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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Jurnal Profetik Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Media dan Komunikasi

Ratih Puspa

Airlangga University

Author-ID : 3322219

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Physics Public Health Social Sciences

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Articles

MANAGING THE POPULATION ADMINISTRATION SYSTEM OF SOKET LAOK VILLAGE, BANGKALAN, MADURA Liestianingsih Dwi Dayanti; Ratih Puspa; Rachmah Ida; Yuyun Wahyu Izati Surya; Titik Puji Rahayu; Nisa Kurnia Ilahiati; Angga Prawadika Aji
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Unorganized population administration information system is the major problem in village administrations, including in Soket Laok Village, Bangkalan Regency. This unorganized system has impact on poor population and village economic potential data. This evidence becomes a major obstacle to improve community welfare and creates a significant setback in attempt to distribute any kind of assistance from the higher government. Therefore, it is necessary to organize a population administration system based on simple information technology and to improve the skills of village officials in fixing the population administration system. Purpose: To manage the village population administration system using simple information technology and to improve the skills of village officials in handling the population administration system. Methods: the method used in this program was a simple application of a population administration system based on Memento's digital app, which became the main focus in subsequent training session. The training was conducted in a form of webinars through the Zoom app and simple tutorials via YouTube. Results: the result of this activity is the availability of a population data collection system using the Memento application, a simple application that can be operated by village officials with a smartphone without an internet network in accordance with the conditions of Soket Laok Village which has not been evenly reached by the internet network. Another result is the increased skills of village officials in collecting population data using the Memento application. Conclusion: In this activity, village officials can have the skills to manage the village population administration system.

INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

Coffee Culture di Indonesia : Pola Konsumsi Konsumen Pengunjung Kafe, Kedai Kopi dan Warung Kopi di Gresik Ratih Puspa; Nila Yani Hardiyanti
Jurnal Media dan Komunikasi Vol. 1 No. 2 (2021)
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v1i2.26380

Dewasa ini kegiatan berkumpul dan melibatkan pembicaraan sering kali dilakukan di Kafe, kedai kopi ataupun warung. Kegiatan berkumpul, nongkrong, ngopi atau semacamnya dilakukan secara terus-menerus hingga menimbulkan sebuah pola konsumsi yang baru bagi masyarakat kota Gresik. Tujuan penelitian ini adalah untuk mengetahui pola konsumsi konsumen pengunjung kafe, kedai kopi, maupun warung kopi di Gresik.Dalam penelitian ini, peneliti menggunakan konsep pola konsumsi gaya hidup, budaya konsumen, identitas dan konsep “third place”. Hasil dari penelitian ini meliputi pola konsumsi konsumen pengunjung kafe, kedai kopi dan warung kopi di Kota Gresik memiliki gambaran kegiatan yang bervariasi. Adapun aktivitas yang mereka lakukan juga sangat beragam misalnya berkumpul dengan keluarga, ngobrol dengan temannya, bertemu klien, rapat dan mengerjakan tugal kuliah atau kantor. Selanjutnya juga pengunjung memiliki pola konsumsi masing-masing, pengunjung juga memilih untuk menghabiskan waktunya, biaya yang dikeluarkan serta bagaimana seseorang tersebut dapat mencapai kesenangan dan kepuasan dirinya sendiri saat berada di kafe, kedai kopi ataupun warung kopi.

CENTRALISTIC REFORM: A CRITICAL DISCOURSE ANALYSIS OF TAX REFORM CAMPAIGN IN THE DIRECTORATE GENERAL OF TAXES Tri Juniati Andayani; Ratih Puspa; Henri Subiakto
Profetik: Jurnal Komunikasi Vol 14, No 2 (2021)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i2.2132

The Directorate General of Taxes (DGT) has been running a tax reform program to enable a comprehensive transformation in the taxation system to create a strong, credible, and accountable tax institution. This program enhances equitable taxation and an excellent and integrated data expansion to increase tax revenues. The discourses on tax reform are primarily promoted on DGT communication channels, including its online social media. This discourse leads to a likely impact of a partial taxation system. Thisresearch aims to analyze the discourse of tax reform on the online social media of DGT using Norman Fairclough’s Critical Discourse Analysis based on texts on online media as the primary data. It was revealed that DGT conveys messages about tax reform in three ways: tax reformation as a public communication campaign, discourse of Indonesia taxation transparency, and discourse of taxation in the Directorate General of Taxes to face the 4.0 industrial revolution. DGT conveys these three discourses according to its work scope as a state institution that constantly strives for making transformations through its programs that are carried out based on the provisions of the umbrella institutions, including the vision and mission of the President. In this case, the President’s vision and mission are inseparable from the demands of the times, international pressure, the history of the nation, and social changes in society.

The Role of Organizational Communication for the Optimization of BUMDes in Soket Laok Village, Bangkalan Regency, Madura Rachmah Ida; Angga Prawadika Aji; Titik Puji Rahayu; Ratih Puspa; Yuyun Wahyu Izzati Surya; Nisa Kurnia Ilahiati; Liestianingsih Dwi Dayanti
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 2 (2022): DECEMBER 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V4.I2.2022.60-66

Background: BUMDES management is a crucial part of managing village development and independence. Therefore, the management system of village government organizations must begin to be addressed because of its crucial position in the preparation of plans for the establishment of the BUMDES program. The inability to develop organizational systems that understand managerial principles, data management, and communication strategies coupled with unpreparedness to adapt to the development of internet technology has the potential to cause the organization to lag behind in developing. Objective: The aim of this study is to increase the potential of Soket Laok Village, Bangkalan Madura Regency in the field of BUMDES management. Method: This community service was held at the Soket Laok Village Hall, Bangkalan Madura Regency. The material was delivered in a hybrid manner where there are speakers who directly invite participants to practice and online participants who provide material at the beginning. Results: The village officials and community leaders understand and are brave enough to formulate village development plans and have a better understanding of good communication patterns. Conclusion: The introduction and understanding of organizational communication for BUMDes (Village Owned Enterprises) which is the central organization of economic empowerment of rural communities is significant. With the FGD method directly with the BUMDes manager in Soket Laok village, Bangkalan Madura, and socialization of practical knowledge, understanding and management of the BUMDes organization, the optimization of the role of BUMDes in the Soket Laok village community will occur.

Public Relations and Local Wisdom Mining Company Strategy Through a Harmonious Approach Zike Martha; Rachma Ida; Ratih Puspa; Lukman Hakim
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20364

The issue of environmental damage is the hottest every time a mining company is present in the community. Starting from the issue of environmental damage to the company's arbitrary attitude toward the surrounding community. PT Nusa Alam Lestari has a way that is different from other companies, namely using a harmonious approach to local wisdom around the environment of PT Nusa Alam Lestari. In the existence of this phenomenon, researchers in this case aim to find out public relations practices and local wisdom of mining companies with a harmonious approach. The research method uses a qualitative method with a critical approach with an analysis of social construction theory. Research informants include company management, public relations practices and community leaders and local communities around the company's operational areas. PT Nusa Alam Lestari's public relations strategy uses a local wisdom approach that is instilled in the company's values which have a correlation with the local community, society or traditional groups. The results of this study indicate that the analysis of social construction in PT Nusa Alam Lestari's public relations strategy includes; (1) Externalization, namely through the process of inculcating the values adopted by the company that have a correlation with the community, or local customary groups. (2) The process of objectification in this case is formed from the business of PT. Nusa Alam Lestari in understanding the local community around it with the approach of local community wisdom. (3) Internalization can be implemented in the process of building a positive image for community leaders as in public relations management by frequently listening to the wishes, needs of communities, communities and traditional groups around the mine.

Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Monika Teguh; Rachmah Ida; Ratih Puspa; Burhan Bungin; Cosmas Gatot Haryono
Jurnal Penelitian Pendidikan IPA Vol. 9 No. 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a childâ€™s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the eldersâ€™ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlersâ€™ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency

Co-Authors Angga Prawadika Aji Burhan Bungin Cosmas Gatot Haryono Dina Septiani hakim, lukman Henri Subiakto Irfan Wahyudi Isnaini, Santi Liestianingsih Dwi Dayanti Liestianingsih Dwi Dayanti Monika Teguh Nila Yani Hardiyanti Nisa Kurnia Ilahiati Nisa Kurnia Ilahiati Nisa Kurnia Illahiati Nurul Ratna Sari Rachma Ida Rachmah Ida Rachmah Ida Rani Sukma Ayu Suteja Saptyasari, Andria Titik Puji Rahayu Tri Juniati Andayani Yayan Sakti Suryandaru Yuyun Wahyu Izati Surya Yuyun Wahyu Izzati Surya Zike Martha

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