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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol. 5 No. 1 (2021): February" : 20 Documents clear
Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy Nyoman Dwika Ayu Amrita; Made Mulia Handayani
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.28570

Abstract

The local potential of the cultural heritage must be able to improve the village economy and the welfare of micro business craftsmen. Tedung is one of the medium of Hinduism ceremony. There is quite a tight competition in Tedung marketing. Marketing is difficult because people don't buy Tedung every day. The types of Tedung handicraft products produced by craftsmen in Mengwi village are still limited with several designs, even though according to their needs and functions. Strategic planning for business development needs to be made so that the operations of Tedung craftsmen can run effectively and efficiently. This study aims to formulate a business development strategy and make Tedung, the handicraft business of the Tedung as an economic booster for the community. This study uses descriptive qualitative research methods with SWOT analysis. This method is able to analyze strengths, weaknesses, opportunities and threats. The data were obtained from interviews with business owners and consumers. The research stages consisted of literature studies, field studies, problem formulation, conducting data analysis using SWOT, formulating marketing strategies for business development for Tedung craftsmen. The target output is that the craftsmen have the knowledge to develop business with increasing efficiency, productivity, scale of production and business competitiveness to get a better welfare.
Implementation of Product Model, Price, Place, Promotion in Improving Noken Sales (OAP) Semuel Batlajery; Marlyn E. Alfons
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.29268

Abstract

This study aims to analyze the Application of Products, Prices, Places, Promotions in Increasing Papua Noken Sales. A qualitative / descriptive or narrative approach in this study. Primary data is direct data from the Noken seller. Secondary data, namely indirect data from informants from brochures, magazines, and others. Data collection techniques: Observation, namely observing the object / place of research. Interviewing is conducting a series of questions and answers to informants who know best about the object of research. The questionnaire contains structured questions to informants. The informants in this study were 5 Yanti Noken and Syria Noken. This study shows that application of Product, Price, Place, Promotion for Noken sales in increasing revenue, models that must be applied: Application of Product Strategy Models, Application of Price Strategy Models, Application of Place Strategy Models, Application of Promotion Strategy Models. The four models must be worked on together because these models are interrelated. In this model, promotion in the midst of the Covid-19 pandemic is the most effective. Promotion that must be done by salespeople, especially through the online social media (Facebook). The seller must be responsible for delivering the order to the customer's place. The implementation of this Promotion Strategy Model must be carried out, in order to increase income, particularly the Merauke buying and selling forum. The price must be affordable according to the pockets of the community, and still listen to government advice to stay at home and keep the distance.
The Process and Meaning of the Manusa Yadnya Ceremony for the Hindu Bali Community I Nengah Suastika
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.29279

Abstract

The Balinese Hindu community interpret life as a process of transformation that must always be interpreted and treated. According to the beliefs of the Balinese Hindu community, the process of the life cycle to achieve the perfection of life must go through various stages of the procession of the ceremony (the ceremony of manusa yadnya). Life cycle ceremony processions carried out since the fetus is still in the womb, born, large, adult, old, even to death. It is believed that it is not only the body that needs nutritionally complete and balanced food in its growth and development. Spiritual must also be given spiritual food to build spiritual growth itself toward a healthy, strong and steady spirit. The life cycle ceremony process is a process of spiritual self-cleansing to lead to physical and spiritual purity. In the Book of Manawa Dharmasastra the life cycle ceremony process is stated as samskara sarira. Sarira samkara means a ceremony to increase the sanctity of one's body through the process of yadnya (holy sacrifice) ceremony. To achieve this increase should be balanced growth between the body (sarira) physical and spiritual. Corresponding to that, then studying the ceremonial procession and the meaning of the ceremony procession of the Hindu Balinese human life cycle is something very urgent.
Fundamental and Macroeconomic Factors on Manufacturing Companies’ Stock Returns Siska Gita Pratiwi; Robiyanto Robiyanto; Samuel Martono
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.29605

Abstract

Investments are made to obtain future benefits. Stocks are one of the most popular investments in the capital market. The advantage that can be obtained from the stock investment is stock returns, where the returns obtained can be positive or negative. This study aims to analyze the influence of fundamental and macroeconomic factors on stock returns of manufacturing companies listed on the Indonesia Stock Exchange from 2016 to 2019. This study used secondary data and the sample of this research was 37 manufacturing companies obtained through the purposive sampling method with panel regression as the data analysis. The results showed that the fundamental factors that affect stock returns are Price to Book Value (PBV), while the Debt to Equity Ratio (DER) and Price to Earnings Ratio (PER) do not affect manufacturing stock returns. Some macroeconomic factors such as inflation, the BI Rate, and changes in world oil prices proved to not affect the stock returns of manufacturing companies. This research implies that manufacturing companies need to pay attention to Price to Book Value (PBV) in determining stock returns.
Profitability and Dividend Policy Affects Firm Value in The Infrastructure, Utility and Transportation Sector Venina Cindy Kusumawati; Harijono Harijono
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.29822

Abstract

Previous study uses six bank companies which are listed in Indonesia Stock Exchange as the object and using ROE in calculating profitability. The researcher suggests to using a variable other than ROE to calculate profitability, increasing the number of samples and using other sector such as infrastructure, utility and transportation sector as the object. Hence, this study aims to prove the effect of profitability and dividend policy on firm value in the infrastructure, utility and transportation sector. The data were obtained from the financial statements of company listed on Indonesian Stock Exchange. Firm value as a dependent variable were measured by price to book value, profitability and dividend policy as independent variable were measured by return on assets and dividend payout ratio. They were analyzed using Multiple Linear Regression with classical assumption test in Statistical Package for the Social Sciences program. The results indicated that profitability and dividend policy can affect firm value simultaneously, profitability has no effect on firm value while dividend policy can positively affect firm value.
Price Discount Framing: How it Can Increase the Purchase Intention? Gede Widiadnyana Pasek; Ni Luh Sri Kasih
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30533

Abstract

The high level of competition makes companies compete to retain and win the market competition, one of the strategies are granting price discounts. This was an experimental study that aims to analyze the differences between males and females' intention for online purchase by given the price discount framing conditions, namely percentage saving and absolute saving. The participants in this study were 80 participants. This study was an experimental study since it involved the symptoms had to be investigated. The design of the study was a 2X2 factorial design. A case questionnaire was used for the data collection. The data were analyzed by using 2-ways ANOVA statistical analysis. The study reveals that (1) there is a difference in online purchase intention between those given the percentage saving condition and those given the absolute saving condition, (2) there is a difference in purchase intention between males and females. The consumers have different assumptions about the two types of discount framing even though they both have the same meaning. This should be a concern for retailers in providing sales promotions, especially for discounts because based on the results of this study it is found that discount framing with absolute savings had a slightly stronger effect on purchase intention than percentage saving.
Strategies for Maintaining SMEs Performance During Covid-19 Pandemic Mohamad Nur Utomo; Iin Ariska; Sulistya Rini Pratiwi; Kaujan Kaujan
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has forced the world to experience a global economic crisis.   Economic decline has greatly harmed the business, including Small and Medium Enterprises (SMEs). Small and Medium Enterprises must be able to take strategic steps to maintain their business. The current research is aimed to conduct empirical test on the effect of responsive digital marketing, customer relationship management, and working capital efficiency on SMEs' efforts to maintain performance during the Covid-19 pandemic. The research sample was 57 respondents who represent SMEs of Processed Food. The data analysis technique used SEM-PLS.  Result of research has shown that responsive digital marketing has been proved as helpful to SMEs in maintaining their sale performance during covid-19 pandemic. Besides this result, other finding has shown that main key to maintain customers and sale performance in sustainable manner during covid-19 pandemic is by improving customer satisfaction and building long term relationship with customers. Other finding has indicated that aggressive working capital management will facilitate SMEs to maintain their performance during covid-19 pandemic.
Maximizing Bali Village Tourism Potential Using Penta-Helix Model Khusnul Rofida Novianti
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30650

Abstract

The rapid growth of the tourism sector has made the government committed to implementing the principle of sustainable tourism development. To develop regional tourism, it is relatively necessary to direct, integrated, cross-sectoral, and sustainable programs so that the economic benefits of tourism are increasingly felt evenly distributed by the community. Bali, popular as one of the most tourist destinations in the world, is used as an example for the development of a national destination by the Indonesian government by creating 10 new Bali destinations, but this scheme must be postponed due to the covid-19 outbreak that hit Indonesia. This study aims to explore the sustainable tourism strategy in Bali’s village tourism sector using a qualitative approach based on content analysis based on secondary data since Bali has the largest number of village tourism in Indonesia using the Penta-helix model (synergy between academic, business, community, government, and media). With the synergy and collaboration of these five central sectors (especially during decreasing tourism sector of coronavirus outbreak), it is expected to increase awareness and maximizing the potential among the public regarding Bali sustainable tourism.
Canggah Coffee as the Processed Products of Micro Enterprises: System Design of E-Commerce Slamet Rahayu; Muhammad Iqbal; Nurizzi Rifqi Ferdian; Ferdi Fathurahman
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30755

Abstract

The current spread of the Covid-19 virus in Indonesia has had a major impact in every aspect, especially Micro, Small, and Medium Enterprises. One of them is the production of Canggah Coffee (Kopi Canggah) in Subang regency located in Cupunegara village. Since the presence of Covid-19 pandemic, sales of Canggah Coffee have started to decline due to the reduced number of visitors to buy these processed coffee products. Thus, to face this problem, State Polytechnic of Subang supported by Indonesia Bangkit Micro, Small, and Medium Enterprises program intended to assist the problem by designing an e-commerce system to expand the the promotion of Canggah Coffee. The system design is developed by System Development Life Cycle (SDLC) method. The system is built through 5 stages, namely survey / analysis, design, coding, testing, implementation and maintenance. Afterwards, the system was successfully designed and built, it is begun to be used by Canggah Coffee. This system can provide information and online product sales so that the customers can order and buy these processed coffee products from their home. Additionally, this system also facilitates periodic transaction reports which is very useful for this Micro, Small, and Medium Enterprises.
Sustainable Tourism Development Through Improving the Role of Customary Village I Gusti Ayu Purnamawati
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30778

Abstract

This study aims to analyze the potential of the Customary Village in tourism development, its position, and function in Bali Province. This research is a socio-legal study with a legal and case approach, legal analysis techniques in the form of legal hermeneutics and is analyzed through the theory of legal pluralism, and the concept of recognition of the Customary Law Community. This research was conducted in the area of Bali Province based on local wisdom with the concepts of Parahyangan, Pawongan, and Palemahan. The system and implementation of customary law, institutional Sabha Customary Village and Kerta Customary Village, custom advisory institutions, religion, traditions, arts, and culture, as well as local wisdom of indigenous peoples. Pasraman as an educational institution based on Hinduism for the development of identity, moral integrity, and quality of Balinese society, traditional village security institutions, and traditional village economic institutions by the principles and objectives of tourism, namely the welfare of the community. Especially the Krama Customary Village. The results showed that the Balinese Customary Village in tourism development is an autonomous Balinese customary institution, traditional cultural communities, indigenous peoples, and the collective identity of the people in Bali based on customary law to achieve common goals based on the Tri Hita Karana.

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