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At-Tadbir : jurnal ilmiah manajemen

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Published by Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

ISSN : 19791127 EISSN : 25027433 DOI : -

Core Subject : Economy, Humanities, Science, Education, Art, Social,

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

urnal ilmiah manajemen At-Tadbir menerbitkan artikel dalam ranah ekonomi, manajemen, dan bisnis dalam lingkup keuangan, manajemen sumberdaya manusia, manajemen pemasaran, manajemen operasional, manajemen sistem informasi, dan menajemen strategi. At-Tadbir diterbitkan pertama pada tahun 2017 secara online dengan volume 1 nomor 1, Januari 2016 oleh Program Studi Magister Manajemen, di bawah Program Pascasarjana Universitas Islam Kalimantan, Muhammad Arsyad Al Banjari, Banjarmasin. At-Tadbir diterbitkan dua kali dalam setahun pada bulan Januari dan bulan Juli.

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Articles 9 Documents

Search results for , issue "Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen" : 9 Documents clear

Front Matter Vol. 5, No. 2, Juli 2021 At-Tadbir At-Tadbir
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

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Peran Bauran Pemasaran Terhadap Keputusan Pembelian Generasi Milenial: Studi Jajanan Tradisional Ira Mayasari; Novita Widyastuti Sugeng; Heny Ratnaningtyas
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

This study aims to analyze the effect of the marketing mix of traditional snacks on purchasing decisions. The research method uses multiple regression analysis. The population in this study is the millennial generation in Jakarta. While the sample amounted to 114 respondents. The results of the research partially all the variables of the marketing mix of traditional snacks consisting of product, price, place, promotion, physical facilities, people and processes have a significant effect on purchasing decisions. To reach a large market, traditional snacks must be followed by: (1) Good product quality includes appearance, variety, taste and texture; (2) Price affordability; (3) a strategic place to sell traditional snacks such as in traditional markets, cake shops, school canteens, and food stalls near homes; (4) Advertise traditional snacks on Instagram, Facebook and Twitter; (5) The cleanliness of the place to sell traditional snacks must be paid more attention (6) The service quality of people who sell traditional jayanan products must be better; (7) The processing of traditional snacks is modern so it takes a long time. The suggestion from this research is that the promotion of traditional snacks should be improved, especially in developing social media and traditional snacks innovations.Keywords: Product, Price, Place, Promotion, Physical Facilities, People, Process, Purchase Decision

Evaluasi Penentu Minat Studi Pada Perguruan Tinggi Swasta dengan Perspektif Marketing Mix Valentino Rahman
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

This research is motivated by the impact of the era of disruption that has an impact on the world of education. Dahani Dahanai College of Economics must also undertake various strategies as one of the institutions engaged in education services. One of these strategies is the Marketing Mix Strategy in marketing the Education services. The purpose of this study was to identify the influence of the Marketing Mix dimensions, namely Product, Price, Promotion, and Distribution carried out by STIE Dahani Dahanai on Study Interest. The sample in this study were students. The results of this study indicate that the dimensions of product, price, and promotion have a significant effect on study interest at STIE Dahani Dahanai, while the distribution dimension does not have a significant effect. The product dimension has the most significant influence on interest in college because it is related to the study program offered by STIE Dahani Dahanai which is a Management Study Program which is quite attractive to students.Keywords: Marketing Mix, Product, Price, Promotion, Distribution, Study Interest.

Mempertahankan Citra Perusahaan Dengan Meningkatkan Marketing Public Relations Dan Service Quality Norbaiti Norbaiti; Rizky Nastiti
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

This research aimed to analyze the effect of marketing public relations and service quality on corporate image of PT. Delta Abadi Sentosa in Banjarmasin. This research employed explanatory research type. The population of this study was the customers of PT. Delta Abadi Sentosa Banjarmasin. The number of samples was 100 respondents taken by using purposive sampling. The data were collected through observation, questionnaires, and documentation. The instrument test was done by using validity and reliability tests. Moreover, multiple linear regression model was employed to analyze the data. The results of the analysis showed that simultaneously marketing public relations and service quality affected corporate image. In addition, marketing public relations had a positive and significant influence on the corporate image of PT. Delta Abadi Sentosa Banjarmasin. Moreover, service quality also had a positive and significant influence on corporate image of PT. Delta Abadi Sentosa Banjarmasin.Keywords: Marketing Public Relations, Service Quality, Corporate Image

Penerapan Metode Yield/Revenue dengan RevPar: Studi Pada Hotel and Convention X Anita Swantari; Haryo Wicaksono; Filma Festivalia; Heny Ratnaningtyas
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

This study aims to determine the application of yield/revenue with RevPAR (Revenue Per Available Room). This type of research is quantitative research. The data analysis method in this study uses the trend analysis method. Data sources were obtained from Hotel X & Conventions in the form of daily hotel reports, revenue management forecast reports and pattern reports from January to December 2018. The results show that Yield/Revenue Management has been implemented well at Hotel X & Conventions Kelapa Gading in 2018 by making a RevPAR estimate that is close to the actual, with the difference between the estimated data and the actual data being only 5.34% to 17%. The highest RevPAR was in August 2018 which was Rp. 585,690,- and the lowest was in February 2018 which was Rp. 474,114. The conclusion of this study is that Hotel X & Conventions Kelapa Gading has implemented yield/revenue management well in 2018 by carrying out RevPAR estimates which are almost in accordance with the actual, with the difference between the estimated data and the actual data.Keywords: Yield/Revenue Management, RevPar(Revenue Per Available Room)

Pengaruh Budaya Organisasi, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Mitra Dinas Koperasi Dan UKM Seia Piantara; Sonny Hersona; Nelly Martini; Dede Jajang Suyaman
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Penelitian ini bertujuan untuk menganalisis dan memperoleh temuan kondisi faktual budaya organisasi, motivasi, lingkungan kerja dan kinerja para mitra. Penelitian ini dilakukan terhadap Mitra Dinas Koperasi dan UKM Kabupaten Karawang tahun. Penelitian ini bersifat deskriptif dan verifikatif dengan pendeatan kuantitatif. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur. Populasi seluruh Mitra Dinas Koperasi dan UKM Kabupaten Karawang tahun 2019 berjumlah 207 orang dan sampel penelitian berjumlah 136 orang. Hasil penelitian mununjukan bahwa budaya organisasi dengan motivasi kerja memiliki tingkat korelasi yang sangat rendah dan nilainya positif, korelasi antara motivasi dengan lingkungan kerja memiliki tingkat hubungan sangat rendah dan nilainya positif dan korelasi antara budaya organisasi dengan lingkungan kerja memiliki tingkat hubungan rendah dan nilainya positif. Hasil analisis yang telah dilakukan diperoleh kesimpulan bahwa kinerja Mitra Dinas Koperasi dan UKM Kabupaten Karawang tahun 2019 dipengaruhi secara positif oleh budaya organisasi, motivasi dan lingkungan kerja sebesar 39,63% sedangkan sisanya sebesar 60,37% dipengaruhi oleh faktor lain. Dimana variabel yang memiliki pengaruh langsung terbesar yaitu budaya organisasi terhadap kinerja sebesar 20,42%, diikuti lingkungan kerja terhadap kinerja sebesar 13,14% dan motivasi terhadap kinerja sebesar 6,08%.Kata kunci: budaya organisasi, ,motivasi, lingkungan kerja, kinerja mitra

Pelayanan Elektronik dan Keputusan Berwisata: Studi Pada Obyek Pariwisata Edukasi Museum Muhamad Guntar Suryaatmaja; Dede Jajang Suyaman
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Tourism is one of the strengths in accelerating and supporting regional profitable improvement. The purpose of this study was to determine whether the parties involved in realizing the decision to visit tourist thourgh tourism services. This research is quantitative research conducted using quantitative methods and data collection techniques are carried out through observation, interviews, and recording literartur to managers and tourists in the tourist attraction of the central jawa ranggawarsita museum. The results of testing the product mix coefficient and the decision to visit show the value of t count > t table (10.591>1.661), so Ho is rejected, indicating that there is a significant influence between the product mix and the decision to visit tourists in the central java museum ranggawarsita thus the hypothesis is answered from the research on the effect of the museum product mix on the decision to visit tourists at the ranggawarsita central java museum. The manager of a tourist attraction requires efforts to increase the accesibility and facilities contained in these tourist objects, so that tourists feel comfortable, considering that tourists are one of the sources of income for the community.Keywords: E-Commerce and decisions visiting

Perbedaan Persepsi Akuntan Publik dan Non-Publik Terhadap Kode Etik Akuntan Indonesia Adi Mintoro; Sonny Hersona
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

This study examines the differences in perceptions of public accountants and non-public accountants to the code of ethics of Indonesian accountants, in order to determine whether there are differences in perceptions between public accountants and non-public accountants to the code of ethics of Indonesian accountants. The sample used is 110 samples consisting of 55 respondents, 55 respondents, public accountants and non-public accountants in Jakarta. Methods of data analysis using statistical tests and paired difference test t test at the level of 0.05. The analysis and hypothesis testing that have been carried out show that there are differences in positive perceptions between Public Accountants and the Code of Ethics for Non-Public Accountants. The Indonesian Institute of Accountants, seen from the t-test results, can be stated that public and non-public accountants have a good appreciation and interpretation of the Code. Indonesian Accountant. In addition, from the results of hypothesis testing, there is no difference in perception between Public Accountants and Non-Public Accountants.Keywords: Difference Perceptions, Public Accountant, Non Public Accountants, Indonesia Accounting Code of Conduct.

Pengaruh Arus Kas Operasi dan Ukuran Perusahaan Terhadap Persistensi Laba M.Riduan Abdillah; Astia Putriana; Riani Tami
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 2 (2021): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

The purpose of this research is to empirically prove the effect of operating cash flow and firm size on earnings persistence. The method used in this research is a quantitative method. The population of this research is 108 food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2016-2018. The sampling technique in this research used the purposive sampling method so that the number of sample data used in this research was 36 manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange in 2016-2018. The variables in this research consisted of independent variables, namely operating cash flow and company size, while the dependent variable in this research was earnings persistence. The data analysis technique in this research used multiple linear regression analysis. The hypothesis testing of this research was conducted through the t-test with a significance level of 0.05, the F-test with a significance level of 0.05 and the coefficient of determination. The results of this research found empirical evidence that operating cash flow has a positive effect on earnings persistence while firm size has a negative effect on earnings persistence.Keywords: Operating Cash Flow, Firm Size, Earnings Persistence, Bursa Efek Indonesia

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zakky zamrudi

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Home Page

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Contact Name zakky zamrudi

Contact Email attadbir.uniska@gmail.com

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Location Kota banjarmasin, Kalimantan selatan INDONESIA

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Contact Name
zakky zamrudi

Contact Email
attadbir.uniska@gmail.com

Phone
-

Journal Mail Official
jzakky@gmail.com

Editorial Address
-

Location
Kota banjarmasin,

Kalimantan selatan

INDONESIA