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Journal of Innovation, Business and Entrepreneurship
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Innovation, Business and Entrepreneurship is intended to be an effective channel of communications and knowledge sharing among various types of stakeholder interested in the study of innovation, business and entrepreneurship, both from a theoretical and practical perspective. While theoretical aspects are considered as important, the journal however tends to be focussed more on practical aspects of innovation, business and entrepreneurship.
Arjuna Subject : -
Articles 94 Documents
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Improving Food and Beverage Business Profit using Capacity Planning: Study Case Sari Pandan Profit Nuri Rusydi, Alfhi; Anisya Farmaciawaty, Desy
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Capacity planning can help a company to reach the objective. In Sari Pandan (food and beverage company) case, the company could not reach profit target (Rp 20.000.000/month), because company’s capacity could not fill the potential demand in market. To reach the target, the company will construct capacity plan. Capacity plan requires data about company’s capacity and demand estimation. Company capacity data was collected through production activity observation. Demand estimation requires population data and interview with target market in potential selling location of Sari Pandan, for population the data was secondary data from Disdukcapil Cimahi and Bandung Barat and interview data was used for market survey method. The researcher was conducting interview with food and beverage business owner for benchmarking about marketing and sales strategy. Based on analysis and calculation result from graphical method, with profit Rp 4.000/cup, Sari Pandan must sell 5.000 cups/month or 167 cups/day to reach the profit target. Build upon company policy, Sari Pandan must add capacity 4 times from current capacity. Food and beverage company have to knowing the capacity and demand well to achieve company’s objective. Keywords:  Capacity Analysis, Capacity Planning, Demand Estimation, Food and Beverage Business, Graphical Method
The Study of Consumers Purchase Intention and Preference Analysis Towards Bottled Coffee Product in Bandung Resty Nabila, Regina; Aprilianty, Fitri
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Coffee Industry is one of Food and Beverage Industry that always increase continuously, especially in Bandung. Nowadays, coffee is become a life style and popular either in Global or Indonesia. The competition in Coffee Industry is tend to be high, to keep the sustainability of Demitasse Company, they want to produce new product which is bottled coffee product. This research is helping Demitasse Company to generate the information about how the relation between consumer perception, pereference, attitude, and purchase intention towards bottled coffee product. The data Collection is generated by interview and questionnaire with 400 respondents. The result of the data collection was analyzed by partial least square method. This research shows how the relation between consumer perception, consumer attitude and purchase intention towards bottled coffee product. The end of this research shows that there is a positive relation between consumer perception, consumer attitude and purchase intention. Keywords: Consumer Perception, Consumer Attitude, Consumer Preference, Purchase Intention.
Analysis of Success Factors of Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan Fadli Rahmat, Muhammad; Wisesa, Anggara
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
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Abstract

Abstract. Cooperative is an economic organization of free people who join together to improve prosperity through service to its members as owners and users, on the basis of equality, self-help, and mutual cooperation. The purpose of cooperative is to promote the prosperity of members in particular and society in general, and also to build the national economic system, in order to realize a progressive, just and prosperous society based on Pancasila and the 1945 Constitution. Unfortunately, in 2016, government dissolved 61 thousand cooperatives in the entire of Indonesia. While in 2017, 40,013 units of cooperatives was dissolved. One of the quite successful cooperatives in Bandung is the Koperasi Peternakan Bandung Selatan or KPBS Pangalengan. The success of cooperatives is influenced by several factors, those are member participation, professionalism of management, and external factors. This research conducted by using a qualitative rapid-ethnography method, gather the data from 9 respondents with different role in KPBS Pangalengan by using the semi-structured interview. The result analyzes use spradley method based on the interview result. The result has shown that the success of KPBS Pangalengan determined member participation, professionalism of management, and the external factor through increasing the price of milk, increasing the productiveness of cooperatives, and using the facilities that provided by the cooperative.Keywords: Cooperative, Success Factor of Cooperative, Success Cooperative, KPBS
Identifying Entrepreneur Motivation which Influence to Business Performance in Start-Up Fashion Industry Diana Putri, Sintia; Rahmatsyah Putranto, Nur Arief
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Many fashion industries have begun to decline and begin to disappear, but today the fashion industry has started to rise again because they have started to realize in terms of innovating. Innovation is meant not only from the product alone but from design to after sale. It is like something that has been we planned to aim the whole of process in develop a business. Fashion industry is the largest sub-sector in the creative economy, which is able to contribute 31% of income in this sector in 2017. The data’s prove that today everyone needs clothes to perform his daily activities. From these needs, the development of fashion industry began to grow and dominate the market. Therefore many people, especially among young people who opened a business in the field of fashion because the market is large and will always exist. This research are to find motivations of entrepreneur in fashion startup industry and to know the most influential entrepreneur motivation that affects to business performance with mix method analysis which are consist of qualitative and quantitative data. The interview is a qualitative data that the researcher use for to collect a material for develop a questionnaire. The questionnaire is quantitative data that the researcher use to spread the questionnaire to all of startup in fashion industry. The questionnaire has fulfilled by 95 respondent, using Microsoft Excel, SPSS, and processed through Logistic Regression. The findings founded that overall Entrepreneur motivation in Achievement of Startup Fashion industry affected the most The Business Performance. Economic, Achievement, and Social are variable that is influence entrepreneur in make a good performance in their business. While money or economic is significant for the growth for the business, but for the sustainability of company the Achievement aspect is more influential than that.Keywords: Achievement, Business Performance, Entrepreneur Motivation, Fashion industry, Startup
The Influence of Service Quality Dimensions towards Customer Satisfaction and Customer Loyalty Ramadhani, Rizky; Raafaldini Mirzanti, Isti
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Coffee consumption in Indonesia has been increasing in the past few years, thus promoting new coffee shops to open each year. The key factors in building a successful coffee shop is through the continuous improvement of the product and its service. Good product in coffee industry can be defined as a good taste and aroma coffee, from its acidity and its sweetness. Through service, a coffee shop could gain loyal customers whenever they are satisfied and will return as repetitive customers, thus creating a sustainable coffee shop. This research aims to find out service quality, customer satisfaction, and customer loyalty of Jack Runner Roastery. This research is using a quantitative approach by distributing questionnaires to Jack Runner Roastery’s customer. The correlation between service quality dimensions and customer satisfaction is analyzed using multiple linear regression, while customer satisfaction towards customer loyalty is analyzed using simple linear regression.  Results shows that reliability, tangibles, empathy and responsiveness have a positive significant influence towards customer satisfaction, while assurance has no significant influence. Furthermore, the study shows that customer satisfaction has a significant influence towards customer loyalty. The research provides recommendation for coffee shops to improve their service quality to gain customer satisfaction and customer loyalty. Keywords: Customer Loyalty, Customer Satisfaction, Service Quality.
Building Minimum Viable Product (MVP) for Dance Cover Group of Haru Entertainment Hanifinsani Muhammad, Dhahana; Aldianto, Leo
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Haru Entertainment is a performance based company that have 3 phase of business growth. For each phase, there are investing, promoting and decline period. Currently the company is on the investing period of dance cover focused phase. One of the activity in the investing period is making Minimum Viable Product (MVP). This research conducted in qualitative method using semi-structured interview to gather information about audience’ preference towards dance cover video. The audience’ preference is used for the researcher to create dance cover video to be tested. The test is to conclude id the video already reach MVP or not by testing the value and growth hypothesis. The value hypothesis tested using video scoring test and the growth hypothesis is tested by tracking the number of views on Youtube. By using the current company resources, Haru Entertainment is unable to create MVP for dance cover video and need to do next iteration using insight from the interview conducted. Keywords:  Dance Cover, Growth Hypothesis, MVP, Performance, Value Hypothesis
The Influence of Multichannel Marketing towards Purchase Decision in Furniture Industry Rizkia Nuurul Falah, Amaania; Chaerudin, Rendra
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. These days, the technology development is one of the things that cannot be separated from daily life. Thus, it impacts the marketing channels that being used by the business. The business tends to use several marketing channels or use multichannel marketing, with the focus on the digital channel. Nonetheless, not necessarily all of the business industries are suitable to apply the digital channel, and the business industry that become a concern in this research is the furniture industry. In furniture industry, it needs the customer experience to feel and see the product before the customers decide to buy. In this research, it explores more about the performances of channel in multichannel marketing and how it affects the customer’s purchase decision. The research will be conducted using quantitative approach using questionnaires as the tools with 1-5 point Likert scale. The respondents of the questionnaires are 125 peoples live in Bandung and Jakarta area, and have ever bought the furniture/home décor products. Result are being analyzed using multiple regression. Based on result the traditional channel are the most preferred channel among digital and social network channel that influence purchase decision. Hence, the traditional channel is the most powerful channel for furniture business, and the other channel can become the supporting channel. Keywords: Digital Channel, Furniture Industry, Multichannel Marketing, Purchase Decision, Traditional Channel
The Best Practices Of People Development System For Startup Company: Case Study Of Survived Startups in Bandung Keukeu Gustine, Izky; Pritasari, Adita
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Nowadays many startup companies in Indonesia are growing. The growth and development of startup companies have a positive effect on the country's economic development by creating jobs. Bandung is one of the cities in Indonesia with the many startup growing that are behind the creative industry. Even though many startups can grow up successfully, however,there is also Startup that cannot sustain and must end up with failure. One of the causes of startup failures is the lack of handling of human resources, especially in people development. Whereas people have the main role to develop the company. Moreover, the limited human resources in startup companies make management as if not important. When a startup company cannot develop their people, the company is ready to fail. Responding to the problem, this research was conducted to explore how to develop people at a startup company based on best practices in startup companies located in Bandung city. This study uses qualitative data analysis and semi-structured interviews, exploring how startup companies successfully to developed people used of human resource management concepts and experience from startup company owners. Human Resource Management used consists of four stages to describe the development of the company. The Recruitment and Selection stage explain how the companies look for prospective employees, the criteria needed and their selection. For the Training and Developing Employees stage, described the practices used by startup companies for employees to grow. Then for the Performance Appraisal stage, explained about practices that are suitable to be used to measure performance and action on the performance. Whereas in the Remuneration stage is shown the salary system and facilities provided in startup companies. In addition, there is a description of the experience in the form of tips taken by startup company owners when they fail in running their company. Startup companies in Indonesia can use these people development practices for startup companies to sustain or failure, as these practices have been used by seven startup companies in Bandung with different industry types. Keyword: Bandung, HRM, People Development, Startup
The Influence of Availability, Channel Operationalization, Ability to Listen, Personal Assistance and Content Quality from Customer Assessment Towards Customer Engagement in Instagram. Case Study: Ghala Floral Design Ichsan, Miftahul; Rachmawati Chaldun, Evy
Journal of Innovation, Business and Entrepreneurship Vol 4, No 1 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Many businesses have social media right now. Having the customer engagement in social media is therefore an important thing for business to be successful in their social media. The ultimate goal of customer engagement is to retain the customer, to become loyal. Reseacher thus tried to find out from the previous study what influences customer engagement in social media, especially in Instagram. Based on literature reviews and previous research, it is found that the most commonly used parameters to increase customer engagement in Instagram are availability, channel operationalization, customer listening ability, personal assistance, and content quality. This research is conducted on the target market for Ghala Floral Design to help them know what really drives their customer perception to engage with Instagram. Research is conducted through a questionnaire with 200 respondents and analyzed using multiple regression and descriptive analysis, then validated through previous literature and research reviews. The results are that content quality is the most influential factors, followed by channel operationalization, then availability, customer listening, and the least personal assistant. The results of this study can be treated as guidelines and recommendations to Ghala Floral Design to increase their brand engagement through Instagram. Keywords: Customer engagement factors, Ghala Floral Design, Instagram, Marketing strategy
The Impact of Celebrity Endorsement on Brand Awareness of Childrenswear Tsabitha, Nabila; Rachmawati Chaldun, Evy
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. The market of childrenswear in Indonesia is emerging and promising. However, as the competitiveness is relatively high, the right marketing strategy is needed to compete in the market. Brand awareness is one of determining factors in the purchasement of a product. That is why a business should really pay attention on its brand awareness. Celebrity endorsement is a marketing strategy which one of its benefits is to increase brand awareness. This research has aim to investigate the impacts of the factors in celebrity endorsement when used by childrenswear brands to increase their awareness.  The data of this research gathered from online questionnaires spread to 210 respondents of Indonesian mothers considered as the target market of childrenswear. The relationship between the independent variables of endorser’s credibility, endorser’s attractiveness, and match up/product fit towards dependent variable of brand awareness is analyzed using multiple linear regression.  Based on the respondents’ assessment, celebrity endorsement done by childrenswear brands perceived positively by the respondent. The result of statistical analysis indicates that there is correllation between celebrity endorsement and brand awareness in 22% variances. However, from the three factors analyzed, only the factor of endorser’s attractiveness has significant impact in raising brand awareness of childrenswear. Keywords:  Brand Awareness, Celebrity Endorsement, Childrenswear, Indonesian Market

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