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PENGARUH CELEBRITY ENDORSER DAN TESTIMONIAL PRODUK TERHADAP KEPUTUSAN PEMBELIAN MASKER ORGANIK MUDDY BUDDY SECARA ONLINE Pratiwi, Friska Dian; Andayani, Sri; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4059

Promotion is the most important thing for business owners. Promotional methods that are currently popular is using celebrity endorsers and product testimonials. This research entitled "Influence Celebrity Endorsers and Product Testimonials on the Purchasing Decision by Online of Organic Mask Muddy Buddy at @muddybuddykedirisby have a problem statement is there any influence of celebrity endorsers and product testimonials on purchasing decisions orgabic mask Muddy Buddy by online at @muddybuddykedirisby. The purpose of this research is how much influence of celebrity endorsers and product testimonials on purchasing decisions orgabic mask Muddy Buddy by online at @muddybuddykedirisby. Type of this research is field research. The method used is quantitative analysis and data collection techniques using questionnaire. The data used are primary data obtained from subjects, Muddy Buddy mask consumers at @muddybuddykedirisby, and secondary data obtained by reading literature, books, journals, data from the internet and previous thesis. based on data analysis, partially and simultaneously Celebrity Endorsers and product testimonials have a positive and significant effect towards the purchase decision organic Mask Muddy Buddy by Online at @muddybuddykedirisby. In this research,s expected online shop @muddybuddykedirisby can choose the right celebrity endorser and then trying to get product testimonials with pict or photos and posting in @muddybuddykedirisby’s social media continuously to increase purchases.Keywords: Celebrity Endorser, Product Testimonials, Buying Decision.

PENGARUH PERPUTARAN PIUTANG DAN PERPUTARAN PERSEDIAAN TERHADAP PROFITABILITAS PERUSAHAAN Renadi, Swarga Ditha; Mulyati, Diana Juni; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2336

This study aims to prove the influence receivables turnover and inventory turnover partially and simultam to company profitability of industrial food and beverage listed on the Bursa Efek Indonesia, as well as proving the most dominant influence of variables receivables turnover and inventory turnover on the profitability of industrial enterprises food and beverage listed in the Bursa Efek Indonesia. This study uses a quantitative approach. Total population in this study are 14 food and beverage industry companies listed on the Bursa Efek Indonesia in 2010. The sampling technique used in this research is purposive sampling. Based on the calculations specified number of samples examined 48 financial report of 9 food and beverage company. The results showed (1) partially, receivables turnover no significant effect on the profitability of the company, while the inventory turnover significantly influence the profitability of food and beverage industry companies listed in Bursa Efek Indonesia 2010-2015. Evident from the test results receivable turnover variable discount a significant value 0.728> 0.05 and 0.351 thitung <ttable 1.67793, while the test result variable inventory turnover significantly discount the value of 0.00 <0.05 and thitung 4451> ttable 1.67793, (2) turnover receivables and inventory turnover simultaneously significant effect on the profitability of the industry food and beverage companies listed in Bursa Efek Indonesia 2010-2015. Evidenced from the results of the second test variable has a value of 10.029 Fhitung of greater value than Ftabelyaitu 3.20, (3) the inventory turnover most dominant influence on the profitability of the industry food and beverage companies listed in Bursa Efek Indonesia 2010-2015. This is evidenced by the final calculation of the value of the rotation, and simultaneous partial test value of inventory turnover have the greatest effect on the profitability of the industry food and beverage companies listed in Bursa Efek Indonesia 2010-2015.Â Keywords: Accounts Receivable Turnover, Inventory Turnover and Profitability (Return On Assets)

ANALISIS PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN Aini, Nike Nur; Mulyati, Awin; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2257

In this study the authors conducted research on the influence of Advertising and Personal Selling on Purchase Decision. The method used is multiple linear regression. The population in this study are consumers who use Wardah cosmetic products. The number of samples used in this study as many as 100 respondents taken from consumer cosmetics Wardah in Transmart Rungkut accidental sampling.The results showed that Advertising has a positive and significant effect on purchasing decisions partially accepted. Personal Selling has a positive and significant impact on purchasing decisions. Advertising and Personal Selling together positively and positively influence Wardah's cosmetic purchase decision. The most dominating factor in purchasing decisions is Advertising.Keywords: Advertising, personal selling, and purchasing decisions

Analisis Pengaruh Electronic Word of Mouth Instagram terhadap Minat Pembelian dengan Studi Kasus pada Restoran Mie Akhirat Cabang Darmo Surabaya Ahmad, Ifan; Novaria, Rachmawati; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2349

This study entitled "Analysis of Effect of Electronic Word of Mouth Instragram to Purchase Interest in the Case Study in Mie Restaurant Hereafter Branch Darmo Surabaya". This study aims to find out is there any influence of Electronic Word of Mouth Instragram the interest in the purchase and the truth of the indicator variable economic incentive Electronic Word of Mouth dominant influence on consumer pembellian interest. The population in this study is the consumer direct outlet Citarum Mie Hereafter Jln 2, Darmo, Wonokromo, Surabaya encountered during a predetermined period.Â Â Â Â Â Â Â Â Â Electronic variable used is the word of mouth that consists of concern for others, expressing positive feelings, helping the company, and economic incentives as the independent variable and Interest Purchase as the dependent variable.Â Â Â Â Â Â Â Â In conclusion, as follows: (1) Partially concern for others is not positive and significant effect on the interest shown by the value of the purchase of t = - 0.0385. and sig. 0.701 (2) Partially expressing positive feelings are not positive and significant effect on the interest shown by the value belli t = -0.025, and sig. 0.980, (3) Partially helping the company, positive and significant impact on the buying interest is indicated by the value t = 2.476. and sig. 0.015, (4) Partially economic incentives and significant positive effect on the buying interest is indicated by the value t = 3.508 and sig. 0,001 (5) economic incentives dominant influence on buying interest and value adjusted R2 of 0.384. This means a 38.4% interest in buying explained by concern for others, expressing positive feelings, helping the company, and economic incentives, while 61.6% is explained by other variables not examined in this study.Â Â Keywords: Electronic word of, concern for others, expressing positive feelings, helping the company, and the economic incentive, interest in purchasing

PENGARUH BRAND EQUITY, BRAND IMAGE DAN SUASANA TOKO (STORE ARMOSPHERE) TERHADAP MINAT BELI PADA TOKO H&M DI TUNJUNGAN PLAZA SURABAYA Jaya, Aulia Ramadhani; Maruta, IGN Anom; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4055

Surabaya City is currently popping up a lot of new retailers ranging from local brands to foreign brands, from brands with low prices to brands with high prices even with quality that is not much different. At present many foreign brands have entered Indonesia, including Surabaya. An example is the H&M store, not even a few fans of this brand. it doesn't even feel like the local brands have begun to be removed from the market. The purpose of this study is to determine the effect of Brand Equity, Brand Image, and Store Atmosphere that can influence consumer buying interest in products that cannot be said to be cheap goods.This type of research is the type of research is quantitative research. The study population is consumers who have bought, visited, and used products at the H&M store in Tunjungan Plaza Surabaya. While the sample is 100 respondents. Data processing techniques in this study use the Statistics Program for Social Science (SPSS). The results of this study indicate that, Brand Equity, Brand Image, and Store Atmosphere have a strong influence jointly on buying interest in H&M stores in Tunjungan Plaza Surabaya. Based on the conclusions, it is hoped that H&M Stores will further improve the quality of existing products and develop innovative products that are currently owned so that it can influence consumer buying interest. Keywords : Brand Equity, Brand Image, Store Atmosphere, Purchase Interest.

PENGARUH PERSEPSI HARGA DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA MOTOR KLX KAWASAKI DI SURABAYA TIMUR Herdian, Panji Dwi; Maruta, IGN Anom; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2258

Each motorcycle manufacturer must have their own strategy in running their business both in terms of price, design and so forth in order to sell all products that interested so that consumers nwill be interested and then decide the ourchase. This study aims to determine the influence of price perception and desaign on purchasing decision Kawasaki motorcycle, Kawasaki is a famous motorcycle brand and is known as a sporty and modern motorcycle product for the current millennial generation.The number of motorcycle user population is not known for certain, taking sample number is detrmined as 96 respondents by using method of convenience sampling and with determination never use the motor. The data collected by spreading questioner filled by user then analyxed by using multiple regression analysis. The analysis includes Validity test, Reliability test, Multicollinearity test, Normality test, Heteroskedasticity test, Autucorrelation test, Determination test (R), Correlation test, Multiple Linear Regression Analysis (F)), Partial test (t).Result research shows that in variable of price perception and design have strong enough relation to purchasing decision, beside that independent variable have contribution equal to 54,2 % to dependent variable and rest 45,8% influenced by other variable. To test the validity and reliability test of this research declared valid and reliable. In the simultaneous test result ( F test) has a value of 55,047 with a significance level of 0.00 and for all partial test results (t test) obtained with a significance of < 0,05.Â Keywords :price perception, design, and purchasing decision

PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS DI KOTA SURABAYA Permana, Moh Haris Indra; Maruta, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2324

Perception of a product that is good and positive from consumers can be built through the brand. Manufacturers should be able to build brand their products as best as possible so that consumers can be loyal to a product that has been marketed as a strong brand will be able to change consumer behavior. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The target population of this research is in the Hitech-Mall Surabaya with Laptops ASUS and samples of the population in this study were 100 Correspondent of the Asus laptops in Hitech-Mall Surabaya, while the method of sampling was done by using a non-probability sampling by means purposive sampling multiple regression Analysis. Results from this study showed that variables Brand Awareness and Quality Perception partially significant effect on purchase decision. It is known from tcount Brand Awareness by 4054 greater than ttable (1.9847), so the research hypothesis which says "no brand awareness influence on purchasing decisions Asus Laptop in Surabaya", can be declared acceptable. And tcount Quality Perception by 8909 greater than ttable (1.9847). so the research hypothesis which says "no influence on purchasing decisions perceived quality Laptop Asus in Surabaya", can be declared acceptable. Keywords: Brand Awareness, Perceived Quality and Purchase Decision

PENGARUH KUALITAS PELAYANAN DENGAN KEPUASAN PENGGUNA JASA TRAILER PT. GUNA LINTAS SARANA SURABAYA Ladamu, Anhar; Maruta, IGN Anom; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2154

This study aims to determine the effect of service quality on customer satisfaction at PT. Cross Means to Surabaya. Respondents were drawn as many as 70 consumer companies. The questionnare measured with Likert scale, then analyzed with multiple linear regression analysis techniques. The result showed that together the independent variable in this study consists of physical from reliability, responsivness, empathy and assurance significantly affects the dependent variable is customer satisfaction due F hitung findings obtained in the numbers 6,985 and supported with a significance level (p)<0,05. Reliability has a number t count of 2,573 with 0,012 significance so that reliability significantly affect customer satisfactionvariable. Responsiveness has number t count of 2.510 with 0,015 significance so that responsiveness significantly affect customer satisfaction variable. Empaty has a number t count of 2,319 with 0,006 significance that empaty significantly affect customer satisfaction variabel. Warranty has a number t count of 2,868 with 0,024 significanse so assurance significantly affect customer satisfaction variable.Â Keyword: Service Quality, Customer Satisfaction.

ANALISA KOMPETENSI WIRAUSAHA DAN STRATEGI DIFERENSIASI PRODUK UNTUK MENINGKATKAN PERFORMA USAHA Firmansyah, Alif; Maruta, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2695

The author conducts research with the title "Entrepreneurship Competency Analysis and Product Differentiation Strategies to Improve Business Performance" to find out how the application of competency standards and product differentiation strategies are applied to improve business performance in SMEs 9996 Kriya Daun Workshop.This study used descriptive qualitative method. Data obtained through observation, interviews and subsequent documentation studies were analyzed using a deductive mindset.The results of the analysis of the 9996 Kriya Daun Workshop Craft has good competence. But there are still things that are less effective such as in terms of organizing and maximizing media for marketing. Product Differentiation Strategy applied has also had a good effect on the performance of the business being run. Evidenced by the ability of MSMEs to penetrate the export market, and business continuity in competing in markets that have been running for 22 years.Keywords: Entrepreneurship Competence, Product Differentiation Strategy and Business Performance

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING PADA OUTLET-OUTLET PRODUK FASHIONdi ROYAL PLAZA SURABAYA Nusaputri, Syariy; Mulyati, Awin; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2289

The background of this research with the advent of globalization brought into the rapidly growing modern retail and ultimately make the increasing competition in the modern retail industry in Indonesia. There are interesting of consumer behavior in modern retail, most shoppers in modern retail stores in major cities such as Jakarta, Bandung and Surabaya experienced impulse buying (unplanned purchase) when shopping. This study tried to determine what factors are causing consumers to impulse buying. This study uses three independent variables namely Product Characteristics (X1), Characteristics of Marketing (X2), Characteristics of Consumers (X3), and impulse buying as the dependent variable (Y).After a literature review and hypothesis formulation, data were collected through questionnaires distributed method to 100 shoppers in outlets fashion products at the Royal Plaza Surabaya who had not planned to make a purchase using purposive sampling.Based on the results of the analysis conducted found that, three independent variables significantly influence the dependent. Variable product characteristics positive effect of 0.282 with a significance level of 0.000, variable marketing characteristics positive effect of 0.566 with a significance level of 0.000, the variable characteristics of a positive effect of 0,142 consumers with a significance level of 0.012. The third variable characteristic of Marketing is the most dominant variable among other variables.Â Â Keywords:Product characteristics, Characteristics marketingl,impulse buying,

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