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Rachmawati Novaria
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 10 Documents
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Search results for , issue "Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"" : 10 Documents clear
Analisis Perbandingan Persepsi Konsumen Terhadap Minat Beli Pada Giant A.Yani Dan Hypermart Royal Plaza Surabaya Sugiono, Ilyas; Tjahjono, Endro; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2219

Abstract

This study entitled "Comparative Analysis Of Consumer Perception Of Interest To Buy On Giant A. Yani And Hypermart Royal Plaza Surabaya". This study aims to determine is there a difference in consumers 'perception of buying interest and to find out how much difference the consumers' perception of buying interest Giant Hypermart A. Yani and Royal Plaza Surabaya. The population in this study were people who shopped at Giant or Hypermart A. Yani Royal Plaza Surabaya in the period November 2016 until December 2016.         The sampling method used was purposive sampling with the number of respondents as many as 100 people. Variables used, as many as five variables, among others: price, place, product, promotion, and buying interest. The analysis tool used is independet sample t test.    The results showed that the difference in consumers' perception of price, place, product, promotion, and buying interest among Giant Hypermart.  Keywords: Difference, perception, consumer and retail.
PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO DI KALANGAN MAHASISWA SURABAYA DI KOTA SURABAYA Suryani, Titik; Mulyati, Awin; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2252

Abstract

This study examines the '' Word Of Mouth Influence Buying Decision Against Laptop Lenovo In among Students in Surabaya City ''. The purpose of this study was to determine the effect of word of mouth on purchasing decisions of Lenovo laptops among students Surabaya in Surabaya.This research method uses a quantitative approach with purposive sampling method and technique of simple linear regression analysis to test how much influence between variable volume and variable dispersion on purchasing decisions. Data were collected through questionnaires and finding respondents who have been using Lenovo laptop. The population used is that students in Surabaya and research sites in every university in Surabaya with the number of respondents hundred in the afternoon, but this study also use indicators that already includes a variable volume and dispersion of word of mouth.R2 test results showed that the amount of volume and dispersion of word of mouth influence on purchase decisions and the rest of the amount of testing R2 is influenced by other variables not included in this study. From the F test results together it can be concluded that the volume of positive influence on purchasing decisions, while the results of the t test individually variable volume and variable dispersion produce significant and it can be concluded that the variable volume and dispersion showed positive influence on the purchasing decisions of Lenovo laptops among the students in the city Surabaya, and more dominant indicator variable is the volume of word of mouth.            It is hoped with this study, especially the laptop manufacturer Lenovo to pay more attention to the advertising strategy or publications to the general public so that more people know will be a product of Lenovo laptops more often people talk about the word of mouth is increasing. Keywords: Volume word of the mouth, Dispersion of mouth, Purchase Decision
Analisis Financial Distress Dengan Metode Altman Z-Score Untuk Memprediksi Kebangkrutan Puspitasari, Ajeng; Pratiwi, Ni Made Ida; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2188

Abstract

This study aims to determine the financial condition of plastic and packaging industry companies using the ratio analysis of finance method Altman (1968), so as to predict the potential occurrence of financial distress conditions in the company period 2013-2015. The sample consisted of 10 plastic and packaging industry companies listed in Indonesia Stock Exchange (BEI), and selected by purposive sampling. Research data in the form of annual financial statements that have been audited in plastic and packaging industry companies listed on the Indonesia Stock Exchange (BEI). The data analysis technique used is the financial ratio analysis of Altman method (1968). The final results of this study indicate that the financial ratios of Altman method (1968) can predict the condition of financial distress in plastic and packaging industry companies listed on the Indonesia Stock Exchange. Kata Kunci: Financial Distress, Altman Finance Ratio (1968)
ANALISIS PEMAHAMAN KEWIRAUSAHAAN TERHADAP MINAT MAHASISWA UNTUK MENJADI WIRAUSAHA Darsono, Intan Ayu Septia; Nasution, Ute Chairuz; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2247

Abstract

This study aims to determine and analyze the Analysis of Entrepreneurship Understanding of Student Interest To Become Entrepreneur (Case Study At University Students August 17, 1945 Surabaya).The result of the research shows that (1) simultaneously knowledge of entrepreneurship, personality or attitude, skill or skill have significant influence to student interest to become entrepreneur in student of Faculty of Social and Political Science and Economics Faculty Universitas 17 Agustus 1945 Surabaya; (2) partially entrepreneurship science has no significant effect on student interest to become entrepreneur, while personality or attitude, skill or skill have significant effect to student interest to become entrepreneur in student of Faculty of Social and Political Science and Economics Faculty Universitas 17 Agustus 1945 Surabaya . Personality or Attitude and Skill or Skill most dominant in influencing student interest Faculty of Social and Political Sciences and Economics Faculty University of 17 August 1945 Surabaya. Keywords : Entrepreneurial Sience, Personality or Attitude, Skill, and Student Interest to Become Entrepreneur
Pengaruh Ritel Mix terhadap Gaya Hidup Mahasiswa Saleha, Dinda Tania; Pujianto, Agung; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2216

Abstract

This study entitled "Effect of Retail Mix the Lifestyle Students (Case Study Angkringan" Mbah Clark "in Jl. Prapen Surabaya)". This study aims to determine the Retail Mix is there any influence on the lifestyle of students and the truth variable atmosphere of Retail Mix dominant influence on the lifestyle of students. The population in this study were all students in the city of Surabaya ever visit or hang out in Angkringan Mbah Cokro Surabaya.         Collecting data using questionnaires with sampling techniques nonprobability Sampling Sampling is incidental that the number of respondents 75 people. Data analysis method used is multiple linear regression analysis were processed with the help of SPSS applications. The variables used were Retail Mix consisting of food, service, and atmosphere as the independent variable and Lifestyle as the dependent variable.In conclusion, as follows: (1) Partially food is not positive and significant impact on the lifestyle that showed with b1 = 0.237, t = 1.569, and sig. 0.121. (2) Partially atmosphere is not positive and significant impact on the lifestyle indicated by the value b2 = 0.309, t = 1.902, and sig. 0.061. (3) Partially servicing positive and significant impact on the lifestyle that showed with b3 = 0.268, t = 2.106 and sig. 0,039 and. (4) the food, atmosphere and service simultaneously positive and significant influence on purchasing decisions that are indicated by the value of F = 14.451, sig. 0,000, and the value of Adjusted R2 of 0.353. This means that 35.5% lifestyle described by the food, atmosphere and service, while 64.5% is explained by other variables not examined in this study. Keywords: food, atmosphere, service, Lifestyle
PENGARUH PENJUALAN SECARA ONLINE TERHADAP KEPUTUSAN PEMBELIAN Ulifa, Mariya; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2249

Abstract

In tody’s era cnsomers prefer to shop online. From that the outhor wants to know the couse of consumers prefer online shopping from offline. To find out online sales of purchasing decisions. In this study is expected to be useful for the development and progress of enter preneur studies especially with regard to online. Add insight for writers and readrs. This research was aiimed to analyze the influence of trust variable, shopping orientation, and service quality, purchase decision in online fashion. This research was a causal comparative research the sample of this research were 100 respondent from 17 Agustus 1945 University student who ever buy online clothe. The teachnique used in this research was simple random sampling. The student showed that partially independent Trust variable (X1), Shopping Orientation variable (X2), Service Quality variable (X3). Dependent, Purchase Decision (Y).  Keyword : trust variable, shoppingg orientatio variable, service quality variable, purchase decision.
Analisis Persepsi Konsumen Tentang Atribut Produk ( Merek, Ciri Produk, Jaminan Dan Kualitas) Yang Dimiliki Sepeda Motor Matic Honda Vario Terhadap Keputusan Pembelian Lestari, Eka Anggraini; Maruta, Anom; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2217

Abstract

This research is a quantitative research, sampling in this study there were 100 respondents in cluster random sampling, while anlisis data used is multiple linear regression. The purpose of this study was to analyze consumer perception of product attributes (brand, product features, warranties, quality) influence on purchase decisions matic Honda Vario among students in the city of Surabaya either simultaneously and partially. Results of research conducted shows that consumer perceptions of the attributes of the product (brand, product features, warranties, quality) significant effect simultaneously on purchasing decisions, while the brand a significant negative effect on purchasing decisions, product features positive significant effect on purchasing decisions, guarantee significant effect positive on purchasing decisions, and a positive significant effect on the quality of keutusan purchase.  Keywords: brand, product features, warranties, quality on purchasing decisions
Analisis Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Konsumen Pada Uber Taxi Di Surabaya Chusniati, Yeni; Maruta, Anom; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2250

Abstract

in the business world have started a lot of competition, especially in the field of transport. In each competition, many business people do way or a better strategy in order to meet the needs of consumers as well as provide satisfaction to the maximum, and to give the best service. Formulation of the problem in this research is to 1) If quality of service effect on consumer satisfaction Uber taxi? 2). Does the facility have an effect on consumer satisfaction Uber taxi?. The purpose of doing research is to know the influence of 1). The quality of service of consumer satisfaction Uber taxi, 2). Facilities against consumer satisfaction Uber taxi. this research use descriptive research type with quantitative approach. Method of quantitative research is research that is based on the philosophy of positivism, used for researching on population or a particular sample, data collection using the instruments of research, data analysisquantitative in nature.the results and conclusions of this research is to 1). Quality of service in a positive effect on consumer satisfaction 2). Facilities positively influential on consumer satisfaction. Recommendations is given to the management of the company to always improve the quality of services such as paying attention to consumers, to the employees of the uber taxi to create quality good service (friendliness, polite – courteous, speed), to increase consumer satisfaction need any additional value offered. keywords: service quality, facilities and customer satisfaction
Pengaruh Atribut Toko terhadap Keputusan Pembelian di Toko Ritel Alfamart Cabang Sidoarjo Dinata, endric Sayogo; Maduwinarti, ayun; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2218

Abstract

With so many retail companies that grow around Sidoarjo region, especially in the area of Sidoarjo branch Alfamart, requires customers to choose one as a retail shop. If the views of factors - factors that exist, it is in the shop Alfamart it is still not optimal in increasing consumer purchasing decisions disbandingkan with retail tokko that are nearby. This study aimed to determine whether the location, price and service influence on purchase decisions in Alfamart Branch of Sidoarjo and analyze the most dominant factor in influencing purchasing decisions on purchase decisions Alfamart Branch of Sidoarjo. The population in this study are those who have visited and shopped at the store Alfamart Branch of Sidoarjo. Samples taken as many as 88 respondents using Convenience Sampling techniques (sampling intentionally). Based on the research results, obtained the following regression equation: Y = 4.321 + 0.073 X1 - 0.103 0.091 X2 + X3.There is a positive and significant influence of the independent variables are location and service to the customer's purchase decision dependent variable. And there are no significant negative effects and of the independent variable is the price of the dependent variable purchase decision. Through testing coefficient of determination (R ²) obtained a value of 0.660 means that the independent variable of location, price and service impact by 66, 0% of the dependent variable purchasing decisions of buyers in Alfamart Branch of Sidoarjo, while 34.0% is influenced by other variables.Keywords: Location, Price, Service and Purchase Decision
Analisa Pengaruh Total Quality Manajemen Terhadap Kepuasan Konsumen Megawati, Risky Ega; Pratiwi, Ni Made Ida; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2251

Abstract

 UD. Rizky Barokah is one forest honey producers headquartered in Surabaya. . With the growing number of entrepreneurs honey from year to year shows the business environment in the increasingly competitive field of honey. Competitive business environment requires all employers to apply the quality of services in addition to providing the best product quality through the application of TQM albeit with different levels in an effort to create customer satisfaction. The purpose of this study was to: "Determine the influence of TQM on consumer satisfaction UD.Rizky Barokah"Total Quality Management (TQM) is a management approach that is trying to achieve and sustain long-term success to meet customer satisfaction as one of its objectives. . With high product quality and low price, competitive position in the market will increase. The following series of events will help organizations transform and achieve the purpose of profit and grow more easily. In addition, workers will have job security, which will create satisfaction in the workplace (Basterfiel, 2011, 2) According to Krajewski (2005, 196) consumers are satisfied when their expectations for a product or quality are met. Sometimes, consumers use quality requirements common to describe the level of their satisfaction with a product or service. Analysis of total quality management at UD. Rizky Barokah indicate the category of "very good". It is shown from the results of the interview, the application of total quality management is based on three pillars, namely human resources responsive, value and ease of contacting the seller. Of the three pillars researchers found the results were realistic about the application of total quality management concepts UD. Rizky Barokah. Keywords: TQM, Kualitas, Kepuasan Konsumen, Penerapan TQM untuk UKM

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