Source: Jurnal Ilmu Komunikasi
SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public relations, marketing communication, strategic communication. SOURCE is published twice a year. SOURCE publishes the journal biannually in April and October.
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<![CDATA[PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK ]]>
<![CDATA[Suratno Suratno]]>;
<![CDATA[Irwansyah Irwansyah]]>;
<![CDATA[Niken Febrina Ernungtyas]]>;
<![CDATA[Guntur Freddy Prisanto]]>;
<![CDATA[Safira Hasna]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1552
<![CDATA[Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by 16%, on effectiveness by 39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by 17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.]]>
<![CDATA[STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN ]]>
<![CDATA[Katrina Katrin]]>;
<![CDATA[Zon Vanel]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1753
<![CDATA[This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. ]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN JAM TANGAN MATOA DALAM MENINGKATKAN BRAND AWARENESS ]]>
<![CDATA[Susanto Susanto]]>;
<![CDATA[Afrina Sari]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1540
<![CDATA[This research is about marketing communication strategies by Matoa Watches in increasing brand awareness. Marketing communication conducted by Matoa is more focused on marketing communication activities on social media and internet but also done through advertising (advertising), exhibitions, publications, sales promotion and direct marketing to rise a brand awarenes.. In this research, researchers used a descriptive qualitative method with data collection techniques using in-depth semi-structured interviews to obtain complete information in accordance with what is needed by researchers. The conclusion from this study shows that every promotion mix undertaken by Matoa not only refers to increasing brand awareness to the community but there are several promotional mixes aimed at increasing sales such as sales promotion and direct marketing.Keywords: Marketing Communication Strategies, Intergrated Marketing Communication (IMC), Brand Awareness¸ Promotion ]]>
<![CDATA[INOVASI PROGRAM BANK SAMPAH MELALUI PEMBERDAYAAN MASYARAKAT SEBAGAI PROSES KOMUNIKASI PERUBAHAN SOSIAL ]]>
<![CDATA[Hilman Ramayadi]]>;
<![CDATA[Nopita Sariningsih]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1795
<![CDATA[Waste management is essentially needed by the community in Lebak Regency to reduce waste buildup. The concept of trash bank as a solution in order to change the paradigm of society in waste management is a new innovation for peoples in kabupaten lebak. Therefore in this research, the researcher want to explain and study the communication process carried out by the management of the Barangbang Garbage Bank and how to adopt the innovation of the garbage bank program by the community in East Muara Ciujung Village, Lebak Regency. This study uses descriptive qualitative research methods. The results showed that the communication process carried out by the management of the Sampang Barangbang Bank was more about installing communication channels using print media, spatial planning and face-to-face communication. The results of the research show that the communication process carried out by the Barangbang Garbage Bank management more emphasis on the communication channel stage through the use of print media, spatial planning and face-to-face communication.Keywords: Adoption of Innovation, Waste Bank Programs, Community Empowerment, Communication Process]]>
<![CDATA[YOUTUBE SEBAGAI MEDIA PENGENDALIAN ORANG TUA TERHADAP ANAK ]]>
<![CDATA[Ahmad Mursid Rahmatulloh]]>;
<![CDATA[S. Bekti Istiyanto]]>;
<![CDATA[Dian Bestari]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1845
<![CDATA[Salahsatu kemajuan teknologi yang ada adalah tersedianya media social melalui internet. Pengguna media social ini ternyata digunakan oleh anak-anak. Penelitian ini bertujuan untuk mendeskripsikan model parental mediation yang dilakukan orangtua terhadap anak-anaknya yang menjadi siswa di SDIT Al-Marjan Bekasi. Penelitian ini menggunakan metode penelitian kualitatif dengan obervasi dan wawancara sebagai teknik pengumpulan datanya. Informan diperoleh berdasar kepada kriteria antara lain: orang tua yang memfasilitasi anak smartphone dan orang tua yang memberikan youtube. Hasil penelitian ini adalah ada tiga alasan yang melatarbelakangi orang tua siswa SDIT Al Marjan Bekasi memberikan smartphone kepada anaknya, yaitu: smartphone diberikan agar anak tidak tertinggal kemajuan teknologi, smartphone diberikan untuk mencari informasi sebagai penunjang proses belajar anak, dan smartphone diberikan sebagai media hiburan bagi anak; Bentuk model parental mediation terhadap anak SDIT Al-Marjan Bekasi dalam menggunakan Youtube, di antaranya adalah sebagai berikut: model restrictive, model monitoring, model active mediation of child’s internet use, dan model active mediation of child’s internet safety.]]>
<![CDATA[DAMPAK SOSIAL TEKNOLOGI KOMUNIKASI BARU: MEMIKIRKAN ULANG KONSEP COPYRIGHT DI INTERNET ]]>
<![CDATA[Abdul Wahid]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1761
<![CDATA[Permasalahan hak cipta terus melahirkan perdebatan cukup panjang sejak gagasan ini pertama kali dikenalkan pada abad 18. Beberapa aspek seperti diversitas budaya, penyebaran pengetahuan, fair use, kontrol dan monopoli karya, sampai durasi berlakunya hak cipta merupakan domain permasalahan yang masih diberdebatkan hingga saat ini. Aktivitas saling berbagi antar pengguna (peer to peer) di internet dinilai sebagai pelanggaran hak cipta. Padahal, aktivitas tersebut juga dilakukan dalam dunia nyata sebagai bentuk penggunaan wajar, sama seperti meminjamkan buku yang telah dibeli. Jika kegiatan saling berbagi antar pengguna di internet ini didefinisikan sebagai pelanggaran hak cipta, maka sebenarnya di ranah media baru hukum bekerja secara lebih dalam; mengatur kebiasaan yang tidak diatur dalam kehidupan nyata. Melihat permasalahan tersebut, paper ini berusaha menganalisis dengan fokus spesifik: meninjau ulang konsep hak cipta dalam media baru. Tesis utama dari paper ini berusaha untuk mengkontekstualisasikan isu hak cipta sesuai dengan era perkembangan dan inovasi teknologi yang tak terelakkan. Untuk itu, beberapa hal akan dijabarkan; dampak sosial teknologi komunikasi, konteks sosial perkembangan internet, teknologi dan karya cipta, copyright, dan kritik terhadap copyright. Tinjauan kritis ini akan melahirkan gagasan alternatif mengenai konsep copy right ketika diterapkan dalam media baru.]]>
<![CDATA[GERAKAN OPINI DIGITAL #TRUEBEAUTY PADA TWITTER UNTUK PEMERAN FILM ADAPTASI KOMIK WEBTOON ]]>
<![CDATA[Lady Joanne Tjahyana]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1759
<![CDATA[Digital Movement of Opinion (DMO) using hashtag #TrueBeauty on Twitter was conducted by the fans of True Beauty as one of the most popular Webtoon’s comic. The fans gave their opinion about the perfect cast for the movie adaption of the comic. The objective of this research is to analyse the network that was formed by the DMO of #TrueBeauty. The method that had been used was social network analysis and the datasets mining was done using Netlytic. This research indicates that fans as the actors of the DMO were spreaded widely across the network and not centralized into certain dominant actors. The actors was divided into different clusters and every cluster has its own characteristics based on different locations and cultures. Therefore the role of influencers or dominant actors in every cluster is very important to deliver opinions with a style that suits every community. Moreover, text analysis found that film industry should pay attention to social media opinion, because many of the opinion were reflects the original desires of every fan without any intermediaton from any parties.]]>
<![CDATA[ANALISA TRANSMEDIA STORYTELLING PADA IKLAN SUSU HILO MELALUI MEDIA AUGMENTED REALITY ]]>
<![CDATA[Alvian Alrasid Ajibulloh]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1701
<![CDATA[Kesuksesan iklan dalam hard sell tidak bisa dikatakan hanya berdasarkan faktor pada pemilihan medianya saja. Melainkan pesan yang dikontruksi harus menarik, mampu melibatkan dan memicu reaksi yang pada akhirnya terjadi pendapatan. Oleh karena itu, strategi yang paling rekomendasi untuk digunakan adalah strategi transmedia storytelling dengan menggunakan media augmented reality. Penelitian ini akan menggunakan pendekatan penelitian deskriptif kualitatif dengan metode observasi. Teknik pengumpulan data pada penelitian ini menggunakan observasi dokumen iklan HiLo School Augmented Reality Draw & Play 2 dan juga studi kepustakaan/literatur. Dari hasil penelitian yang dilakukan dapat di peroleh kesimpulan bahwa transmedia storytelling dan media augmented reality mampu menciptakan experiential marketing.]]>
<![CDATA[PEMAKNAAN COVER MAJALAH TEMPO (Analisis Semiotika Cover Majalah Tempo Edisi 16 September-22 September 2019) ]]>
<![CDATA[Noval Setiawan]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1744
<![CDATA[AbstractThe study entitled "The Meaning of Tempo Magazine Cover (Semiotic Analysis of Tempo Magazine Cover September 16-September 22 2019, entitled Promise Staying Promise)" aims to find out the meaning of the meaning of the magazine cover tempo "Promise Stay Promise" seen from the meaning of illustrations, texts and color on the magazine cover. The method used in this research is descriptive qualitative method with Roland Barthes's semiotic analysis approach, which examines signs through three stages of analysis namely denotation, connotation, mythology.The results of this study might reveal that the magazine cover of this edition shows the properties possessed by Mr. Jokowi as seen from the depiction of the face shape in the illustrations. The meaning of denotation, both the meaning of shadow, clothing and expression is illustrated, that the tempo magazine is a critical medium with the constitution and the spirit of democracy. While the connotation of the illustration is about the public's expectation of the revision of the KPK Law. As for the characteristics of President Jokowi's expression with his eyes closed and lips purely expressing something and his nose stretching out, that Mr. Jokowi is a liar. Furthermore, the mythological meaning found behind the illustration is a picture that contains assumptions about the unrelated Jokowi's promises and the President's responsibility towards the Revision of the KPK Law. Then in the headline and subheadline text and the black color in the nose's shadow, there is a provocation in it related to the ideology of the tempo magazine. The conclusion of this study, that the visual images contained in the magazine cover tempo "Promise Staying Promise" consisting of illustrations, text, and colors have a meaning contained therein. Keywords: Tempo Magazine Cover, Illustration, Semiotics Roland Barthes. ]]>
<![CDATA[STRATEGI MEMBANGUN NATION BRANDING INDONESIA DALAM ASIAN GAMES JAKARTA-PALEMBANG 2018 ]]>
<![CDATA[Romi Iriandi Putra]]>
<![CDATA[ SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 6 Nomor 1 April 2020 ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/source.v6i1.1794
<![CDATA[The Asian Games 2018 is a sporting event held every 4 years, bringing together all Asian athletes from various branches to compete for the country's pride. Indonesia was chosen to be the host of the Asian games which made the right momentum to build Indonesia's nation branding. This study analyzes how the strategy of building nation branding on the momentum of Asian games 2018 Jakarta - Palembang. This research uses a descriptive qualitative method by describing related data. The results in this study show that the strategy used to build a nation branding in the Asian Games with media management, accentuate elements of Indonesian culture, conducting global diplomacy, creating mutual collaboration branding, and conducting a post events campaign. In addition to building nation branding, need several elements namely brand identity, positioning, and brand image which all focus on one goal that is to increase trading, tourism, and also an investment in the country.Kata Kunci: Asian games, nation branding, place marketing, brand image, destination branding.]]>
