research on climate and environmental policy by utilizing sources such as Publish or Perish. From the results of a search on Scopus with the keywords "climate and environmental policy," 297 articles were found, and after filtering, ten articles exploring various aspects of climate and environmental policy were identified. Qualitative data processing is carried out in three stages: data reduction, data presentation, and conclusion. Data reduction involves selecting data that needs to be coded, sharpening the data, and eliminating unnecessary data. Data presentation is carried out through narrative text to facilitate understanding, while inference uses deductive techniques, drawing conclusions from general to specific data. The results of this literature review emphasize the need for a holistic approach that integrates mitigation and adaptation efforts, addresses economic and social impacts, monitors the implementation of international policies, actively involves stakeholders, and focuses on sustainable development. This report highlights the importance of public education and awareness in supporting sustainable policy implementation and behavior change.
Kajian Pelaksanaan E-Government pada Pemerintahan Desa Citalem Kecamatan Cipongkor Kabupaten Bandung Barat Agus Diana, Bambang; Sunarya, Amud; Harta, Ridho
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 1 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i1.3032

Abstract

The development of e-Government has been a government commitment, as outlined in Presidential Instruction Number 3 of 2003 regarding the Policy and National Strategy for e-Government Development. However, the implementation of this policy has not been entirely smooth at the local government level, causing obstacles to e-Government as a primary tool of governance. One factor hindering the development of e-Government is resistance to change. Law Number 6 of 2014 concerning Villages states that governance at the village level can be modernized through the implementation of Information Technology via Village e-Government. Nevertheless, in-depth research on the application of e-Government in Village Governance is required. The aim of this research is to examine the implementation of e-Government in Citalem Village, Cipongkor District, West Bandung Regency. The research is qualitative with a descriptive approach, utilizing both primary and secondary data obtained through surveys, observations, and literature reviews. The informants were selected using purposive sampling. The research revealed a four-stage model based on the complexity of technology and organization, as well as the level of data and information integration. The planned development of this model involves McFarlan’s Analyst Grid to provide a detailed explanation of strategic modules, high potential areas, supporting elements, and key operational aspects. E-Government in Citalem Village faces challenges due to human resource limitations. Village leaders need to coordinate with the Regency government, provide IT training, and foster motivation to enhance public services through e-Government, aiming for good governance.