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INDONESIA
Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Published by Politeknik Negeri Sriwijaya
ISSN : 27236056     EISSN : 27236048     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Aplikasi Manajemen dan Bisnis (JAMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Focus and Scope: Business, Human Resource Management, Marketing, Financial Management, Strategy Management, Organizational Behaviour. Jurnal Aplikasi Manajemen dan Bisnis (JAMB) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in April and October
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
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Personal Selling dan Sales Promotion dalam Keputusan Pembelian Sepeda Motor di Kota Sekayu Rumbiati Rumbiati
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Pemasaran modern membutuhkan lebih dari sekadar memproduksi produk dan menetapkan harga. Akan tetapi, membuatnya dapat di akses oleh pasar sasaran dan mampu berkomunikasi dengan konsumen. Tujuan dari tulisan ini adalah untuk melihat bagaimana pengaruh personal selling dan sales promotion terhadap keputusan pembelian sepeda motor di Kota Sekayu. Penelitian ini merupakan penelitian deskriptif dan parametrik. Data yang digunakan merupakan data primer, pengolahan data menggunakan uji ANOVA (analisis varian). Teknik sampling yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 126. Hasil penelitian menunjukkan bahwa personal selling dan sales promotion berpengaruh terhadap keputusan pembelian sepeda motor di Kota Sekayu. Pemberian uang tunai dan rendahnya uang muka memberikan dampak yang besar dalam proses pembelian.
ANALYSIS OF COMPETITIVE STRATEGIES CIGARETTE INDUSTRY IN INDONESIA, STUDY OF GO-PUBLIC COMPANY IN THE GOVERNMENT TRANSITION PERIOD Muhammad Sulton Aminudin
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 1 (2020): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.3952860

Abstract

The cigarette industry in Indonesia is currently experiencing a pretty heavy pressure, which comes from changes in government policies such as restrictions on importing raw materials, promotional activities, excise tax rates and increasing taxes. The question arises as to the condition of competition in the cigarette industry, during the transition of the SBY presidential administration to president Jokowidodo (2012-2016). Five force porter (1989) is a generic tool to analyze competitive strategies. Then developed by Dobbs (2014) into a more structured, in-depth and strategic insight. This study describes how the performance of core players in the cigarette industry is assessed in terms of profitability ratios during the government transition 2 years before Mr President Susilo Bambang Yudhoyono was replaced by Mr President Jokowi. Then analyze the intensity of competition within the industry by using Dobbs Five Force framework (2014) to assess each side of the industry challenges.
Analisis Pengaruh Bid Ask Spread, Market Value dan Earning Per Share Terhadap Holding Period Saham Perusahaan LQ45 di Bursa Efek Indonesia Ima Andriyani; Djatmiko Noviantoro; Dhesy Kurniawati
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine and prove the effect of bid-ask spread, market value, and earnings per share on the holding period of LQ45 company shares on the Indonesia Stock Exchange. The population in this study were companies listed on the LQ45 Index from 2017 to 2019. A sample of 30 companies with a total of 90 data was determined by purposive sampling technique. The analysis technique used in this research is multiple linear regression. The data used in this study are closing price, number of outstanding shares, stock trading volume, and bid and ask prices. The results of the Adjusted R2 study indicate that holding period variations can be explained by three variables, namely bid-ask spread, market value and earnings per share. The results of the t test show that the bid-ask spread variable has a positive and significant effect on the holding period, market value has a negative and insignificant effect and earnings per share has a negative and significant effect on the holding period. The three results have been tested with a significance of = 5% and the most influential on the holding period is earnings per share. From the results of the F test, there is evidence that the bid-ask spread, market value and earnings per share simultaneously have an effect on the holding period of the stock.
Pengaruh Motivasi Ekstrinsik dan Lingkungan Kerja Fisik Terhadap Kinerja Karyawan Pada PT. Penascop Maritim Indonesia Cabang Lampung Zuriana; AK Yohanson
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The purpose of this study was to see the effect of advertising and perceived value on student decision in online shopping. This study uses multiple regression analysis techniques. The data used in this study iThe objective of this study was examining the effect of the extrinsic motivation on the employee performance; examining the effect of the physical work environment on the employee performance; and, examining the effect of the extrinsic motivation and the physical work environment on the employee performance at Penascop Maritim Indonesia Inc., Lampung. The type of this study was the quantitative study through the associative method. The study was conducted in approximately four months. The number of sample used in this study was 33 employees who worked as office employees. The sampling technique used in this study was the purposive sampling. The data analysis technique used in this study was the multiple linear regression analysis. The hypothesis tests used in this study was the t test and f test. The result of this study showed that the extrinsic motivation had an effect on the employee performance; the physical work environment had an effect on the employee performance; and, the extrinsic motivation and the physical work environment had an effect on the employee performance.
Pengaruh Lingkungan Fisik Terhadap Keputusan Berkunjung Wisatawan Ke Desa Wisata Pulau Semambu Kabupaten Ogan Ilir Rahmahtika Fadillah; Heri Setiawan; Rini Rini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the effect of the Physical Environment on Visiting Decisions. This study uses descriptive quantitative research methods with data collection techniques in the form of survey techniques to visitors who have come or visited Semambu Island Tourism Village through interviews, questionnaires, and documentation, this study uses incidental sampling technique with a sample of 70 respondents. The research data uses Simple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the physical environment and tourist attractions have a positive relationship and have a significant effect on visiting decisions.
Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Loyalitas Nasabah Bank Mandiri Cabang Arief Palembang Muhammad Gilang Saputra; Hanifati Intan; Neneng Miskiyah
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research was conducted at Bank Mandiri Branch Arief Palembang to determine whether service quality and company image affect customer loyalty. This research method uses a descriptive method with a quantitative approach. In the data collection technique using random sampling and sampling using the slovin formula with a total of 100 respondents who are customers of Bank Mandiri Arief Palembang Branch. The analysis technique in this study was carried out by t-test and f-test and assisted with SPSS data calculator. The results of this study indicate that service quality partially affects customer loyalty, service quality partially affects customer loyalty. Service quality and corporate image simultaneously affect customer loyalty F-count value of 3018.689 > 3.09 f-Table, with a significance value of 0.000 <0.05
Strategi Relationship Marketing dalam Meningkatkan Loyalitas Nasabah Pada Bank BRI Unit Muara Rupit Yuyun Nomary; Hendra Sastrawinata; Keti Purnamasari
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

One way to increase customer satisfaction and loyalty is to build a relationship between the bank and the customer which is called relationship marketing. This study aims to determine the direct and indirect effect of Relationship marketing variables and customer satisfaction on customer loyalty. Bank BRI Unit Muara Rupit is a bank that has been established in the Muara Rupit area on February 7, 1970 until now. This study used a sample of 95 respondents. The results showed that Relationship marketing and customer satisfaction had a positive and significant effect on customer loyalty. Relationship marketing variable has a dominant influence on customer loyalty at Bank BRI Muara Rupit Unit.
Prediksi Kebangkrutan Dengan Menggunakan Metode Altman Z-Score (Studi Kasus PT Toba Pulp Lestari, Tbk.) Neneng Miskiyah; Elisa Elisa; Marieska Lupikawaty; Dian Dwi Permatasari; Velliane Noorfa Azhani; Atika Supri Hartini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Prediksi kebangkrutan sebagai early warning terhadap kondisi perusahaan, sangat membantu perusahaan yang mengalami kondisi financial distress agar bisa memperbaiki kinerjanya sebelum kebangkrutan terjadi.  Tujuan dari penelitian ini untuk memprediksi kebangkrutan PT Toba Pulp Lestari, Tbk., dengan menggunakan metode Altman Z-Score. Data penelitian berupa data sekunder yang diperoleh dari Bursa Efek Indonesia dalam bentuk laporan keuangan PT Toba Pulp Lestari, Tbk., tahun 2010 sampai 2019. Hasil penelitian mengungkapkan bahwa kondisi keuangan perusahaan termasuk ke dalam kategori bangkrut karena nilai kriteria perhitungan dari tahun 2010 sampai 2019 berada pada nilai Z < 1,81. Meskipun diprediksi dalam bangkrut, perusahaan tetap beroperasi karena mendapatkan pinjaman dari induk usaha Pinnacel Company Limited sebesar 90,45% atas saham INRU.
Pengaruh Financial Indicators dan Efektivitas Komite Audit Terhadap Kondisi Financial Distress (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2020 – 2020) Rieka Ramadaniyah; Anggie Triana
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

Penelitian ini bertujuan untuk membuktikan secara empiris pengaruh financial indicators (meliputi current ratio, debt to equity ratio, return on assets dan total assets turnover) dan efektifitas komite audit (meliputi ukuran komite audit, independensi komite audit, frekuensi pertemuan komite audit dan kompetensi komite audit) terhadap financial distress pada Perusahaan Manufaktur yang terdaftar di Bursa Efek Indonesia Periode 2020-2020. Populasi penelitian ini adalah Perusahaan Manufaktur yang terdaftar di Bursa Efek Indonesia Tahun 2020-2020. Data dalam penelitian ini adalah data kuantitatif dengan jenis data sekunder. Teknik pengambilan sampel adalah purposive sampling. Metode analisis data yang digunakan yaitu analisis regresi logistik. Hasil penelitian menunjukkan bahwa current ratio, debt to equity ratio, ukuran komite audit, independensi komite audit, frekuensi pertemuan komite audit dan kompetensi komite audit tidak berpengaruh terhadap financial distress. Sementara return on assets dan total assets turnover berpengaruh terhadap financial distress.
Faktor Pribadi dan Faktor Psikologis yang Memengaruhi Perilaku Konsumen dalam Pembelian Songket di Toko Mawar Songket Tiara Veranica; M. Syahirman Yusi; A. Jalaluddin Sayuti
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The purpose of this study was to analyze the most dominant personal and psychological factors in influencing consumer behavior in purchasing songket at Mawar Songket store and how much these factors affected consumer behavior in purchasing songket at Mawar Songket store. Problem solving was done by quantitative-descriptive research method with a technique in the form of a survey of consumers of the Mawar Songket store through a questionnaire. The data in this study used analysis of instrument test, multiple linear regression tests with partial and simultaneous tests which were processed with IBM SPSS version 25. From the results of the study, it was concluded that personal factors did not significantly influence consumer behavior. While psychological factors had a significant effect on consumer behavior at Mawar Songket store. Psychological factors gave the most dominant influence on consumer behavior at Mawar Songket store. Enhancement in songket types and prices need to be strengthened in order to encourage consumers' personal factors in purchasing songket at Mawar Songket store based on consumer behavior.

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