Darmabakti Cendekia: Journal of Community Service and Engagements
Vol. 3 No. 2 (2021): DECEMBER 2021

INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES

Rani Sukma Ayu Suteja (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Liestianingsih Dwi Dayanti (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Angga Prawadika Aji (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Santi Isnaini (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Yayan Sakti Suryandaru (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Titik Puji Rahayu (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Andria Saptyasari (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Irfan Wahyudi (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Ratih Puspa (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Nurul Ratna Sari (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Dina Septiani (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)
Nisa Kurnia Illahiati (Department of Communication, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya-Indonesia)

Article Info

Publish Date
10 Nov 2021

Abstract

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
1803.426 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Darmabakti Cendekia: Journal of Community Service and Engagements
Website

Abbrev

DC

Publisher

Universitas Airlangga

Subject

Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Social Sciences

Description

Darmabakti Cendekia: Journal of Community Service and Engagements (DC) is a scientific journal in community service and engagements published by Faculty of Vocational Studies Universitas Airlangga. Darmabakti Cendekia has focused on activity report of community service and engagements in Health ...