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INDONESIA
Jurnal Manajemen dan Agribisnis
ISSN : 16935853     EISSN : 24072524     DOI : -
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 428 Documents
The Effect of Motivation, Compensation, Work Environment on Work Performance Through Job Satisfaction PT XYZ Palm Oil Company Anang Bagus Wicaksono; Masyhuri; Any Suryantini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.165

Abstract

PT XYZ Palm Oil Company faces problems related to the performance of harvest workers. This study aimed to determine the effect of Motivation, compensation, and work environment on work performance either directly or through job satisfaction at PT XYZ. Based on initial observations of Motivation, compensation, work environment, job satisfaction, and work performance, especially in oil palm harvest workers, showing a low level of Motivation, lack of appreciation given, and lack of satisfaction with the applicable compensation system, high workload, laziness at work, lack of expertise/skills, longer environmental adaptation and dissatisfaction with the applicable compensation system, so that the level of satisfaction and performance of PT XYZ is not optimal. This research design uses a quantitative descriptive method, and the population is 510 harvest workers, and the sample in this study amounted to 105 harvest worker respondents divided by proportional sampling. The data analysis method was carried out using SEM-PLS with the SmartPLS 3.0 application. The results showed that Motivation, compensation, and work environment positively and significantly affected work performance through job satisfaction. Based on the results of the study, it can be concluded that the level of influence of compensation is the most significant influence, followed by the influence of the work environment and work Motivation, so that the increasing level of job satisfaction, the higher the level of work performance of harvest workers. Keywords: work compensation, work motivation, palm oil, work environment, work performance
The Value Chain Governance of Robusta Coffee in Bogor Regency Anggita Suryana; Harianto; Yusman Syaukat; Harmini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.175

Abstract

The governance structure is critical in coffee value chain development. An effective coffee value chain governance is expected to improve efficiency, reduce costs, and increase innovation while benefiting consumers and society. This research aims to analyze the governance structure of the robusta coffee value chain in Sukamakmur District, Bogor Regency, West Java. The study employed survey data from 41 actors along the robusta coffee value chains. Kind of actors are farmers, intermediaries, and downstream actors. The data was analyzed using Gereffi’s value chain mapping and governance analyses. The study revealed that the robusta coffee value chain actors consist of farmers, small-scale traders, large-scale traders, regional traders, coffee processing companies, retailers, roasteries, and cafés. Every actor along the coffee value chain has different activities that add value and differentiate the coffee products. The findings indicated that the Robusta coffee value chain governance is categorized as market governance with low information complexity, high information codifiability, and high supplier capability. To strengthen the governance, it is necessary to establish a partnership with downstream actors and carry out intervention from lead firms, to improve coordination among value chain actors and increase coffee quality. Keywords: chain actor, coffee value chain, lead firm, market governance, robusta coffee
The Effect of Service Quality and Marketing Mix On Customer Satisfaction and Trust in Building Loyalty: B2B Customers of PT. Farmsco Feed Indonesia Rhegy Pratidina Iskandar; Hartoyo; Lilik Noor Yulianti
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.236

Abstract

The livestock industry is an economic sector with high potential for generating quality economic growth. This study aims to analyze the effects of service quality and marketing mix on satisfaction, trust, and customer loyalty of PT. Farmsco Feed Indonesia (PT.FFI), as well as to formulate managerial implications that companies can apply to increase customer loyalty. The research design used in this study is quantitative, utilizing a survey approach. The sample consists of B2B (Business to Business) customers of PT. FFI who have been using poultry feed for the past two years. A total of 157 individuals were selected through voluntary sampling. Data were collected through an online survey using a Google Form questionnaire. The independent variables in the study are service quality and marketing mix, while the dependent variables are trust, satisfaction, and loyalty. Data processing and analysis techniques involved descriptive analysis and Structural Equation Modelling. The results indicate that: 1) service quality variables do not have a significant effect on satisfaction and loyalty, 2) the marketing mix has a significant effect on satisfaction and trust, 3) trust has a significant effect on customer loyalty, and 4) managerial implications for increasing customer loyalty include enhancing customer trust to foster long-term relationships. Keywords: customer loyalty, marketing mix, satisfaction customer, service quality, B2B customers
The Impacts of Supply Chain Ambidexterity and Resource Flexibility on Supply Chain Resilience in Manufacturing SMES in Bandung, Indonesia Maun Jamaludin; Yuyun Yuniarti; Iyus Rustandi; Imas Sumiati; Alif Oktavian
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.330

Abstract

The supply chain, which is an important part of business and production operations, can help manufacturing SMEs increase their competitiveness and strengthen their position in the market. The purpose of this study is to analyze the effect of extraordinary agility and resource flexibility on supply chain resilience. The research method used is a quantitative approach with the analysis technique Partial Least Square-Structural Equation Modeling (PLS-SEM). The number of samples used in this study was 194 respondents, chosen through a simple random sampling technique. The results show that resource flexibility has a positive effect on supply chain agility and streamlining. Supply chain agility also has a positive and significant impact on supply chain resilience, while lean supply chain cannot mediate this relationship. Finally, an agile supply chain also mediates the relationship between resource flexibility and supply chain resilience. The results of this study can be used as a reference for manufacturing SMEs in developing effective supply chain management strategies to increase their supply chain resilience. Keywords: agile supply chain, lean supply chain, resource flexibility, supply chain ambidexterity, supply chain resilience
Consumer Preferences and Sugar Marketing Strategy By Stated-Owned Enterprise Plantations in North Sumatra Fadhila Cynthia Sari; Nimmi Zulbainarni; Harianto
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.256

Abstract

Sugar is a commodity that recreates a valuable role in the daily consumption of Indonesian. This study aims to determine the attributes and combinations that influence consumer preferences in buying branded white crystal sugar and the marketing strategies that can be applied in marketing Walini sugar at PT. Perkebunan Nusantara II. Analysis of consumer preferences in this study using the conjoint analysis method. Meanwhile, the marketing strategy analysis uses the A'WOT method. Based on the conjoint analysis results, it was concluded that the most important attribute in evaluating consumers' interest in branded white crystal sugar is color. Subsequently, the best combinations of attributes that consumers favored were obtained, namely white color, selling points in minimarkets, sales promotions in the form of discounts/coupons/gifts, vibrant and attractive packaging, slight sugar texture, and sugarcane's aroma. Furthermore, based on the results of the A'WOT analysis, seven alternative marketing strategies were obtained. The priority strategy with the highest weighted value is expanding the cooperation network with potential distributor agents. Keywords: A’WOT, conjoint analysis, consumer preference, marketing strategy, white crystal sugar
The Supply Chain Analysis of FS Jasmine Rice By PT Food Station Tjipinang Jaya Using Food Supply Chain Network (FSCN) Approach Ferry Fardiansyah Marzuki; Rita Nurmalina; Siti Jahroh
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.306

Abstract

Supply chain of FS Jasmine rice products from PT Food Station Tjipinang Jaya still facing some problems as low stock availibility, low rice quality, and high expenses but there was an increase in demand of FS Jasmine rice in 2021. Thus, the purpose of this study was to analyze the supply chain of FS Jasmine rice by using the Food Supply Chain Network (FSCN) approach comprehensively. The process of preparing Food Supply Chain Networks (FSCN) consists of supply chain structures, business processes, resources, and supply chain management. The sample in the study was 69 farmers, using the purposive sampling method by selecting farmers with the criteria of being members of the Malai Padi farmer group, CV Sandy Jaya and Tani Mulus who are partners of PT FSTJ. This research showed that the condition of the supply chain for FS Jasmine Rice in Indramayu Regency is already in good condition for each member of the supply chain because the supply chain already has clear goals, and market targets, namely domestic market and export plans, moreover development targets, namely increasing quality, product continuity, expanding market, moreover innovation and use of technology. However, optimizations are needed to strengthen the functions of farmer groups such as cultivation patterns to increase the quality, productivity per hectare, and quantity produced to meet the demand. Keywords: farmers group, food supply chain networks, product continuity, rice, supply chain
Sustainability of Vegetable Hydroponic System in Pekanbaru City Nadia Putri Maisarah; Anna Fariyanti; Nia Rosiana
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.214

Abstract

The decrease in the harvested area and the reduction in horticultural land caused by the conversion of agricultural land into plantations have prompted farmers to practice vegetable farming using a hydroponic system. This study aims to analyze the level of sustainability in vegetable farming using a hydroponic system, considering various dimensions and farmers' strategies to enhance sustainable hydroponic vegetable farming in Pekanbaru City. The sustainability index was determined using the Rap-Farm Ordination Technique along with the Multidimensional Scaling (MDS) Method, Leverage Analysis, Monte Carlo Simulation, and Analytical Hierarchy Process (AHP) to analyze hydroponic vegetable farming strategies in Pekanbaru City. A saturated sample of 30 hydroponic vegetable farmers from Pekanbaru City was included in this research. The results indicate that vegetable farming using a hydroponic system exhibits a relatively high level of sustainability across different dimensions, including economic, ecological, social, institutional, and technological aspects, with a score of 64.80. The sustainability level for the fifth dimension is moderately good (economic, ecological, social, and technological), whereas the institutional dimension is highly sustainable. Therefore, attributes from the highest-value dimension (institutional) and the lowest-value dimension (social) are given priority. Consequently, these two attributes are combined to enhance the sustainability level. One crucial aspect is improving knowledge of vegetable cultivation using the hydroponic system through training programs to enhance farmers' skills. Additionally, implementing and monitoring hydroponic vegetable farming emerged as a top-ranking alternative strategy to enhance farming practices. This research is expected to assist hydroponic vegetable farmers in enhancing their sustainable farming practices. Keywords: AHP, hydroponic vegetable, Rap-Farm, sustainable farming, vegetable farming
Risk Mitigation of Tuna Supply Chain in Ternate City Felyona de Lima; Eko Ruddy Cahyadi; Alim Setiawan
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.318

Abstract

Tuna is believed to be one of the world's most popular fish with high economic value. Tuna is very sensitive to temperature changes; therefore, quality control must be carried out from the supplier to the customer stage. The quality of tuna then impacts the amount of revenue received by each supply chain. The objectives of this research are to identify the configuration of the tuna supply chain in Ternate City, analyze the risk of the tuna supply chain, and propose risk mitigation strategies for the tuna supply chain in Ternate City. The research focuses on fishermen, traders, and processors. Sampling was based on non-probability sampling, where the collection of information and knowledge from experts used a purposive sampling method to determine the experts involved in the research. The number of respondents was two fishermen, two traders, and three processing companies. Potential risks were analyzed in fuzzy (Hor-1). Furthermore, several mitigation actions were carried out, which were then analyzed using fuzzy (Hor-2). Risk agents and risk events were identified based on all activities mapped using the Supply Chain Operations Reference (SCOR) model. Most tuna is delivered to fulfill domestic needs, with 58% going to inter-island traders and large processors or exporters. The ARP value with a cumulative 80% indicates that there are seven priority risk agents in fishermen, four priority risk agents in traders, and thirteen priority risk agents in processors that need to be mitigated. Training for fishermen on good fish handling on board and fish handling training for traders and processors are priority mitigation strategies that can be carried out to maintain the quality of tuna in all members of the supply chain. Keywords: fuzzy -HOR, risk management, SCOR, tuna supply chain

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