cover
Contact Name
rio era deka
Contact Email
riopascaunisma@gmail.com
Phone
-
Journal Mail Official
riopascaunisma@gmail.com
Editorial Address
-
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Ilmu Manajemen (JIMMU)
ISSN : 25416030     EISSN : 26216957     DOI : http://dx.doi.org/10.33474/manajemen.v5i1
Core Subject : Science,
Journal of Scientific JIMMU Program master of Management UNISMA. JIMMU will be published twice in March and September. With the uniqueness of two times to enable the translation that can be done both quantitative and qualitative. making research into Indonesia's economy 4.0. The JIMMU topics include to Economic, Financial Management, Marketing Management, Operations Management, Human Resource Management, Strategic Management, International Business, Business Ethics, E-Business, Entrepreneurship, Business Community Service.
Arjuna Subject : -
Articles 10 Documents
Search results for , issue "Vol. 7 No. 1 (2022)" : 10 Documents clear
ANALISIS PEMANFAATAN PEMASARAN DI MEDIA SOSIAL DAN MARKETPLACE DALAM MENINGKATKAN PENJUALAN DI MASA PANDEMI PADA UMKM INDUSTRI RUMAHAN DI DESA KARANG KEDAWANG KECAMATAN SOOKO KABUPATEN MOJOKERTO N. Rachma; Fahrurrozirahman Fahrurrozirahman
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14459

Abstract

             Penelitian ini menganalisis pemanfaatan pemasaran di medsos dan marketplace pada usaha rumahan seperti sepatu, sandal, helm, kuliner di desa karang kedawang Kecamatan Sooko Kabupaten Mojokerto. Metode pengumpulan data menggunakan wawancara ,kuisioner dan dokumentasi. Perkembangan pemasaran di medsos dan marketplace berpengaruh bagi masyarakat dalam mendukung berbagai kegiatan bisnis dan dapat meningkatkan penjualan dan profit di masa pandemi. Dengan menggunakan pemasaran di medsos dan marketplace, Para UMKM di Desa Karang Kedawang memasarkan hasil indutri rumahan berupa sepatu, sandal,helm dan kuliner. Awalnya kegiatan usaha rumahan ini hanya sebagai pengisi waktu luang, kemudian menjadi kegiatan  utama yang dapat  menambah pendapatan  ekonomi dalam rumah tangga. Sebelum pandemi  kegiatan penjualan hasil industri ini secara konvesional maupun tradisional, mereka membuat hasil home industri  hanya berdasarkan pesanan. Tetapi di masa pandemi para UMKM mengalami penurunan penjualan dan sejak itu mulai mengenal adanya pemasaran di medsos dan marketplace maka sebagian sudah mulai menerima banyak pesanan, sehingga penjualan semakin meningkat pesat dibandingkan saat penjualan dengan cara lama. pemasaran di medsos dan marketplace dipandang sebagai media yang paling baik sebagai sarana promosi yang paling efektif dan efisien di masa pandemi serta mampu meningkatkan penjualan.Kata Kunci:  Pemasaran, Medsos, Marketplace, Peningkatan Penjualan.             This study analyzes the use of marketing in social media and marketplaces for home businesses such as shoes, helmets, culinary in Karang Kedawang Village, Sooko District, Mojokerto Regency. The data collection method uses interviews. Marketing developments on social media and marketplaces have an effect on the community in supporting various business activities and can increase sales volume and profits during the pandemic. By using marketing on social media and marketplaces, MSMEs in Karang Kedawang Village market the results of home industries in the form of shoes, helmets, culinary. Initially, this home-based business activity was only used as a free time filler, then it became the main activity that could increase economic income in the household. Before the pandemic, sales of industrial products were conventional or traditional, they made home industrial products only based on orders. But during the pandemic, MSMEs experienced a decline in sales and since then they have started to recognize the existence of marketing on social media and the marketplace, some have started to receive a lot of orders, so the sales volume is increasing rapidly compared to when selling in the old way. Marketing on social media and marketplace is seen as the best media as the most effective and efficient promotional tool during the pandemic and able to increase sales volume.Keywords: Marketing, Social Media, Marketplace, Increasing Sales.
KINERJA DIPENGARUHI MOTIVASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA KARYAWAN (Studi Kasus Pada PT. Mitra Sehat Utama Balikpapan) Edwin Kurniawan Ong; Misna Ariani; Imam Arrywibowo
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14690

Abstract

             PT. Mitra Sehat Utama Balikpapan bergerak pada bidang jasa pelayanan kesehatan yang mempunyai fungsi dan tujuan utama meningkatkan fasilitas Kesehatan untuk masyarakat yang memadai dan bermutu. Tujuan penelitian ini untuk mencari tahu apakah kinerja dipengaruhi motivasi disiplin kerja dan lingkungan kerja. Dengan metode sensus seluruh karyawan menjadi sampel yaitu 40 orang. Riset ini memakai metode eksplanatori dengan pendekatan kuantitatif. Data penelitian ini menggunakan kuesioner dengan skala Likert. Untuk menjawab hipotesis digunakan, uji asumsi klasik dan regresi linier berganda. Hasil riset menunjukan bahwa variabel motivasi, disiplin kerja dan lingkungan kerja berpengaruh secara parsial terhadap kinerja karyawan PT. Mitra Sehat Utama BalikpapanKata Kunci:  Motivasi, Disiplin Kerja, Lingkungan Kerja, Kinerja.             PT. Mitra Sehat Utama Balikpapan is engaged in health services which have the main function and purpose of improving good and quality health services to community. This research is to determine the effect of motivation, work discipline and work environment on employee performance at PT. Mitra Sehat Utama Balikpapan. With the cencus method, all employee become a sample of 40 people. This research uses an explanatory method with quantitative approach. The data collection technique in this research used a questionnaire with a Likert scale. Data analysis used hypothesis testing, classical assumption test and multiple linear regression. The results of the research show that the variables of motivation, work discipline and work environment have a partial effect on the performance of employees of PT. Mitra Sehat Utama Balikpapan.Keywords: Motivation, Work Discipline, Work Enviroment, Performance 
PENGELOLAAN PRODUKTIVITAS KERJA KARYAWAN PADA INDUSTRI GARMEN MELALUI LOYALITAS KERJA, STRES KERJA DAN SUPERVISOR SUPPORT Suhardoyo Suhardoyo; Sinta Rukiastiandari; Eneng Iviq Hairo Rahayu
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14740

Abstract

AbstrakSetiap organisasi dan perushaan pengelolaan karyawan perlu dilakukan secara baik terutama dalam meningkatkan produktivitas kerja karyawan sehingga keberlangsungan hidup perusahaan dapat dipertahankan. Namun tidak sedikit  perusahaan mengabaikan hal ini, akibatnya  produktivitas kerja karyawan  turun  yang  mengakibatkan kerugian perusahan. Berdasarkan hasil penelitian pada industri garmen PT.Jinny Young Indonesia di Jakarta dengan sampel 66 karyawan . Berdasarkan hasil  olah data dengan program SPSS 23 untuk melihat pengaruh variabel loyalitas kerja stres kerja dan supervisor support   terhadap produktivitas kerja  karyawan yang peroleh persamaan Y = 82,201 + 0,575X1 – 0,416X2+ 0,432X3 Hal ini menunjukkan koefisien produktivitas karyawan besarnya adalah 82,201.Variabel loyalitas kerja memiliki pengaruh yang positif dan signifikan dengan nilai  0,575.Stress kerja memiliki pengaruh yang negatif dan signifikan dengan nilai - 0,416.Supervisor support  memiliki pengaruh positif dan signifikan dengan nilai 0,432. Sedangkan pengaruh secara simultan diperoleh nilai untuk  variabel  loyalitas kerja   (X1) , stress kerja (X2 ) dan  supervisor support (X3) adalah 20.345 dengan tingkat signifikansi 0,002. Untuk nilai R square sebesar 0.722 atau sebesar 72,2%..Pengelolan yang baik terhadap loyalitas kerja, stress kerja dan supervisor support  maka akan meningkatkan produktivitas kerja karyawan sehingga tujuan organisasi dapat tercapai. Kata Kunci : Loyalitas kerja, Stres kerja, Supervisor support, Produktivitas kerja AbstractEvery organization and company employee management needs to be done well. especially in increasing employee productivity so that the company's survival can be maintained. However, not a few companies ignore this, as a result employee work productivity decreases which results in company losses. Based on the results of research on the garment industry PT. Jinny Young Indonesia in Jakarta with a sample of 66 employees. Based on the results of data processing with the SPSS 23 program to see the effect of work loyalty variables, work stress and supervisor support on employee work productivity, the equation Y = 82.201 + 0.575X1 – 0.416X2+ 0.432X3 This shows the employee productivity coefficient is 82.201. The work loyalty variable has a positive and significant effect with a value of 0.575. Work stress has a negative and significant effect with a value of -0.416. Supervisor support has a positive and significant effect with a value of 0.432. Meanwhile, the simultaneous effect obtained for the variables of work loyalty (X1), work stress (X2) and supervisor support (X3) is 20,345 with a significance level of 0.002. For the value of R square is 0.722 or 72.2%. Good management of work loyalty, work stress and supervisor support will increase employee productivity so that organizational goals can be achieved.Keywords: Work loyalty, Work stress, Supervisor support, Work productivity
ANALISIS KOMPARASI MODEL PELAYANAN ASKES DAN BPJS DI PUSKESMAS KOTA BATU Siswoyo Siswoyo; Mita Diyanti
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14811

Abstract

             Perbedaan model pelayanan Askes setelah berlakunya Undang - undang BPJS (Badan Penyelenggara Jaminan Sosial) no 24 tahun 2011, yang terdiri atas BPJS Kesehatan dan BPJS Ketenagakerjaan. Khusus untuk Jaminan Kesehatan Nasional (JKN) akan diselenggarakan oleh BPJS Kesehatan yang implementasinya dimulai 1 Januari 2014. Secara operasional, pelaksanaan JKN dituangkan dalam Peraturan Pemerintah dan Peraturan Presiden, antara lain: Peraturan Pemerintah No.101 Tahun 2012 tentang Penerima Bantuan Iuran (PBI); Peraturan Presiden No. 12 Tahun 2013 tentang Jaminan Kesehatan dan Peta Jalan JKN (Roadmap Jaminan Kesehatan Nasional). Jenis penelitian normatif dan menggunakan pendekatan konseptual, analisis yang digunakan adalah Structural Equation Modeling (SEM). Metode ini dipilih karena SEM dapat menjelaskan hubungan antar variabel teramati (observed variables) dengan varibel-variabel laten melalui indikator indikatornya. Sehingga dapat disimpulkan sebagai berikut: Peserta Askes lebih mudah untuk mendapatkan pelayanan ditingkat pertama maupun di tingkat lanjutan. Pada dasarnya pelayanan BPJS berjenjang dari tingkat pertama (Puskesmas, klinik, praktek dokter keluarga, RS kelas D pratama) setelah dari tingkat pertama tidak teratasi baru di rujuk ke tingkat lanjutan (rumah sakit/dr. spesialis), kecuali dalam kondisi darurat peserta BPJS bisa langsung datang ke Rumah sakit. Untuk saran sebagaimana pelayanan Askes selama ini sudah cukup baik mengingat sekarang Askes sudah berubah menjadi BPJS maka pelayanan yang selama ini diterima peserta Askes untuk tetap sesuai prosedur yang selama ini ada bisa di pertahankan.Kata Kunci:  Perbedaan, Pelayanan, Kepuasan            The difference in the Askes service model after the enactment of the BPJS Law (Social Security Administering Body) no. 24 of 2011, which consists of BPJS Health and BPJS Employment. Especially for the National Health Insurance (JKN) will be held by BPJS Health whose implementation will begin on January 1 2014. Operationally, the implementation of JKN is set out in Government Regulations and Presidential Regulations, including: Government Regulation No. 101 of 2012 concerning Contribution Assistance Recipients (PBI) ; Presidential Regulation No. 12 of 2013 concerning Health Insurance and the JKN Roadmap (National Health Insurance Roadmap). This type of research is normative and uses a conceptual approach, the analysis used is Structural Equation Modeling (SEM). This method was chosen because SEM can explain the relationship between observed variables and latent variables through its indicators. So it can be concluded as follows: Askes participants are easier to get services at the first level or at the advanced level. Basically, BPJS services are tiered from the first level (Puskesmas, clinics, family doctor practices, class D pratama hospitals) after the first level is not resolved, then they are referred to the advanced level (hospital / dr. specialist), except in an emergency situation BPJS participants can come straight to the hospital. For suggestions, such as the Askes service so far, it has been quite good considering that now Askes has changed to BPJS, the services that have been received by Askes participants to continue according to the existing procedures can be maintained.Keywords: Difference, Service, Satisfaction
STRATEGI KOMUNIKASI PEMBELAJARAN DAN PENGARUHNYA TERHADAP KUALITAS BELAJAR SISWA DI MASA PANDEMI Hunaidah Labib
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14835

Abstract

AbstactThe study aims to identify and find out (1) learning strategies that best used at the secondary education level during the pandemic (2) factors that influence the learning quality and (3) correlation and significance of communication in learning.Fatigue, boredom and passivity lead to students' less attention and focus during the learning process. Online-based learning has reduced active communication between teachers and students who, some of them, might just be listeners or just access the digital-based learning media without watching the video presentation. The situation challenges teachers to be more creative in identifying the best strategy to ensure good quality of learning.The study used the survey method and quantitative description. 5 percent out of total 100 students were done with random sampling. Observation and questionnaire distribution are instruments of data collection. The data was later analized using product-moment correlation (rxy) test and significance test with k-2 degree of freedom 78.The study concludes that there are correlation and significance between teachers' communication strategy and students' learning quality with the t-count result 10,3284 more than the t-table result 1,66462 and based on the KD test, iy was found that a value of 57,76% means that there is a contribution of variable X and Variable Y while 42,24 is influenced by other factors.  Keywords: Strategy, Learning Communication, Learning Quality, Influence of Teachers' Communication on learning.
PENGARUH KOMPETENSI DAN KEPRIBADIAN TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASIONAL SEBAGAI VARIABEL MODERASI Insan Khusnulailah A'syaroh; Tristiana Rijanti
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14892

Abstract

             Fenomena objek dalam penelitian ini adalah kinerja karyawan PT AKAJ. Tujuan penelitian untuk mendeskripsikan serta menganalisis pengaruh kompetensi dan kepribadian terhadap kinerja karyawan dengan komitmen organisasional sebagai variabel moderasi. Populasi kajian terdiri dari karyawan PT AKAJ dengan jumlah 120 responden. Pengambilan sampel menggunakan Simple Random Sampling, uji instrument, uji model dan uji hipotesis berdasarkan etiket uji instrument dengan KMO > 0.5, loading factor > 0.4, cornbach alpha 0.7 serta uji R2 dan F. Penelitian menggunakan analisis regresi dan uji-t dengan taraf signifikansi 5% untuk menguji hipotesis. Hasil yang diperoleh yaitu kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan dengan hasil sig 0.0007 < 0.05, kepribadian berpengaruh positif dan signifikan terhadap kinerja karyawan dilihat dari nilai sig 0.000 dibawah 0.05, komitmen organisasional memoderasi pengaruh kompetensi terhadap kinerja karyawan dengan nilai sig 0.000 < 0.05 serta komitmen organisasional memoderasi pengaruh kepribadian ditunjukkan dengan signifikansi 0.002 < 0.05.Kata Kunci:  Kompetensi, Kepribadian, Komitmen Organisasional             The object phenomenon in this study is the performance of PT AKAJ employees. The purpose of this research is to describe and analyze the influence of competence and personality on employee performance with organizational commitment as a moderating variable. The study population consisted of employees of PT AKAJ with a total of 120 respondents. Sampling using Simple Random Sampling, instrument testing, model testing and hypothesis testing based on the etiquette of the instrument test with KMO > 0.5, loading factor > 0.4, cornbach alpha 0.7 and R2 and F tests. The study used regression analysis and t-test with a significance level of 5 % to test the hypothesis. The results obtained are competence has a positive and significant effect on employee performance with the results of sig 0.0007 < 0.05, personality has a positive and significant effect on employee performance seen from the value of sig 0.000 below 0.05, organizational commitment moderates the effect of competence on employee performance with a value of sig 0.000 < 0.05 and organizational commitment moderates the influence of personality indicated by a significance of 0.002 < 0.05.Keywords: Competence, Personality, Organizational Commitment.
PENGARUH GOOD CORPORATE GOVERNANCE, LEVERAGE, MAQASHID SHARIA, EARNING PER SHARE DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN (Studi Pada Bank Umum Syariah di Indonesia Periode 2016-2020) Junaidi Junaidi
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.15085

Abstract

 This study aims to determine the effect of Good Corporate Governance, , Leverage, Maqashid Sharia, Earnings Per Share and Profitability to Economic Value Added at Indonesian Islamic Commercial Banks registered in the Financial Services Authority (OJK) for the 2016-2020 period, with purposive sampling technique for islamic commercial banks in 2016-2020 and using multiple linear regression analysis. The results showed that the Good Corporate Governance, leverage and earnings per share has a significant positive effect on Economic Value Added. Maqashid Sharia has no effect on Economic Value Added. Profitability has no effect on Economic Value Added.Keywords  :    Good Corporate Governance, Leverage, Maqashid Sharia, Earnings Per Share, Profitability and Economic Value Added 
JOB SATISFACTION: AS A MEDIATOR THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE Achmad Mohyi
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.15424

Abstract

This study aims to analyze the effect of compensation on performance mediated by job satisfaction for Grab Bike drivers in Malang City, with a research sample of 96 respondents. The sampling technique in this study used the accidental sampling method, the data collection used the questionnaire method. While the data analysis method used is the path analysis method (path analysis). The results showed that there was a significant effect of compensation on performance. There is a significant effect of compensation on job satisfaction. There is a significant effect between job satisfaction on performance and it is proven that job satisfaction mediates the effect of compensation on performance. The researcher's suggestion from the results of this study is that it is expected that the management will make policies to increase incentives to increase job satisfaction and performance.Keyword: Job satisfaction, compensation, performance, Grab bike
PENGARUH WORK-LIFE BALANCE, LINGKUNGAN KERJA DAN KETERIKATAN KERJA TERHADAP KINERJA KARYAWAN COFFEESHOP DI PERUMAHAN KOTA WISATA CIBUBUR, KABUPATEN BOGOR Syarif Hidayatullah
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.15438

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh work-life balance terhadap kinerja karyawan, pengaruh lingkungan kerja terhadap kinerja karyawan, pengaruh work engagement terhadap kinerja karyawan dan pengaruh work-life balance, lingkungan kerja, dan work engagement secara parsial. dan sekaligus terhadap kinerja pegawai coffeeshop  di Perumahan. Kota Wisata Cibubur, Kabupaten Bogor. Populasi dalam penelitian ini adalah karyawan warung kopi di perumahan Kota Wisata Cibubur Kabupaten Bogor sebanyak 75 (tujuh puluh lima) orang dan berhasil mendapatkan 50 (lima puluh) responden. Teknik pengambilan sampel yang digunakan adalah teknik random sampling. Selama penelitian, penulis mengunjungi 14 (empat belas) kedai kopi di kawasan pemukiman tempat tinggal penulis yaitu Kota Wisata Cibubur Kabupaten Bogor sebagai lokasi penelitian. Penulis menggunakan teknik analisis data uji t, uji F dan analisis persamaan linier berganda dengan menggunakan program IBM SPSS Statistics versi 22. Hasil penelitian menunjukkan bahwa work-life balance dan lingkungan kerja berpengaruh terhadap kinerja karyawan sedangkan work engagement tidak berpengaruh terhadap kinerja karyawan
PENGARUH KUALITAS PELAYANAN DALAM MEMBENTUK LOYALITAS DAN PERAN KEPUASAN PELANGGAN SEBAGAI VARIABLE INTERVENING (STUDI PADA UB FRESH MART DI KOTA MALANG) Anang Pujianto; Yekti Intyas Rahayu; Zulkifli Zulkifli
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.15747

Abstract

 Pelanggan yang loyal ditandai dengan melakukan pembelian yang berulang dan memiliki keinginan untuk merekomendasikan kepada orang lain atas produk yang dianggap memuaskannya. Konsumen yang loyal merupakan sumber pendapatan tetap yang menguntungkan bagi perusahaan. Namun, untuk membentuk loyalitas konsumen diperlukan usaha-usaha pemasaran yang baik, yaitu dengan menumbuhkan kepercayaan dan memberikan kepuasan kepada konsumennya. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas yang di mediasi oleh kepuasan pelanggan pada UB Fresh Mart di kota malang. Penelitian ini menggunakan metode kuantitatif dengan analisis Partial Least Square (PLS) untuk menguji hubungan antar variabel. Sampel yang di ambil berjumlah 96 konsumen. Hasil dari penelitian ini menunjukkan semakin baik kualitas pelayanan dapat meningkatkan kepuasan pelanggan serta loyalitas pelanggan di UB Fresh Mart meningkat. Dengan adanya kualitas pelayanan yang baik diharapkan mampu meningkatkan penjualan sehingga pendapatan perusahaan juga meningkat.Kata Kunci: kualitas pelayanan, kepuasan pelanggan, loyalitas. Loyal customers characterized by repeat purchases and have a desire to recommend to others for products that are considered satisfying. Loyal customers is a profitable source of income for the company. However, it is necessary to establish customer loyalty marketing efforts are good, with growing confidence and satisfaction to their customers. This study aims to determine the effect of service quality on loyalty mediated by customer satisfaction on UB Fresh Mart in Malang city. This study uses quantitative methods with Partial Least Square (PLS) analysis to examine the relationship between variables. Samples taken were 96 consumers.The results of this study showed that service quality can increase customer satisfaction and then customer loyalty in UB Fresh Mart increases too. With the service quality hoped that can increase sales so the company income increases.Key word : service quality, customer satisfaction, loyalty

Page 1 of 1 | Total Record : 10