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Journal of Food System and Agribusiness (JoFSA)
Published by Politeknik Negeri Lampung
ISSN : 26545853     EISSN : 25979426     DOI : 10.25181/jofsa.v1i2
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences
JoFSA focus publishes articles on Food Systems and Agribusiness. The food system includes all the availability, access, and distribution in feeding a population involve farming, distribution, supply, marketing, and retail sales.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 98 Documents
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Pengaruh Karakteristik Konsumen Terhadap Intensitas Pembelian Madu Suhita IPAW Kertayoga; Rini Desfaryani; Kusmaria Kusmaria; Luluk Irawati
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2836

Abstract

Indonesia has considerable potential in the development of honey cultivation because it is supported by tropical climate factors and forest resources that can be used as honey beekeeping ecosystems. In 2021, honey production increased by 269.55% compared to the previous year, but this is still not able to meet the demand of the domestic market, whose consumption level is around 40-60 grams/per capita/per year. Referring to this condition, the honey industry in Indonesia has a large and prospective market so entrepreneurs and producers are starting to emerge in this industry. In maintaining its dominance in Bandar Lampung and with the potential to expand to other areas, Madu Suhita needs to know what characteristics of its current consumers are like and what factors of consumer characteristics influence their purchasing intensity for Madu Suhita products. This research was conducted in Bandar Lampung, that is at the Madu Suhita outlet. In this study, descriptive analysis was used to analyze the characteristics of Madu Suhita consumers. The result of this research is that the consumer characteristics of Suhita Honey that have a positive influence on the purchase intensity of Suhita Honey is the level of income, while other variables from consumer characteristics such as gender, age, and education level do not have a significant effect on purchase intensity.  
Peran Penyuluh Pertanian dalam Penggunaan Combine Harvester di Kecamatan Purbolinggo Kabupaten Lampung Timur Tati Purnamawati; Sumaryo Gitosaputror; Irwan Effendi; Sherly Silviyanti S; Indah Listiana; Helvi Yanfika
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2331

Abstract

The use of Combine harvesters as an innovation in an effort to reduce yield loss does not always receive a good response. It is the job of the Agricultural Extension Officer, as a field implementer in the field of agriculture that is directly related, to devote all encouragement to farmers to be moved and able to change their way of thinking, work steps, and respond to innovation developments, especially the use of combine harvesters. The purpose of this research is to determine the role of agricultural extension workers in the use of combine harvesters. The research was conducted in Purbolinggo District, East Lampung Regency. The data in this study were taken in November 2021. The sample or respondents in this study consisted of 30 farmers in Purbolinggo District who were selected by purposive sampling. While the research method used is a survey, data analysis is done both descriptively and quantitatively. From the results of the research conducted, it shows that the role of agricultural extension workers as initiators, motivators, and facilitators is in the high category. In addition, there is a correlation between the role of the agricultural extension worker as an initiator, the role of the extension worker as a motivator, and the role of the worker as a facilitator on the quality, quantity of yield, time, cost, farmer's income, and environmental friendliness, except for the role of the extension worker as an initiator on the quality of the crops.
Analisis Pengadaan Bahan Baku dan Kinerja Produksi Agroindustri Kopi Bubuk Cap Kapal Lampung dan Agroindustri Kopi Bubuk Cap Intan Ktut Murniati; Dwi Ayu Lestari; Eka Kasymir
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2506

Abstract

This research was conducted using a case study method that aims to conduct an analysis on the raw material procurement and production performance in the agroindustry of Kapal Lampung Brand ground coffee and the agroindustry of Intan Brand ground coffee in Bandar Lampung City. The two locations of this research were purposefully selected based on the purpose of comparing two ground coffee agroindustries that compete with each other in two different regions and the length of time since the business was established. Research data was collected for one month, from December 2021 to January 2022. Analysis of raw material procurement is carried out by qualitative descriptive analysis based on the six precise aspects of quantity, quality, place, time, price, and type. Analysis of production performance is carried out by quantitative descriptive analysis and qualitative descriptive analysis based on the aspects of productivity, capacity, quality, delivery speed, flexibility, and process speed. This research shows that the raw material procurement activities in two coffee powder agroindustries are not as precise as expected in terms of price. Overall, the production performance of both ground agroindustries does not belong in the good category.
Analisis Kepuasan Konsumen Terhadap Pemasaran Online Cake Pisang Lampung Banana Foster Melalui E-Commerce Pada Masa Pandemi Covid-19 Cabang Bandar Lampung Muhammad Revvy Kurniawan; Dyah Aring Hepiana Lestari; Lina Marlina
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2530

Abstract

The research aims to analyze the type of e-commerce, consumer satisfaction levels, and e-services performance used in the online marketing of banana foster banana cake. The research was done using a survey method on three banana foster lampung outlets in lampung town. There were 76 respondents who were selected through purposive sampling. Data collection took place in April - May 2021. Analysis methods used descriptive analysis, Customer satisfaction Index (CSI) analysis, and importance performance analysis (IPA). Research result shows that the media e-commerce, which banana foster often used for marketing and accessing information, is instagram because of good photo quality has its charm to display, the more obvious and uptodate information,, while for sending deliveries using gosend and grabexpress services. CSI score obtained was 86.87 % which means the consumer is very satisfied with online marketing through e-commerce. According to IPA analysis, banana foster has to improve the attribute for giving a faster response to consumer questions and helping customers who have difficulty doing online transactions.
CORPORATE ROLE IN INCREASING RICE FARMERS INCOME Valeriana Darwis; Chairul Muslim
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2535

Abstract

Farmers' income can be increased by optimizing production and increasing product added value. To achieve this, the Ministry of Agriculture establishes agricultural corporation activities. One of those participating in agricultural corporate activities is Tani Mulus Gapoktan in Indramayu Regency. This paper aims to find out the implementation of corporate activities and how much the increase in income received by members. To find out the implementation of activities using descriptive analysis and how much the increase in income of members using partial budget analysis. The research was conducted in early 2021 with the results of research on the implementation of agricultural corporations, including: (i) establishing an institution requires a process and time, (ii) Tani Mulus Corporation has succeeded in building a network of rice products from upstream to downstream, (iii) maintaining relationships in the form of agreements on each network. Members who participate in corporate activities experience an increase in their income per hectare by IDR. 4,985,000. The role of corporations can be further enhanced by: (i) optimizing the use of paddy fields in the corporate area, (ii) increasing grain processing by increasing the number of members who borrow from corporations and (iii) increasing corporate income by purchasing Rice Milling Unit.
Analisis Bauran Pemasaran dan Harga Pokok Produksi (HPP) Produk Pisang Goreng Beku pada Agroindustri Pisang Goreng Beku Shamiya Dinda Anisyara Olyvia; Dyah Aring Hepiana Lestari; Adia Nugraha
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the marketing mix’s application and production cost in the frozen fried banana agroindustry. The research applies the basic case study method taken at the Shamiya Frozen Fried Banana Agroindustry in Kedaton District, Bandar Lampung. The location was determined purposively through the initial consideration that this agroindustry was the first frozen fried banana producer in Bandar Lampung. Owners and employees of agro-industry and consumers of frozen fried bananas, Shamiya, were appointed as research respondents. Samples were collected using accidental sampling technique. The number of samples is 30 household consumers who consume Shamiya frozen fried bananas. Data was collected during December 2021 - February 2022. Marketing mix analysis was determined as data analysis through the perspective of agro-industry owners and consumers' perspectives and analysis of the cost of production using the full costing method. Based on the owner’s perspective, the results showed that the Shamiya frozen fried banana agroindustry had implemented the marketing mix components well. Based on the consumer's perspective, Shamiya's frozen fried banana agroindustry has also implemented the marketing mix components well. The calculation of the cost of production shows that the Shamiya frozen fried banana agro-industry benefits from the five products by an average of 144.24 percent of the current selling price, because the selling price is set above the cost of production.
Farmers’ Perceptions Of The Cultivation Of Porang Frog Seeds in Cilimus Village, Teluk Pandan District, Pesawaran M. Ali Fikri Alfarisy; Dame Trully Gultom; Serly Silviyanti; Kordiyana K. Rangga
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Porang (Amorphophallus muelleri), often known as iles-iles, is a plant that contains carbohydrates, fats, proteins, minerals, vitamins, and dietary fibre. The purpose of the study was to determine farmers' perceptions of the cultivation of porang frog seeds and the factors related to farmers' perceptions of the cultivation of porang frog seeds. The research was conducted in Cilimus Village, Teluk Pandan District, Pesawaran Regency. Data collection was carried out in March–April 2022. The respondents were 35 porang farmers, who were taken from all populations. Data collection was carried out using the census method. The data analysis methods used were descriptive analysis and Spearman Rank Correlation. The results showed that there was a respondent's perception that the production and farming of porang frog seeds were quite in line with market demand and local community habits. To get a good profit (financially) in the process of farming the porang frog seeds, it requires a long time and high costs. Porang frog seeds are not difficult to cultivate, quite easy to plant in any field, and the rules are easy to understand. Cultivating porang frog seeds is easier than other plants; it is easy to prepare tools and materials, and it is not difficult to find buyers. Trials and training on the cultivation of porang frog seeds have been carried out but have not fully received support from the government. The cultivation of porang frog seeds is easy to observe, and it is not difficult to get information about porang plants. Factors related to farmers' perceptions of the cultivation of porang frog seeds are social environment, motivation, and knowledge. The suggestion is to increase farmers' knowledge about porang plants so that other farmers are also interested in doing porang farming so that they can increase perception, production, and income, which of course also requires an important role from the related government in providing support by providing seeds for trials or training and PPL as a companion.
Strategi Pengembangan Klaster Pengolahan Ikan Asin Pulau Pasaran Bandar Lampung Muhammad Zaini; Muhammad Irfan Affandi; Dwi Haryono
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2875

Abstract

Cluster approach is defined as one of the strategies to develop a competitive and sustainable of marine product prosessing industry.  This study aims to develop a strategy for developing a salted fish processing cluster on Pulau Pasaran, Bandar Lampung, using a value chain approach.  The research was conducted on Pulau Pasaran, Bandar Lampung in 2022 and is a survey research.  The method for answering the research objectives is the SWOT analysis.  The results showed that in order far the Pulau Pasaran fish processing cluster to increase its competitiveness and sustainability, it is necessary to improve quality and standardization, ease of technology for access to raw materials and markets.  The development of processed salted anchovy clusters is designated as a regional superior commodity through unique packaging, so that the product is better known nationally and can meet the demand for salted anchovies in large quantities in international trade.  In the long term, it is necesssary to establish a value chain network from line of supply, produsction, logistics, and distribution, to marketing with the involvement of supporting institutions from the capital sector and technology development support form related agencies.

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