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Journal of Multidisciplinary Academic
Published by Kemala Indonesia
ISSN : 25410369     EISSN : 2613988X     DOI : https://doi.org/10.51971
Core Subject : Education, Social, Engineering,
Education Engineering Social Sciences
Journal of Multidisciplinary Academic is published bimonthly by the Kemala Publisher, Indonesia. Journal of Multidisciplinary Academic publishes original work of importance in any field which will interest readers from more than one discipline. Authors are requested to write their papers and reports in a manner and style that is intelligible to specialists and non-specialists alike. Research contributions, which are peer reviewed, are of three kinds: Review Articles, Research Articles and Research Letters. Our second important function is to serve as a forum for debate about recent developments in research and in higher education. (The last category comprises articles which opine on important recent developments either in the published literature or at conferences.) These contributions are not peer reviewed, and potential authors are encouraged to liaise with the Editor-in-Chief before submitting work of this nature to the Journal
Arjuna Subject : Umum - Umum
Articles 13 Documents
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Search results for , issue "Vol 4, No 3 (2020): Science, Engineering and Social Science Series" : 13 Documents clear
Analysis of Brand Awareness and Brand Image on Brand Equity Over Customer Implications to Purchase Intention at PT. SGMW Motor Indonesia (Wuling, Indonesia) Irpan Irpan; Endang Ruswanti
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Nowadays, a high competition in the business environment is the main issue, causing companies have difficulty to increasing the number of customers. This also happens in Automotive industries, which is so many big competitor. Here, a strong brand awareness and brand image is needed for new brand of product so that can be affect the value of brand equity, that it will have an impact on the intention to buy from potential customers and increase sales. In this study, we analyze whether Brand Awareness and Image can significantly mediate the value of Brand Equity that can increase Consumers Purchase Intention from a Consumers of PT SGMW Motor Indonesia (Wuling Indonesia). Here, we use a quantitative method with a Likert scale to measure Brand Awareness influences Brand Equity, Brand Image influences Brand Equity, and Brand Equity influences Consumer Buying Intention also the research design to find relationship between two or more variables using LISREL. The benefits of research for academics are expected to be as a reference material. The Benefits of research for companies to evaluate sales and marketing strategies so they can take initiatives in increasing sales and revenue.
Digital Channel and Customer Satisfaction on Financial Services Dian Primavera Widodo; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The purpose of this study aimed to examine how perceived justice moderates the relationship between the benefits offered by digital channels on financial services among cross-age study and the consequences of satisfaction with digital channels. This research employs a model in which digital channels offers comprehensive benefits, satisfaction and consequences that favour digital channels in addition, the model also tests the moderating role of perceived justice and product innovativeness in this context. In this study, we analysed many surveys among people who had applied for loans through digital channels and collected at various age and occupational backgrounds. Here, we obtain the survey correspondent with a total of 138 questionnaires. Results shows the offered of digital channels are positively related to customer satisfaction. In addition, the two consequences of customer satisfaction were analysed with two mechanism such as loyalty and positive word-of-mouth. Uncertainty avoidance, perceived justice and product innovativeness was not a significant moderator in this study.
Free Delivery Serving and Religious Issue to Enhance Local Retail Competitiveness Facing National Minimarket Andayani Andayani; Ahmad Nuh; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

This paper is discussing about the strategy of a retail store business model that uses a delivery and sale of service eat products while a concept aims to efficient, faster, and customer-oriented practices. The development connection of IT solutions in urban logistics operations, supply chain efficiency, and new business model will be delivered as a Service i.e. service-oriented delivery and evolution business processes with adjust the expectations and customers’ needs in lifestyle development of urban communities at Indonesia. Thus, in this study also concludes that religious issues related to brand and company names have the power to build a retail store business especially minimarket with STP methods
The Implementation of Lean Lean Sigma (LSS) on Canvassing Registration Process of Business Agencies Over Indonesian National Health Insurance (BPJS Kesehatan) South Jakarta Branch Teguh Wijaya; Tantri Yanuar Rahmat Syah
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The method of Lean Lean Sigma (LSS) today is not only used in manufacturing industries however it is continuing to keep developing in various sectors such as countries who use it in the governmental sector. Here, Indonesian National Health Insurance (BPJS Kesehatan) as Public Legal Entity which organizes the Health Insurance continued to make efforts to improve the coverage towards the achievement of universal membership or Universal Health Coverage (UHC) which should have been reached on January 1st, 2019, the achievement of participation in the Business Wage Recipient Participant segment is not in line with the target. Thus, the participant registration process is carried out using the Canvassing method where officers make visits from one business entity to another in accordance with the results of observations and pre-research interviews the process has weaknesses in this case there is a waste in the process, among others transportation, waiting, Over Processing and Defect, improvement that will be done is with Lean Sigma method by defining, measuring, analysing, increasing, and controlling DMAIC (Define, Measure, Analyse, Improve, Control) and the LCM (Lean Consumption Map) method. In this research, we use qualitative research method and interviews with internal and external correspondence, and the purpose of this study is to improve the Canvassing process and we found that this process is able to improve the Canvassing process.
Relationship Between E-Commerce Website and Product Quality Over Customer Satisfaction Kiki Kiki; Tantri Yanuar Rahmat Syah; Rina Anindita
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

This study aimed to analyse the effect of E-commerce website and product quality to customer satisfaction. In this study, the analysis was done partially to see the effect of E-commerce website to customer satisfaction also product quality over customer satisfaction and simultaneously analyse e-commerce website with product quality to customer satisfaction. This study we use analysis Structural Equation Modelling (SEM) methods to analyse customer satisfaction. Here, the data observation was collected by questionnaire with 124 respondents in e-commerce website. The sampling technique was used based on willingness to be correspondent. From the analysis results, we obtain a significant influence between the variables simultaneously website between E-commerce and product quality to customer satisfaction. Partially have a positive and significant influence between the variables of E-commerce website to customer satisfaction. The variable quality of the product is partially positive and significant impact on customer satisfaction. Increased E-commerce website services and product quality must be continued and intensified by the provider to give satisfaction to the consumer.
Investment Feasibility Analysis in Financial Aspects of Noor Halal Minimarket Business Development Over Islamic Schools Ferry Pantjoro Prihambodo; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

PT. Noor Halal is a company who engaged retail sector by opening minimarkets in several Islamic Education Institutions, especially over Islamic Boarding Schools, Bogor, West Java. Science, January 2017 to December 2019, this company has 9 (nine) outlets with untapped market niche, especially in West Java Province because it has a large number of Islamic boarding school (Pesantren) especially Bogor District was chosen as a development location after seeing the potential number of Pesantren and student around 1,060 building and 71,750 people, respectively. The mainstay strategy in this company is use vending machine innovations by day-to-day operations for efficiency and application of tiered prices following a certain number of purchases. In this study the investment feasibility analysis is done by calculating and analyzing the parameters namely ROI, P, BEP, PP, and IRR with a corporate investment plan with 11.18 billion IDR also indicating that the investment is feasible to run. The investment feasibility analysis of several parameters was achieved by ROI in 5th year achieved with positive and significant growth reaching 25%; NPV calculated with a WACC interest rate of 13.21% with positive results; BEP or breakeven point will be reached within 1 year 10 months and The resulting IRR rate is 60.79%, respectively.
Analyzing the Rapid Mixing Time Effect on Coagulation – Flocculation Process using Moringa Oleifera Mutiara Fajar
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Rapid mixing time is one of the most important factors on coagulation – flocculation process in water treatment. In this study, Moringa Oleifera (MO) seed was used as a natural coagulant to remove Fe and Mn in well water. The effects of rapid mixing time to remove Fe, Mn, and turbidity floc size were investigated. Here, rapid mixing time variations were used around 30 -300 s coagulant doses (equal 33 mg/l) with 100 rpm rapid mixing speed while slow mixing speed of 40 rpm for 10 minutes and settling time for 60 minutes. The result showed that Fe and Mn removal ranging from 26-48 % and 13-31% with optimum rapid mixing time to remove Fe was 180 s; Mn was 150 s; and turbidity was 180 s, respectively. Based on correlation analysis using SPSS software with the Rank Spearman method, the residual concentration of Fe had a very strong correlation with residual Mn (r = 0.967) and a strong correlation with turbidity (r = 0.746) while the residual concentration of Mn has a very strong correlation with turbidity (r = 0.809).
Internal Service Quality as a Driver of Employee Satisfaction, Commitment, and Turnover Intention Exploring over focal role of Employee Well-Being Safara Putri Maharani; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The purpose of this study aimed to use paradigms to introduce “employee well-being” as a focal construct in the process by which internal service quality (ISQ) drives employee satisfaction, commitment and turnover intention. In this study, we use SEM analysis (Structural Equation Model) over 125 correspondents with filled a questionnaire. The scale carried out in this study uses a Likert scale consisting of a scale of one to five. The results of the study were ISQ has a positive effect on employee satisfaction & employee well-being in airlines company. This study is uses data from a single company in Tangerang, Indonesia and focuses on a few key constructs, which is restrict the generalizability of its findings. Moreover, no significant differences were found among the workers units.
Human Capital Strategy Implementation for Start-up Business Over Islamic Boarding Schools (Pesantren) Noor Halal Minimarket Herriyanto Kurniawan; Tantri Yanuar Rahmat Syah; Rhian Indradewa; Diana Fajarwati
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The rapid growth of the retail industry affects the mindset of the people so that people change their consumption style by choosing to shop at minimarkets, supermarkets, or hypermarkets due to more comfortable compared by traditional stores. The growth index value of minimarkets in Indonesia is based on data released by APRINDO (Indonesian Retail Employers Association) in January 2019 is increased 15%. Thus, the magnitude of potential retail business opportunities over Noor Halal Minimarket was established and focuses on Islamic Boarding Schools (Pesantren) area which is have a new business model and cannot explored by the national minimarket network. Based on the calculation’s analysis and business strategy analysis, Noor Halal Minimarket has a profitable business opportunity. Noor Halal Minimarket develops business starting in 2020 by opening 10 minimarkets in the period of 1 to 2 years, increasing to a total of 22 minimarkets in the period 3 to 4 years and increasing to a total of 36 minimarkets in the 5th year period all of which are located in Bogor Regency, West Java, considering that Bogor Regency has the highest number of pesantren and students in Indonesia. Noor Halal Minimarket uses the concept of competency-based human capital management to achieve company goals so as to provide optimal service to customers. The key to the company's success refers to human capital management in developing business is supported by competent employees who have high work motivation to provide excellent service to customers.
Preliminary Study on Identification of Sociological Perspective to Landfill Management Facilities over Bakung landfill, Bandar Lampung, Sumatera Novi Kartika Sari; Firdha Cahya Alam
Journal of Multidisciplinary Academic Vol 4, No 3 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Solid waste disposal management is a great challenge to be socially accepted in many aspects. Unmanaged landfill is still commonly faced in Indonesia with characteristic of open dumping. Bakung Landfill located in Bandar Lampung It is one of them. The operation of landfill related to manage a facility can be negatively affected to who living near the landfill. Thus, in this study aimed to analyze sociological perspective of Bakung landfill by some influential factors. Here, forty samples had been collected by interviewing respondents with random sampling around 1 to 5 km in distance from landfill where Eight components consist of 35 questions in total were given to respondents. The components are covered a general information such as the existence of landfill, owner management, technology facilities availability, financial, social impact, nuisance, disturbance, and damaging environment. The Principal Component Analysis (PCA) and Cluster Analysis (CA) as comparison were conducted to identify data. Some statistical tools were done to filter data as quality assurance i.e. validity, reliability, normality and KMO test. Four new components were extracted and named by “facility management”, “pollution”, “financial and convenience”, and “technology to handling”. Facility management and pollution explained the top highest of total variance. CA had similar result with better visualization of the proximity of components. Many literatures supported the fact that unmanaged system in landfill related to the facility management was occurred and the pollution coming from landfill was exist. However, future research regarding institutional perspective and broader area of research need to be conducted to support the issues.

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