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Jurnal Bisnisman : Riset Bisnis dan Manajemen
Published by Universitas Nusa Putra
ISSN : 26864789     EISSN : 26860473     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau pengembangan konsep yang berkaitan dengan bidang-bidang manajemen dan bisnis, seperti : Organisasi, Manajemen Sumber Daya Manusia, Pemasaran, Kewirausahaan, Manajemen strategik, Manajemen Operasional dan Manajemen Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 12 Documents
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Search results for , issue "Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen" : 12 Documents clear
Keberlanjutan UMKM di Jawa Barat di Tinjau Dari New-era Business : Transformasi Digital, Dividen Digital, dan Kewirausahaan Machin; Muhammad Reza Aulia; Joni Hendra; Elvina Safitri; Adhi Bawono
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.130

Abstract

This study examines the sustainability of micro, small, and medium enterprises (MSMEs) in West Java and the role of digital transformation, digital dividends, and entrepreneurship in promoting their sustainability. The research employs a mixed methods approach, including surveys, semi-structured interviews, and literature reviews. The survey results indicate that financial access, market access, government policies and regulations, and human resources are important factors influencing the sustainability of MSMEs in West Java. Digital transformation and entrepreneurship are found to play a significant role in driving sustainability by enabling MSMEs to streamline their operations, access new markets, and adapt to ever-changing market conditions. Digital dividends are also identified as important contributors to sustainability by creating new jobs and contributing to inclusive economic growth. This study has important implications for policymakers, as well as MSME owners and managers in West Java, as it provides insights into how to promote long-term sustainability of MSMEs in the region.
Pengaruh Financial Capabilities, Networking Terhadap Kinerja Usaha UMKM di Kota Sukabumi Melalui Intellectual Capital Samuel P.D. Anantadjaya; Irma M. Nawangwulan; Eki Candra; Rahmatya Widyaswati; Achmad Choerudin
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.131

Abstract

This study aims to investigate the influence of financial capability, networking, and intellectual capital on the business performance of micro, small, and medium enterprises (UMKM) in Sukabumi City. The research adopts a quantitative approach and is analyzed using SEM-SmartPLS version 4. The sample consists of 140 UMKM in Sukabumi City selected through quota sampling. The research findings demonstrate that financial capability and networking have a significant positive impact on UMKM business performance, and intellectual capital partially mediates this relationship. This study has several implications for policymakers, UMKM owners/managers, financial institutions, and business associations in Sukabumi City.
The Effect of Intellectual Capital, Social Networks, Financial Capital on the Performance of Social Entrepreneurs in West Java Ramdhan Kurniawan; Titin Endrawati; Rina Destiana; Agus Santoso; Devid Ruung Pontoan
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.132

Abstract

This research aims to investigate the influence of intellectual capital, social networks, and financial capital on the performance of social entrepreneurs in West Java, with a sample size of 300. The research adopts a mixed- method research design, which includes qualitative and quantitative phases. The qualitative phase involves conducting in-depth interviews with social entrepreneurs in West Java, while the quantitative phase entails surveying social entrepreneurs in West Java. The research findings indicate that intellectual capital, social networks, and financial capital have a significant impact on the performance of social entrepreneurs. The implications of these findings for social entrepreneurship in West Java are also discussed.
Pengaruh Turnover Intention Dan Kompensasi Terhadap Tingkat Retensi Karyawan Pada Perusahaan Manufaktur Di Jawa Barat Zahara Tussoleha Rony; Heri Fitriadi; Warkianto Widjaja
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.133

Abstract

This research investigates the influence of turnover intention and compensation on employee retention levels in manufacturing companies in West Java. A sample of 110 participants was recruited from various manufacturing companies in West Java. The research findings indicate that turnover intention and compensation significantly predict employee retention levels. Turnover intention has a significant negative impact on employee retention levels, while compensation has a significant positive impact on employee retention levels. These findings suggest that manufacturing companies in West Java need to address turnover intention issues and provide fair and competitive compensation packages to their employees if they want to improve employee retention levels. The findings of this research can assist manufacturing companies in West Java in developing effective strategies to enhance employee retention levels.
Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat Frans Sudirjo; Arief Yanto Rukmana; Hilarius Wandan; Muhammad Lukman Hakim
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.134

Abstract

This study aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small, and medium enterprises (MSMEs) in West Java, Indonesia. Data were collected from 384 MSMEs using a structured questionnaire, and a structural equation modeling (SEM) was employed to test the research hypotheses. The results of the study indicate that marketing capabilities and digital marketing have a significant positive impact on the marketing performance of MSMEs. Furthermore, digital marketing was found to mediate the relationship between marketing capabilities and the marketing performance of MSMEs. These findings have important implications for MSMEs in West Java, as well as in other regions of Indonesia, and for policymakers and academics who are interested in supporting the growth and development of the MSME sector.
Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings Frans Sudirjo; Ari Apriani; Arief Yanto Rukmana; Djoko Widagdo; Egidius Fkun
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.135

Abstract

This study aims to examine the impact of digital sales growth on the fashion industry of micro, small, and medium enterprises (UMKM) in the city of Bandung, particularly in terms of product recommendations, personalized promotions, customer reviews, and product ratings. A quantitative research approach was employed, and data were collected through an online survey distributed to fashion UMKM practitioners in Bandung. The findings indicate that digital sales growth has a significant impact on the fashion industry of UMKM in Bandung by enhancing business visibility and accessibility to potential customers, facilitating the creation of personalized marketing strategies, and providing a platform for customer interaction and feedback. The study suggests that fashion UMKM practitioners should invest in digital marketing tools and strategies to remain competitive and adapt to changes in consumer behavior in the digital era.
The Sustainability of MSME Business Competitiveness in Bogor City in Review from Entrepreneurial Orientation, Financial Capital and Innovation Muhammad Akbar; Marwan Effendi; Winanto Nawarcono; Aji Priambodo; Sufyati H.S.
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.136

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in driving economic growth and job creation in many countries, including Indonesia. However, MSMEs often face challenges in maintaining their long- term competitiveness. This research aims to examine the sustainability of MSME competitiveness in Bogor City, Indonesia, from the perspectives of entrepreneurial orientation, financial capital, and innovation. A total of 384 MSME owners/managers participated in this study. The research findings indicate that entrepreneurial orientation, financial capital, and innovation have a positive and significant correlation with MSME competitiveness. Furthermore, regression analysis reveals that entrepreneurial orientation, financial capital, and innovation significantly predict MSME competitiveness in Bogor City. These findings suggest that policymakers and stakeholders should focus on enhancing the entrepreneurial orientation of MSMEs, improving their access to financial resources, and fostering innovation capabilities to drive the sustainability of MSME competitiveness in Bogor City.
Pengaruh Kehadiran Media Sosial, Orientasi Pasar Terhadap Kinerja UMKM di Jawa Barat D. Yadi Heryadi; Dhiana Ekowati; Dhety Chusumastuti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.137

Abstract

Micro, small, and medium enterprises (UMKM) play a crucial role in the economic development of Indonesia, including in West Java. However, many UMKM struggle to compete in a highly competitive market due to resource limitations and limited access to information. This research aims to examine the influence of social media presence and market orientation on the performance of UMKM in West Java. Data were collected from 300 UMKM owners in West Java using a self-administered questionnaire. The results of multiple regression analysis indicate that social media presence and market orientation significantly predict UMKM performance. The findings of this research have important implications for UMKM, policymakers, and government agencies in formulating strategies and policies to support the growth and development of UMKM in West Java and other regions.
Analisis Rantai Markov Lima Status pada Return Harga Saham BBCA Siti Sarah Sobariah Lestari; Ana Yuliana Jasuni
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.138

Abstract

Stock is one of the most popular instruments traded in the capital market. Issuing shares is one of the choices made by companies when deciding to fund the company. In addition, stocks are an investment alternative that has been chosen by many investors because stocks are able to provide attractive returns. The movement of stock prices is a stochastic process, where today's price is affected by the previous day's stock price, and tomorrow's stock price is influenced by today's stock price. Thus, the movement of this stock price is a markov chain where the movement can occur repeatedly, but the exact time cannot be known. By studying the long-term behavior of the Markov chain, it is possible to predict stock movements in the future
Pengaruh Right Issue Saham Terhadap Kinerja Keuangan Pt Bank Rakyat Indonesia (PERSERO) TBK Rizki Fahreza; Audi Tomy Reriya Sakti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.141

Abstract

Companies that have previously listed their shares on a stock exchange may consider issuing the right shares as an additional capital-raising method to expandtheir operations. Investors need to have a solid understanding of both the current state of the firm and the nature of the rights issue before they can proceed with the redemption of their rights. In September of 2021, one of the Indonesian banking issuers, PT Bank Rakyat Indonesia (Persero) Tbk, carried out a rights issue toraise capital to lay the groundwork for forming an Ultra Micro SOE Holding business in Indonesia. As a result, this research aims to investigate the qualities of companies via the use of fundamental analysis, namely by examining profitability ratios, solvency ratios, and other supporting ratios. The purpose of this research is to establish whether or not the outcomes of this business activity have a favorable impact on the firm. Calculations and analyses are carried out using secondary data in the form of the financial statements of PT Bank Rakyat Indonesia (Persero) Tbk for 2018-2022. This data is used as a reference in the research approach. According to the findings of this study, the financial performance of PT Bank Rakyat Indonesia Tbk, based on fundamental analysis, is in excellent shape and has witnessed growth following the Covid-19 epidemic. These findings are shown by the fact that the company has a positive outlook. Because the price is lower than the market price and the Price-to-Earnings Ratio is decreasing, BBRI's simulation of a rights issue calculation results reveal an appealing valuation. This is the case because the price is lower than the market price.

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