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INDONESIA
Jurnal Ekonomi Bisnis Indonesia
Published by Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
ISSN : 01261991     EISSN : 26564114     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JEBI (Journal Economics Business Indonesian). The International Journal published by Indonesian Business School. This journal focused on Economics, Business and Management studies. The Journal is published twice a year. The aim of the journal is to disseminate the Economics, Business and Management researches done by researchers both from Indonesian and overseas.
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Articles 7 Documents
 1 
Search results for , issue "Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia" : 7 Documents clear
ANALISIS PENGARUH CELEBRITY ENDORSEMENT, KUALITAS PRODUK DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PRODUK SKINCARE KLARITY) Audy Maudya; Muhammad Ichwan Hamzah
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

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Abstract

The purpose of this study to determine the effect of celebrity endorsement, product quality, and packaging on purchasing decisions for Klarity skincare products. This study was conducted on consumers who use Klarity skincare products. This research was conducted using quantitative methods and descriptive studies through questionnaires from the population of consumers of Klarity skincare products with a sample of 87 respondents, using a likert measurement scale equipped with various data collection techniques. The test was carried out through the multivariate Structural Equation Modeling (SEM) technique to determine the relationship between the X variable and the Y variable. The results of this study found that the celebrity endorsement variable has a significant effect on purchasing decisions. Product quality variable has no significant effect on purchasing decisions. And the packaging variable has a significant effect on purchasing decisions.
MODAL SPIRITUAL, MOTIVASI, BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI PENGARUHNYA TERHADAP KEPUASAN KERJA KARYAWAN YAYASAN SAHABAT YATIM INDONESIA Fathia Zahrah; Hemmy Fauzan
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

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Abstract

This study aims to see how the influence of spiritual capital, motivation, organizational culture and organizational commitment on employee job satisfaction with Yayasan Sahabat Yatim Indonesia as its research object. Quantitative testing was used in this study, while the sample used was 82 respondents who were employees of the Yayasan Sahabat Yatim Indonesia. The sampling form used was non-probability sampling with a purposive sampling technique. Multiple linear regression is used in analyzing the data. The results of multiple linear regression give the following results: 1. Spiritual Capital has a significant positive effect on Job Satisfaction, 2. Motivation has a significant positive effect on Job Satisfaction, 3. Organizational Culture has a significant positive effect on Job Satisfaction, 4. Organizational Commitment has a positive effect significantly on Job Satisfaction, and 5. Spiritual Capital, Motivation, Organizational Culture, and Organizational Commitment together have a simultaneous effect on Job Satisfaction of Indonesian Yatim Friends Foundation employees.
PENGARUH PERTUMBUHAN LABA, PERTUMBUHAN ARUS KAS OPERASI, PERTUMBUHAN ARUS KAS INVESTASI DAN PERTUMBUHAN ARUS KAS PENDANAAN TERHADAP PERTUMBUHAN HARGA SAHAM PADA PERUSAHAAN YANG TERCATAT DALAM INDEKS SRI-KEHATI TAHUN 2012-2015 Ayuli Nurhusni; Lintas M. Parlindungan; Sofia Maulida; Rudy Tanjung
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

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Abstract

The purpose of this study is to determine the analysis of preferences, perceptions, and behavior of TVone employees to sharia banking. Based on the variables studied then this research type is survey research with descriptive approach, quantitative. The data used are primary and secondary data with data collection techniques through the distribution of questionnaires and literature study. The research method used multiple linear regression, where the research is done by taking samples from a population. The population of this research is employees of PT Lativi Media Karya. Sampling technique using probability sampling technique with Simple Random Sampling method. The results showed that the three independent variables of only employee behavior that have significant effect on sharia banking in terms of products and sharia principles. Meanwhile, it is known that R value of 0.429 indicates that the value describes the moderate level of relationship between the variables of preference, perception and behavior toward sharia banking. As for the coefficient of determination seen from the figure on Adjusted R Square of 0.116, it shows that the percentage of contribution of independent variables of preference, perception and behavior can contribute influence of 11.6% to the dependent variable of syariah banking, and the remaining 88.4% influenced by other variables not included in this research model.
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK INDIHOME (STUDI KASUS PELANGGAN INDIHOME DI TELKOM AKSES MADIUN) Novia Nurma Yuliana; Ramadhani Hamzah
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36310/jebi.v17i2.370

Abstract

The purpose of this study to determine the influence of customer value and brand image on brand trust through IndiHome brand loyalty case study Telkom Access Madiun customers. This research method uses qualitative methods which are analyzed through the Structural Equation Modeling test which is processed with the SmartPLS version 3 program and data collection techniques using a questionnaire and literature studies. The data in this study were taken from questionnaires distributed to Telkom Access Madiun consumers with a total sample of 75 respondents. The results of the direct influence research show that customer value has an effect on brand loyalty, brand trust has an effect on brand loyalty, customer value has had an effect on brand trust, brand image has had an effect on brand trust because of the P Value (< 0.05), while brand image has no effect on brand loyalty because of the P Value (> 0.05). The results of this study show that customer value indirectly influences brand loyalty through brand trust, brand image influences brand loyalty through brand trust because of the P value (< 0.05).
PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TOKO SEMBAKO MENTARI DI JAKARTA SELATAN TERHADAP KEPUTUSAN PEMBELIAN Ella Ratna Lesatri; Alaidin Rapani; Kadek Ayu Susiani Dewi
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36310/jebi.v17i2.372

Abstract

The purpose of this study was to determine the effect of price, product quality and brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. Forms of data collection with questionnaires and libraries. The questionnaire is a list of statements that include all statements and questions that will be used to obtain data. Literature studies are carried out by searching and examining existing data and literature or theories. The results showed that the questionnaire was distributed to 80 respondents to find out whether there is an effect of price, product quality and brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. This data analysis technique uses SPSS 25 which shows that the price variable (X1) partially has a significant positive effect on purchasing decisions (Y). Product quality variable (X2) partially has a significant positive effect on purchasing decisions (Y). Brand image variable (X3) partially has a significant positive effect on purchasing decisions (Y). Price variable (X1), product quality (X2) and brand image variable (X3) have a significant positive effect on the purchase decision variable (Y). Judging from the value of the correlation coefficient (R) of 0.820, which means that there is a strong correlation or relationship between price, product quality and the brand image of Mentari Grocery Stores in South Jakarta on purchasing decisions. Adjusted R2 value is 0.659 or equal to 65.9%, this shows that the percentage influence of price, product quality and brand image of Mentari Grocery Stores in South Jakarta combined has a simultaneous effect on purchasing decisions of 65.9% while the remaining 34.1 % (from 100% - 65.9%) is influenced by other variables not included in this research model
PENGARUH KOMITMEN ORGANISASI, STRES KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PD MONGGI BUSANA INDONESIA Marini Oktavia
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36310/jebi.v17i2.383

Abstract

This study aims to determine the effect of organizational commitment, job stress and job satisfaction on employee turnover intention. The population in this study are employees who work at PD Monggi Busana Indonesia. The number of samples used was 92 respondents and data was collected using a questionnaire. Testing the hypothesis using multiple regression analysis which was tested using the SPSS 19 program. From the results of the research the organizational commitment variable (X1) and work stress partially have a significant effect on the level of employee turnover intention (Y), while job satisfaction has no effect on turnover intention.
ANALISIS SEMIOTIKA PESAN MORAL DALAM FILM JOKOWI Ishmatun Nisa; Jumroni; Tantan Hermansah
Jurnal Ekonomi Bisnis Indonesia Vol. 17 No. 2 (2022): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

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Abstract

The Jokowi film is a fictional film based on Jokowi's childhood life, a poor child who wants to change his life until he becomes the mayor of Solo, then governor of DKI Jakarta, and now is the president of the Republic of Indonesia. Where the story of his childhood life contains many moral messages which are intended for all levels of society, especially young people. The purpose of this research is to know and understand the representations, objects, and interpretants contained in Jokowi's film. The theory used is the theory of Charles Sanders Pierce. The methodology used in this research is semiotic analysis. This research produces a moral message from the signs contained in Jokowi's film. The five scenes contain moral messages that can be emulated for children so that they instill noble qualities or morals in them. As well as being able to become a better person to achieve a glorious future. The resulting moral messages are: preserving Indonesian culture, remembering God, helping each other, religious identity, tolerance and harmony between religious communities, do not take and accept bribes, be diligent and tenacious in achieving success, and be grateful for life

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