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FIRM: Journal of Management Studies

FIRM-JOURNAL
Website

Published by President University

ISSN : 25275852 EISSN : 25413473 DOI : 10.33021/firm

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

FIRM: Journal of Management (Print ISSN: 2527-5852; Online ISSN 2541-3473) is a scientific journal in the field of management that publishes scientific writings on pure and applied research as well as general commentaries on the development of theories, methods and related applied sciences. The FIRM journal is published biannually, in March and September, and has a scope relevant and related (but not limited) to aspects of marketing & tourism, entrepreneurship, financial management, human resources management, organizational behavior, consumer behavior.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 130 Documents

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DIAGRAM ‘PROSES KEBUTUHAN – KEPUASAN KONSUMEN’ Jajat Kristanto
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Many authors of marketing textbooks explain concepts of need, want, demand, customer value, customer value migration, buyer or buying decision process, and customer satisfaction. However, and to my best knowledge, none of them describe the concepts in an integrated diagram. This paper tries to answer the challenge by offering an integrated diagram namely ‘Consumer Need – Satisfaction Process’ which explain the process starting from need recognition by consumers, become want and then demand for certain product category; the roles of marketers in persuading consumers to buy their products in order to satisfy their need; and, the satisfaction/dissatisfaction process experienced by consumers and its impact on others who demand the same product category. The paper also explains about value migration and how marketers must do in facing it

Analisis Pengelolaan Lingkungan IKM Otomotif dengan Simbiosis Industri Yunita Ismail
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

The application of industrial symbiosis approach requires collaboration and synergy among the perpetrators. At IKM automotive components collaboration and synergy has occurred in order to meet the production process as the supply chain. Therefore the aim of this study was to analyze and implement synergies between SME development efforts in the automotive components KIJ and its surroundings; to analyze the management of waste, energy consumption, water consumption and by-products among SMEs in the automotive component and surrounding KIJ; and analyze the formation of industrial symbiosis in SME automotive components KIJ and surrounding areas. The sampling method is done deliberately by 30 IKM automotive parts and used questionnaires to obtain data. Data were analyzed using multiple regression analysis to obtain the effect of the independent variable (energy consumption, water consumption, waste and byproducts) to the dependent variable (sustainability). Data analysis showed that cooperation between SMEs of automotive components has occurred but is still limited to business cooperation has not been on the cooperation of environmental management. Variable waste management and water consumption significantly affect sustainability, because both activities shown by these two variables have been implemented by the SME automotive components. Variable energy consumption and by-products did not significantly affect the sustainability, because the energy consumption activities and byproducts in the automotive component SMEs have not been implemented. Industrial symbiosis approach as an approach to environmental management can be carried out among SMEs of automotive components, but still a lot of support is needed.

Influencing of E-Commerce Website Towards Young Adult Customer Purchase Decision In Jakarta Area Sonny Vin Sudtejo; Fajar Putra Ryanda; Kezia Sugiarto; Putri Asri Azizah
FIRM Journal of Management Studies Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

The online shopping in Indonesia from year to year has increased rapidly. Consumers often do online shopping is a group of young adults in the big cities. Jakarta is a city that many young adult doing shopping online. Base on the pre-survey, researchers found that Online shopping experience is not always pleasant. Consumers often experience disappointment for many reasons, such as data security issues, payment, web design, product quality and delivery of goods. Research was conducted online by using google docs. The number of respondents in this study as many as 136. Questionnaire results were processed using SPSS version 20. The results show that there is a positive and significant effect payment and web design on purchased decision. Keywords: E-commerce, wed design, product, payment, purchase decision

Analisis Portofolio Optimal : Pendekatan Mean Variance (Studi Kasus pada Dana Pensiun Lembaga KeuanganMuamalat) Ivo Rolanda
FIRM Journal of Management Studies Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

ABSTRAKDana Pensiun Lembaga Keuangan (DPLK) Muamalat merupakan DPLK yang menggunakan prinsip syariah di Indonesia. Penelitian ini bertujuan menganalisis kinerja DPLK Muamalat periode tahun 2012-2014 dalam melakukan diversifikasi portofolio dengan menggunakan pendekatan Markowitz. Data penelitian adalah data historis atas investasi yang dilakukan oleh DPLK Muamalat pada tahun 2012-2014 yang mencakup instrumen deposito, sukuk, reksadana, dan saham. Penelitian ini menggunakan pendekatan kuantitatif dengan studi deskriptif. Teknik analisis yang digunakan dalam penelitian ini adalah solusi hasil persamaan portofolio optimal dengan bantuan program komputer MS Excel Solver. Hasil penelitian menunjukkan kinerja investasi portofolio DPLK Muamalat dalam periode 2012-2014 dan rata-rata selama periode tersebut masih belum optimal. Untuk itu, selanjutnya DPLK Muamalat dapat menggunakan pendekatan effcient frontier untuk menemukan portofolio yang optimal. Kata Kunci: DPLK, Return, Risiko, Investasi, Portofolio, Markowitz. ABSTRACTFinancial Institutions Pension Fund (DPLK) Muamalat is DPLK who use Islamic principles in Indonesia. This study aims to analyze the performance of the DPLK Muamalat year period 2012-2014 in diversified portfolios using Markowitz approach. The research data is historical data on the investments made by DPLK Muamalat in the year 2012-2014 which includes time deposits, Sukuk, mutual funds, and stocks. This study uses a quantitative approach with a descriptive study. The analysis technique used in this research is the solution equation yields the optimal portfolio with the help of a computer program MS Excel Solver. The results show the performance of the investment portfolio of the DPLK Muamalat in the period 2012-2014 and the average over that period is still not optimal. Furthermore DPLK Muamalat could use frontier effcient approach to find the optimal portfolio. Keywords: Pension Fund, Return, Risk, Investment, Portfolio, Markowitz.

PROSES REKRUTMEN DAN SELEKSI PERUSAHAAN KELUARGA (STUDI KASUS SEKTOR USAHA KECIL DAN MENENGAH DI KOTA PALEMBANG) Dedi Rianto Rahadi; Filda Rahmiati
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Recruitment and selection is one of the planning process within a company. The family company is no exception to prepare recruitment and selection to obtain the appropriate employee with the needs by promoting competence and professionalism. The purpose of research to find out how the process of recruitment and selection of family companies, especially small and medium enterprises (SMEs) in the city of Palembang. Research methodology used with qualitative approach, where the research process is done based on the understanding of the methodology that investigate a social phenomenon and human problems. The results showed that the recruitment and selection process still uses the centralization technique, where the family still plays an important role in determining the employees. Employee selection is only short-lived and employee status more work as part-time employee. Suggested suggestions, family companies should keep professionalism and competence priority by providing an open space for everyone in the recruitment and selection process.

The Relationship between Hotel Rating and Customer Outcomes and Its Implication towards Revisit Intention Suresh Kumar; Miftah Zikri
FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research aims to examine HOLSERV with three dimensions namely, employee, tangible andreliability, towards its relationship on customer satisfaction and return intention rather thanSERVQUAL because it suits hotel environment. The object analysis was Bandung which proclaimedherself as a tourism city with quiet number of hotels rating as non-star to five-star hotels. From 41three-star hotels, this research managed to cover 29 hotels to conduct this research. Respondents withtotal number of 355 participated to fill the questionnaire with the helped of hotel managers byspreading it to their customers who were checking out of the hotel. Structural equation modeling wasapplied to test the hypothesis and the results show that tangibility and reliability influence customers’satisfaction but not employee. In addition, customer satisfaction influences return intention.

The Analysis of Bekasi Industrial Tourism's Brand Awareness Kristian Sulistio; Yunita Ismail
FIRM Journal of Management Studies Vol 3, No 2 (2018): FIRM Journal of Management Studies
Publisher : President University

As the part of tourism development of Bekasi, Tourism Office of Bekasi Regency has a target to bring 2 million tourists to Bekasi in 2018. Bekasi Regency itself is the largest industrial park in Southeast Asia with the estimated 4000 industries. Seeing this potential, Tourism Office of Bekasi Regency and Jababeka form a concept called Bekasi Industrial Tourism. This study aimed to analyze the most effective promotion strategies in creating the brand awareness of Bekasi Industrial Tourism. This research used a quantitative research method to evaluate the independent variables (Advertising, Personal Selling and Social Media Marketing) towards dependent variable (Brand Awareness). Non-probability sampling with purposive sampling was used in this study. Questionnaires consisting of 21 questions with the Likert scale as a tool to measure the level of agreement was distributed to 125 respondents. Data analysis used in this research were validity, reliability, classical assumption and multiple regression. The result affirmed that advertising, personal selling, and social media marketing have a partial significant influence on brand awareness. Social media marketing has the highest influence on brand awareness followed by personal selling and advertising. This study also showed that all independent variables (advertising, personal selling, and social media marketing) have simultaneous significant influence towards brand awareness with 75% of adjusted R2.

EFEKTIVITAS KURIKULUM ENTREPRENEURSHIP PRESIDENT UNIVERSITY TERHADAP ENTREPRENEURAL INTEREST, KNOWLEDGE, DAN ORIENTATION MAHASISWA Pandu Adi Cakranegara; Johan Krisnanto Runtuk
FIRM Journal of Management Studies Vol 4, No 1 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Entrepreneurship education is an important factor to help young people to know and pursue entrepreneurial behavior. Therefore, currently many universities require entrepreneurship education. This study aims to determine the effectiveness of curriculum entrepreneurship at President University towards Entrepreneurial Interest, Knowledge, and Student Orientation. Data was collected through an online questionnaire. A total of 219 students were sampled. Based on the results of descriptive analysis and multiple linear regression analysis, it was found that curriculum entrepreneurship applied at President University had a positive influence on Entrepreneurial Interest, Knowledge, and Student Orientation.

Implikasi Kesesuaian Penempatan dan Komitmen Organisasi pada Kinerja Karyawan di Kota Pontianak (Studi Kasus pada Karyawan Rumah Sakit Swasta di Kota Pontianak) Pasifikus Maisirata
FIRM Journal of Management Studies Vol 4, No 2 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Pada masa sekarang ini, perkembangan dunia usaha mengalami kemajuan disemua bidang terutama di bidang ekonomi, hal ini berkaitan erat dengan berbagai upaya yang dilakukan pemerintah di antaranya adalah perbaikan di bidang ekonomi.Saat ini banyak ditemukan usaha-usaha yang dilakukan untuk membantu dan mempermudah dalam memenuhi kebutuhan dan keperluan sehari-hari.Untuk memenuhi kebutuhan tersebut banyak dibuka berbagai perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh kesesuaian penempatan dan komitmen organisasional terhadap kinerja karyawan. Hasil pengujian koefisien determinasi (R2) dari variabel independen mampu menjelaskan pengaruhnya terhadap kompetensi karyawan adalah sebesar 26,80 persen, sedangkan sisanya 73,20 persen dijelaskan oleh faktor-faktor lain yang tidak digunakan dalam penelitian ini. Hasil pengujian parsial (t test) menunjukkan nilai signifikansi komitmen organisasional 0,000< 0,05, sehingga komitmen organisasional berpengaruh signifikan terhadap kinerja. Dari rata-rata tanggapan responden dapat diketahui bahwa karyawan memiliki kesesuaian penempatan yang baik dan tingkat kinerja berdasarkan kerjasama yang tinggi. Hasil uji t menunjukkan bahwa kesesuaian penempatan memiliki signifikan sebesar 0,000< 0,05. Hal ini berarti kesesuaian penempatan berpengaruh secara signifikan terhadap kinerja karyawan karena nilai signifikansi lebih kecil dari nilai pembanding yaitu 0,05. Hasil pengujian koefisien determinasi (R2) menunjukkan pengaruh variable kesesuaian penempatan terhadap kinerja karyawan sebesar 28,00 persen, sedangkan sisanya sebesar 72,00 persen dipengaruhi oleh variabel lain diluar kesesuaian penempatan yang tidak di uji

“PENGEMBANGAN KARIR DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT XYZ” Dedi Rianto Rahadi; Claudia Ocktaliani
FIRM Journal of Management Studies Vol 4, No 2 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Performance is the result of quality and quantity of work that can be achieved by an employee in carrying out tasks in accordance with the responsibilities given to the employee. Discipline is the most important operative function of human resource management because the better employee discipline is, the higher work performance can be achieved. Employees' career development is based on their own desires and efforts to train and develop themselves in relation to their work or position. The research aims to analyze the effect of work development, work discipline, job satisfaction and employee performance. The research respondents were employees of PT. XYZ, with a total of 150 respondents. The research method is path analysis and data collection through questionnaires. The results showed that career development on job satisfaction was significant, the effect of work discipline on job satisfaction was not significant. Career development on employee performance is significant and work discipline on employee performance is significant. Suggestions for PT. XYZ who are the object of this study in particular need to supervise the performance discipline of some career development in increasing job satisfaction and employee performance.Keywords: Career Development, Work Discipline, Job Satisfaction and Performance

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Mohammad Shihab

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Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550

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INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

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Contact Name Mohammad Shihab

Contact Email shihab@president.ac.id

Phone +6281280255415

Journal Mail Official -

Editorial Address Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550

Location Kota bekasi, Jawa barat INDONESIA

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Contact Name
Mohammad Shihab

Contact Email
shihab@president.ac.id

Phone
+6281280255415

Journal Mail Official
-

Editorial Address
Jalan Ki Hajar Dewantara Kota Jababeka, Cikarang, Bekasi 17550

Location
Kota bekasi,

Jawa barat

INDONESIA