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All Journal Media Wisata Widya Cipta : Jurnal Sekretari dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen dan Bisnis Kreatif Jurnal Ekonomi International Journal of Applied Finance and Business Studies Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business Journal of Social Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Neni Sumarni
Universitas Buana Perjuangan Karawang
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STRATEGI PENINGKATAN KUALITAS PELAYANAN PADA BUMDES APOTEK LAKSANA BAROKAH DI DESA JATILAKSANA Enjang Suherman; Neni Sumarni; Suroso Suroso; Ade Mubarok; Bambang Sukajie
Service Management Triangle: Jurnal Manajemen Jasa Vol 3 No 2 (2021): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Program Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

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Abstract

Kelangsungan suatu usaha dapat ditentukan dari kualiatas suatu layanan yang diberikan kepada konsumenya. Apabila konsumen puas maka usaha tersebut akan bertahan dan berkembang berkesinambungan. Tujuan penelitian ini untuk memberikan strategi peningkatan kualitas pelayanan pada usaha tingkat UMKM disuatu desa. Metode penelitian ini menggunakan metode deskriptif kuantitatif yaitu mengambarkan hasil analisis suatu perhitungan untum memperoleh gambaran dari hasil analisis tersebut. Sampel yang digunakan menggunakan sampel Hair dengan menghitung jumlah indikator yang digunakan sebagai pengukuran dan teknik sampel yang dipakai sampel incidental. Sedangkan analisis yang digunakan adalah metode IPA. Hasil penelitian ini menunjukan bahwa posisi kualitas pelayanan yang perlu diperbaiki pada kuadran A yaitu pegawai memahami pelanggan dan pegawai perlu memperhatikan kebutuhan pelanggan.sedangan pelayanan yang perlu dikurangi yang dianggap berlebihan perlu dikurangi seperti penampilan pegawai yang terlalu mencolok dan komunikasi dua arah seperti diskusi.
STRATEGI PENGUATAN PEMASARAN BERBASIS DELTA MODEL PADA SMP ISLAM KARAWANG Neni Sumarni; Enjang Suherman; Suroso; Ade Mubarok
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 1 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Program Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

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Abstract

Tujuan penelitian ini adalah untuk menguatkan strategi pemasaran SMP Islam Karawang dalam meningkatkan minat siswa. Pengumpulan data menggunakan studi dokumentasi, observasi, dan wawancara mendalam. Teknik analisa data menggunakan Teknik Triangulasi yaitu Triangulasi Metode, Triangulasi Sumber data dan Triangulasi Teori. Serta analisa SWOT untuk mengetahui posisi SMP Islam Karawang. Data divalidasi dengan reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi. Hasil penelitian ini, posisi SMP Islam berada pada kuadran 1, strategi yang dapat diterapkan adalah pengembangan, dan produk yang dihasilkan adalah strategi pemasaran sekolah berbasis Delta Model untuk kepentingan peserta didik: a) Strategi Produk Terbaik: menyelenggarakan pendidikan holistik. melalui berbagai kegiatan/program sekolah yang unik dan relevan dengan kebutuhan nasabah, serta menerapkan sistem multi payment untuk mempermudah nasabah melakukan transaksi keuangan; b) Strategi Total Customer Solutions: memaksimalkan sumber daya yang dimiliki perusahaan dan memfasilitasi sumber daya manusia yang berpartisipasi dalam kompetisi/kegiatan untuk memenuhi kebutuhan mereka, dan memberikan apresiasi atas upaya/prestasi sumber daya manusia, dan c) Strategi Sistem Lock-In memberlakukan sistem kontrak dengan tenaga ahli/klien tertentu dalam jangka waktu tertentu untuk mengunci pelanggan, menerapkan sistem jenjang karir bagi guru dan staf sekolah, dan memiliki kerjasama dan instruksi khusus yang berlaku untuk alumni, SMA favorit, universitas tertentu, dan Institusi pendidikan lainnya.
PERILAKU BELANJA ONLINE PADA IBU RUMAH TANGGA DISAAT PANDEMI COVID-19 ( STUDI KASUS IBU RUMAH TANGGA DI ANJUN KARAWANG ) Neni Sumarni; Syifa Pramudita Faddila; Robby Fauji
Jurnal Manajemen & Bisnis Kreatif Vol 6 No 1 (2020): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i2.1186

Abstract

Abstrak Penyebaran wabah pandemi Covid-19 di negara Indonesia yang semakin cepat memang merubah interaksi antara bisnis dan pelanggan. Adanya kebijakan dari pemerintah terkait Covid-19 ini berupa larangan keluar masuk negara Indonesia, social distancing dan stay at home pada akhirnya merubah perilaku konsumen yang awalnya bebas melakukan transaksi bisnis maupun perdagangan yang secara offline berubah menjadi online. Penelitian ini bertujuan untuk mengetahui apakah para ibu rumah tangga wilayah Anjun melakukan pembelanjaan secara online disaat pandemic. Dalam penelitian deskriptif kuantitatif ini melibatkan sampel sebanyak 100 responden ibu-ibu rumah tangga di Anjun, Kabupaten Karawang. Hasil penelitian menunjukkan bahwa 83% responden sudah memiliki pengetahuan mengenai pembelanjaan online, sebanyak 72 % ibu rumah tangga di Anjun melakukan pembelanjaan secara online di masa pandemi, dan 52 % nya melakukan pembelanjaan online lebih dari dua kali dalam sebulan. Dengan alasan kesehatan dan menghindari tertularnya virus corona. Sehingga dapat disimpulkan bahwa banyak para konsumen atau pelanggan yang akhirnya merubah perilaku belanjanya menjadi online untuk menghindari wabah ini dan memudahkan dalam memperoleh barang-barang yang dibutuhkannya. Kata Kunci: Perilaku Konsumen, Penjualan Online, Pandemi Covid-19. Abstract The increasingly rapid spread of the covid-19 pandemic outbreak in Indonesia has indedd changed the interaction between businesses and customers. There is a policy from the government regarding covid-19 in the form of a ban on entering and leaving the country of Indonesia, social distancing and staying at home in the end changing the behavior of consumers who are initially free to carry out business transaction or trade which turn offline to online. This study aims to determine whether yhe housewives of the Anjun region shop online during the pandemic. This quantitative descriptive study involved a sample of 100 housewives in Anjun, Karawang district. The results showed that 83% of respondents already have knowledge about online shopping, as many as 72 % of housewives in Anjun shop online during the pandemic, and 52 % shop online more than twice a month. For health reasons and avoiding contracting the corona virus. So it can be concluded that many consumers or customers have finally changed their shopping behavior online toavoid this outbreak and make it easier to get the goods they nedd. Key words : consumer behavior,online sales,covid pandemic 19
MOTIVASI REMAJA DALAM MENGAMBIL KEPUTUSAN MEMILIH PENGAJIAN MAJLIS TAKLIM ASSHIFA DI ANJUN KARAWANG July Yuliawati; Neni Sumarni; Robby Fauji
Jurnal Manajemen & Bisnis Kreatif Vol 6 No 1 (2020): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i1.1188

Abstract

Abstrak Tujuan dilakukannya penelitian ini adalah untuk mengetahui motivasi remaja dalam mengambil keputusan memilih pengajian majlis taklim asshifa di anjun Karawang. Penelitian ini dilakukan di daerah anjun karawang. Jenis penelitian yang digunakan bersifat penjelasan (deskriptif) dengan pendekatan kuantitatif dengan jumlah populasi pada penelitian ini adalah 50 santri dengan sampel 50 santri. Data diperoleh dengan mengunakan kuesioner dan diolah oleh program spss 20. Analisis data pada penelitian ini menggunakan uji Validitas dan uji reliable , data mengunakan kuesioner yang sudah disebar utuk mengetahui apakah data tersebut valid dan reliable. Untuk kuesioner motivasi dihasilkan validitas dan reliablitias menghasilkan r hitung 0.937 > r tabel 0,2767 dengan nilai rentang cronbah alfa reabilitas sempurna yang artinya para santri sangat termotivasi untuk mengaji di pengajian majlis taklim asshifa , sedangkan untuk pengambilan keputusan dihasilkan uji validitas dan uji reabilitas r hitung 0,953 > r tabel 0,2767 dengan nilai rentang cronbah alfa reabilitas sempurna yang artinya para remaja santri dalam mengambil keputusan tidak ada paksaan dari siapapun dalam memilih pengajian majlis taklim asshifa . Untuk pembinaan remaja seharusnya tidak hanya di sekitar wilayah anjun saja tetapi di seluruh wilayah kabupaten karawang dengan melibatkan seluruh lapisan masyarakat agar generasi muda baik remaja , dewasa lebih dekat dengan agama sehingga terhindar dari perbuatan yang merugikan dirinya maupun orang lain. Abstract The purpose of this research is to determine the motivation of adolescents in making decisions to choose the majlis taklim asshifa recitation in anjun Karawang. This research was conducted in the Anjun Karawang area. The type of research used is descriptive (descriptive) with a quantitative approach with the total population in this study is 50 students with a sample of 50 students. Data obtained by using a questionnaire and processed by the SPSS 20 program. Analysis of the data in this study used the validity test and reliable test, the data used a questionnaire that had been distributed to find out whether the data was valid and reliable. For the motivation questionnaire, the validity and reliability of the resulting r count was 0.937> r table 0.2767 with the value of the cronbah alpha range of perfect reliability, which meant that the students were very motivated to recite the recitation in the majlis taklim asshifa, Meanwhile, for decision making, the validity and reliability tests of r count was 0.953> r table 0.2767 with the value of the perfect cronbah alpha reliability range, which means that young students in making decisions are not compelled by anyone in choosing the majlis taklim asshifa recitation. For the development of adolescents, it should not only be around the Anjun area but in all areas of Karawang Regency by involving all levels of society so that the young generation, both adolescents and adults, are closer to religion so that they avoid actions that harm themselves and others. Keywords: Motivation, decision making, adolescents, majlis taklim.
ANALYSIS OF ORGANIZATIONAL CULTURE TO IMPROVE EMPLOYEE PERFORMANCE DISTRIBUTOR OPERATIONAL DIVISION PT. TIRTA COLOR PLAN Tantry Irawan; Budi Rismayadi; Neni Sumarni
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this research is the implementation of organizational culture in supporting the process of achieving the goals that have been set. In particular, this research has a target to (1) analyze how the process of implementing organizational culture in improving performance, (2) analyzing the supporting and inhibiting factors in the implementation of organizational culture in improving the performance of the operational division employees at the distributor of PT. Tirtakencana Tata Warna. This type of research is qualitative descriptive using a case study approach. Data collection techniques used by means of observation, interviews, documentation. The data obtained were validated through: a) Persistence of observation, b) Triangulation of Data Sources, c) Adequacy of Reference. The research data is processed through the following techniques: a) Data Reduction, b) Data Presentation, c) Conclusion Drawing, which aims to obtain data to support the final results of the study. The results show that the The cooperation dimension explains that a conducive work environment must be formed by leaders by creating a culture of cooperation and professionalism, so that employees will apply themselves to be professional and be able to work in teams well. The self-ability dimension describes a work environment that is not conducive because many conflicting organizational cultures can lead to a lack of work discipline, less harmonious relations between employees, teamwork does not work. The self-development dimension explains that the employee self-development program at the distributor of PT. Tirtakencana Tatawarna operational division must be supported by a strong organizational culture, so that employee performance can improve
THE EFFECT OF HUMAN RESOURCE COMPETENCY AND COMPENSATION ON EMPLOYEE PERFORMANCE AT PERUM JASA TIRTA II Tri Satria Nugroho Putra; Budi Rismayadi; Neni Sumarni
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this research is to obtain empirical evidence and find clarity of phenomena and conclusions about the effect of competence and compensation of human resources on employee performance at Perum Jasa Tirta II. This research was conducted with descriptive quantitative methods and verification. The data analysis technique used is path analysis technique. From the results of research data analysis, the following conclusions are obtained: Competence at Perum Jasa Tirta II is very good, Compensation at Perum Jasa Tirta II. already good, the performance of employees at Perum Jasa Tirta II is very good. There is a strong correlation between competence and compensation, there is a partial effect between competence and compensation on employee performance, and there is a simultaneous effect between competence and compensation on the performance of Perum Jasa Tirta II employees.
THE ROLE OF LEADER IN IMPROVING EMPLOYEE PERFORMANCE ASSESSMENT AT PT SIIX EMS INDONESIA PURCHASING SECTION Rifkiana Mariska; Budi Rismayadi; Neni Sumarni
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the role of leadership in improving employee performance appraisal. In particular, this research has a target to (1) analyze how the process of implementing the leadership role in improving performance appraisal, (2) analyzing the supporting and inhibiting factors in the implementation of the leadership role in improving performance appraisal of employees of PT. SIIX EMS Indonesia Purchasing section. This type of research is qualitative using a case study approach. Data collection techniques used by means of observation, interviews, documentation. The data obtained were validated through: a) Persistence of observation, b) Triangulation of Data Sources, c) Adequacy of Reference. The research data is processed through the following techniques: a) Data Reduction, b) Data Presentation, c) Conclusion Drawing, which aims to obtain data to support the final results of the study. The results show that the fair dimension has not gone well, because managers in providing performance appraisals based on proximity to employees are not in accordance with KPI standards, dimensions support goals, managers in supporting work adjust to company conditions so that teamwork between employees goes well, dimensions being appreciative, managers give awards to employees who excel, but in providing performance appraisals they still use the element of closeness to employees
Analysis of Business Strategies on Msmes Coffee Promise Souls Branch East Telukjambe Karawang Laras Ratu Khalida; Syifa Pramudita Faddila; Neni Sumarni
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i1.2262

Abstract

The current era of globalization requires business actors to be innovative and think creatively in developing their businesses so that they are not inferior to their competitors. Of the many businesses that are emerging today, one of the most popular businesses is the coffee shop business. Janji Jiwa Coffee Shop, Telukjambe east Karawang branch is a coffee shop that is currently trending among millennials. The purpose of this research is to find out and analyze the existing business strategy at Janji Jiwa Coffee Shop, Telukjambe east Karawang branch. The method used in this research is descriptive qualitative analysis method and analyze it using SWOT analysis. Sources of data used in this study are primary and secondary data, where primary data was obtained from observations and in-depth interviews related to business strategies at Janji Jiwa Coffee Shop, Telukjambe east Karawang branch to the research subject. The results of the SWOT analysis and the SWOT matrix show that Janji Jiwa Coffee Shop Telukjambe Timur Karawang is in Quadrant 1, where the company is in a very profitable situation. Coffee shops have opportunities and strengths so they can take advantage of existing opportunities. The strategy that must be applied in this condition is to support an aggressive growth policy (Growth oriented strategy). And in the IE matrix analysis, this business is included in the quadrant II business unit strategy where the business enters the growth and development stage.
Analisis E-Servqual dan Etika Perilaku Penjual Terhadap E-Satisfaction Shopee Enjang Suherman; Suroso Suroso; Neni Sumarni
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 6, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2565.321 KB) | DOI: 10.31294/widyacipta.v6i2.12783

Abstract

Tingkat penggunaan marketplace semakin meningkat, salah satu yang terkenal di Indonesia adalah Shopee. Penyedia layanan marketplace selalu memperhatikan kualitas pelayanan elektronik yang dapat meningkatkan kepuasan konsumen elektronik. Kemudian etika perilaku penjual diperlukan sebagai upaya untuk meningkatkan kepuasan konsumen elektronik. Tujuan dari penelitian ini untuk mengetahui E-Servqual dan etika perilaku penjual secara parsial dan simultan mempengaruhi kepuasan konsumen elektronik. Metode penelitian ini dengan kuantitatif. Ukuran populasinya adalah 1.729 mahasiswa secara purposive sampling. Maka sampelnya adalah 292 berdasarkan tabel Isaac dan Michael pada taraf 5%. Sedangkan analisis yang digunakan adalah regresi linier berganda dengan data angket skala likert. Hasil penelitian menunjukan bahwa E-Servqual memilki kriteria baik dan sangat baik. Etika perilaku penjual memilki kriteria baik dan sangat baik. E-Customers Satisfaction memiliki kriteria puas dan sangat puas. Kemudian E-Servqual dan etika perilaku penjual berpengaruh signifikan terhadap E-Satisfaction secara parsial dan simultan..The level of marketplace usage is increasing, One of the most popular marketplaces in Indonesia is Shopee. marketplace service providers always pay attention to e-Service quality which increases e-customers satisfaction. Then ethical sales behavior is needed which is an effort to increase E-Customers Satisfaction. The Purpose of this Research is to know E-Servqual and ethical sales behavior that partially and Simultaneously affects E-Customers Satisfaction. This research method with quantitative. The population size is 1,720 students In Sampling Purposive. Then the sample was 292 based on Isaac and Michael's table at the 5% level. While the analysis used is multiple linear regression with Likert scale questionnaire data. The results show that E-Servqual has good and very good criteria. Ethical Sales Behavior has good and very good Criteria. E-Customers Satisfaction has satisfied and very satisfied criteria. Then E-Servqual and Ethical Sales Behavior affect significantly E-satisfaction partially and Simultaneously.   
PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR KECAMATAN KARAWANG BARAT Neni Sumarni; Enjang Suherman; Suroso; Delimawar Haryani; Ade Mubarok
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 2 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Program Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

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Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis, mengkaji dan menjelaskan Pengaruh Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Karawang Barat. Metode yang digunakan adalah metode analisis deskriptif dan analisis verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan data berupa primer dan sekunder, data penelitian diperoleh dari hasil kuesioner skala likert. Model yang digunakan adalah model analisis jalur, dengan mencari nilai koefisien korelasi, koefisien jalur dan koefisien determinasi, untuk uji hipotesis penelitian menggunakan uji t dan uji F. Sampel berjumlah 62 responden menggunakan teknik sampling jenuh. Berikut ini adalah hasil dari analisisnya : (1) Terdapat hubungan positif, kuat dan juga signifikan antara Kepemimpinan (X1) dan Disiplin Kerja (X2) dengan nilai koefisien korelasi sebesar 0.637, (2) Terdapat pengaruh secara parsial positif dan juga signifikan akan tetapi sedikit rendah dari Kepemimpinan (X1) terhadap Kinerja Pegawai (Y) dengan nilai koefisien jalur sebesar 0.270, (3) Terdapat pengaruh secara parsial positif, cukup kuat dan juga signifikan dari Disiplin Kerja (X2) terhadap Kinerja Pegawai (Y) dengan nilai koefisien jalur sebesar 0.503, (4) Terdapat pengaruh secara simultan positif, cukup kuat dan juga signifikan dari Kepemimpinan (X1) dan Disiplin kerja (X2) terhadap Kinerja pegawai (Y) dengan nilai koefisien determinasi sebesar 0.499 atau 49,9% dan sisanya sebesar 0,501 atau 50,1% dipengaruhi oleh variabel-variabel lain yang tidak dianalisis dalam penelitian. Berdasarkan hasil analisis tersebut kesimpulannya terdapat suatu hubungan, terdapat suatu pengaruh dan nilai signifikansinya < 0,05 maka dapat dinyatakan bahwa hipotesis penelitian ini dapat diterima.
Co-Authors Ade Mubarok Aulia Nur Azizah Ayang Maubi Yuliani Makmur Cahyuni Sinta Sari Delimawar Haryani Denny Lesmana Enjang Suherman Firly Masturoh Indina Ayu Lestari Isyanto, H. Puji Izmi Noviyanti July Yuliawati Laras Ratu Khalida Lola Amelia Maryam Saniah Muhammad Farhan Ardiansyah Muhammad Fauzi Muhammad Wahid Jumadin Simatupang Mutiara Huslaili Noni Febriyanti Novia Denada Novita Arianti Obby Anggara Pandan Wangi Puji Isyanti Rifkiana Mariska Rismayadi, Budi Rizki Widiyanto Robby Fauji Shilma Sri Ratna Ningsih Sukajie, Bambang Suroso Suroso Syifa Pramudita Faddila Tantry Irawan Tri Satria Nugroho Putra