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All Journal Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service) Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
Nisa Kurnia Illahiati
Departemen Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Airlangga
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1803.426 KB) | DOI: 10.20473/dc.V3.I2.2021.49-54

Abstract

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.
PELATIHAN KOMUNIKASI PEMASARAN DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Rani Sukma Ayu Suteja; Santi Isnaini; Liestianingsih Dwi Dayanti; Yayan Sakti Suryandaru; Yuyun Wahyu Izzati Surya; Andria Saptyasari; Titik Puji Rahayu; Dina Septiani; Nisa Kurnia Illahiati; Angga Prawadika Aji; Igak Satrya Wibawa
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.312-317

Abstract

Desa Soket Laok adalah desa yang berada di Kecamatan Tragah, Kabupaten Bangkalan Madura yang memiliki sekitar 4173 jiwa penduduk. Desa Soket Laok masih dapat dibilang daerah yang tertinggal dan belum dapat memaksimalkan potensi desa untuk kesejahteraan warganya. Potensi besar dari desa Soket Laok adalah mente. Akan tetapi, petani mentenya sendiri kurang paham bagaimana mengolah dan menjual mente tersebut ke luar wilayah Soket Laok. Selain itu, kurangnya pemahaman dalam penggunaan teknologi informasi dan komunikasi juga menjadi salah satu permasalahan. Oleh karena itu, Departemen Komunikasi FISIP UNAIR melaksanakan kegiatan pengadian masyarakat berjudul Pelatihan Komunikasi Pemasaran dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Pelatihan ini meningkatkan pemahaman para peserta kegiatan tentang pentingnya komunikasi pemasaran.
DISKURSUS IDENTITAS PEREMPUAN DALAM MAJALAH PEREMPUAN MUSLIM INDONESIA Nisa Kurnia Illahiati
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol 45, No 1 (2017)
Publisher : Fakultas Sastra Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.07 KB)

Abstract

This study aims to critically analyze the female identity discourse articulated by the Indonesian Muslim Women’s magazine. Preceded by the emergence of a significant problem during the process of modernization, Indonesia has experienced the transformation of religious values from ideology toward commercialization of spirituality reflected in their lifestyle. The constellation of media discourse creates a meaning transformation on how identity is performed and how a Moslem is in contemporary Indonesia. This study applies a discourse analysis perspective by Michael Foucault. The data were gathered from a collection of visual and textual discourse obtained from three Moslem women’s magazine, Alia, Ummi and Noor. The data analyzed include pictures, words, and phrases as a marker of female identity as a Moslem. The results of this study indicate that the female identity as a Moslem in Indonesia is not an absolute thing. Even though the teaching is from the same scripture, the interpretation of female identity, its nature and its realm becomes plural as there was a lot of discussion and arguments Permalink/DOI: dx.doi.org/10.17977/um015v45i12017p086 
Co-Authors Angga Prawadika Aji Dina Septiani Irfan Wahyudi Isnaini, Santi Liestianingsih Dwi Dayanti Nurul Ratna Sari Rani Sukma Ayu Suteja Ratih Puspa Saptyasari, Andria Satrya Wibawa Titik Puji Rahayu Yayan Sakti Suryandaru Yuyun Wahyu Izzati Surya