Articles
<![CDATA[Pengaruh Evaluasi Kinerja Terhadap Komitmen Organisasional Karyawan ]]>
<![CDATA[Asep Rudi Hartono]]>;
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 3 No 1 (2017): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v3i1.548
<![CDATA[This study examines the company's performance appraisal, employee’s organizational commitment and the influence of organizational commitment on employee’s performance appraisal in PT Indonesia Power UBP Suralaya. The dataset encompasses observations using questionnaire (195 respondents). The methods of analysis in this research are classical assumption test, descriptive analysis, correlation, linear regression, and test hypotheses using the SPSS program. Research results show that the performance appraisal is already good, and organizational commitment of employees are already high. There is a strong link between performance appraisal with the organizational commitment of employees. The influence of performance appraisal has a positive effect for 46.6% on the organizational commitment of employees while the rest 53.4% is affected by other factors such as job satisfaction, job characteristics and other factors which are not examined in this study.]]>
<![CDATA[Service Quality dan Implikasinya Terhadap Kepuasan Pelanggan ]]>
<![CDATA[Resti Siti Nur Cahyati Hidayat]]>;
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 3 No 2 (2017): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v3i2.930
<![CDATA[The high level of society mobility needs to be supported by adequate infrastructures. Sufficient and adequate toll road infrastructure is able to increase the acceleration of a country's economic and social development through the creation of effectiveness and resulting efficiency. Optimal service delivery can gain customer satisfaction. One approach to measure service quality that many used as a reference is SERVQUAL (Service Quality). There are five dimension on servqual model, that is reliability, assurance, tangible, emphaty and responsiveness. The purpose of this study is to determine the level of customer satisfaction in order to improve the quality of service and to know the service attributes that are prioritized to be maintained and improved by PT Jasa Marga (Persero) Branch Purbaleunyi. Data processing methods in this study using the validity, reliability, classical assumption test, and descriptive statistical analysis. While the data analysis methods used are simple linear regression analysis, correlation, coefficient of determination and quadrant analysis. The results of this study indicate that service quality variables have positive and significant impact on customer satisfaction at Purbaleunyi toll road.]]>
<![CDATA[Pengaruh Pelaksanaan Program Keselamatan dan Kesehatan Kerja Terhadap Produktivitas Kerja Karyawan ]]>
<![CDATA[Renita Hadiyanti]]>;
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 3 No 3 (2017): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v3i3.941
<![CDATA[Human resources is a living asset owned by an organization that has an important role for the success of an organization. The success of human resource management as one of the benchmarks is in terms of employee productivity. The needs of employees in carrying out their work in order to achieve optimal work productivity need to be protected with a safe working environment, comfortable and serene, because it will cause the desire to work well. This research was conducted with the aim to know how the implementation of occupational safety and health program, how the productivity of employees work, and how much influence the implementation of occupational safety and health program on employees work productivity at PT Papyrus Sakti Paper Mill. The data collection tool in this research is by distributing questionnaires to 125 employees of production department. Analytical techniques used in the form of descriptive analysis techniques with quantitative approach. The result of descriptive statistical analysis for both variables shows the safety and health variables with employee productivity are in good category. Based on the results of testing on the implementation of occupational safety and health have a positive and significant effect on work productivity of employees. It can be proven from the calculation t count = 6.359> t table = 1.979 with the percentage of influence of 24.7%.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Administrasi Akademik Terhadap Kepuasan Mahasiswa Politeknik Negeri Bandung ]]>
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 4 No 1 (2018): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v4i1.991
<![CDATA[Service is an effort made to the customer to meet customer expectations. While the quality of service as an effort to meet the needs and desires of consumers and the accuracy of delivery in counterbalance consumer expectations. Bandung State Polytechnic is a vocational education institution that prepares its graduates ready to work. In achieving these objectives, it should be supported by the service of academic administration of quality to the needs and desires of students fulfilled. This study aims to illustrate how the quality of academic services according to student perceptions, describes the level of satisfaction of students, and whether there is a positive and significant influence between the quality of academic administration services there is student satisfaction. The results of this study found that the overall quality of academic administration services have been good, and student satisfaction is also good. The quality of academic administration services has a positive and significant impact on student satisfaction. Nevertheless, the quality of service still needs to be improved again such as hospitality and discipline officers, the availability of flow/chart of each service and availability of LCD projector. In addition, the overall quality of service needs to be improved again into excellent service.]]>
<![CDATA[Pengaruh Suasana Toko Terhadap Pembelian Impulsif (Kajian Empiris Pada Gerai Miniso di Kota Bandung) ]]>
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 5 No 1 (2019): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v5i1.1613
<![CDATA[Store atmosphere is one of the important strategies in the field of marketing, especially for retail outlets because the atmosphere of the store can affect the emotions and feelings of customers to take action such as impulsive purchases. In addition, some Indonesian consumers have an unplanned character in purchasing (impulsive buying) caused by emotional and spontaneous attraction to a particular atmosphere, and often no longer involve rationality in the decision making process. This study aims to determine the effect of store atmosphere on impulsive buying made by customers from Miniso retail outlets in the city of Bandung. Store atmosphere is a store arrangement that is carried out in such a way as to create an overall emotional effect on customers through the five senses so that it can attract customers to come and finally make purchasing decisions. ]]>
<![CDATA[Servicescape dan Pengaruhnya Terhadap Kepuasan Pelanggan: Studi Pada Konsumen Eduplex Bandung ]]>
<![CDATA[Azmi Mutia Ainun]]>;
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v5i2.1624
<![CDATA[Lifestyle communities are growing, have an impact on people's lives in fulfilling his needs.One of them, namely the need for food. To meet the needs of the food, people are more likely to go to a fast-food restaurant or Cafe. Specifically for the cafe, at this time many cafes are there in the city of Bandung stand not only to put forward products are sold, but also very attentive to the comfort of a given place.The purpose of this research is to know the servicescape and its effect on customer satisfaction at the Eduplex in Bandung.The sample in this study i.e. as many as 117 people respondents with the method of analysis used a classic assumption test, i.e. an analysis of descriptive statistics, correlation and simple linear regression, simple, the coefficient of determination and test hypotheses.]]>
<![CDATA[Peran Servicescape Terhadap Peningkatan Loyalitas Pelanggan (Kajian Empiris terhadap Pelanggan Yumaju Coffee) ]]>
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Jurnal Riset Bisnis dan Investasi Vol 7 No 1 (2021): Jurnal Riset Bisnis dan Investasi ]]>
Publisher : <![CDATA[Jurnal Riset Bisnis dan Investasi ]]>
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DOI: 10.35313/jrbi.v7i1.2206
<![CDATA[The purpose of this study was to identify the servicescape that has been built by Yumaju Coffee and the level of customers’ loyalty, and also to reveal how big the role of servicescape is in increasing customers’ loyalty. The research method used is quantitative methods, the sampling technique uses non-probability sampling with a purposive sampling approach of 100 respondents. The data was collected through a questionnaire using a Likert scale. The data were processed using SPSS, and using descriptive analysis, correlation analysis, simple regression analysis, and analysis of the coefficient of determination, and hypothesis testing. The results of this study indicate that the servicescape built by Yumaju Coffee is categorized as good and the level of customers’ loyalty is also high, and servicescape has a significant role in increasing customer loyalty by 31.8%.]]>
<![CDATA[PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN THE BODY SHOP KOTA BANDUNG) ]]>
<![CDATA[Nanda Fitria Siti Fatimah]]>;
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 10 No 1 (2019): Prosiding Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v10i1.1469
<![CDATA[Green marketing mix atau yang biasa disebut dengan bauran pemasaran hijau adalah sebuah konsep dimana upaya kegiatan yang berkaitan dengan produk, harga, tempat dan promosi dengan mempertimbangkan kelestarian lingungan atau kesehatan lingkungan. Perkembangan industri kosmetik yang semakin meningkat, menyebabkan perusahaan diharuskan memiliki nilai tambah atas produk yang ditawarkannya. The Body Shop merupakan salah satu perusahaan perawatan kulit dengan menawarkan green marketing mix dalam perusahaannya. Akan tetapi, dengan terus menurunnya reputasi The Body Shop beserta pangsa pasarnya, dikhawatirkan apabila hal tersebut terus dibiarkan akan membuat konsumen beralih ke pesaing lain. Maka dari itu, penelitian ini bertujuan untuk mengetahui (1) bauran pemasaran hijau di The Body Shop kota Bandung (2) keputusan pembelian konsumen di The Body Shop kota Bandung (3) pengaruh green marketing mix terhadap keputusan pembelian secara simultan dan parsial. Penelitian ini terdari empat sub variabel yaitu green product, green price, green place dan green promotion. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Sedangkan metode analisis data yang digunakan adalah analisis statistik deskriptif, uji asumsi klasik, analisis linear berganda, analisis korelasi dan uji hipotesis. Hasil penelitian menunjukkan bahwa green marketing mix dan keputusan pembelian yang ada pada The Body Shop kota Bandung termasuk dalam kategori cukup baik. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara green marketing mix tehadap keputusan pembelian.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Ramen AA Wilayah Kota Bandung Dan Kota Cimahi ]]>
<![CDATA[Andini Mardiani Khaerin]]>;
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 10 No 1 (2019): Prosiding Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v10i1.1472
<![CDATA[Ramen AA adalah sebuah restoran yang menyediakan makanan khas Jepang yang terfokus pada menu Ramen. Restoran Ramen AA telah memiliki beberapa cabang baik di wilayah Kota Bandung dan Kota Cimahi. Pengamatan pendahuluan menunjukkan bahwa pelanggan Ramen AA belum sepenuhnya menikmati pelayanan yang diberikan, hal ini dapat diketahui dari beberapa keluhan yang dirasakan oleh pelanggan seperti area parkir, area makan dan karyawan yang kurang memiliki simpati saat ada pelanggan yang yang kurang cukup untuk menampung banyaknya pelanggan yang datang. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Ramen AA wilayah Kota Bandung dan Kota Cimahi. Pengukuran dimensi kualitas pelayanan menggunakan kelima dimensi kualitas pelayanan yang terdiri dari tangible, reability, responsiveness, assurance dan emphaty. Populasi dalam penelitian ini adalah semua pelanggan restoran Ramen AA yang tidak diketahui jumlahnya dan sampel dalam penelitian ini berjumlah 117 orang responden. Metedologi penelitian yang digunakan dalam penelitian ini metode penelitian deskriptif kuantitatif dengan metode analisis yaitu uji asumsi klasik, analisis statistik deskriptif, regresi linier sederhana, koefisien determinasi dan uji hipotesis. Hasil persamaan regresi yang diperoleh yaitu Y = 0,935 + 0,258X. sedangkan hasil perhitungan R square 0,450 menunjukan bahwa terdapat hubungan yang positif yang kuat antara kualitas pelayanan terhadap kepuasan pelanggan sebesar 45% pada Ramen AA wilayah Kota Bandung dan Kota Cimahi.]]>
<![CDATA[Analisis Penerapan Unified Theory of Acceptance and Use of Technology terhadap Niat Menggunakan Shopeepay ]]>
<![CDATA[Afiany Nur Fadhilah]]>;
<![CDATA[Maya Setiawardani]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v13i01.4256
<![CDATA[Teknologi finansial hadir untuk menjawab tantangan pada era digital di bidang keuangan. ShoopeePay merupakan salah satu inovasi dari teknologi tersebut dan merupakan salah satu top of mind pengguna dompet digital di Indonesia. Perkembangan ShopeePay yang pesat menunjukkan banyaknya masyarakat yang berminat untuk menggunakan ShopeePay sebagai alat transaksi. Penelitian ini bertujuan untuk menganalisis niat menggunakan ShopeePay menggunakan model teori Unified Theory of Acceptance and Use of Technology (UTAUT). Penelitian ini menggunakan metode deskriptif kuantitatif. Data primer yang digunakan adalah data hasil penyebaran kuesioner kepada responden dan terkumpul sebanyak 307 responden menggunakan metode purposive sampling. Data tersebut diolah menggunakan IBM SPSS Statistics 25 untuk analisis statistik deskriptif, analisis regresi linear berganda, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan dari ekspektasi kinerja, ekspektasi usaha, dan pengaruh sosial terhadap niat menggunakan ShopeePay sedangkan kondisi yang memfasilitasi tidak berpengaruh signifikan.]]>
