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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Informatika Management Studies and Entrepreneurship Journal (MSEJ) ANALISIS AKTUAL Jurnal Responsif : Riset Sains dan Informatika Jurnal Sains Manajemen Service Management Triangle : Jurnal Manajemen Jasa
Sukajie, Bambang
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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STRATEGI PROMOSI, CITRA MEREK, DAN MINAT BELI PADA DISTRO BANDUNG OBLONG Adi Suparwo; Aldi Anggara Supriadi; Bambang Sukajie
ANALISIS Vol. 14 No. 01 (2024): ANALISIS VOL. 14 NO. 01 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i01.3752

Abstract

This research aims to determine the influence of promotional strategies and brand image on consumer buying interest in the Bandung Oblong (Baong) distro. This research uses descriptive and verification research methods with a quantitative approach. The objects of this research were Baong distro consumers with a sample size of 96 people. The sampling technique used in this research is a nonprobability sampling method with a purposive sampling technique. Statistical analysis of the data used in this research is multiple linear regression analysis and hypothesis testing using t and F tests using IBM SPSS statistics 27. The results of the research show that partially the promotional strategy variable has a significant effect on consumer buying interest in Baong distros, and partially the brand image variable does not have a significant effect on Buying interest in the Baong distro, as well as simultaneously promotional strategies and brand image have a significant effect on consumer buying interest in the Baong distro, with a coefficient of determination (R Square) obtained a value of 0.617 which shows that 61.7% of buying interest can be explained by the promotional strategy and brand image while the remaining 38.3% of purchasing interest is influenced by other variables not examined in this research”
Pengaruh marketing public relations terhadap loyalitas pelanggan laboratorium patologi medis diagnostik (Lab PMD) Majalengka Lestari Putri; Endang Komara; Bambang Sukajie
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4317

Abstract

Marketing Public Relation menjadi pilar utama dalam dunia pemasaran serta perbaikan citra suatu perusahaan pelayanan kesehatan. Penelitian ini bertujuan untuk mengetahui pengaruh marketing public relations terhadap loyalitas pelanggan pada laboratorium patologi medis diagnostik (Lab PMD) Majalengka. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik yang digunakan yakni saturation sampling, maka jumlah sampel penelitian ini adalah 73 orang. Hasil penelitian di Lab PMD Majalengka menunjukkan bahwa publikasi sebagai bagian dari marketing public relations tidak memiliki pengaruh signifikan terhadap loyalitas pelanggan (tingkat signifikansi > 0.05), namun kegiatan, aktivitas pelayanan publik, dan media identitas memiliki pengaruh signifikan (tingkat signifikansi < 0.05). Secara keseluruhan, marketing public relations secara simultan memiliki pengaruh positif kuat sebesar 66% terhadap loyalitas pelanggan Lab PMD Majalengka (nilai signifikansi 0.000).
Co-Authors Acep Rohendi Adang Kurniawan Ade Mubarok Adi Suparwo Aldi Anggara Supriadi Asep Dedy Chairil M Noor Chairil M Noor Dhea Elita Futri Edi Setiadi Endang Komara Enjang Suherman Fajar Aziz Laksono Gartika Rahmasari, Gartika Husor Wini Lestari Putri Neni Sumarni Poppi Furi Nopianti Purwadhi Purwadhi Purwadhi Sari Susanti Septi Wulandari Suroso