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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 83 Documents
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TINGKAT KEPUASAN IBU-IBU RUMAH TANGGA HARAPAN INDAH 2, CLUSTER TAMAN SARI, BEKASI BARAT TERHADAP TAYANGAN THE NEW EAT BULAGA INDONESIA Nurkhalilla Fajrini
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The New Eat Bulaga Indonesia is a variety show that aired on ANTV which now comes with a much different concept than before that aired on the previous television station, SCTV. The purpose of this research is to determine the magnitude of motives, satisfaction, and the magnitude of differences between motive and satisfaction after watching The New Eat Bulaga Indonesia. The theory was used in this research are Behaviorism, Uses and Gratification theory, and expectancy value theory. The research method used is quantitative with comparative explanative survey. The result of this research is got entertainment motif 3,29 and entertainment satisfaction 3,18, meaning motive (GS) is bigger than satisfaction (GO). That means, the media did not satisfy the audience. The conclusion of this research is The New Eat Bulaga Indonesia did not satisfy the housewives of Harapan Indah 2, Cluster Taman Sari, West Bekasi, especially in RT 005 / RW 009. Key words: Watching Motives, Satisfaction of Housewives, The New Eat Bulaga Indonesia.
PENGALAMAN KONSUMEN TERHADAP LAYANAN GOJEK DI KOTA JAKARTA: STUDI KUALITATIF DESKRIPTIF Gunawan Wiradharma
Jurnal Komunikasi dan Bisnis Vol. 6 No. 1 (2018): Jurnal Komunikasi dan Bisnis - Mei 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Gojek is the first application for ordering taxibike in Indonesia. The existence of Gojek supports people’s lifestyle that always want to make all things easy and practical. The purpose of this research is to understand customer’s expirience with Gojek’s service in Jakarta. Research methods are used qualitative methods. Data is collected by observation and depth interview with 5 Gojek users. From each interviewed respondents were satisfied with the use of applications Gojek, so until now they still rely on Gojek as one of the alternative means of transportation of their flagship motorcycle taxi online. Key words : Customer’s expirience, Gojek application, Gojek users.
KONSTRUKSI GAYA HIDUP MELALUI MUSIK SEBAGAI PRODUK BUDAYA POPULER Glorya Agustiningsih
JURNAL KOMUNIKASI DAN BISNIS Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Business industry plays crucial role in establishing consumer preference to product consumption, either goods or services, by starting to plan and produce the design, form, model, style and marketing tactics to influence specific market segment for purchasing, consuming and behave that suits to product positioning. Likewise in music recording industry which in its early establishment had contributed in forming music genres also determines music trends that become indulgence of their fans in a period of time. Big music recording company particularly determines which music genre to be popularized, who is the artists, recording process, distribution and marketing communication strategies. An appropriate planning leads the recording company to be able to raise the selling and all at once also forming music as a popular culture product that communicates through communication mediums, and it is gradually being consumed and admired and able to construct their listeners behaviors. This behavior which is later being adopted as a lifestyle. Refer to this concept, the objective of this research is to describe how the music as a popular culture product constructs its audience lifestyle. Qualitative method using in-depth interview technique is the main method approached to collect data research. Results of this research is expected to benefit the future knowledge development of communication science, particularly to the practice of music recording industry.Keywords: Music, Lifestyle, Cultural Product, Popular Culture.
DETERMINAN KEUNGGULAN BERSAING DAN PENGARUHNYA TERHADAP EKUITAS MEREK: KASUS PADA INDUSTRI KOSMETIK DI JAKARTA Elfrida Viesta Napitupulu
JURNAL KOMUNIKASI DAN BISNIS Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The purpose of this study is to explore how the determinants of competitive advantage and its impact to brand equity for cosmetics industry in Jakarta. The result of the research conducted with 400 respondents and 16 research variables which concluded that the determinants of competitive advantage are very significant on cosmetic industries and impact as well to brand equity indicators from cosmetic customers’ perspective. Also the study concludes that there is an influence of brand equity on the competitive advantage for cosmetics industries in Jakarta. Keywords: competitive advantage, brand equity, consumer, cosmetics.
STUDI EKSPLORATIF PERILAKU PEMBELIAN PRODUK – PRODUK DI TIGA SITUS BELANJA ONLINE Imam Nuraryo
JURNAL KOMUNIKASI DAN BISNIS Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The rapid development of Information and Communication Technology has experienced the birth of various kinds in everyday life such as e-commerce activities that currently has spread to various elements of society. Online shopping activities have grown significantly with the interest and interest of people to make purchases online. Consumers today are accustomed to purchases through online shopping sites that arise due to various factors, including product factors, pricing, promotions, easy ways of transacting and communicating via live chat on websites that feature chat, satisfaction, and consumer confidence from sellers on line. This study aims to determine what factors that make consumers. The research approach used is qualitative research method. This study interviewed seven informants who explained about the shopping experience at Lazada, Tokopedia or Shopee and the trust and satisfaction of one of the shopping sites in general. The results of the analysis of this study indicate customer satisfaction with consumer trust and loyalty so that repeat orders from buyers,Keywords: E-Commerce, Customer Satisfaction and Trust, Online Shopping Experience
PENGARUH PENGGUNAAN WEBSITE “ZALORA.CO.ID” TERHADAP MINAT BELANJA ONLINE DI KALANGAN KARYAWAN MNC MEDIA Margaretha Megawindriati Mahawan; Siti Meisyaroh
JURNAL KOMUNIKASI DAN BISNIS Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

In Indonesia, the increasing number of internet users, encourage the businesses compete to take advantage of a website. In this study, a website which is used as a marketing medium is the website “zalora.co.id”. However, making a website as a marketing medium is not enough. Party founder of the website “zalora.co.id” must be able to manage their website, to create the impression of quality and credibility. Thus, could affect the interest of website’s users to buy fashion products. The purpose of this study is to determine user assessment to the quality of information in the website “zalora.co.id”, capable of affecting the interest of online shopping among MNC Media employees from redaction division of Sindo Newspaper.This research is related to the application of broadcasting study. So the researches make communication technology, cyber media, websites, interactive communications, uses and gratification theory, and interest, as a part of the theoretical foundation.In this study, researchers used quantitative research methods and descriptive. After distribute the questionnaire and get the results of the questionnaire, the researchers test the validity and reliability data. Through the results of the data analysis, the researchers got the conclusions that the respondents’ assessment of the quality of the website which is represented by the indicator of the variable X, namely the use of website “zalora.co.id”, affecting online shopping interest among MNC Media employees of redactional division from Sindo Newspaper. Keywords: Online Shopping, Communication Technology, Interactive Communications
KOMUNIKASI BISNIS YANG ETIS: Sebuah Tinjauan Kritis Ngorang Philipus
JURNAL KOMUNIKASI DAN BISNIS Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Every business action needs business comunication for getting profits. For getting profit, variously business communication strategics and technics are used to get it. Practically business comunication tends to manipulate even to lie the business stakeholder. Ethically this way is morally evil. Business communication ethics discourse needs to minimize these tendencies. In this term, business communication ethics should be understood as moral rules. These moral rules manage the business actor’s behavior in business activities. It has been formed ini deontology, utilitarian, justice, rights and virtuosity ethics. Business communication ethics critically review the business communication practice. In the moral philosophy perspective, profit oriented business communication produce domination stucture in the form of monologal business communication. Business communication ethics will produce the ethical business communication by deconstructing domination structure of monologal business communication. It will formed by esthablising the new rules and strengthening the civil society. It means that business communication ethics clarifies that ethical business communication deals not only with moral rules but also with social structure that support and hamper the ethical communication business practices. It is in dialogal business communication actions or practices.Keywords: business communication, ethics, domination structure, dialogal communication
KOMUNIKASI MOSABOA LAKIOLA DALAM PENYELESAIAN KONFLIK DAN PEMBERDAYAAN MASYARAKAT DI DESA DENTANA, KECAMATAN RIUNG KABUPATEN NGADA, FLORES Yosef Dema
JURNAL KOMUNIKASI DAN BISNIS Vol. 6 No. 2 (2018): Jurnal Komunikasi dan Bisnis - November 2018
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

The vertical conflict experienced by the people of Denatana Village has caused the community to be insecure and the government has difficulty in performing the functions of public service, empowerment and development. The role of Mosaboa Lakiola as local community leaders are needed to resolve vertical conflicts and empower communities. This research is intended to examine the communication of Mosaboa Lakiola to resolve vertical conflicts and empower the community. By using a qualitative approach through interviews with five informants, the results obtained show that the effectiveness of the communication actions of Mosaboa Lakiola in resolving vertical conflicts is determined by the principle-centered approach. Meanwhile, the success of Mosaboa Lakiola's communication actions to empower the community is more determined by real action communication than verbal communication.Keyword: Conflict, Communication, Masaboa Lakiola
THE CONTENT ANALYSIS OF COMMITTED TO JUVENILE VIOLENCE IN INDONESIAN MOVIES IN 70s-80s-2000s Deifty Dianita Katiandagho; Imam Nuraryo
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Penelitian ini dimaksudkan untuk mengetahui perbandingan serta perbedaan unsur kekerasan verbal/nonfisik dan kekerasan nonverbal/fisik diantara Periode Tahun 1970an, 1980an dan 2000an yang diwakili oleh tiga film yang dipilih oleh peneliti yaitu Ratapan Anak Tiri (1973), Anak-anak Tak Beribu (1980) dan Joshua Oh Joshua (2001). Film merupakan sarana hiburan yang digemari sejak Tahun 1970an, perkembangan film di Indonesia sudah mulai bertumbuh dan mulai muncul artis-artis ibukota. Film yang seharusnya menampilkan hiburan dan kelucuan ternyata mulai tercemar dengan unsur-unsur kekerasan sejak Tahun 1970an. Konsep dalam penelitian ini adalah untuk mengetahui perbandingan serta perbedaan unsur kekerasan baik verbal/nonfisik dan nonverbal/fisik yang terjadi dari tiga film yang mewakili masing-masing periode. Teori yang digunakan dalam penelitian ini adalah Model Agresi Umum.Kata Kunci : Analisis Isi, Film Indonesia, Agresi
INTERAKSI SIMBOLIK PADA KOMUNITAS PEMBELA BINATANG INDONESIA Wiratri Anindhita; Valencia Chretella
JURNAL KOMUNIKASI DAN BISNIS Vol. 7 No. 1 (2019): Jurnal Komunikasi dan Bisnis - Mei 2019
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

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Abstract

Animal Defenders Indonesia Community is a pro-animal community that was formed in 2011 and has previously conducted similar activities but sporadically and uncoordinated or in groups. Animal Defenders Indonesia managed by Doni Herdaru Tona is oriented to several things such as rescue, rehab, rehome, and educational program. Researchers wanted to illustrate how symbolic interactions took place between the founder and the animals and between the volunteers and the animals in that place. The theory used is the theory of symbolic interaction with the support of community concepts and life experiences. Currently, research on a community has been very frequent, but researchers are taking a wildlife protection community that is still rarely found to research. The results obtained by the researchers are that the researchers describe how the reality of symbolic interaction that occurs between humans and animals is clearly evident in this study that the dogs in this film are treated like a family itself not as a pet only.Keywords: Community, Animal, Symbolic Interaction, Founder, Volunteer.

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