JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in managemen and business. Jurnal Konsep Bisnis dan Manajemen editor receives scientific articles of empirical research and theoretical studies related to managemen and business sciences that certainly have never been published. Published twice a year in November and May.
Articles
205 Documents
<![CDATA[Determinan Kepuasan dan Loyalitas Pengguna Jasa Hotel Syariah di Jakarta (Studi Pada Sofyan Hotel Betawi) ]]>
<![CDATA[Winarno, Slamet Heri]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.2984
<![CDATA[This study aims to identify and test the factors that can affect customer satisfaction and customer loyalty, especially in hotels that apply sharia principles such as Sofyan Hotel Betawi. The subjects of this study were guests staying overnight with a sample size of 170 people who met the research criteria and requirements using a purposive sampling technique. The research design uses quantitative research survey methods, interviews and questionnaires. Data collection tools use a Likert scale as quantitative data. Quantitative data were analyzed using descriptive analysis and inferential analysis using the SEM path analysis method. The results showed that service quality and price perception had a positive and significant effect on customer satisfaction by 24.6%. Customer loyalty is influenced by factors of service quality and customer satisfaction positively and significantly by 51.9%.]]>
<![CDATA[Pengaruh Endorser Yoshiolo Terhadap Brand Image Word Division ]]>
<![CDATA[Rahmat, Kamaluddin]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.2708
<![CDATA[Word Division is a local shoe brand that uses endorsers in its promotion. One of the endorsers chosen was Yoshiolo but Yoshiolo was better known through promotional content for foreign brands. This study aims to determine the influence of Yoshiolo as an endorser of the Word Division brand image. This study uses this study using a survey approach using questionnaires as a basic data collection tool and generally uses statistical methods. The results of the analysis show that Yoshiolo as an endorser has a positive and significant influence on the Word Division brand image]]>
<![CDATA[Pengaruh Employee Green Involvement, Green Training dan Green Image Terhadap Perception for Corporate Social Responsibility Perusahaan Pada PT Cabot Indonesia Jakarta ]]>
<![CDATA[Wardhani, Raka]]>;
<![CDATA[Puspa, Tiara]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.2860
<![CDATA[The objective of this study is to examine and analyze the effect of brand logo identification, overall brand logo benefit toward customer loyalty through trust and commitment of Global System for Mobile (GSM) cellular operatorconsumers. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structuctural Equation Model (SEM) analysis method. The findings of this study are: (1) endorser credibility identification has positive effect toward brand equity, (2) endorser credibility benefit has positive effect toward self-brand connection (3) self-brand connection has positive effect toward brand equity.]]>
<![CDATA[Analysis of Factors That Influence The Disclosure Of Enterprise Risk Management in SMEs ]]>
<![CDATA[Deni, Asep]]>;
<![CDATA[Riswanto, Ari]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.2475
<![CDATA[Facing the free market era, local governments need to make structural policies that favor and provide incentives for the development and improvement of SMEs performance. The potential of women in community life still has not received a reasonable portion. This needs to be addressed wisely and wisely by the government considering the women from the side of quantity ranks first from the composition of citizens. The type of research used is descriptive research with qualitative method. The discussion in this article is the role of local governments to improve women's empowerment in the economic field by providing women with sewing skills training, micro credit business, and women leadership training. Where the skills training and micro credit business is given to the community where the economic level is still below standard or pre prosperous in order to improve the welfare of the family through the efforts provided by the local government.]]>
<![CDATA[Keputusan Memilih Jasa Wedding Organizer Berdasarkan Physical Evidence Factor (Studi Kasus pada CV. Anpian Wedding Organizer Ciamis) ]]>
<![CDATA[Hadiani, Dian]]>;
<![CDATA[Munawar, Andri Helmi]]>;
<![CDATA[Supriatna, Nana]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.2891
<![CDATA[The decision process to choose the services of a wedding organizer is already considered an identity and a prestige now. With the number of start-ups engaged in this field that only rely on capital "brave" but does not have its own outlet space. Research evidence based on physical evidence on the CV. Anpian Wedding Organizer Ciamis. The assessment used is quantitative with an explanatory method. The technique of determining the sample using puposive sampling, with a total sample of 58 respondents. Data collection using questionnaires and interviews. The data is processed using validity and reliability test, coefficient of agreement and determination, multiple regression analysis, significance test. the influence of physical evidence on the decision to choose services by 57%. The results of the analysis: physical evidence elements servicescape dimensions and other physical communication partially or simultaneously have a positive and significant influence on the decision to choose wedding organizer services]]>
<![CDATA[Dampak Inkubator Bisnis Terhadap Minat Berwirausaha Mahasiswa di Universitas Tridinanti Palembang ]]>
<![CDATA[Liliana, Liliana]]>;
<![CDATA[Seto, Agung Anggoro]]>;
<![CDATA[Mayasari, Veny]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.2555
<![CDATA[This research aims to find out the impact of business incubator activities against the interests of student entrepreneurship at the University of Tridinanti. This type of research is comparative. The population are 5,737 people. Sampling techniques using Accidental sampling by the number of samples was determined as many as 200 respondents. The primary data sources with the techniques of data collection using the questionnaire, interview and observation. Data analysis techniques using paired sample t test. The results showed that there is a difference of interest a student entrepreneurship before and after follow the business incubator activities with significance value of 0.000 where the average value of interest in entrepreneurship student business incubator activities after following increased by 1.960 point than before following the activities of the business incubator. The research also found that business incubator activities have changed the mindset of most college students.]]>
<![CDATA[Strategi Pengembangan Berbasis Inovasi Nilai Produk Seafood Crispy Menggunakan Quality Fuction Deployment ]]>
<![CDATA[Amar, Siti Salama]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.3049
<![CDATA[This research was conducted to design a business strategy of crispy seafood SMEs, especially in Pamekasan Madura, in order to improve product competitiveness. The product development strategy was analyzed using Quality Function Deployment (QFD) which was subsequently integrated with Blue Ocean Strategy (BOS) in a four-step analysis framework (ERRC Grip), in order to obtain highly competitive products and get out of red ocean competition. This study collected data with interview techniques on crispy seafood IKM and questionnaires involving 180 respondents. From the respondents' evaluation of 17 indicators of customer satisfaction, only 7 indicators exceeded customer expectations. Through the planning matrix, indicators of satisfaction (customer requirements) are identified into 9 technical requirements (responses) and result in an increase in product quality that must be considered and prioritized crispy seafood IKM outlined in the HoQ Matrix. The four biggest priorities for increasing the competitiveness of crispy sea seafood products are market reach, packaging design, quality of supporting materials and prices. All response techniques then analyzed using ERRC Grip, which can be used as a guideline for SMEs in conducting business and out of the competition for the red ocean to blue ocean]]>
<![CDATA[Pengaruh Konflik Peran, Stress, Dan Dukungan Sosial Terhadap Komitmen Afektif Organisasi Pegawai Wanita (Studi Pada Pegawai Wanita Bank X Banjarmasin) ]]>
<![CDATA[Dwiyanti, Lestari]]>;
<![CDATA[Said, Laila Refiana]]>;
<![CDATA[Dahniar, Dahniar]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i1.2629
<![CDATA[This study aims to analyze the influence of role conflict and stress on the affective commitment of female employees with social support as a moderating variable in Bank X in Banjarmasin. This type of research is explanatory research with a quantitative approach. Respondents in this study were all female employees of the Bank X in Banjarmasin. The sampling technique used is a saturation sampling technique. Data collection uses a Likert scale scale questionnaire. Data analysis techniques using Partial Least Square (PLS) analysis techniques with SmartPLS 3.0 software. The results of the study concludes that there is a significant negative effect of role conflict on affective commitment and there is a significant negative effect of stress on affective commitment. Other findings indicate that social support is able to act as a moderating variable on the influence of role conflict and stress on organizational affective commitment]]>
<![CDATA[Customer Expectation and Customer Satisfaction: Reviewing Service Quality of UBER ]]>
<![CDATA[Valentine Siagian]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 2 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v6i2.3715
<![CDATA[This paper study the gap between the expected service and the reality of customer satisfaction from Uber’s customer perception. Service companies tend to be careful and pay more attention to the customers’ satisfaction and aim to have a good relationship to ensure their loyalty. Service quality dimension was used and applied to find the gap between customer expectation and customer satisfaction. The hypothesis was tested empirically to find how service quality (measured by five dimensions: tangibility, reliability, responsiveness, assurance and empathy) affects customer satisfaction on using Uber service. The result of F-test shows that service quality affect customer satisfaction positively. T-test shows that there is improvement needed on two dimension out of five. Star rating from Uber shows that customer satisfaction point is 4.6 out of 5, this paper shows that customer satisfaction result is 4.3 out of 5 from service quality dimension. Statistically this is a significant gap that needs to be filled to reach a closer gap to the expected service. Language barrier could be one of the reason to the gap that customer feels towards Uber driver. Including Taiwanese students as respondents could be done for further research]]>
<![CDATA[PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN ]]>
<![CDATA[Syafrida Hafni Sahir]]>;
<![CDATA[Atika Ramadhani]]>;
<![CDATA[Eka Dewi Setia Tarigan]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v3i1.237
<![CDATA[This research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area University Medan. Simultantly this research head for knowing the influences of life style, halal labeling, and price to the buyer decisionsKeywords : Life style, Halal Label, Price, Buying Decisions.]]>
