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Jurnal Manajemen

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Published by Universitas Serang Raya

ISSN : 20888554 EISSN : 26277872 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Journals published by the University Management and Business Program at Serang Raya include. The results or research by lecturers, and the results of research by lecturers and students. In the fields of financial management, marketing and human resources. Published periodically in June and December.

Arjuna Subject : -

Articles 97 Documents

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Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon Suhaemi, Muhamad; Muharram, Juliandra
Jurnal Manajemen Vol 8, No 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI MOTOR HONDA PADA PT CITRA MEGAH SENTOSA ANYER Nurhayani, Nurhayani; Nurhayati, Shelfy Maylina
Jurnal Manajemen Vol 7, No 2 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Strategi promosi dan harga menjadi salah satu faktor yang diharapkan dapat meningkatkan keputusan pembelian dan masyarakat pada umumnya yang membeli sepeda motor di PT. Citra Megah Sentosa Anyer. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi dan harga terhadap keputusan pembelian PT. Citra Megah Sentosa Anyer.Populasi dalam penelitian ini adalah seluruh konsumen yang berjumlah9466 dengan sampel 105 konsumen dengan menggunakan metode malhotra. Penelitian ini dilakukan pada bulan Maret 2017 - Agustus 2017. Data dikumpulkan dengan metode kuesioner, dan analisis yang digunakan adalah uji instrumen data, uji asumsi klasik, analisis regresi berganda, koefisien determinasi dan uji hipotesis yang menggunakan SPSS v.20 for Windows.Berdasarkan hasil penelitian dapat disimpulkan bahwa: uji hipotesis diperoleh nilai F-hitung adalah 107,909 sedangkan F-tabel adalah 3,930 yang berarti F-hitung > F-tabel. Ini menunjukkan H0 ditolak Ha diterima artinya terdapat pengaruh yang positif dan signifikan pada promosi dan harga terhadap keputusan pembelian PT. Citra Megah Sentosa Anyer.

PENGARUH HARGA DAN FAKTOR PSIKOLOGIS TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE MEREK OPPO DI WILAYAH RANGKASBITUNG Supriatna, Yudha; Sunaryo, Deni; Sauri, Sofian
Jurnal Manajemen Vol 7, No 1 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh harga dan faktor psikologis terhadap pengambilan keputusan pembelian smartphone merek oppo di wilayah rangkasbitung. Dan penelitian ini juga bertujuan untuk menganalisis faktor yang paling dominan pengaruhnya terhadap pengambilan keputusan pembelian smartphone merek oppo di wilayah rangkasbitung. Populasi yang digunakan dalam penelitian ini adalah konsumen counter acc celular rangkasbitung. Sampel pada penelitian ini sebanyak 90 responden dan teknik yang digunakan adalah teknik Non- probability sampling dengan pendekatan accidental sampling (pengambilan sampel berdasarkan kebetulan). Berdasarkan uji hipotesis diperoleh nilai F-hitung adalah 112.081 sedangkan F-tabel adalah 3,010 yang berarti F-hitung > F-tabel. Ini menunjukan Ho ditolak dan Ha diterima artinya terdapat pengaruh positif dan signifikan pada harga dan psikologis terhadap pengambilan keputusan pembelian smartphone merek oppo di wilayah rangkasbitung.

PENGARUH KUALITAS PELAYANAN, KEPUASAN, DAN KEPERCAYAAN MEREK TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE TOKOPEDIA Masitoh, Martina Rahmawati; Wibowo, Hermansyah Andi; Sunaryo, Deni
Jurnal Manajemen Vol 8, No 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Online business in Indonesia is growing very rapidly nowadays. Repurchase intention in online business becomes the variable that determines the continuity of online business even to win the competition. Various scientific literature shows several factors that determine the high level of repurchase intentions such as service quality, customer satisfaction and trust.The purpose of this study was to examine the indirect effect of service quality on repurchase intentions mediated by customer satisfaction and brand trust.Sampling method in this research is purposive sampling.The survey was conducted by distributing questionnaires directly to Tokopedia online store customers in Banten. The number of samples 202 customers.Data analysis techniques using Structural Equation Model (SEM) with LISREL software.The SEM estimation results show that the research model used is in accordance with the empirical data that has been collected. The results of this study proves that the quality of service has a positive and significant impact on customer satisfaction. Consumer satisfaction has a positive and significant impact on brand trust. Brand trust has a positive and significant impact on repurchase intentions. This shows the quality of service affecting repurchase intention with double mediation of customer satisfaction, and brand trust.Thus, in order to survive and even win the competition in the online marketplace, every online store should ensure the quality of service, satisfaction and trust of customers in order to encourage or strengthen the intention of repurchasing their customers.Keywords: Service Quality, Consumer Satisfaction, Brand Trust, Repurchase intention, Online Store.

Leaders Of Entrepreneurship And Motivation Effect On Employee Satisfaction At PT. Panarub Industry Tangerang Hamdan, Hamdan
Jurnal Manajemen Vol 8, No 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study aims to determine the effect of leadership on job satisfaction,Entreuprunersip and motivation of employees at PT. Panarub Industry Tangeranang. This study used a descriptive questionnaire (questionnaire), which were distributed to 77 (seventy-seven) a sample of respondents of this study, the data come from populations that are normally distributed and have the same variance.The method used is descriptive method that aims to elaborate or provide an overview of the properties or characteristics of a particular phenomenon, and methods of verification or causal to analyze the relationships between the other variables or the way the other vaiabel using statistics.Data collection techniques using a questionnaire with Likert scale measurement. Determination of the sample based on the sample is saturated. Test Instrument with the data analysis and hypothesis testing.Based on the research and statistical calculations, it is known that resgresi linear equation Y = 14.885 + 0.614X1+0.053X2, the correlation coefficient R = 0.723, while the coefficient of determination is seen from R Square = 0.522 means that leadership and motivation of independent variables in explaining the dependent variable 52.2% of the remaining 47.8% is influenced by other factors such as work culture, discipline, work environment, etc. are not included in this study. And There is a significant relationship between leadership and motivation on job satisfaction of employees at PT. Panarub Industry Tangerang in the t test, the results obtained t test > t table (4,281> 1,992) it can be concluded that there is a significant difference between leadership entreupreunership (X1) and motivation (X2) on employee job satisfaction (Y) on PT. Panarub Industry Tangerang. Keywords: Leadership Entreupreunership, Motivation and Job Satisfaction

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK TELKOMSEL (STUDI MASYARAKAT DI KOTA SERANG PROVINSI BANTEN) ABSTRAK Hany Azza Umama(1) Rifki Rakasiwi(2) Universitas Serang Umama, Hany Azza
Jurnal Manajemen Vol 7, No 2 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Konsumen produk Telkomsel (Studi Masyarakat di Kota Serang Prov. Banten).Dalam penelitian, jenis penelitian yang digunakan adalah penelitian kuantitatif. Penelitian menggunakan metode non-probability sampling (tidak secara acak) dengan purposive sampling, dimana sampel dipilih berdasarkan karakteristik sebanyak 80 orang sampel. Penelitian dilakukan menggunakan regresi linier berganda dengan bantuan SPSS versi 23 dalam menganalisis data.Hasil penelitian ini menunjukkan Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Konsumen produk Telkomsel (Studi Masyarakat di Kota Serang Prov. Banten) dapat dikatakan Baik. Brand Awareness dan Brand Image secara simultan berpengaruh terhadap Keputusan Pembelian konsumen produk Telkomsel di kota serang dengan hasil yang diperoleh adalah Fhitung (42,370)>Ftabel (3,12) maka Ho ditolak dan Ha diterima.

Aanalisis Dominasi Pengaruh On Tthe Job Training Terhadap Peningkatan Kualitas Kinerja Dewi, Santi Riana
Jurnal Manajemen Vol 8, No 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

In order to support the realisation of Making Indonesia 4.0 through the increasing of the quality of human resources, it has been done the dominant analysis of the influence of the on the job training to the improvement of the employee performance in a company. While the result obtained are expected to have an impact to the management policy and decision making which is related to the effort to increase the employee performance quality. And at the end, the employee deliver the best performance and the best quality product to meet the consumer expectation. The research used descriptive and correlative design, with test of validity, normality, reliability, variance homogenity, independency test and t test to validate the hypothesis. The research conclude that the frequency of the on the job training should be increased to meet the superior employee performance quality in line with company profitability concern in the future.Keywords: on the job training, performance, influence, dominant, and improvement.

PENGARUH RETURN ON ASSET (ROA) DAN RETURN ON EQUITY (ROE) T ERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PEMBIAYAAN YANG TERDAFTAR DI BEI TAHUN 2011-2015 Kurnia, Denny; Fitriani, Nely
Jurnal Manajemen Vol 7, No 1 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Return OnAset (ROA) dan Return On Equity (ROE) terhadap harga saham perusahaan pembiayaan yang terdaftar di BEI tahun 2011-2015.Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Populasi penelitian berjumlah 15 perusahaan dan diambil sampel sebanyak 5 perusahaan dengan menggunakan data sekunder dan metode purposive sampling. Penelitian dilakukan di Bursa Efek Indonesia pada perusahaan pembiayaan tahun 2011-2015. Data di kumpulkan dan analisis dengan SPS 20.0.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN DANAMON SIMPAN PINJAM (DSP) SOLUSI MODAL CLUSTER BANDUNG 2 JAWA BARAT Sukirno, Sukirno
Jurnal Manajemen Vol 7, No 2 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Penelitian ini menguji dan menganalisis hubungan antara variabel Kepemimpinan Transformasional dan kompensasi dan pengaruhnya terhadap Kepuasan Kerja karyawan. Penelitian ini dilakukan di Bank Danamon Simpan Pinjam (DSP) Solusi Modal Cluster Bandung 2 Jawa Barat menggunakan metode survey dengan pendekatan penelitian kuantitatif, sedangkan Tipe penelitiannya adalah deskriptif dan verifikatif dan alat analisis yang digunakan adalah analisis jalur (Path Analysis). Penelitian ini menyimpulkan bahwa kepemimpinan transformasional dan kompensasi secara simultan mapun parsial berpengaruh positif signifikan terhadap tingkat kepuasan kerja karyawan. Hasil penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan ilmu manajemen sumber daya manusia pada organisasi bisnis, sedangkan bagi perusahaan diharapkan hasil penelitian ini dapat memberikan informasi yang berguna tentang kepemimpinan transformasional dan kompensasi dalam upaya meningkatkan kepuasan kerja karyawan.

Pengaruh Harga Minyak Bumi, Harga Bahan Baku Plastik Terhadap Return On Asset Pada Perusahaan Penghasil Bahan Baku Plastik Saputera, Denny
Jurnal Manajemen Vol 9, No 1 (2019): Jurnal Manajemen
Publisher : Universitas Serang Raya

This study focuses on the effect of petroleum prices, the price of plastic raw materials on return on assets in companies producing plastic raw materials in Indonesia. This study aims to determine the high growth return on assets, making the companies that produce plastic raw materials will get the maximum benefit from the use or turnover of assets owned. If directly related to the relationship between the growth of petroleum prices, the growth of the plastic industry and growth return on assets has a relationship, namely plastic raw materials derived from petroleum, where the price of plastic raw materials becomes very sensitive to fluctuations in oil price movements which will affect the company's profitability. The Independent Variables used are Petroleum Prices, Naphtha Prices, Ethylene Prices, Polyethylene Prices, Ethylene Glycol Prices, Polyvinyl Chloride Prices, Propylene Prices and Polyproylene Prices. The analytical method used is multiple linear regression using the help of SPSS 20 software. The results of this study can be concluded that Ethylene Prices and Ethylene Glycol Prices have an influence on return on assets.

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