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Coffee Culture di Indonesia : Pola Konsumsi Konsumen Pengunjung Kafe, Kedai Kopi dan Warung Kopi di Gresik Ratih Puspa; Nila Yani Hardiyanti
Jurnal Media dan Komunikasi Vol. 1 No. 2 (2021)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i2.26380

Abstract

Dewasa ini kegiatan berkumpul dan melibatkan pembicaraan sering kali dilakukan di Kafe, kedai kopi ataupun warung. Kegiatan berkumpul, nongkrong, ngopi atau semacamnya dilakukan secara terus-menerus hingga menimbulkan sebuah pola konsumsi yang baru bagi masyarakat kota Gresik. Tujuan penelitian ini adalah untuk mengetahui pola konsumsi konsumen pengunjung kafe, kedai kopi, maupun warung kopi di Gresik.Dalam penelitian ini, peneliti menggunakan konsep pola konsumsi gaya hidup, budaya konsumen, identitas dan konsep “third place”. Hasil dari penelitian ini meliputi pola konsumsi konsumen pengunjung kafe, kedai kopi dan warung kopi di Kota Gresik memiliki gambaran kegiatan yang bervariasi. Adapun aktivitas yang mereka lakukan juga sangat beragam misalnya berkumpul dengan keluarga, ngobrol dengan temannya, bertemu klien, rapat dan mengerjakan tugal kuliah atau kantor. Selanjutnya juga pengunjung memiliki pola konsumsi masing-masing, pengunjung juga memilih untuk menghabiskan waktunya, biaya yang dikeluarkan serta bagaimana seseorang tersebut dapat mencapai kesenangan dan kepuasan dirinya sendiri saat berada di kafe, kedai kopi ataupun warung kopi.
MANAGING THE POPULATION ADMINISTRATION SYSTEM OF SOKET LAOK VILLAGE, BANGKALAN, MADURA Liestianingsih Dwi Dayanti; Ratih Puspa; Rachmah Ida; Yuyun Wahyu Izati Surya; Titik Puji Rahayu; Nisa Kurnia Ilahiati; Angga Prawadika Aji
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1455.486 KB) | DOI: 10.20473/dc.V3.I2.2021.38-44

Abstract

Background: Unorganized population administration information system is the major problem in village administrations, including in Soket Laok Village, Bangkalan Regency. This unorganized system has impact on poor population and village economic potential data. This evidence becomes a major obstacle to improve community welfare and creates a significant setback in attempt to distribute any kind of assistance from the higher government. Therefore, it is necessary to organize a population administration system based on simple information technology and to improve the skills of village officials in fixing the population administration system. Purpose: To manage the village population administration system using simple information technology and to improve the skills of village officials in handling the population administration system. Methods: the method used in this program was a simple application of a population administration system based on Memento's digital app, which became the main focus in subsequent training session. The training was conducted in a form of webinars through the Zoom app and simple tutorials via YouTube. Results: the result of this activity is the availability of a population data collection system using the Memento application, a simple application that can be operated by village officials with a smartphone without an internet network in accordance with the conditions of Soket Laok Village which has not been evenly reached by the internet network. Another result is the increased skills of village officials in collecting population data using the Memento application. Conclusion: In this activity, village officials can have the skills to manage the village population administration system.
INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1803.426 KB) | DOI: 10.20473/dc.V3.I2.2021.49-54

Abstract

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.
CENTRALISTIC REFORM: A CRITICAL DISCOURSE ANALYSIS OF TAX REFORM CAMPAIGN IN THE DIRECTORATE GENERAL OF TAXES Tri Juniati Andayani; Ratih Puspa; Henri Subiakto
Profetik: Jurnal Komunikasi Vol 14, No 2 (2021)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i2.2132

Abstract

The Directorate General of Taxes (DGT) has been running a tax reform program to enable a comprehensive transformation in the taxation system to create a strong, credible, and accountable tax institution. This program enhances equitable taxation and an excellent and integrated data expansion to increase tax revenues. The discourses on tax reform are primarily promoted on DGT communication channels, including its online social media. This discourse leads to a likely impact of a partial taxation system. Thisresearch aims to analyze the discourse of tax reform on the online social media of DGT using Norman Fairclough’s Critical Discourse Analysis based on texts on online media as the primary data. It was revealed that DGT conveys messages about tax reform in three ways: tax reformation as a public communication campaign, discourse of Indonesia taxation transparency, and discourse of taxation in the Directorate General of Taxes to face the 4.0 industrial revolution. DGT conveys these three discourses according to its work scope as a state institution that constantly strives for making transformations through its programs that are carried out based on the provisions of the umbrella institutions, including the vision and mission of the President. In this case, the President’s vision and mission are inseparable from the demands of the times, international pressure, the history of the nation, and social changes in society. 
The Role of Organizational Communication for the Optimization of BUMDes in Soket Laok Village, Bangkalan Regency, Madura Rachmah Ida; Angga Prawadika Aji; Titik Puji Rahayu; Ratih Puspa; Yuyun Wahyu Izzati Surya; Nisa Kurnia Ilahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 2 (2022): DECEMBER 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V4.I2.2022.60-66

Abstract

Background: BUMDES management is a crucial part of managing village development and independence. Therefore, the management system of village government organizations must begin to be addressed because of its crucial position in the preparation of plans for the establishment of the BUMDES program. The inability to develop organizational systems that understand managerial principles, data management, and communication strategies coupled with unpreparedness to adapt to the development of internet technology has the potential to cause the organization to lag behind in developing. Objective: The aim of this study is to increase the potential of Soket Laok Village, Bangkalan Madura Regency in the field of BUMDES management. Method: This community service was held at the Soket Laok Village Hall, Bangkalan Madura Regency. The material was delivered in a hybrid manner where there are speakers who directly invite participants to practice and online participants who provide material at the beginning. Results: The village officials and community leaders understand and are brave enough to formulate village development plans and have a better understanding of good communication patterns. Conclusion: The introduction and understanding of organizational communication for BUMDes (Village Owned Enterprises) which is the central organization of economic empowerment of rural communities is significant. With the FGD method directly with the BUMDes manager in Soket Laok village, Bangkalan Madura, and socialization of practical knowledge, understanding and management of the BUMDes organization, the optimization of the role of BUMDes in the Soket Laok village community will occur.