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Bima Journal : Business, Management and Accounting Journal
Published by Perkumpulan Dosen Muda Bengkulu
ISSN : 27212971     EISSN : 2721267X     DOI : 10.37638/bima.1.1.1-9
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
BIMA Journal is a scientific communication media which is issued by PDM Bengkulu. It is the contribution to the development of social science, business, accounting, and economy which is divided into the English Language which contains research results, literature review, field cases, or concepts. BIMA Journal in a year published twice a year. Special editions in English can be issued required. The BIMA Journal fits well for researchers and academics who are inheriting the results of research, scientific thought, and other original scientific ideas. BIMA Journal publishes research papers, technical papers, conceptual papers, and case study reports. BIMA Journal is dedicated to researchers and academics intent on publishing research, scientific thinking, and other original scientific ideas. The article published in the BIMA Journal is the authors original work with a broad spectrum of topics covering Resources economics, Economic Business, Economic Management, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 58 Documents
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Analysis Strategy Marketing In Increasing Sales During The Covid-19 Pandeml In Burger King Bandar Lampung Antonius Sidauruk; Habiburahman Habiburahman
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 1 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.1.%p

Abstract

Burger King is a fast food product that generally comes from outside the country, so the taste is different from the taste of local food. Therefore, the Burger King industry is familiarizing flavors with Indonesia, such as making beef burgers with rendang flavor and serving the menu with rice. Raja Bandar Lampung. This research uses a qualitative study procedure. The information analysis uses SWOT analysis. Based on the results of studies and reviews, it can be concluded that the results of the study put the marketing strategy in quadrant I which is called the development and development strategy. The average cell for the IFE matrix and the average cell for the EFE matrix. This position allows the owner to carry out intensive strategies and integrative strategies. Intensive strategies include: market penetration by expanding the market share by marketing/promoting Burger King products, market development by expanding the market share geographically to new areas and product development by customizing Burger King products, this is usually attempted when the product is in position. he is sick and tired. In quadrant I, there are integrative strategies, namely forward integration, backward integration and horizontal integration.
Effects Of Use Of Mobile Banking And Administrative Costs On Customer Satisfaction at Bank Syariah Indonesia Rantauprapat Branch Offices Nurintan Asyiah Siregar; Hayanuddin Safri; Andre Syafrizal; Nur’ainun Gulo
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.137-144

Abstract

This study aims to determine the effect of using Mobile Banking and administrative cost on customer satisfaction at Bank Syariah Indonesia Rantauprapat Branch Offices, both partially and simultaneously, Determining the sample technique using Arikunto’s opinion with a total of 40 people and the method of analysis used is descriptive analysis method, multiple linear regression analysis, and hypothesis testing. The results of partial hypothesis testing (t-test) show that Mobile Banking (X1) and administrative costs have a positive and significant effect on Customer satisfaction at Bank Syariah Indonesia Branch offices, with a t count Mobile Banking variable value of3.018 while t table is 1.689 (t count) bigger than t table). Meanwhile, for the variable administration costs, the t-count is 2.608, while the t-table is 1.689 (t-count is greater than t-table). The results of simultaneous hypothesis testing (F test) show that Mobile Banking (X1) and administrative costs (X2) have a positive and significant effect on customer satisfaction at Bank Syariah Indonesia Rantauprapat Branch Offices, with an f count of 10.371 while a f table of 2.64 (f count over larger than f table). The test results for the coefficient of determination (R2) show that the Adjusted R square value is 0,419 or 41.9% indicating that Mobile Banking and Administrative Fees simultaneously contribute to customer satisfaction of 41.9%
The Effect of Discipline and Motivation on Employee Productivity at PT. Kereta Api Indonesia (Persero) Sintelis Divre III Palembang Triana Agustini; Subiyanto Subiyanto; Widarti Widarti; Desfitrina Desfitrina; Muhammad Ridwan
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.145-152

Abstract

This study aims to determine the effect of discipline and motivation on employee productivity at PT. Kereta Api Indonesia (Persero) Sintelis Divre III Palembang. The method used is descriptive quantitative. Questionnaire is a data collection technique carried out by researchers to respondents who aim to obtain data or information related to the research topic. This study used a closed questionnaire form to make it easier for respondents to answer questions with the available choices. 4. Based on the test results of the coefficient of determination (Adjusted R Square) it is obtained at 0.619. This shows that work motivation and work discipline variables affect work productivity variables by 61.9%. While the remaining 38.1% is explained by other variables not examined in this study.
How Can We Mitigate Coastal Hazards? Tarakan Island Case Study Sulistya Rini Pratiwi; Evi Gravitiani; Yohanna Thresia Nainggolan; Meylin Rahmawati
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.153-158

Abstract

Intensity of coastal hazards driven by changes in climate and land use have been increasing in many parts of Indonesia, including Tarakan City, where 36% of the population lives near the coast. The purpose of this study is to determine the value of the WTP and identify the factors that affect the WTP of coastal communities in an effort to overcome the impact of beach abrasion in Tarakan City. The analytical methods used in calculating people's willingness to pay in an effort to overcome the impact of beach abrasion are the Willingness to Pay (WTP) method and multiple linear regression. The results of this study are known to mean that the public's willingness to pay is IDR 61,075. Based on the results of multiple regression analysis, the income variable has a significant effect on the WTP of coastal communities, namely income, age, and education variables, while the number of family members has no significant effect. Also, the coefficient of determination (R2) is 0.2718, or 27.18%, where this value indicates that the variables of income, age, education, and number of family members are able to explain the WTP of coastal communities of 27.18%. While the remaining 72.82% is explained by other variables not included in the regression model. Our findings highlight the value of the community’s willingness to repair coastal hazards through the several scenarios offered. The results indicate an overview of local participation in preserving coastal areas.
Influence of Location, School Quality, and Promotion on Students' Decisions in Continuing Levels at SMK Mataram Semarang Riyono Riyono; Hesti Ristanto; Bambang Widjanarko Susilo
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.159-164

Abstract

This study aims to determine the effect of location, school quality, and promotion on student decisions. The population in this study were all 10th grade students of SMK Mataram Semarang from 4 majors, namely culinary, fashion, hospitality, and automotive. Of the 220 students, the researchers required 146 students as a sample using the solvency formula.The results of this study can be concluded that: Location has no significant positive effect on student decisions, school quality has a significant positive effect on student decisions, and Promotion has a significant positive effect on student decisions.
Effect Of Changes In Tax Rates, Tax Awareness, And Tax Knowledge On MSME Taxpayer Compliance at the Blora Primary Tax Service Office Sifa Rhodatul Jannah Subagio; Maya Aresteria
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.173-180

Abstract

MSME have an important role in the economy in Indonesia, this is reflected in their number which reaches 99% of all business units, and the contribution of MSMEs themselves to GDP also reaches 60.5%. Along with the increasing business development, the government also continues to issue new regulations regarding MSME taxation. One of them is the regulation regarding the change in tax rates from 1% to 0.5%. However, along with the rapid growth of MSME taxation, this is not supported by the level of compliance. Along with the continued enactment of new regulations issued by the government, this study aims to determine (1) The effect of changes in tax rates on MSME taxpayer compliance at Blora Primary Tax Service Office (2) The effect of tax awareness on MSME taxpayer compliance at Blora Primary Tax Service Office (3) The effect of tax knowledge on MSME taxpayer compliance Blora Primary Tax Service Office. The population in this study were MSME taxpayers registered at Blora Primary Tax Service Office, with the number of samples taken as many as 100 MSME taxpayers registered at the Blora Primary Tax Service Office. The data collection technique used in this research is Purposive sampling technique with data analysis techniques used are classical assumption tests and multiple linear regression analysis. The results showed that changes in tax rates and tax awareness have an influence on MSME taxpayer compliance at Blora Primary Tax Service Office, while tax knowledge has no influence on MSME taxpayer compliance at Blora Primary Tax Service Office
Effectiveness Of Green Human Resources Management Practices On Manufacturing Companies Cikarang Fardhal Virgiawan Ramadhan
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.181-188

Abstract

Green Human Resources Management (GHRM) is one of the practices for development and maintenance in order to have a significant impact on the preservation of the surrounding environment. Cikarang is one of the areas that has more than 2,125 companies in various industries such as manufacturing and others, so there is a need for awareness in GHRM. This research establishes 5 (five) GHRM indicators in the form of green recruitment and selection, green job analysis and design, green training and development, green performance management and green reward management. This study aims to explain and analyze the effectiveness of GHRM practices in manufacturing companies in Cikarang, Indonesia. The research method used is a qualitative approach with online ethnography. Sources of data in this study by collecting primary and secondary data and conducting in-depth interviews and conducting focus group discussions. The results in this study are that manufacturing companies in Cikarang, Indonesia have implemented green recruitment and selection, manufacturing companies in Cikarang, Indonesia have not implemented green job analytics and design, manufacturing companies in Cikarang, Indonesia have implemented green training and development, manufacturing companies in Cikarang, Indonesia have implemented green performance management, and manufacturing companies in Cikarang, Indonesia have not implemented green reward management.
Analysis Of Indonesia'S Pro Poor Growth Index And Poverty Equivalent Growth Rate 2017-2022 Kartini Kartini; Ferica Christinawati Putri; Rizky Agusriyanti Irna; Sulistya Rini Pratiwi; Meylin Rahmawati
BIMA Journal (Business, Management, & Accounting Journal) Vol 4, No 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.165-172

Abstract

This study aims to analyze whether Indonesia is included in the pro poor, trickle down, or anti pro poor growth. The population of this study is all provinces in Indonesia in 2017-2022. Data collection techniques used are documentation and observation, in addition to the use of secondary data to answer research questions. The analytical tool used in this study is statistical analysis using the Pro Poor Growth Index (PPGI) and Poverty Equivalent Growth Rate (PEGR) methods. The results of this study indicate that Indonesia is classified as pro-poor growth where the benefits of growth are greater for the poor than non-poor people so that growth can help reduce poverty in Indonesia.

Page 6 of 6 | Total Record : 58

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