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INDONESIA
Expose: Jurnal Ilmu Komunikasi
Published by President University
ISSN : 26210304     EISSN : 26208105     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Expose: Jurnal Ilmu Komunikasi is a biannual peer-reviewed journal published by Communication Studies, School of Humanities, President University; that has a broad scope related (but not limited) to interpersonal to mass communication issues, public relations, social media and cultural studies.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi" : 8 Documents clear
THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT Silvia Widya Kusumaningtyas; Zon Vanel
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.684 KB) | DOI: 10.33021/exp.v2i2.610

Abstract

Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community. This research aimed to find out how the content of the information was  and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga  Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.    
MAKNA PROFESI PEMBATIK PADA KELOMPOK SERACI BATIK BETAWI DI KABUPATEN BEKASI Nurul Fauziah; Wa Ode Sitti Nurhaliza
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.683 KB) | DOI: 10.33021/exp.v2i2.594

Abstract

Penelitian ini fokus pada Kelompok Seraci Batik Betawi secara aktif memproduksi batik betawi dengan berbagai corak dan motif khas budaya Betawi. Mereka yang memilih profesi pembatik memiliki tingkat ketekunan dan kejelihan yang tinggi disebabkan dalam membatik dibutuhkan kesabaran serta ketelitian. Penelitian ini membahas 10 orang pembatik tradisional di kelompok Seraci Batik Betawi. Melalui penelitian ini diharapkan memahami dan mendeskripsikan latarbelakang orang-orang yang memilih menekuni profesi pembatik. Penelitian ini menggunakan pendekatan Fenomenologi. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan pengamatan partisipatif berdasarkan perpektif tindakan sosial.  Hasil penelitian menunjukkan bahwa terdapat dua motif yang melatbelakangi sesorang menjadi pembatik. Pertama, motif sebab yaitu pengalaman komunikasi dialami pada masa lalu sebagai kegemaran menggambar, aktualisasi diri, kegiatan tambahan dan adanya dukungan dari keluarga. Kedua, motif tujuan yaitu adanya keinginan untuk melestarikan batik betawi, mempromosikan budaya betawi, menunjukkan kemampuan, merasa bangga terhadap diri sendiri dan menambah penghasilan. 
DIGITAL LITERACY OF LECTURERS AS WHATSAPP GROUP USERS IN SPREADING HOAX INFORMATIONS AND HATE SPEECH Intan Putri Cahyani
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.32 KB) | DOI: 10.33021/exp.v2i2.562

Abstract

The emergence of the internet and social media has changed the ease of interaction and the position of humans where they are no longer just as consumers, but as well as producers and distributors of messages. Whatsapp as the top three social media platforms that are widely used in Indonesia is one of the most common social media circulating information on hoaxes and hate speeches. With the massive information circulating on social media, digital literacy in new media has a very significant role. Lecturers as professional and well-educated people should be able to understand, analyze, assess, and criticize every information carried by social media. But lately there have been various cases of misuse of social media involving lecturers to the realm of law. This will be a threat because lecturers are professions that are used as role models and key opinion leaders in the society. Therefore, researchers are interested in understanding the experience of digital literacy of lecturers as Whatsapp group users in disseminating of information on hoaxes and hate speech. Jenkins's theory of new media literacy is used in this qualitative research with an interpretive constructivism paradigm. The research method uses Edmund Husserl's classical phenomenology which emphasizes the essence of the subject (human consciousness) and its activities. The results show that Whatsapp Group is used as a form of communication and information exchange. Sharing is caring has a strong influence on lecturers to spread all the information that is on Whatsapp Group. The main reason for disseminating information related to perceptions of interests and usefulness of the information, so that sometimes the lecturers unwittingly spread hoaxes and hate speech.
KOMPARASI PENERAPAN BAHASA JURNALISTIK PORTAL BERITA DARING NASIONAL kartini rosmalah dewi katili
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.835 KB) | DOI: 10.33021/exp.v2i2.521

Abstract

Online media in the form of news portals always presents the latest news and is easily accessible when and where to keep abreast of the times. However, the language of the news that is applied in the online news portal is often not in accordance with the rules of the journalistic language that applies. The purpose of this study is to find out how comparisons of journalistic languages are applied to national online news portals, namely Antaranews.com and Kompas.com. This study uses the theory of the concept of Spelling and Indonesian Journal which is owned by Haris Sumadiria. The method used is kuanlitatif approach with content and description analysis. The results of the study found that the comparison of journalistic language applications between Antaranews.com was 51% while Kompas.com was 49%. Based on the results of this study, there are many indicators that are not found in both media, namely simple, concise, solid, straightforward, clear and clear. This comparison occurs because each media has the writing rules of each guide or white book. For further research to be more maximal in looking for more and wider references.
EKSPEKTASI STAKEHOLDER TERHADAP KONTEN & PERILAKU PUBLIC RELATIONS DALAM BERMEDIA SOSIAL Uljanatunnisa Uljanatunnisa; Dian Hapsari
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.833 KB) | DOI: 10.33021/exp.v2i2.854

Abstract

AbstrakMedia Sosial telah memberikan perubahan pada praktek public relation di Indonesia, PR semakin adaptif dengan perkembangan teknologi dan informasi. Sejak tahun 2015 pemanfaatan media sosial semakin meningkat, PR memanfaatkan media sosial khususnya Instagram sebagai cara komunikasi perusahaan dengan stakeholder. Namun tingginya pemanfaatan media sosial tidak dibarengi dengan pengetahuan PR terkait jenis konten dan perilaku yang diharapkan oleh stakeholder Penelitian bertujuan untuk mengetahui ekspektasi stakeholder terhadap jenis konten dan perilaku PR dalam bermedia sosial. Adapun indikator yang digunakan dalam penelitian ini merujuk pada ungkapan Bergström & Bäckman dan Navaro dkk. Metode penelitian yang digunakan adalah deskriptif Kuantitatif, Analisa data menggunakan Modus. Sebanyak 100 Followers Instagram Unilever, Pertamina dan Garuda Indonesia menjadi sampel melaui teknik purposive sampling atau pengambilan sampel berdasarkan jumlah kuota. Hasil penelitian menunjukan  bahwa jenis konten yang diharapkan oleh stakeholder adalah informasi jenis produk baru dan yang akan datang, sedangkan perilaku yang harapkan oleh stakeholder yaitu interaksi antara perusahaan dengan stakeholder. Kata Kunci : Ekspektasi, Konten, Stakeholder, Perilaku Social Media gives changes to the practice of public relations in Indonesia, PR has become increasingly adaptive to developments in technology and information. Since 2015 the use of social media has increased, PR has used social media especially Instagram as a way of corporate communication with stakeholders. However, the high use of social media is not accompanied by PR knowledge related to the type of content and behavior that expected by stakeholders. The study aims to determine the expectations of stakeholders about the type of content and behavior of public relations in social media. The indicators used in this study refers to the expressions of Bergström & Bäckman and Navaro et al. The research method used is descriptive quantitative, data analysis using the mode. A total of 100 Instagram followers of Unilever, Pertamina and Garuda Indonesia were sampled through a purposive sampling technique based on the quota amount. The results showed that the type of content expected by stakeholders is information on the types of new and future products, while the behavior expected by stakeholders is the interaction between companies and stakeholders. Keywords: Content, Behaviour,  Expectations,Stakeholders 
Circuit of Culture: Advocating Suicide Prevention and Eradication of Mental Illness Associated Stigma through ‘Into The Light Indonesia’ Campaign Daina Pratiwi; Abhirama SD Perdana
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.614 KB) | DOI: 10.33021/exp.v2i2.959

Abstract

Into the Light Indonesia is one of the most known communities that concerns about suicide intervention and the eradication stigma associated with mental illness in Indonesia. This research was analysing how Into the Light Indonesia is circulated and consumed by Indonesian through various media platforms especially social media. Circuit of culture is applied in this research in order to dig the understanding of how the meaning produced in this campaign is circulated and consumed by its audiences. There are still many people who are still not aware regarding this issues. The development of technology makes people easily receive and finding information in simple touch on their hands. Into the Light Indonesia brought this issues and successfully gained attention from its audiences by reaching 6,000 likes, 3,000 followers, published articles and invited to national and international talk shows. Into the Light Indonesia builds relationship with other communities that have the similar concerns relating to mental health. This research is applying cultural approach as the method to analyse based on each moment in the circuit of culture. This research will contribute to the literature journal of international public relation and practical significance in the related field.
MENGOMUNIKASIKAN BUDAYA KERJA 5S (Seiri, Seiso, Seiketsu, Shitsuke, Seiton) Anathasia Citra; Yordan Indka Hephzy
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v2i2.963

Abstract

PT. XYZ bergerak di bidang manufaktur otomotif dan menerapkan budaya kerja 5S (Seiro, Seiton, Seiso, Shitsuke dan Seiketsu) yaitu budaya kerja asal Jepang pada karyawan perusahannya di Jawa Barat Indonesia. Literatur komunikasi organisasi dilakukan untuk melihat bagaimana perusahaan mengomunikasikan budaya kerja tersebut dengan melihat alur komunikasi, penerapan 5S dan hambatan komunikasinya. Dengan menggunakan metode penelitian kualitatif yang melakukan wawancara mendalam serta observasi langsung di perusahaan dan tiga pabriknya, ditemukan bahwa untuk mengomunikasikan budaya kerja adalah melalui pelatihan sebagai penyamaan persepsi dan memahami akan pentingnya dan manfaat 5S selama proses bekerja, adanya pengarahan yang dilakukan setiap hari pada saat sebelum atau sesudah melaksanakan pekerjaan khususnya di bagian produksi dan juga spanduk sebagai peringatan di ruang produksi agar taat pada aturan dan budaya kerja 5S. Kemudian alur komunikasi terjadi terutama dari atasan ke bawahan dengan bentuk pengarahan dan pelatihan, bawahan ke atasan untuk pelaporan indikasi bahaya kerja, alur komunikasi lintas saluran dalam meningkatkan inovasi dan komunikasi horizontal untuk memberikan peringatan dan masukan sesama anggota satu department. Hambatan komunikasi yang terjadi yaitu hambatan perilaku karena terjadinya senioritas dan rendahnya kesadaran kemauan untuk berubah. Hambatan semantik  terjadi ketika informasi tidak diberikan secara utuh dan memberikan kerancuan pemahaman kepada karyawan sehingga potensi membahayan keselamatan kerja. Kemudian untuk hambatan teknis cukup rendah karena PT. XYZ menyediakan cukup fasilitas dan media informasi mengenai pelaksanaan budaya kerja 5S.
Social Media Influencer Strategy in a Creative Digital Agency: A Case Study Janfri Aini; Anathasia Citra
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v2i2.921

Abstract

Creative digital agency has the responsibility to create the right communication strategy as a partner to help clients. Recently, social media influencer is one of the most eminent strategies used by agencies. By using qualitative method with case study approach and interviews with three expert informants and being highly involved in the process activities, this study aims to understand why and how a creative digital agency in Jakarta implements social media influencer strategy. The result showed that the emergence of social media influencer has shown new approaches to adjust the audience behavior, where people put more trust and tend to listen from others than advertisement. Moreover, social media influencer has provided the chance to interact directly as an effort to better engagement through two-way communication. In the process, the agency divided the team into three, which are 1) community team to find influencer and manage the administration, 2) social media team to upload any information about social media influence on brand official account, and 3) digital strategist to evaluate the strategy.

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