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Digital Parenting: Tuntutan Para Orangtua Pasca Pandemik di wilayah Kelurahan Jamika, Kecamatan Bojongloa Kaler Dindin Dimyati; Rudy Erwi Kartiwa; Haris Herdiansyah
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.154 KB) | DOI: 10.25124/cosecant.v2i2.18682

Abstract

Masa pandemik COVID-19 selama dua tahun (2020-2022) dan endemik satu tahun terkhir telah membuat banyak perubahan dalam banyak sisi kehidupan manusia Indonesia, termasuk dunia pendidikan, mulai dari tingkat dasar sampai tingkat pendidikan tinggi. Pendidikan dasar dan usia dini mengalami imbas yang cukup ‘menyedihkan’ karena ketidaksiapan para orang tua untuk menjadi pendamping kegiatan belajar mereka di mode pembelajaran daring. Penggunaan gawai untuk belajar pun memberikan dampak tambahan yaitu ‘kecanduan’ para peserta didik tersebut gawai dan konten-konten yang ada di dalamnya. Tujuan kegiatan abdimas digital parenting ini adalah untuk memberikan kesadaran dan pemahaman akan sisi buruk dan sisi baik media digital kepada masyarakat sasar di kelurahan Jamika, kecamatan Bojongloa Kaler. Kegiatan ini berkolaborasi dengan Lembaga Pendidikan Anak Usia Dini (PAUD) Nurnaima yang menyelenggarakan Kelompok Bermain (KOBER). Hasil dari kegiatan ini adalah munculnya tingkat kesadaran dan pemahaman yang lebih baik dari masyarakat sasar akan dampak dan manfaat media digital tersebut dalam dunia pendidikan dan sosial. Masyarakat sasar selanjutnya berharap akan adanya keberlanjutan kegiatan ini dengan cakupan (scope) yang lebih luas.Kata Kunci: Digital Parenting, Pandemik Covid-19, Paud, Kober, Pendidikan Usia Dini
The Correlation Between Fear Of Missing Out (FoMO) Phenomenon And Consumptive Behaviour In Millennials Melinda Stefani Yaputri; Dindin Dimyati; Haris Herdiansyah
Eligible : Journal of Social Sciences Vol. 1 No. 2 (2022): ELIGIBLE : Journal of Social Sciences
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/eligible.v1i2.24

Abstract

Consumptive behaviour has changed as a frequent and normal act to be done as a result of globalization. Several previous research/studies have revealed that such consumption tendencies are influenced not just by brand quality and price, but also by psychological factors such as peer pressure. Due to the lack of communication barriers, an individual's tendency to follow others emerges as motivation. The goal of this research is to see if there is a correlation between the Fear of Missing Out (FoMO) phenomenon and consumer behaviour. This study employed a quantitative method with an explanatory research approach. The data was collected using online questionnaires sent to 125 millennials aged 20 to 38 years old, using a convenience sampling technique. With a Pearson correlation value of 0,970, this study found a positive and strong relationship between FoMO and Consumptive Behaviour.
The role of instagram in building brand awareness Christian Aditya Perdana; Dindin Dimyati
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1387

Abstract

This study aims to determine the role of Instagram social media in building @iDeviceStoreJogja brand awareness and to find out the advantages and disadvantages of Instagram social media in building @iDeviceStoreJogja brand awareness. This type of research is survey research using a quantitative approach. The subjects in this study were followers of the @iDeviceStoreJogja account. The function of Instagram in building brand awareness is the subject of this research. Researchers also use secondary data to support research results taken from pre-existing sources of information, namely data via websites and YouTube channels. The data analysis technique used is quantitative analysis, where the data obtained is expressed in numbers. Then the calculation or processing is done statistically with the help of the Statistical Package for Social Science or SPSS program. The test results obtained show that the use of Instagram on the @iDeviceStoreJogja account is significantly and positively effective in building brand awareness. This is evidenced by the value????ℎ????????????????????obtained is 32.241 and a significance of 0.000, which means that the significance value is < α = 0.05. From the test results obtained, it shows that the use of Instagram on the @iDeviceStoreJogja account is significantly and positively effective in building brand awareness.
The role of instagram in building brand awareness Christian Aditya Perdana; Dindin Dimyati
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1390

Abstract

This study aims to determine the role of Instagram social media in building @iDeviceStoreJogja brand awareness and to find out the advantages and disadvantages of Instagram social media in building @iDeviceStoreJogja brand awareness. This type of research is survey research using a quantitative approach. The subjects in this study were followers of the @iDeviceStoreJogja account. The function of Instagram in building brand awareness is the subject of this research. Researchers also use secondary data to support research results taken from pre-existing sources of information, namely data via websites and YouTube channels. The data analysis technique used is quantitative analysis, where the data obtained is expressed in numbers. Then the calculation or processing is done statistically with the help of the Statistical Package for Social Science or SPSS program. The test results obtained show that the use of Instagram on the @iDeviceStoreJogja account is significantly and positively effective in building brand awareness.