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Rachmawati Novaria
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 10 Documents
 1 
Search results for , issue "Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"" : 10 Documents clear
PENGARUH MOTIVASI DAN SIKAP PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN ULANG Laily, Elly Nur; Nasution, Ute Chairuz; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2256

Abstract

This research entitled "The Influence of Motivation and Customer Attitudes toward Purchase Decision (Case Study On My Self-service Reny in Surabaya)". This study aims to determine the influence of customer motivation and attitudes toward the re-purchase decision at Reny self-service Surabaya. The population in this study are consumers who shop at Reny Swalayan-ku Surabaya minimum age 18 years and who has made a minimum purchase twice in Reny Swalayan-ku Surabaya and samples taken as many as 100 respondents. Variables used are motivation, customer attitude and purchasing decision.Method of data collection using questionnaire method by using technique of Non Probability Sampling that is accidental sampling. The data obtained were analyzed using multiple linear regression analysis which was processed with the help of SPSS program application.The results obtained conclusion as follows:1. There is an individual influence of motivation to the repurchase decision and the customer's attitude toward the repeat purchase decision is proven and accepted reality of partial test result (t) obtained with significant level <0,05.2. There is mutual influence of customer's motivation and attitudes toward the repeat purchase decision proven and accepted reality of partial test result (F) obtained with significant level <0,000.3. Variable of motivation and attitude of customer have strong relation to repurchase decision equal to 6,44% and besides that independent variable have contribution equal to 65,1% to dependent variable and the rest 34,9% influenced by other variable.Keywords: Motivation, Customer Attitude and Purchase Decision
ANALISIS PENGARUH CITA RASA, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN Arbiantoro, Tri; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2272

Abstract

The low sales rate of Gibrass Meatballs compared to ordinary meatballs depot is the background of this research. The title of this research is "Analysis of Taste Influence, Quality of Service, and Price Against Customer Satisfaction (case study of Gibrass Meatballs Jl Kutisari Selatan II No. 45 Surabaya)". This research uses quantitative descriptive method. The population is the customer whoever bought Bakso Gibrass Surabaya, the samples taken as many as 96 respondents with sampling technique purposive sampling.Data collection through questionnaire likert scale 1-5, data analysis technique using instrument test, classical assumption and hypothesis test. The results obtained conclusion as follows: 1. partially the sense of influence and significant, the quality of service has no significant effect and the price effect with the negative direction and significant. 2. Simultaneously taste, quality of service and price have a positive and significant impact on customer satisfaction. Keywords:taste, quality of service, price, customer satisfaction
ANALISIS PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN Aini, Nike Nur; Mulyati, Awin; Maruta, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2257

Abstract

In this study the authors conducted research on the influence of Advertising and Personal Selling on Purchase Decision. The method used is multiple linear regression. The population in this study are consumers who use Wardah cosmetic products. The number of samples used in this study as many as 100 respondents taken from consumer cosmetics Wardah in Transmart Rungkut accidental sampling.The results showed that Advertising has a positive and significant effect on purchasing decisions partially accepted. Personal Selling has a positive and significant impact on purchasing decisions. Advertising and Personal Selling together positively and positively influence Wardah's cosmetic purchase decision. The most dominating factor in purchasing decisions is Advertising.Keywords: Advertising, personal selling, and purchasing decisions
PENGARUH KUALITAS JASA DAN PENANGANAN KOMPLAIN TERHADAP KEPUASAN PELANGGAN PERUSAHAAN FUMIGASI PADA CV. ARMANDA NUSANTARA Rachmawati, Yuni; Tjahjono, Endro; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2273

Abstract

Each fumigation company has its own advantages in running company both in terms of service quality, complaint handling, price and others in order to improve customer satisfaction. This study aims to determine the effect of service quality and complaint handling on customer satisfaction in CV. Armanda Nusantara. CV. Armanda Nusantara is one of the fumigation companies in Surabaya that has many customers and exist in the world of fumigation.Number of customer as population in this research is 135 subscribers, and the sample specified in this research as 101 Sampling  using  a sampling  method saturated. Data collection technique was obtained by spreading the questionnaire through online media or email sent to the customers CV. Armanda Nusantara. then the results of data collection were analyzed using multiple regression analysis.From the analysis result obtained:1. There is individual influence of service quality to customer satisfaction and complaint handling to customer satisfaction proven and accepted reality of partial test result (t) obtained with level of significance <0,05.2. There is mutual influence of service quality and complaint handling to customer satisfaction proven and accepted reality of partial test result (F) obtained with level of significance <0,000.3. Variable of service quality and handling of complaint have strong relation to customer satisfaction equal to 75,9% and beside that independent variable have contribution equal to 76,4% dependent variable and the rest 23,6% influenced by other variable.  Keyword : Service quality, Complaint handling, dan Customer satisfaction
PENGARUH STORE ATMOSPHERE, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Astutik, Ayu Dwi; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2253

Abstract

The competition of  retail stores building materials is quite tight. This research test the Influence of Store Atmospher Price and Promotion on Consumer Purchase Decision at Mitra 10 Surabaya. Survey was conducted on 100 consumers of Mitra 10 Wiyung Surabaya. Data analysis using descriptive analysis and analysis path.The result of this research indicates that 1) Store Atmosphere has significant influence to Partial Decision of Purchasing; 2) Price has no significant positive effect on Partial Decision of Purchasing; 3) Promotion positively insignificant to Partial Decision of Purchasing; 4) Simultaneously variable Store atmospher, Price, and Promotion have a significant effect on purchasing decision; 5) Store Atmosphere dominant influence on purchasing decisions. Keywords: Store Atmospher, Price, Promotion, Purchase Decision
PENGARUH PERSEPSI HARGA DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA MOTOR KLX KAWASAKI DI SURABAYA TIMUR Herdian, Panji Dwi; Maruta, IGN Anom; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2258

Abstract

Each motorcycle manufacturer must have their own strategy in running their business both in terms of price, design and so forth in order to sell all products that interested so that consumers nwill be interested and then decide the ourchase. This study aims to determine the influence of price perception and desaign on purchasing decision Kawasaki motorcycle, Kawasaki is a famous motorcycle brand and is known as a sporty and modern motorcycle product for the current millennial generation.The number of motorcycle user population is not known for certain, taking sample number is detrmined as 96 respondents by using method of convenience sampling and with determination never use the motor. The data collected by spreading questioner filled by user then analyxed by using multiple regression analysis. The analysis includes Validity test, Reliability test, Multicollinearity test, Normality test, Heteroskedasticity test, Autucorrelation test, Determination test (R), Correlation test, Multiple Linear Regression Analysis (F)), Partial test (t).Result research shows that in variable of price perception and design have strong enough relation to purchasing decision, beside that independent variable have contribution equal to 54,2 % to dependent variable and rest 45,8% influenced by other variable. To test the validity and reliability test of this research declared valid and reliable. In the simultaneous test result ( F test) has a value of 55,047 with a significance level of 0.00 and for all partial test results (t test) obtained with a significance of < 0,05. Keywords :price perception, design, and purchasing decision
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN Widianti, Ayun; Mulyati, Diana Juni; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2254

Abstract

 This study aims to analyze how much influence brand awareness and product quality to customer loyalty. Sampling method used is Accidental Sampling Method. The sample in this research is 100 customers who buy Bodypack products in Surabaya area and then analyzed the data obtained by using quantitative data analysis.Quantitative analysis includes: validity and reliability test, multiple linear regression analysis, hypothesis testing through t test and F test, and coefficient of determination analysis (R2).The data that has met the validity and reliability test are processed so as to produce the following regression equation: Y = 0,608 + 0.376X1 + 0,448X2Where is the variable of Customer Loyalty (Y), Brand Awareness (X1) variable and Product Quality variable (X2).Hypothesis testing using t test showed that both independent variables studied proved to significantly influence partially to dependent variable Customer Loyalty.Then through the F test can be seen that the two independent variables studied simultaneously affect the dependent variable Customer Loyalty.Adjusted R Square number of 0.707 indicates that 70.7 percent of Customer Loyalty variables can be explained by the two independent variables in the regression equation.While the remaining 29.3 percent is explained by other variables outside the two variables used in this study. Keywords: Brand Awareness, Product Quality and Customer Loyalty
ANALISIS PENGARUH CITRA MEREK , KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN Krisnawati, Silla; Andayani, Sri; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2270

Abstract

This study aims to analyze influence the variable of brand image, service quality and price to the variable of customer loyalty in a partial, simultaneous and variables that dominate it. The method of analysis used is multiple linear regression.Population in this research is consumers who use the services of lasika production . The sample used in this study as much 100 respondents drawn from customers of the Event Organizer which works together with Lasika Production by purposive sampling. The results of the research found that Brand Image has positive and significant effect on customer loyalty is partially acceptable. Service quality has positive and significant effect to customer loyalty partially. The price has positive and significant effect to customer loyalty partially. Brand image, service Quality and Price simultaneously significant positive effect on customer loyalty. The factors that most dominating customer loyalty are brand image Keywords: brand image, service quality, prices, customer loyalty
PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG WISATA AIR PANAS PACET DI KABUPATEN MOJOKERTO Mariana, Dewi; Novaria, Rachmawati; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2255

Abstract

The research entitled "Effect Of Location And Facilities To Satisfaction Visitor Tourist Pacet Hot Water In Mojokerto Regency". This study aims to determine the effect of Location and Facilities on Visitor Satisfaction and to know the dominant influence between Location and Facilities to Satisfaction of Pacet Hot Water Tour Visitors in Mojokerto Regency.               The population in this research is Pacet hot water tour visitor in Mojokerto regency. Data collection method used is questionnaire with 100 respondents. The type of research used is quantitative research, the method of analysis used is the analysis of description and multiple linear regression analysis.               Based on the result of the research, there are multiple linear equations Y = 5.064 + 0.334X1 + 0.245X2 + e using SPSS 16, F hypothesis shows F count = 88.368 with significant value = 0.000 <0.05 the meaning "that all independent variables (Location and Facilities) significantly influence the dependent variable (Y) " While the partial hypothesis test (t test) obtained t arithmetic from the location variable of 4.388 and the facility variable of 3.527 where the probability is smaller than 0.05 then the hypothesis accepted. From multiple linear regression analysis it can be seen that the most dominant variable is location variable (X1) with beta coefficient value of 0.334 Keywords: Location, Facilities, Visitor Satisfaction
ANALISIS PENGARUH KUALITAS PELAYANAN,HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN Mubasyiroh, Iffatin; Nasution, Ute Chairuz; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2271

Abstract

This study entitled “Analysis of influence of service quality, price, and promotion to customer satisfaction (case study at CV. Fastprint Indonesia, Jl. Manyar kertoarjo VII no 36 Surabaya)” this research aims to influence the influence of service quality, price and promotion satisfaction and to know the dominant influence among service quality, price and promotion in CV. Fastprint Indonesia in January 2018.            Collecting data using questionnaires with sampling technique non probability sampling is incidental sampling that the number of respondents 100 people. The method of data analysis is multiple linear regression analysis which is processed with the help of IBM SPSS 22 application. Variables used are service quality, price and promotion as independent variable and customer satisfaction as dependent variable.             The results of research indicate that the influence of customer satisfaction on service quality, price and promotion that simultaneously effect. This can be shown with the value of F = 55,615, sig 0,000 and R2 value of 0,623 which means 62,3% customer satisfaction is explained by the service quality, price and promotion while 37,7% is explained by other variables not examined in this study.Keywords : service quality, price, promotion, customer satisfaction

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