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PENGARUH SUASANA TOKO TERHADAP KEPUASAN PELANGGAN Pandapotan, Rizky Carlos; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 2, No 2 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

Store atmosphere is a condition in a store that is formed by the tangible and intangible components, which can influence consumer behavior, such as customer satisfaction. Customer satisfaction is the level of one's feelings after comparing the performance or perceived value with expectations. This study used a quantitative method, such questionnaires which distributed to 142 respondents and also the observations results. In addition, this study uses three types of analysis to achieving the objectives, namely descriptive analysis, correlation analysis and linear regression analysis. Meanwhile, the results of this study indicate that store atmosphere good categories with a mean value of 3.72 and customer satisfaction at high category with a mean value of 4.09. In addition, the coefficient of determination test indicates that the effect of store atmosphere contributes 27.7%to customer satisfaction and the other of 72.3% is the contribution of the influence from the other variables which not examined in this study. Based on test results obtained linear regression equation such Y = 26.711 + 0,367X. This is show that if there is additional to the store atmosphere, the customer satisfaction will be increased by 0,367. And the results of hypothesis testing indicate that there are significant influences between store atmosphere and customer satisfaction at theToko Buku Togamas Branch Supratman Bandung.
Pengaruh Leader Member Exchange Terhadap Kinerja Pegawai Hambali, Dewi Rahayu; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 1, No 3 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

Leaders have the responsibility for managing their human resources. Thus, a good relationship between leaders and their subordinates is needed in order to support the achievement of organizational goals. But in reality, indirectly leaders give higher trust and respect to some of their subordinates. Therefore, the performance of each employee would not be equal to each other. During four semesters of 2013-2014, there has been a fluctuation of the results of the measurement of employee performance of PT PLN (Persero) Distribusi Jawa Barat dan Banten. The decrease in employee performance began to occur in the second semester of 2013, and the more significant decrease occurred in the second semester of 2014. Of course, this performance’s decreasing would give negative impacts for the company. Based on these problems, this study was conducted to determine how the influence of leader-member exchange on employee performance at Distribution Office of PT PLN (Persero) Distribusi Jawa Barat dan Banten. Simple random sampling technique was used to collect data through questionnaires distributed to 123 respondents who are functional employees at the Distribution Office of PT PLN (Persero) Distribusi Jawa Barat dan Banten. The analysis method used in this research is the classical assumption test, descriptive analysis, correlation, simple linear regression and hypothesis testing with SPSS 20. The results showed that Distribution Office of PT PLN (Persero) Distribusi Jawa Barat dan Banten has a high leader-member exchange and good performance. There is a moderate correlation between leader-member exchange and employee performance. Leader-member exchange contributes positively and significantly affect their employee performance of 23,7% while the remaining 76,3% is affected by other factors contribution that is not explained in this research.
PENGARUH SERVANT LEADERSHIP TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR(OCB) Utami, Ade Wili Putri; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 2, No 2 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

CV Yrama Widya is publishers and printing company of subject and public schools. The company has 116 permanent employees. There is a problem at CV Yrama Widya is the lack of organizational citizenship behavior of employees which one contributing factor is the lack of leadership roles serving on the company. Based on these problems, this study aims to determine the servant leadership and organizational citizenship behavior, as well as the magnitude of the effect of servant leadership on organizational citizenship behavior at CV Yrama Widya. The method used is quantitative research methods. Data analysis methods used are descriptive statistical analysis, the classical assumption test, simple correlation analysis, simple linear regression analysis, and hypothesis testing. The results showed that servant leadership is in the category both in terms of love, empowerment, vision, humility, and trust. Then the employee organizational citizenship behavior was in the category both in terms of the behavior of altruism, conscientiousness, Sportsmanship, courtesy, and civic virtue. In conclusion, there is the influence of servant leadership on organizational citizenship behavior of employees at CV Yrama Widya amounted to 59.1%.
Peran Musik Dalam Rangka Meningkatkan Keyboarding Skills Raharso, Sri; Tjahjawati, Sri Surjani; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 1, No 2 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

The purpose of this research was to determine the role of music and genre of music that produces the fastest typing speeds in words per minute. Respondent of this research divided into two groups. The first group is a control group that learned keyboarding skill without music, the rest group learned keyboarding skill with music. The music that used in that experiments coming from Mavis Beacon Teaches Typing 26. The number of the word per minute for each respondent was recorded, three times, at the beginning, in the middle, and the end of the course; labeled by Kstart, Kmiddle, and Kend. In spite of identifying role of genre music to typing performance, the second group typed predetermined line while listening to different predetermined music. The genre categories uses were jazz, blues, rock, reggae, degung (Sundanese music), and classic. The number of words per minute for each respondent was recorded. Every respondent has three trials were run. The recorded information was compared. The result of this experiment showed that music played a significant role to shape typing performance. Second, this experiment showed that rock music produced the fastest typing speeds. Blues produced the second fastest typing speed. Jazz produces the third fastest typing speed.
Hubungan Pelatihan Terhadap Faktor – Faktor Yang Mempengaruhi Produktivitas Kerja Karyawan Islami, M Iqbal; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 1, No 2 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

This research is motivated by the fact that human resources, in this case, the employee is always the active and dominant role in any organization because of human activity as the planner, perpetrator as well as the determinants of the realization of organizational goals. As the development of science and knowledge of the more advanced then the company is expected to make its employees more skilled and trained in their job. One effort that can be done by the company to improve employee productivity of the company is to conduct employee training. This research was conducted at the Commercial Explosives Section PT Pindad (Persero). The purpose of this study was to determine the relationship of employee training and employee productivity factors at the Commercial Explosives Section PT Pindad (Persero) as well as whether the employee training has a significant and positive relationship between labor productivity factors. The assessment study was conducted using survey method, which takes a sample from a population with a questionnaire as the principal means of data collection. The questionnaire consisted of 22 statements. Data analysis methods used are validity, reliability, determination coefficient and hypothesis testing. The results showed that the presence of a significant and positive relationship between the variables of employee training on employee productivity in the Commercial Explosives Section PT Pindad (Persero). The relationship between employee training with labor productivity obtained a value of 71.5%, this value is included in a strong correlation. Then the coefficient of determination (R2) of 51.2% and the adjusted R-square of 50.8% with test t count> t table with significant <0.05, then Ho is rejected and Ha decision is received. Based on the results of testing the hypothesis that there is a significant and positive relationship between employee training on employee productivity.
Pengaruh Pengawasan Terhadap Produktivitas Kerja Karyawan Setiawati, Aprilia; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 2, No 1 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

PT Matahari Department Store Tbk is a company engaged in selling retail fashion’s apparel. One of the management’s functions performed in Matahari Department Store Bandung Indah Plaza is controlling function. By the area of 5700m2 and a large number of employees, it’s such an obstacle for the supervisor/coordinator to oversee every employee. So many employees are not doing a good job. This issue caused fluctuations in employee productivity from July to December 2013. Therefore, this study aims to determine the level of controlling, employee productivity levels and influence levels between controlling and employee productivity in Matahari Department Store Bandung Indah Plaza. The population in this study consisted of an employee which are permanent employees and suppliers of amount 498 people, with a research sample of 120 employees. In this study, the method of analysis used is descriptive analysis, correlation and simple linear regression. According to this study result, controlling and employee productivity is at a good level. Controlling contribute to affect employee work productivity by 16,5% obtained from the coefficient of determination, while 83.5% were influenced by the contributions of other factors which is not explained in this research. The correlation value of 0.407 indicates a moderate relationship between controlling and employee productivity.
Pengaruh Kemampuan Manajerial Terhadap Keberhasilan Usaha Pamungkas, Andhika Agung; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 1, No 3 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

The business world is much in demand by many people in the world and especially in Indonesia, evidenced by many new businesses that have sprung up, be it micro, small, and medium enterprises (SMEs) and large businesses. Competition and the development of the business world are getting stronger and sharper, so to improve the handling of a serious effort is required of every entrepreneur to be able to compete with other companies. Where one of the efforts to increase business success is by increasing the internal and external resources. Including that competition and business development that occurs in the center of the shoe industry Cibaduyut Bandung. This study aims to determine how the influence of managerial capability as one of the internal resources to business success entrepreneurs shoes in the shoe industry center Cibaduyut Bandung. The population in this study consisted of 128 shoe entrepreneurs which produce their product by themselves. In this study, the independent variable is the managerial ability and the dependent variable is the success of the business. Data collected through questionnaires for primary data and documentation for secondary data. Data were analyzed using simple linear regression technique with SPSS 22.00 program for Windows. Results of the study provide findings that the managerial capabilities have positive and significant effect on business success.
Penggunaan Musik Daerah Untuk Meningkatkan Kompetensi Kecepatan Dan Ketepatan Mengetik Mahasiswa Setiawardani, Maya; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol 2, No 3 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

Mastery of keyboarding being part urgent to communicate through the computer, and very important, especially students who study in the field of business. On the other side, individual performance also influenced by the work environment, and music is one form the environment that could effect keyboarding performance. A model that can describe this is the stimulus-responsible model of mehrabian-russell which explains that music can affect the performance of individual writing. Almost all of Indonesia has traditional music. Therefore, research is needed to identify the effects of traditional music to enrich the area of innovation in strategies and techniques of learning keyboarding skills. In this study conducted an experiment on two groups, the treatment groups(traditional music) and control group (without traditional) and questionnaire to strengthen the experimental results. In preliminary tests of typing, both groups had a mean AWPM identical or similar. Furthermore, tests carried one, where the treatment group listened to five kinds of music Java, Sunda, and Bali. The test result and the result of the questionnaire showed that (typing skills shown by the average value of AWPM) will increase significantly used of traditional music as the background. So, the genre of traditional music can be stimulant to improve average performance of AWPM. There are three traditional kinds of music that can improve student typing speed and accuracy significantly, a regional music cublek-cublek suweng, kebiar bali, and oleg tambuliningan, but cublek-cublek suweng is a genre of traditional music that has the best effect. Therefore, the process of learning courses keyboarding skills needs to use instrumental traditional music, especially instrumental music that has a fast and cheerfully tempo.
Pengaruh Kualitas Pelayanan Administrasi Akademik Terhadap Kepuasan Mahasiswa Politeknik Negeri Bandung Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 4, No 1 (2018): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

Service is an effort made to the customer to meet customer expectations. While the quality of service as an effort to meet the needs and desires of consumers and the accuracy of delivery in counterbalance consumer expectations. Bandung State Polytechnic is a vocational education institution that prepares its graduates ready to work. In achieving these objectives, it should be supported by the service of academic administration of quality to the needs and desires of students fulfilled. This study aims to illustrate how the quality of academic services according to student perceptions, describes the level of satisfaction of students, and whether there is a positive and significant influence between the quality of academic administration services there is student satisfaction. The results of this study found that the overall quality of academic administration services have been good, and student satisfaction is also good. The quality of academic administration services has a positive and significant impact on student satisfaction. Nevertheless, the quality of service still needs to be improved again such as hospitality and discipline officers, the availability of flow/chart of each service and availability of LCD projector. In addition, the overall quality of service needs to be improved again into excellent service.  Layanan adalah upaya yang dilakukan kepada pelanggan untuk memenuhi harapan pelanggan. Sedangkan kualitas layanan sebagai upaya untuk memenuhi kebutuhan dan keinginan konsumen dan ketepatan pengiriman dalam mengimbangi harapan konsumen. Politeknik Negeri Bandung adalah lembaga pendidikan kejuruan yang mempersiapkan lulusannya siap bekerja. Dalam mencapai tujuan ini, harus didukung oleh layanan administrasi akademik yang berkualitas terhadap kebutuhan dan keinginan siswa yang terpenuhi. Penelitian ini bertujuan untuk menggambarkan bagaimana kualitas layanan akademik menurut persepsi siswa, menggambarkan tingkat kepuasan siswa, dan apakah ada pengaruh positif dan signifikan antara kualitas layanan administrasi akademik ada kepuasan siswa. Hasil penelitian ini menemukan bahwa secara keseluruhan kualitas layanan administrasi akademik sudah baik, dan kepuasan siswa juga baik. Kualitas layanan administrasi akademik memiliki dampak positif dan signifikan terhadap kepuasan siswa. Namun demikian, kualitas layanan masih perlu ditingkatkan lagi seperti petugas perhotelan dan disiplin, ketersediaan aliran/grafik dari masing-masing layanan dan ketersediaan proyektor LCD. Selain itu, kualitas layanan secara keseluruhan perlu ditingkatkan lagi menjadi layanan yang sangat baik.
Service Quality dan Implikasinya Terhadap Kepuasan Pelanggan Setiawardani, Maya; Cahyati Hidayat, Resti Siti Nur
Jurnal Riset Bisnis dan Investasi Vol 3, No 2 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

The high level of society mobility needs to be supported by adequate infrastructures. Sufficient and adequate toll road infrastructure is able to increase the acceleration of a country's economic and social development through the creation of effectiveness and resulting efficiency. Optimal service delivery can gain customer satisfaction. One approach to measure service quality that many used as a reference is SERVQUAL (Service Quality). There are five dimension on servqual model, that is reliability, assurance, tangible, emphaty and responsiveness. The purpose of this study is to determine the level of customer satisfaction in order to improve the quality of service and to know the service attributes that are prioritized to be maintained and improved by PT Jasa Marga (Persero) Branch Purbaleunyi. Data processing methods in this study using the validity, reliability, classical assumption test, and descriptive statistical analysis. While the data analysis methods used are simple linear regression analysis, correlation, coefficient of determination and quadrant analysis. The results of this study indicate that service quality variables have positive and significant impact on customer satisfaction at Purbaleunyi toll road. Tingginya mobilitas masyarakat perlu didukung oleh infrastruktur yang memadai. Infrastruktur jalan tol yang memadai mampu meningkatkan percepatan pembangunan ekonomi dan sosial suatu negara melalui penciptaan efektivitas dan efisiensi yang dihasilkan. Penyampaian layanan yang optimal bisa mendapatkan kepuasan pelanggan. Salah satu pendekatan untuk mengukur kualitas layanan yang banyak digunakan adalah SERVQUAL (service quality). Ada lima dimensi model SERVQUAL, yaitu reliability, assurance, tangible, emphaty dan responsiveness. Tujuan penelitian ini adalah mengetahui tingkat kepuasan pelanggan dalam rangka meningkatkan kualitas pelayanan dan mengetahui atribut layanan yang diprioritaskan untuk dipelihara dan diperbaiki oleh PT Jasa Marga (Persero) Cabang Purbaleunyi. Metode pengolahan data menggunakan uji validitas, reliabilitas, uji asumsi klasik, dan analisis statistik deskriptif. Sedangkan metode analisis data yang digunakan adalah analisis regresi linier sederhana, korelasi, koefisien determinasi dan analisis kuadran. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada jalan tol Purbaleunyi.