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Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Published by Politeknik Negeri Sriwijaya
ISSN : 27236056     EISSN : 27236048     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Aplikasi Manajemen dan Bisnis (JAMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Focus and Scope: Business, Human Resource Management, Marketing, Financial Management, Strategy Management, Organizational Behaviour. Jurnal Aplikasi Manajemen dan Bisnis (JAMB) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in April and October
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 32 Documents
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Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar Triansa Kurniawan; Esya Alhadi; Rini Rini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the influence of the Experiential Marketing on Revisit Intention. This study uses descriptive quantitative research methods with data collection techniques through interviews, questionnaires, and documentation, this study uses purposive sampling technique with a sample of 100 respondents. The research data uses Multiple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the Experiential Marketing have a positive relationship and have a significant effect on Revisit Intention.
Pengaruh Variabel Tangible Terhadap Kepuasan Pengguna Kapal Putri Kembang Dadar Novy Yanti; Yusleli Herawati; Sari Lestari Zainal Ridho
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the effect of tangible variable on the service quality of Putri Kembang Dadar on customer satisfaction. The quality of service studied consists of tangible variable and several other variables. Data were collected using a questionnaire with a population of 60 respondents who used the ship's services. This research uses multiple linear regression analysis technique. The results of this study indicate that there is a partially significant effect on tangible variable with a significance result of 0.001 < 0.05.
Comparison of Social Media as a Platform for Financial Literacy Source Wahyu Fahrul Ridho
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 1 (2022): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7260311

Abstract

Financial literacy has been an essential aspect of financial inclusion. One of the recently explored drivers of financial literacy is social media. Social media has occupied most of the user's attention and thus become one of the primary sources of knowledge in modern society. This study purpose was to examine the context of social media in applying financial literacy planning and program. This study is descriptive by using a structured literature review approach to address social media in the context of financial literacy and distinguish h category of social media and its attribute regarding the application of financial literacy. This study found that social media has been categorized to put perspective on its usefulness as a financial literacy program platform. Every social media category has different uses; some are better suited for a specific financial literacy program. This study’s limitation was that it does not measure the effectiveness of the financial literacy program based on its social media platform. However, this study contributes to researchers and practitioners to better understand the dynamic of the financial literacy program through social media platforms.
Effect of Work Environment and Work Stress on Employee Performance Mailani Rabiulkhri; Tati Herlina; Nourma Wulandari; Riki Adriant; Muhammad Rizki Romadhon
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 1 (2022): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7260678

Abstract

The data analysis technique used is Multiple Linear Regression. Based on the results of the partial analysis there is a significant effect of the work environment on employee performance at PT. Baturaja Cellular Multi Media with a t value of 3,413. Work stress variable has a significant effect on employee performance at PT. Baturaja Cellular Multi Media with a t value of 5,108. Simultaneously, it was found that there was an effect of work environment and work stress on employee performance at PT. Baturaja Cellular Multi Media with a calculated F value of 58,675. The coefficient of determination (R2) obtained is 0.741. This shows that the contribution of the influence of the work environment and work stress on employee performance is 74.1% while the remaining 25.9% is influenced by other variables not mentioned in this study such as intellectual ability, work discipline, job satisfaction, and employee motivation.
The Effect of Corporate Image, Promotion, and Product Quality on Interest of TabunganKu Customers at PT Bank Mandiri Tbk Afifah Al Mubarokah; Badri Markoni
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 1 (2022): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7275418

Abstract

Banking in Indonesia is growing very rapidly, giving rise to intense competition between banks. One of the banks that survives in the midst of intense competition is PT Bank Mandiri. This study aims to determine and analyze the maker's image variable that influences the interest of TabunganKu customers. The object of this research is PT Bank Mandiri Tbk, Palembang A Rivai Area, which is a state-owned bank. This research uses quantitative methods, with purposive sampling technique. Primary data is obtained from data collection through questionnaires that have been filled out by the resource persons, and secondary data is obtained through journals, as well as the company's official website. The questionnaire wascalculated using the SPSS Ver application. 23 (Statistical Product and Service Solutions). The results in this study simultaneously maker image, promotion, and product quality have a positive effect on customer interest seen from the f value obtained, namely 13.450 with a significant value of 0.000. While partially only the image of the maker has a positive and significant effect on customer interest, for the promotion and product quality variables have no significant positive effect on customer interest. So that Bank Mandiri must strengthen and maintain the image of the company, as well as the image of its products, because that is the main attraction of Bank Mandiri, then improve promotion and product quality according to customer needs and the progress of the times.
Working Capital Management on Profitability with Company Size as Moderating Variable Dinarossi Utami; Frecilia Nanda Melvani
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 1 (2022): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7275596

Abstract

The primary consumer goods sector is an industry that is not affected by economic growth but instead supports the Indonesian economy. This study examines the effect of working capital management on profitability with firm size as a moderating variable in companies in the primary consumer goods sector listed on the Indonesia Stock Exchange. The research sample was fifty-seven companies with a research period from 2010 to 2020. The data analysis techniques used were panel data regression analysis and Moderated Regression Analysis (MRA). The study's dependent variable is the company's profitability; the independent variable is working capital management, including cash turnover, inventory turnover and cash cycle, and several control variables such as debt, capital, income, quick ratio and current ratio. The results showed that with firm size as a moderating variable, there was an overall increase in the correlation to the profitability variable. The interaction of working capital management variables with company size strengthens the effect of working capital management variables on company profitability in the primary consumer goods sector.
Social Media Effectiveness as a Promotional Medium to Increase Sales Volume Titi Andriyani; M Syahirman Yusi; Yusnizal Firdaus
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 1 (2022): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7344577

Abstract

This study aims to determine the effectiveness of social media as a promotional medium in increasing sales volume using the AISAS Model at the Return Space and Coffee Cafe in Palembang. Research time was 6 month. The research method was descriptive quantitative and qualitative research with a questionnaire method. Results: The AISAS variables with the indicator of "sharing information" had the lowest IS score of 76.2%, with a "strong" score interpretation, while the "interest" indicator received the highest score of 87.2%, with a "very strong" score interpretation. The sales volume variable with the "Promotion" indicator obtained the lowest IS score of 82.4%, with a "very strong" score interpretation, and the "product" indicator received the highest IS score of 86.8%, with a "very strong" score interpretation. Conclusions: The effectiveness of social media used by the Return Space and Coffee Café in Palembang has not appropriately been executed since the lack of posts or content uploaded on the Instagram and TikTok platforms, which has led to customers giving poor ratings to the use of promotional mediums using digital media. As for the sales volume with the "promotion" indicator, it receives the lowest score since it relates to the Return Cafe's very seldom use of digital media, making customers less aware of their promotions to attract customers to this Café.
Break Event Point Calculation Analysis and Margin of Safety as a Planning of Income Instrument: Analisis Pehitungan Break Even Point dan Margin of Safety Sebagai Alat Perencanaan Laba Muhammad Fadhil Amiros; Yusleli Herawati; Ummasyroh
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 1 (2022): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7344657

Abstract

The development of coffee entrepreneurs in Indonesia is growing rapidly with the support of Indonesia as the fourth largest coffee producer in the world. The company's goal is to make a profit. This study aims to determine and explore the relationship between costs, profits and sales volume. This study uses the calculation of break even point and margin of safety as the basis for profit planning. The research method used is descriptive quantitative. Research data obtained through interviews and financial statements of the Colony Coffee Roastery. Furthermore, classifying costs into fixed costs and variable costs to calculate Break even point and Margin of safety and make profit planning. Based on the calculation of the Arabica coffee BEP of 40.2 kg and Rp. 15,109,992. Robusta coffee as much as 173.8 kg and Rp. 20,683,713 and house blend coffee as much as 140 kg and Rp. 22,264.15. The results of the calculation of the Margin of safety per month show that the three types of products experienced negative results. Koloni Coffee Roastery is advised to move quickly in increasing its sales, Colonies can make marketing strategies such as making promos, selling in smaller packages such as 200 grams and 500 grams and can also use Instagram ads or sell on e-commerce in order to attract customers on the three types of coffee products in order to increase profits in accordance with the results of the calculation of profit planning obtained. The three aspects of management are good and can be maintained.
PENGARUH MANAJERIAL OVER CONFIDENCE, MANAGERIAL OWNERSHIP, INDEPENDEN DEWAN KOMISARIS DAN KOMITE AUDIT TERHADAP EFISIENSI INVESTASI DI PERUSAHAAN MANUFAKTUR INDONESIA Pebrina Swissia; Dedi Putra; Anik Irawati
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 2 (2023): Jurnal Aplikasi Manajemen dan Bisnis April 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7796981

Abstract

Penelitian ini bertujuan untuk membuktikan secara empiris pengaruh managerial overconfidence, kepemilikan manajerial, dewan komisaris independen dan komite audit pada perusahaan yang terdaftar di Bursa Efek Indonesia (BEI) dengan periode pengamatan tahun 2018-2020. Dalam penelitian ini terdapat dua variabel yaitu varibel independen yang meliputi dan managerial overconfidence, kepemilikan manajerial, dewan komisaris independen dan komite audit dan variabel dependen meliputi efisiensi investasi. Sampel dalam penelitian ini berjumlah 234 perusahaan dengan metode purposive sampling. Metode analisis yang digunakan dalam penelitian ini adalah regresi liniear berganda dengan program SPSS Versi 22. Hasil penelitian menunjukan bahwa Variabel dewan komisaris independen dan komite audit berpengaruh terhadap efisiensi investasi. Sedangkan variabel managerial overconfidence dan kepemilikan manajerial tidak berpengaruh terhadap efisiensi investasi. Kata Kunci: Managerial Overconfidence, Kepemilikan Manajerial, Dewan Komisaris Independen, Komite Audit dan Efisiensi Investasi
Investigating the Disposition Effect among Young Investors: An Integrative Literature Review on Cognitive Biases Wahyu Fahrul Ridho; Yanda Bara Kusuma
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 2 (2023): Jurnal Aplikasi Manajemen dan Bisnis April 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8045534

Abstract

This literature review elucidates the disposition effect, a pervasive behavioral bias causing investors to prematurely sell appreciating assets while retaining depreciating ones, within the context of young investors. In the evolving financial landscape, characterized by an increasing influx of young, often less experienced market participants, understanding the cognitive biases influencing their investment decisions is imperative. This study examines influencing factors and growing body of research regarding cognitive bias in investing among young investors especially disposition effect. It has been found from various literature that disposition effect is prevalent among young and novice investors compared to their counterpart. Despite numerous studies on this topic, research gaps remain regarding the disposition effect among young investors in emerging markets and across different asset classes. Future research should aim to bridge these gaps to foster a generation of competent and informed young investors. This review highlights the need for effective financial education programs tailored to the unique traits and behaviors of young investors, aiding in better investment decision-making and contributing to the health and stability of financial markets.

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